What Braun Research does

Braun Research, Inc. is a privately-held U.S. market and public opinion research firm founded in 1995 and headquartered at 271 Wall Street, Princeton, New Jersey. The company provides survey data collection services using multiple methodologies — traditional landline and cell phone interviewing, text-to-web, online consumer panels, and targeted email outreach — across political, social, market, and policy research. Its operations are supported by a distributed at-home telephone interviewer network across 16 U.S. states and multi-language capabilities covering 50+ countries, with delivery of surveys via a custom cloud-hosted programming platform that supports complex skip logic, rotations, multimedia content, and client-branded presentation.

The firm's service portfolio spans the full research execution lifecycle: sample design and consulting, survey programming, multi-methodology fielding, data processing with quality control (flatliner, speeder, and bot detection; daily disposition reports), and delivery in standard analytical formats (Excel, Flat ASCII, SPSS, Word). Founded and led by Paul A. Braun (President, 40 years of industry experience), with Cynthia Miller (VP and Managing Director, MBA, five languages) and Ericka Mobley (Director of Human Resources) on the executive team, the firm claims 12,000+ completed projects, 5.2 million+ respondent interviews, and 225+ client relationships ranging from sole proprietors to major corporations.

The business model is B2B professional services: project-based custom pricing on quote, multi-year contract cadence, with end clients including corporations, government agencies, foundations, universities, research firms, and non-profit organizations. The firm is an active member of AAPOR, AMEC, and ESOMAR and has published in ESOMAR's Research World and presented at the ESOMAR 70th Congress. No parent company, subsidiaries, funding rounds, M&A activity, patents, AI/ML capabilities, or revenue disclosures are present in the available data.

Name

Braun Research

Legal name

Braun Research, Inc.

Website

https://braunresearch.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Braun Research is a Princeton, NJ-based privately-held survey data collection firm founded in 1995, serving corporations, political campaigns, foundations, universities, and non-profits with telephone, online, and text-to-web research services across 50+ countries.

Ownership category

akta.pro rank

Product category

Market Research & Survey Data Collection Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

B2B / Industrial Market Research (MPAAALAA), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Survey data collection
• Market research services
• Telephone research
• Public opinion polling
• Sample design

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Survey Data Collection Services: Professional services for conducting market research surveys using telephone, online, and text-to-web methodologies. Projects include sample design, survey programming, data collection, and processing.
2. Custom Survey Programming: Programming services for survey instruments with complex logic, multimedia content, and custom branding. Surveys hosted on cloud infrastructure.
3. Data Processing and Reporting: Custom banner tables, cross-tabulations, and raw data delivery in industry-standard formats (Excel, Flat ASCII, SPSS, Word).
4. Sample Design and Management: Consulting and sample acquisition services for representative audience sampling across various demographics and geographies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Braun Research is a privately-held marketing and public opinion research firm that provides end-to-end survey data collection services to corporations, government agencies, foundations, universities, research firms, and non-profit organizations. Its offerings span telephone research (landline, cell phone, text-to-web), online panel-based research, sample design and management, custom cloud-hosted survey programming, data processing, and targeted email outreach, supported by integrated quality control and senior-staff consultation across the project lifecycle.

Product overview

Braun Research is a market and public opinion research firm offering a unified suite of survey data collection services. The core offering comprises Telephone Research (landline, cell, text-to-web), Online Research (consumer panel-based internet surveys), Sample Design and Management, Data Processing, Survey Programming (custom cloud-hosted platform), and Targeted Emails. These services are designed to work as an integrated data collection solution where clients can access multiple methodologies under one roof, with quality control and data processing woven throughout the entire research lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Telephone Research Telephone Research is a core service offering of Braun Research spanning traditional landline, cell phone, and text-to-web survey data collection methods, used to reach target audiences for market, political, and social research projects.
• Online Research Online Research is an internet-based survey research service in which Braun Research partners with online consumer panels to reach target audiences and deliver visually engaging survey content including video stimuli through its online survey platform.
• Sample Design and Management Sample Design and Management is a consulting service in which Braun Research helps clients design representative sample pools, manage quotas, and ensure data collection is widely representative across demographics.
• Data Processing Data Processing is a service in which Braun Research delivers custom banner tables, cross-tabulations, and raw data in industry-standard formats (Excel, Flat ASCII, SPSS, Word), with thorough QC review on every dataset item.
• Survey Programming Survey Programming is a service in which Braun Research hosts client surveys on its custom cloud-based platform, handling skips, rotations, images, videos, and any complexity of logic, and branding surveys to client specifications.
• Targeted Emails Targeted Emails is an outreach service in which Braun Research emails audiences directly with a link to a survey, supporting employee-database outreach to deliver senior staff insights quickly and efficiently.

Quantifiable outcome

• 12,000+ survey projects completed successfully with millions of survey interviews
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• EdChoicecoreStrategic or Co-development Partner · 1 January 2023Braun Research has conducted EdChoice's annual 'Schooling in America Survey' for 11 consecutive years. The partnership involves data collection using mixed methodology (telephone and online) for nationally-representative surveys of the general public and parents of K-12 students. Fielding takes place annually with sample sizes typically exceeding 1,200 adults and 1,500 parents.
• National Center for Employee Ownership (NCEO)coreStrategic or Co-development Partner · 1 January 2021Braun Research conducted an opinion study on employee ownership in the food industry and COVID-19 impact from November 2021 to March 2022. Used mixed methodology (phone, online, text-to-web) to survey ESOP and non-ESOP food business executives. Results published in NCEO newsletter.
• The Heritage FoundationcoreStrategic or Co-development Partner · 1 January 2020Partnered on a 'first-of-its-kind' K-12 education opinion study during COVID-19 pandemic (April-June 2020). Surveyed K-12 parents and school board members on education topics including 1619 Project, civics education, and SOGI issues. Results published as special report.
• Ketchum Global Research & AnalyticsmajorStrategic or Co-development Partner · 1 January 2017Braun Research partnered with Ketchum Global Research & Analytics and AMEC's Non-Profit Group to conduct a global study (March-April 2017) examining communications measurement among NGO/PR professionals. Surveyed 323 respondents across North America, Latin America, Europe, Asia-Pacific, and Middle East/Africa. Results presented at AMEC Global Summit in Bangkok.
• AMEC (International Association for Measurement and Evaluation of Communication)majorStrategic or Co-development Partner · 1 January 2017Braun Research is an active member of AMEC and partnered with AMEC's Non-Profit Group on multiple research initiatives (2015-2017) examining communications measurement practices among non-profit organizations globally. Results presented at AMEC Global Summit in Bangkok.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SSRS (SSRS-CyberData): SSRS is a full-service survey research firm specializing in public opinion polling, social science research, and mixed-mode data collection for media, academic, foundation, and corporate clients. It is highly comparable to Braun Research given similar multi-methodology fieldwork, public opinion focus, and academic/think-tank client base.
• Schlesinger Group: Schlesinger Group operates a large qualitative and quantitative data collection platform with phone, online, and in-person methodologies, serving market research and insights buyers globally. Comparable to Braun Research as a multi-methodology fieldwork and panel services firm serving similar B2B research clients.
• Critical Mix: Critical Mix (now part of MarketCast) is a full-service market research data collection company offering online sample, panel management, and mixed-mode survey programming. Highly comparable to Braun Research in delivering custom survey programming, sample design, and multi-mode data collection to research buyers.
• Toluna: Toluna is a global consumer panel and survey technology company providing online sample, survey programming, and insights services. Comparable to Braun Research in offering online panel access, custom programming, and end-to-end data collection, though at significantly larger scale.
• Dynata: Dynata is one of the world's largest first-party data and survey data collection providers, with a global panel, online sampling, and managed research services. Directly comparable to Braun Research as a data collection vendor serving market research and opinion polling buyers across all major methodologies.
• Maru/Blue: Maru/Blue is a technology-led market research and data services firm with consumer panels, sample access, and custom research operations across North America. Comparable to Braun Research as a full-service data collection and insights provider with mixed-mode fieldwork capabilities.

Broad incumbents

• NORC at the University of Chicago: NORC is a large, established independent research institution conducting survey, polling, and social science research for government, foundations, and corporations. Comparable to Braun Research in providing high-quality public opinion and social research fieldwork, but operating at much greater scale and academic breadth.
• Ipsos: Ipsos is a global market research and public opinion firm with a broad portfolio spanning consumer, political, and social research across 90+ markets. Comparable to Braun Research as a provider of telephone, online, and multi-mode survey data collection for corporate, government, and policy clients, though vastly larger and broader in scope.
• YouGov: YouGov is a global online survey research and data analytics company with a large proprietary panel and a strong brand in political and consumer polling. Comparable to Braun Research in serving political polling, social research, and corporate clients, with overlapping online panel methodology.
• Gallup: Gallup is a long-established analytics and advisory firm known for U.S. and global public opinion polling, including election and policy research. Comparable to Braun Research in telephone-based public opinion polling and survey methodology for high-profile political and policy clients, but at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/braunresearch
• Facebookfacebook.com/BraunResearch
• LinkedInlinkedin.com/company/market-right-research-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braun Research