Reacheffect
Reacheffect is a private, Israel-based digital advertising platform founded in 2013 that intermediates between advertisers seeking ad distribution and publishers seeking monetization. The Kfar Saba-headquartered firm operates with 11–50 employees under founder-CEO Eran Goldshmid.
- Company typePrivate
- Founded2013
- HeadquartersKfar Saba, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Reacheffect does
Reacheffect is a private, Israel-headquartered digital advertising company founded in 2013 and based in Kfar Saba. The firm describes itself as a "world-leading advertising platform" that provides a distribution channel to advertisers and a monetization solution for publishers, indicating a two-sided model that intermediates between demand-side buyers of ad inventory and supply-side publishers seeking yield.
Operationally, the company is a small organization, classified in the 11–50 employee band, led by founder and CEO Eran Goldshmid. Beyond the firm's self-positioning as an advertising platform, no further product, technical-architecture, feature, integration, or pricing detail was accessible from the provided sources; the corporate website returned only a verification/loading screen and did not expose functional documentation, product descriptions, or technology stack information.
Commercially, Reacheffect operates as a for-profit private company with no disclosed funding rounds, parent company, subsidiaries, M&A activity, leadership changes, or regulatory actions on record. No customer logos, segment mix, pricing model, contract structure, or revenue figures were obtainable from the data set, leaving the company's monetization mechanics, customer concentration, and geographic footprint effectively undocumented.
Reacheffect firmographics
Firmographics- Name
- Reacheffect
- Website
- https://reacheffect.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reacheffect is a private, Israel-based digital advertising platform founded in 2013 that intermediates between advertisers seeking ad distribution and publishers seeking monetization. The Kfar Saba-headquartered firm operates with 11–50 employees under founder-CEO Eran Goldshmid.
- Ownership category
- akta.pro rank
Reacheffect industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Advertising Agencies (54181), Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industry
- Paid Social Advertising (BPAFACAB)
Keywords
Where Reacheffect is headquartered
LocationHeadquarters
- HQ city
- Kfar Saba
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Reacheffect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Reacheffect product offering
Product offeringCore offering
Reacheffect operates a digital advertising platform that functions as a distribution channel for advertisers seeking to reach audiences online, while simultaneously offering publishers a monetization solution for their ad inventory. The company connects advertisers with publishers to facilitate ad serving and revenue generation on both sides of the market.
Product overview
No product or service information available for Reacheffect from the provided source data. The sources do not contain any product pages, service descriptions, or named offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Reacheffect Advertising Platform
Companies that use Reacheffect
Customer profileIdeal customer profiles2 records
Reacheffect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reacheffect partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Reacheffect competitors and assessment
Company assessmentDirect peers
- Index Exchange: Index Exchange is an independent ad exchange matching publisher supply with advertiser demand in programmatic real-time bidding, the same structural role Reacheffect describes.
- PubMatic: PubMatic is a programmatic sell-side platform (SSP)/ad exchange that monetizes publisher inventory for advertisers globally — directly aligned with Reacheffect's advertiser-distribution and publisher-monetization offering.
- MediaMath: MediaMath is a programmatic ad tech platform providing buying and supply-side technology to advertisers and publishers, comparable to Reacheffect as an independent platform bridging both sides.
- Revcontent: Revcontent is a content recommendation network linking advertisers with publisher inventory, structurally analogous to Reacheffect's distribution-and-monetization positioning in digital advertising.
- MGID: MGID is a global native advertising platform providing content discovery between publishers and advertisers — a directly comparable two-sided model to Reacheffect's platform.
Broad incumbents
- Taboola: Taboola is a content discovery and native advertising platform operating between publishers and advertisers. It is comparable to Reacheffect because both serve as distribution/monetization layers sitting between publishers and advertisers at scale.
- Outbrain: Outbrain operates a content discovery and native ad network connecting advertisers with publisher inventory, paralleling Reacheffect's described distribution-and-monetization model.
- The Trade Desk: The Trade Desk is a leading independent demand-side platform (DSP) through which advertisers purchase ad inventory across exchanges. It is a comparable buy-side counterpart to the Reacheffect platform in the same programmatic ecosystem.
- Criteo: Criteo operates a performance/ad retargeting platform connecting advertiser demand to publisher supply. Comparable to Reacheffect in serving the advertiser-publisher distribution use case, though focused on retargeting rather than general monetization.
- Google Ad Manager: Google Ad Manager is a dominant ad exchange and SSP serving publishers and advertisers with programmatic inventory monetization, the same model Reacheffect describes as its core offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Reacheffect social profiles
Digital presenceReacheffect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reacheffect leadership team
Management profileNumber of profiles
Profiles1 record
Reacheffect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reacheffect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reacheffect
What does Reacheffect do?
Reacheffect operates a digital advertising platform that functions as a distribution channel for advertisers seeking to reach audiences online, while simultaneously offering publishers a monetization solution for their ad inventory. The company connects advertisers with publishers to facilitate ad serving and revenue generation on both sides of the market.
When was Reacheffect founded?
Reacheffect was founded in 2013. It employs 11 to 50 people.
Where is Reacheffect based?
Reacheffect is headquartered in Kfar Saba, Israel, in the Middle East region.
Who are Reacheffect's main competitors?
Direct peers on record are Index Exchange, PubMatic, MediaMath, Revcontent and MGID. Broad incumbents are Taboola, Outbrain, The Trade Desk, Criteo and Google Ad Manager.
Does Reacheffect have an API?
No public API is recorded for Reacheffect.
What industry is Reacheffect in?
Reacheffect's product category is Digital Advertising Platform. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7310.