IR Magazine

What IR Magazine does

IR Magazine, operating under the IR Impact brand, is a digital media and events platform serving investor relations (IR) professionals. Founded around 1988-1991 and headquartered in New York with a UK-aligned operating footprint, the company publishes articles, deep dives, CFO interviews, podcasts (IR Voice), research reports, and playbooks covering IR best practice, capital markets, ESG and reporting, regulation, and activism and M&A. Its core audience is Investor Relations Officers (IROs) at listed companies, with secondary reach into corporate development and ESG/sustainability functions. The platform also runs a tiered events business - forums, think tanks, briefings, and the IR Impact Awards - across Europe, North America, and Greater China.

The product stack is anchored by the IR Impact Platform (content hub), the IR Benchmarking Tool (a real-time peer-comparison engine covering IR budgets, team size, reporting lines, analyst coverage, and investor meetings), sponsored Playbooks, data-driven Research Reports, Events and Awards, and the personalized My IR Profile dashboard. Underlying technology is a content-publishing platform with proprietary survey data feeding benchmarking - the company claims to operate the world's largest buy-side, sell-side, and IR survey, which underpins the benchmarking product.

Revenue comes from two streams: (i) subscription revenue via a freemium model with a free "Essentials" tier and paid Premium subscription plans offered on monthly or annual billing, and (ii) event and content sponsorship revenue from capital-markets service providers including Lumi, Computershare, Nasdaq, The Nuvo Group, and WHEN. Distribution is digital self-serve through ir-impact.com plus in-person events in London, New York, and Greater China; podcast distribution on Spotify and Apple; and organic social via LinkedIn. The company has 11-50 employees, no disclosed funding rounds, no parent company, and no public listing.

Name

IR Magazine

Legal name

IR Magazine / IR Impact

Website

https://irmagazine.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

IR Magazine, operating as IR Impact, is a global digital media and events platform for investor relations professionals, offering news, research, benchmarking tools, and awards across Europe, North America, and Greater China.

Ownership category

akta.pro rank

Product category

Investor Relations Intelligence and Media

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Investor Relations (IR) Services (BPAFADAC)

akta.pro secondary industry

Investor Relations (IR) & Capital Markets Communications (MPAAADAH)

Keywords

• Investor relations media
• IR benchmarking research
• Financial publications subscription
• Corporate governance events
• Capital markets intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Three flexible subscription plans with monthly or annual options providing access to insights, benchmarking tools, expert-led research, in-depth reporting, masterclasses, and the world’s largest buy-side, sell-side, and IR survey.
2. Event Sponsorships: Events including forums, think tanks, award ceremonies, and briefings are sponsored by partners such as Lumi, Computershare, Nasdaq, and The Nuvo Group.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

IR Impact (formerly IR Magazine) operates a subscription-based investor relations intelligence platform that delivers news, deep dives, expert-led research, and playbooks for IR professionals. Its core differentiator is a benchmarking tool that provides real-time peer comparison of IR programs across region, sector, and cap size, supported by the world's largest buy-side, sell-side, and IR survey. Revenue also flows from sponsoring events such as think tanks, forums, briefings, and regional award ceremonies (Europe, Greater China).

Product overview

IR Impact is a unified investor relations intelligence platform that combines multiple service offerings: a core content and news platform providing articles, deep dives, and analysis; an IR Benchmarking Tool for peer comparison; research publications including Playbooks and data-driven reports powered by the world's largest buy/sell-side survey; and Events including think tanks, forums, and awards ceremonies. The platform also offers personalized features through My IR profiles and podcast content. Users can subscribe to access premium insights, benchmarking analytics, expert research, and networking opportunities across the IR profession.

Differentiator

Problem solved

Functional benefit

Products and services

• IR Impact Platform (subscription) Core subscription-based investor relations intelligence platform offering news, deep dives, expert-led research, playbooks, masterclasses, and benchmarking analytics to IR professionals globally.
• IR Benchmarking Tool Standalone benchmarking product that lets subscribers compare their IR program against peers by region, sector, and cap size, covering IR budgets, team size, reporting lines, sell-side analyst coverage, and investor meetings.
• Playbooks Industry trend reports and best-practice playbooks for IROs on topics such as the future of earnings calls, rules of engagement for investor identification, value of IR in a passive landscape, and proxy design beyond compliance.
• Research Reports Data-driven research reports analyzing successful IR programs and investor behavior, sourced from the world's largest survey of buy-side, sell-side, and IR professionals.
• IR Impact Events and Awards Paid and sponsored event products comprising think tanks, forums, award ceremonies (Europe and Greater China), and briefings on IR trends, regulation, and investor engagement.
• IR Voice Podcast The Investor Relations Podcast featuring interviews, analysis, and industry discussion, distributed through Spotify Podcasts and Apple Podcasts.

Quantifiable outcome

• Access to world's largest buy-side, sell-side, and IR survey
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• WHENminorOthers · 15 July 2026WHEN is a partner for the 'Briefing – Winning investor confidence: how IR teams can anticipate sentiment and drive support' event scheduled July 15, 2026. WHEN is a strategic communications or investor relations consultancy.
• LumiminorOthers · 17 June 2026Lumi is a sponsor of IR Impact research, specifically sponsoring the 'Playbook: The Future of Earnings Calls' published June 17, 2026. Lumi likely provides technology or services related to earnings call and investor communication solutions.
• ComputershareminorOthers · 4 June 2026Computershare sponsored the 'Rules of Engagement' playbook published June 4, 2026, focusing on how IR professionals identify investors with influence. Computershare is a provider of share registry and employee equity plans services.
• NasdaqminorOthers · 18 March 2026Nasdaq sponsored the 'Playbook: The Value of IR in an Increasingly Passive Investment Landscape' published March 18, 2026. Nasdaq is a provider of trading, clearing, and exchange technology.
• The Nuvo GroupminorOthers · 9 March 2026The Nuvo Group sponsored the 'Playbook: Proxy Design: Beyond Compliance' published March 9, 2026. The Nuvo Group provides investor communication and governance solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Q4 Inc: Q4 provides investor relations software and communications platforms used by public-company IROs for earnings, investor targeting, and analytics. It is the closest direct competitor to IR Magazine in the IR intelligence/workflow space.
• Notified: Notified offers an integrated IR and PR communications platform serving listed companies, combining earnings distribution, webcasting, and media monitoring — directly overlapping with IR Magazine's IR professional audience.
• Equisolve: Equisolve is an IR services and shareholder communications firm focused primarily on small- and mid-cap public companies. It addresses the same IRO persona as IR Magazine, with overlapping services around investor engagement and content.

Broad incumbents

• Ipreo (S&P Global Market Intelligence): Ipreo, now part of S&P Global Market Intelligence, provides IR workflow tools, ownership data, and analytics for public-company IR teams. It is a broader incumbent with deeper data assets and financial backing than IR Magazine.
• Bloomberg: Bloomberg is a global financial media and data powerhouse producing IR-relevant news, analysis, and events. It is a broad incumbent with vastly larger resources that competes for IRO attention and content consumption.
• Financial Times: The Financial Times produces extensive IR, capital markets, and ESG coverage read by IROs worldwide. It competes at the high end of business media where IR Magazine also positions its premium content.
• S&P Global Market Intelligence: S&P Global Market Intelligence provides data, analytics, and research across capital markets, including IR-relevant products. As the parent of Ipreo, it combines broad financial intelligence with IR-specific tools, competing for IR professional wallet share.

Emerging players

• NetRoadshow: NetRoadshow specializes in webcasting and event services for IR earnings calls and investor meetings, serving a similar IRO audience. It is a more focused/niche player with partial overlap to IR Magazine's events business.
• AlphaSense: AlphaSense is a market intelligence and research aggregation platform increasingly used by IR professionals for competitive intelligence. Its AI-driven research model competes for some of the same wallet share as IR Magazine's premium research.

Others

• National Investor Relations Institute (NIRI): NIRI is the professional association for IROs, providing certification, training, and networking. It is a non-profit ecosystem participant — not a direct competitor — but reaches the exact same audience as IR Magazine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ir-magazine
• Xx.com/IRMagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IR Magazine