TV Jones
TV Jones is a handcrafted guitar and bass pickup manufacturer specializing in vintage-style Filter'Tron designs, serving professional musicians, luthiers, and dealers worldwide through direct e-commerce and authorized dealers.
- Company typePrivate
- Founded1993
- HeadquartersPoulsbo, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TV Jones does
TV Jones is a Poulsbo, Washington-based manufacturer of handcrafted guitar and bass pickups, founded in 1993 and operating with 1-10 employees as a privately held, founder-led firm. The company's core technology is vintage-style Filter'Tron pickups modeled on analyzed 1959 'Pat. Applied For' Filter'Tron designs, with product variants spanning TV Classic, TV Classic Plus, Power'Tron, Power'Tron Plus, Power'Tron Ultra, Super'Tron, and Magna'Tron lines, plus signature artist models (Brian Setzer, Billy Zoom, Paul Yandell, Ray Butts). The portfolio extends into P90, DeArmond, Tele, Humbucker, Strat, Jazzmaster, and Starwood series pickups, alongside bass pickups (Thunder'Tron, Thunder'Blade, Thunder'Mag) and a proprietary multi-mount system (Universal, Humbucker, Soapbar, DeArmond, English, No Ears, Strat/Tele Drop In) that enables broad guitar compatibility. All pickups are handcrafted to order and ship within 3-5 business days.
TV Jones generates revenue primarily through direct-to-consumer unit-priced hardware sales via tvjones.com, a BigCommerce-powered storefront supporting 75+ currencies and global shipping. Premium pickup pricing ranges from approximately $1,257 to $1,510 USD per unit depending on model and configuration, with accessories, electronics (CTS, Switchcraft, Belden), hardware (Bigsby, Vibramate), wiring harnesses, strings (D'Addario), merchandise, and custom guitar building services forming secondary revenue streams. The company supplements DTC with a worldwide authorized dealer network. Customer segments include professional and amateur guitarists seeking vintage Filter'Tron replacements, luthiers and custom guitar builders sourcing premium components, and dealers reselling to end customers. Notable endorsers include Brian Setzer, John Mayer, Billy Gibbons, Chet Atkins, Paul Yandell, and Billy Zoom, lending brand credibility though they are not enterprise revenue anchors.
The business model is a boutique artisan operation with no disclosed external funding, no M&A activity, and no subsidiary structure. Revenue is not publicly disclosed. Strategic emphasis is on product line extension (Starwood series, bass line, Power'Tron Ultra innovations), global e-commerce reach, and artist-driven brand building rather than scale expansion.
TV Jones firmographics
Firmographics- Name
- TV Jones
- Legal name
- TV Jones, Inc.
- Website
- https://tvjones.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TV Jones is a handcrafted guitar and bass pickup manufacturer specializing in vintage-style Filter'Tron designs, serving professional musicians, luthiers, and dealers worldwide through direct e-commerce and authorized dealers.
- Ownership category
- akta.pro rank
TV Jones industry classification
Industry- Product category
- Guitar Pickups
- NAICS
- Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
Keywords
Where TV Jones is headquartered
LocationHeadquarters
- HQ city
- Poulsbo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TV Jones business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Guitar Pickup Sales: Direct sales of handcrafted guitar pickups including TV Classic, TV Classic Plus, Power'Tron, Super'Tron, Magna'Tron, and specialty models. Products are handcrafted at time of order with various mounting options and finish choices.
- Bass Pickup Sales: Sales of bass guitar pickups including Thunder'Tron, Thunder'Blade, and Thunder'Mag models.
- Parts and Accessories: Sales of mounting hardware, pickup rings, knobs, shims, strings, guitar parts, Bigsby vibratos, wiring harnesses, electronics (capacitors, resistors, jacks, pots, switches), and installation accessories.
- Merchandise: Branded merchandise including drinkware, pins, tags, patches, picks, stickers, magnets, tattoos, t-shirts, and sweatshirts.
- Custom Guitars and Services: Custom guitar building services and related professional services for musicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and parts |
| Unit Pricing | Pay-as-you-go | Standard Filter'Tron Pickups |
| Unit Pricing | Pay-as-you-go | High-Output Pickups |
| Unit Pricing | Pay-as-you-go | Signature Pickups |
| Unit Pricing | Pay-as-you-go | Bass Pickups |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TV Jones product offering
Product offeringCore offering
TV Jones handcrafts electric guitar and bass pickups at its Poulsbo, Washington facility, specializing in vintage-style Filter'Tron designs (TV Classic, Power'Tron, Super'Tron, Magna'Tron series) along with signature artist models and variants of P90, DeArmond, Tele, Humbucker, Strat, and bass pickups. The company also sells complementary mounting hardware, electronics (capacitors, pots, switches, wire), pre-wired wiring harnesses, branded merchandise, and offers custom guitar building services.
Product overview
TV Jones is a manufacturer of handmade guitar and bass pickups, primarily specializing in vintage-style Filter'Tron pickups that replicate classic Gretsch designs from the late 1950s and 1960s. The product portfolio centers on Filter'Tron-style pickups including the TV Classic, TV Classic Plus, Power'Tron, Power'Tron Plus, Power'Tron Ultra, Super'Tron, and Magna'Tron lines. The company also produces signature pickups for artists including Brian Setzer, Billy Zoom, Paul Yandell, and Ray Butts. Beyond Filter'Tron designs, TV Jones offers P90, DeArmond, Tele, Humbucker, Strat, Jazzmaster, and Starwood series pickups. Bass pickups include Thunder'Tron, Thunder'Blade, and Thunder'Mag models. Supporting products include pickup mounting options (Universal Mount, Humbucker Mount, Soapbar Mount, DeArmond Mount, English Mount, Strat Drop In, Tele Drop In), hardware and parts (rings, knobs, Bigsby vibratos, bridge plates), electronics (capacitors, pots, switches, wire), pre-wired wiring harnesses, and merchandise. The company also offers custom guitar building services. All products are handmade to order at their Poulsbo, Washington facility.
Differentiator
Problem solved
Functional benefit
Products and services
- TV Classic Guitar Pickup
Quantifiable outcome
- Handcrafted to order with 3-5 business day lead time, demonstrating artisan manufacturing approach
- +1 more outcomes
Companies that use TV Jones
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
TV Jones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TV Jones partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
TV Jones competitors and assessment
Company assessmentDirect peers
- Kent Armstrong Pickups: Vintage and modern pickup designer with a historical association with DeArmond and Gretsch-style pickups, directly competing with TV Jones's Filter'Tron and DeArmond-style product lines.
- DiMarzio: Long-established aftermarket guitar pickup maker with a wide portfolio of humbuckers, single-coils, and specialty designs; sells direct and through dealers, overlapping with TV Jones on artist-driven and high-output pickup categories.
- Lollar Pickups: Boutique pickup builder focused on handwound vintage-style designs across P90, humbucker, Tele, and Strat formats; competes for the same discerning player segment that TV Jones targets.
- Seymour Duncan: Largest independent aftermarket guitar pickup manufacturer, offering a broad catalog of humbuckers, single-coils, and Filter'Tron-style pickups; competes directly with TV Jones in the guitar pickup replacement market with both Artisan and production lines.
- Jason Lollar Pickups (Lollar): Already listed above; included as a primary boutique artisanal pickup competitor for vintage-style and signature artist models.
- Lindy Fralin Pickups: Handwound boutique guitar and bass pickup manufacturer with a strong reputation for vintage-correct tones; mirrors TV Jones's artisan, made-to-order model and direct-to-consumer e-commerce approach.
- Bare Knuckle Pickups: UK-based boutique pickup maker handwinding humbuckers, single-coils, and P90s; very similar artisan, direct-to-consumer, made-to-order business model to TV Jones.
- EMG Pickups: Active and passive pickup manufacturer serving rock, metal, and high-output player markets; an adjacent premium pickup brand with global dealer distribution similar to TV Jones.
Broad incumbents
- Fender Pickups: OEM pickup maker selling replacements and Custom Shop pickups through Fender's massive retail network; competes broadly as a larger incumbent with a portfolio of vintage-style and modern designs.
- Gibson Pickups: OEM and aftermarket pickup brand from Gibson, with humbuckers, P90s, and signature models marketed through Gibson's global dealer footprint; broader portfolio but overlaps in the vintage-authentic pickup category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TV Jones social profiles
Digital presenceTV Jones financial estimates
Financial estimateRevenue estimate
Valuation estimate
TV Jones leadership team
Management profileNumber of profiles
Profiles1 record
TV Jones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TV Jones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TV Jones
What does TV Jones do?
TV Jones handcrafts electric guitar and bass pickups at its Poulsbo, Washington facility, specializing in vintage-style Filter'Tron designs (TV Classic, Power'Tron, Super'Tron, Magna'Tron series) along with signature artist models and variants of P90, DeArmond, Tele, Humbucker, Strat, and bass pickups. The company also sells complementary mounting hardware, electronics (capacitors, pots, switches, wire), pre-wired wiring harnesses, branded merchandise, and offers custom guitar building services.
Is TV Jones a public or private company?
TV Jones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TV Jones founded?
TV Jones was founded in 1993. It employs 1 to 10 people.
Where is TV Jones based?
TV Jones is headquartered in Poulsbo, United States, in the North America region.
How does TV Jones make money?
Five revenue lines are on record. Guitar Pickup Sales are the primary driver. The others are bass Pickup Sales, parts and Accessories, merchandise and custom Guitars and Services.
Who are TV Jones's main competitors?
Direct peers on record are Kent Armstrong Pickups, DiMarzio, Lollar Pickups, Seymour Duncan, Jason Lollar Pickups (Lollar), Lindy Fralin Pickups, Bare Knuckle Pickups and EMG Pickups. Broad incumbents are Fender Pickups and Gibson Pickups.
Does TV Jones have an API?
No public API is recorded for TV Jones.
What industry is TV Jones in?
TV Jones's product category is Guitar Pickups. Its primary akta.pro industry code is MPAIAJAF, Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads). Its NAICS code is 459140 and its SIC code is 3931.