Imagic Bildverarbeitung AG

What Imagic Bildverarbeitung AG does

Imagic Bildverarbeitung AG is a Swiss system supplier and integrator of digital image management solutions, founded in 1992 and headquartered in Glattbrugg, Zürich. The company develops, sells, and supports Imagic IMS, a modular software platform that controls image acquisition, database management, processing, measurement, annotation, analysis, and documentation through a single user interface. IMS is hardware-independent by design, integrating certified with cameras and microscopes from Canon, Jenoptik, Leica, Zeiss, IDS, Märzhäuser, and Kaiser Fototechnik, and supports readers for 180+ specialized formats including confocal and electron microscope outputs. The platform runs on a client-server architecture (Windows, Mac, Linux; MS SQL Server or Oracle) with LIMS integration via XML and REST interfaces, Microsoft Office (Word/PowerPoint/Excel) certified add-ins, an Audit Trail module for validated pharma environments, and add-ons such as Multifocus, HDR, Panorama Scan, Time Lapse, Large Data Viewer, IMS Publisher, IMS Quick Search, and a Mobile Capture App.

The company earns revenue through three streams: modular software licensing for Imagic IMS (with optional maintenance and hotline agreements), hardware resale of optical systems and accessories, and professional services including consulting, system integration, training, calibration, and customization. Distribution is direct enterprise field sales with regional offices in Switzerland, Germany, and the UK (Imagic Imaging Ltd.), supplemented by specialized partners for clinic and police segments. Target customers are enterprise R&D, QA, and production labs in automotive (Audi, BMW, VW, Continental, ZF), aerospace (Airbus, MTU), steel (ThyssenKrupp, Salzgitter), medical technology, pharmaceutical and biotech research (Novartis, Roche), and applied research (ETH Zürich, Fraunhofer). The medical business was spun off into sister company Imagic Medical AG in mid-2020; Imagic Bildverarbeitung AG remains family-owned, privately held, ISO 9001:2015 certified, with approximately 50 employees across Switzerland, Germany, and the United Kingdom.

Name

Imagic Bildverarbeitung AG

Legal name

Imagic Bildverarbeitung AG

Website

https://imagic.ch

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Imagic Bildverarbeitung AG develops and integrates Imagic IMS, a modular image management software platform controlling microscopes and cameras from major vendors. The Switzerland-based, family-owned firm serves enterprise materials-testing, automotive, aerospace, steel, pharma/biotech, and research laboratories across DACH and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Glattbrugg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licensing (Imagic IMS): Modular software licensing model where each functional group can be licensed individually. Customers pay only for required functionality. Includes optional software maintenance and hotline agreements for updates, hardware compatibility, and OS compatibility.
2. Hardware Sales: Sales of optical systems including microscopes, cameras (DSLR, microscopy cameras), and accessories (illumination, XY cross tables, sample holders). Manufacturer-independent approach combining products from Canon, Jenoptik, Leica, Zeiss, IDS, Märzhäuser, Kaiser Fototechnik.
3. Professional Services: System integration, evaluation, commissioning, training, and ongoing technical support. Includes IMS Specialist & Administrator Training, IMS Customization, and system calibration with test protocols.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Imagic Bildverarbeitung AG develops and sells Imagic IMS, a modular image management software platform that controls microscopes and cameras from a single interface, covering the complete workflow from image acquisition, management, processing, measurement, annotation, automated analysis, and documentation. The company also supplies optical hardware (microscopes, DSLR and microscopy cameras, illumination, XY tables) from Canon, Jenoptik, Leica, Zeiss, IDS, Märzhäuser, and Kaiser Fototechnik on a manufacturer-independent basis, and provides system integration, commissioning, training, and maintenance services as a general contractor. Industry-specific versions target Materials/Werkstofftechnik and Pharma/BioScience customers.

Product overview

Imagic Bildverarbeitung AG offers a modular image management platform called Imagic IMS with industry-specific versions for Materials/Werkstofftechnik and Pharma/BioScience sectors. The core platform provides end-to-end workflow capabilities including image acquisition from various microscopes and cameras, image database management, processing/measurement/annotation, automated analysis modules, and comprehensive documentation tools. The modular architecture allows customers to license only required functionality and expand as needs grow. Add-on modules include specialized capabilities like Multifocus (depth-of-field), HDR (high dynamic range), Panorama Scan (large sample imaging), Time Lapse (time-controlled recording), Audit Trail (compliance), IMS Publisher (web sharing), Large Data Viewer, Quick Search, Mobile Capture App, and Microsoft Office integration. The company also provides hardware (microscopes, cameras, accessories) and services (consulting, implementation, training, maintenance) as a manufacturer-independent system integrator.

Differentiator

Problem solved

Functional benefit

Brands

• Imagic IMS: Image management software system for optical inspection, from image acquisition to reporting.
• InversController
• IMS Mobile Capture App

Products and services

• Imagic IMS Comprehensive modular image management software platform covering the entire optical inspection workflow from image acquisition through management, processing, measurement, annotation, analysis, and documentation. Scales from single-station to enterprise network deployments and controls cameras and microscopes from a single interface on a manufacturer-independent basis.
• Imagic IMS for Materials / Werkstofftechnik Industry-tailored version of Imagic IMS for industrial materials testing, optical inspection, and metallography, covering microscopy, camera control, image acquisition, analysis, and reporting for automotive, aerospace, steel, and medical technology customers.
• Imagic IMS for Pharma / BioScience Validated image management system for pharmaceutical and biotechnology environments, including audit trail, long-term archiving, readers for 180+ confocal and electron microscope formats, slide scanner support, and compliance features for research, clinical studies, and quality assurance.
• InversController Handheld inverse support device for simplified weld inspection, allowing components to be inspected after short grinding without sample preparation. Features fixed magnification, automatic calibration, and integrated LED ring illumination for standardized routine examinations.
• IMS Mobile Capture App Mobile application for smartphones and tablets enabling direct and secure image capture and transfer to the central IMS database, including barcode positioning, metadata labeling, automatic calibration, and encrypted transmission.
• Leica Emspira 3 Digital Microscope Integration Integration of the Leica Emspira 3 digital microscope into the Imagic IMS software platform, enabling digital microscope control and image acquisition through the IMS workflow.
• Automated Image Analysis Modules Template-based automated analysis module supporting grain size, particle, phase, porosity, layer thickness, and cast iron (GG/GJS) analyses per VDG P201/202 standards, enabling less experienced users to perform recurring analysis tasks via standardized templates and keystroke execution.
• MECS AI Microstructure Analysis (Gefügeanalyse) AI-powered microstructure analysis offering delivered through a partnership with MECS, providing automated grain size and structure analysis without compromise, positioned for time savings and objectivity gains in critical analyses.
• Optical Systems (Microscopes & Cameras) Manufacturer-independent supply of microscopes (stereo, macroscope, digital, light; upright/inverse; manual/automated) and cameras (DSLR Canon EOS, Jenoptik GRYPHAX, Leica, Zeiss, IDS microscopy cameras), integrated with Imagic IMS.
• Hardware Accessories (Illumination, XY Tables, Sample Holders) Illumination systems, XY cross tables, ball tables, sliding tables, sample holders, repro stands, and other optical accessories from Märzhäuser and Kaiser Fototechnik, integrated with Imagic IMS for macro photography and microscope automation.
• Consulting and Implementation Services Requirements clarification, system evaluation, procurement, personal commissioning and training, and ongoing technical support for Imagic IMS deployments, delivered by dedicated contact persons.
• Software Maintenance and Hotline Optional maintenance agreement providing access to new IMS versions, hardware compatibility warranty, operating system compatibility, and software problem resolution through a dedicated hotline.
• IMS Training Customized training programs for IMS specialists and administrators, tailored to customer requirements for detailed knowledge of individual functionalities and customization options.
• System Calibration Services Test protocol creation and calibration for optical devices including microscopes, performed by trained Imagic personnel prior to installation.

Quantifiable outcome

• Training effort minimized through hardware-independent single interface
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• MECScoreTechnology or IntegrationNew technology partnership for AI-supported microstructure analysis (KI-gestützte Gefügeanalyse). This partnership was featured in German TV by Saarländischer Rundfunk (ARD) and covered by inVISION News.
• CanoncoreTechnology or IntegrationCamera manufacturer partner for DSLR cameras (EOS family). Canon EOS cameras are fully integrated with Imagic IMS for automatic operation and calibrated image acquisition.
• JenoptikcoreTechnology or IntegrationCamera manufacturer partner providing GRYPHAX cameras including ALTAIR camera in 4:3 format, fully integrated with Imagic IMS.
• Leica MicrosystemscoreTechnology or IntegrationMicroscope manufacturer partner. Imagic IMS supports motorized and coded Leica microscopes with direct control and metadata reading. Also provides Digital Microscopes like DMS 1000 and Emspira 3.
• Carl ZeisscoreTechnology or IntegrationMicroscope manufacturer partner. Imagic IMS supports motorized and coded Zeiss microscopes including AXIOSCOPE 7 with direct control and settings reading.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leica Microsystems: Danaher-owned microscope and scientific imaging company offering integrated microscope + LAS X software for materials and life-science applications. Direct competitor to Imagic's microscope-control + IMS workflow across both materials testing and bio-science verticals.
• ZEISS Microscopy: Carl Zeiss division manufacturing microscopes and ZEN imaging software for materials and life sciences, including industrial quality control — the same core customer base and use cases that Imagic addresses.
• Evident (Olympus Scientific Solutions): Re-named Olympus industrial microscopy and life-science business, offering integrated microscopes and OLYMPUS Stream/Net Image software for materials inspection and bio-science imaging workflows comparable to Imagic IMS.
• Nikon (NIS-Elements): Nikon microscope + NIS-Elements imaging software combination widely used in materials science and bioscience imaging — comparable to Imagic IMS in workflow scope (acquisition, analysis, reporting) and target buyers.
• Vision Engineering: Manufacturer of 3D optical metrology, digital microscopes, and inspection systems with proprietary imaging software. Targets electronics, automotive, and medical-device manufacturing — overlapping with Imagic's industrial-quality and precision-inspection accounts.

Broad incumbents

• Keyence: Large Japanese industrial sensor, machine-vision, and digital-microscope manufacturer with broad factory-automation software. Larger scale and global sales reach than Imagic, but covers microscopy as part of a much wider automation portfolio.
• Mettler-Toledo: Global manufacturer of precision laboratory and industrial instruments — including material characterization and analytical balances sold to similar QA/QC and pharma customers, though not a direct microscope-imaging rival.
• Thermo Fisher Scientific: Diversified life-science and analytical-instrument conglomerate with microscopy and imaging software (Amira/Avizo, arivis) for pharma/biotech customers — comparable end-customers but a much broader instrumentation portfolio than Imagic.

Emerging players

• Media Cybernetics: Long-standing Image-Pro Plus imaging-analysis software vendor for life science and industrial microscopy, now part of Roper Technologies. Competes with Imagic IMS specifically in the image-analysis and reporting layer.
• arivis (a VITRA Bio / Thermo Fisher business): 3D and multi-channel image-visualization and analysis platform used in pharma/biotech and life-sciences research — directly comparable to Imagic's Large Data Viewer and Time-Lapse modules for scientific imaging workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyNpoiLdesVZz5aU4bKfK4g
• LinkedInlinkedin.com/company/imagic-ch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagic Bildverarbeitung AG