Imago Ogilvy
Imago Ogilvy is a Zagreb-based, full-service advertising agency founded in 1992, serving Croatian and regional enterprises with creative strategy, campaign development, digital marketing, and brand communication services under the Ogilvy network.
- Company typePrivate
- Founded1992
- HeadquartersZagreb, Croatia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Imago Ogilvy does
Imago Ogilvy is a Zagreb-based, full-service advertising agency founded in 1992, operating as Imago reklamna agencija d.o.o. and historically known simply as Imago. The firm provides integrated advertising solutions spanning creative strategy, campaign development, digital marketing, brand communication, media planning, public relations, and event services, with a client base concentrated in large and mid-sized Croatian and regional enterprises across beverages, telecommunications, banking, retail, healthcare, consumer goods, government, and nonprofit sectors. Named clients include Jamnica (Jana), Hrvatski Telekom, Tele2, OTP banka, Erste Bank, Atlantic grupa (Cedevita), Saponia, Carlsberg (Pan), Plodine, Kaufland, Krka, Ledo, and Belupo. The agency is the most internationally awarded Croatian creative shop, holding the distinction of being the first Croatian agency to win a Cannes Lion (Bronze, 2016) and subsequently earning the Golden Drum Grand Prix (2017), Clio Award (2018), Baltic Best Grand Prix (2018), and Euro Effie Gold (2019).
The agency operates as a 100% Croatian-owned entity within the global Ogilvy network, accessing international methodologies and resources while retaining local ownership and leadership (CEO Damir Ciglar, COO Dean Vranić, Group CCO Igor Mladinović, CCO Darko Bosnar, Managing Director Željko Glavor). Headcount is reported in the 101–250 range. The business model is professional services, monetizing through campaign retainers and project-based fees from corporate clients; a secondary, immaterial revenue stream comes from branded merchandise via an e-commerce platform (shop.imago.hr) selling the book 'Alkemija' by Rory Sutherland at €20 per copy. Distribution is direct enterprise sales supported by portfolio credibility and award recognition, with no proprietary technology platform, no disclosed AI/ML capabilities, and no external funding events documented.
Imago Ogilvy firmographics
Firmographics- Name
- Imago Ogilvy
- Legal name
- Imago reklamna agencija d.o.o.
- Website
- https://imago.hr
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Imago Ogilvy is a Zagreb-based, full-service advertising agency founded in 1992, serving Croatian and regional enterprises with creative strategy, campaign development, digital marketing, and brand communication services under the Ogilvy network.
- Ownership category
- akta.pro rank
Imago Ogilvy industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Imago Ogilvy is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Imago Ogilvy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Services: Primary revenue stream from full-service advertising agency services including campaign development, creative strategy, brand communication, digital marketing, and media planning for corporate clients.
- Book Sales (Alkemija): Secondary revenue from selling the book 'Alkemija' by Rory Sutherland, published and distributed by Imago at 20€ per copy with free shipping within Croatia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single book purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Imago Ogilvy product offering
Product offeringCore offering
Imago Ogilvy is a full-service advertising agency that develops creative campaigns, brand strategies, digital marketing, and brand communication services for corporate clients across Croatia and the region. The agency also publishes and sells the book "Alkemija" by Rory Sutherland through its online shop as a branded merchandise item. Its core work spans campaign concepting, creative production, media planning, PR, social media, and event services for enterprise brands.
Product overview
Imago Ogilvy is a full-service advertising agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The agency's core product is creative advertising services, including campaign development, digital marketing, and brand communication. Additionally, the company extends its portfolio through an e-commerce platform (shop.imago.hr) where it publishes and sells the book 'Alkemija' by Rory Sutherland as a branded merchandise item. These offerings represent the agency's creative services and publishing activities, with the primary revenue stream coming from advertising services for corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Imago Ogilvy Advertising Services Full-service advertising agency providing creative campaign development, brand strategy, digital marketing, media planning, PR, social media, and brand communication services for enterprise clients across Croatia and the region.
- Alkemija (Book) A book by Rory Sutherland titled "Alkemija: Nevjerojatna moć ideja koje nemaju smisla" (Alchemy: The Remarkable Power of Ideas That Make No Sense), published and sold by Imago as a branded merchandise item for 20€ per copy with free shipping within Croatia.
Quantifiable outcome
- Cannes Lions 2016: Selected among top 2% of 43,000+ entries from worldwide
- +3 more outcomes
Companies that use Imago Ogilvy
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles1 record
Imago Ogilvy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imago Ogilvy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ogilvy NetworkcoreImago is part of the global Ogilvy advertising network, providing access to international methodologies, resources, and best practices while maintaining 100% Croatian ownership. This partnership offers global network benefits with local market expertise.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Imago Ogilvy competitors and assessment
Company assessmentBroad incumbents
- Leo Burnett Zagreb: Croatian office of the Leo Burnett Worldwide network, providing integrated advertising and creative solutions in the Croatian market — comparable enterprise client set and full-service model.
- BBDO Zagreb: Croatian office of the global BBDO network offering integrated advertising, brand strategy, and creative services. Larger global network affiliation but competes locally in the same enterprise and brand-communication pitches.
- TBWA Zagreb: Croatian operation of the TBWA global advertising network — competes locally for the same enterprise clients and brand communications assignments in the Croatian market.
- Saatchi & Saatchi Zagreb: Croatian office of the Saatchi & Saatchi network providing brand strategy and advertising services. Overlaps with Imago on major Croatian advertiser accounts and creative awards circuits.
- J. Walter Thompson (JWT) Zagreb: Croatian office of the global J. Walter Thompson network (now operating under Wunderman Thompson) — competitor in the same Croatian enterprise and brand-strategy category with similar network-tier capabilities.
- DDB Zagreb: Croatian office of the DDB network offering creative advertising and brand services. Local network-agency competitor for Croatian enterprise clients seeking global-network methodologies.
Others
- Ogilvy (Network): Global parent/sister network affiliation. While Imago operates independently under the Ogilvy brand, the global Ogilvy network provides shared methodologies, multinational clients, and infrastructure that frames Imago's competitive positioning relative to other network agencies.
Direct peers
- Publicis Zagreb: Croatian operation of the Publicis network offering advertising, media, and brand communications to Croatian enterprise clients — a head-to-head network-agency competitor in the same local market.
- Bruketa&Žinić: Zagreb-based Croatian full-service creative agency with comparable headcount, similar mix of strategy and creative services for enterprise clients, and a parallel track record of winning major international festivals (including Cannes Lions).
- McCann Zagreb: Croatian office of the McCann Worldgroup network providing integrated advertising services in Zagreb. Competes directly with Imago for the same Croatian enterprise and government brand communications budgets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Imago Ogilvy social profiles
Digital presenceImago Ogilvy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imago Ogilvy leadership team
Management profileNumber of profiles
Profiles8 records
Imago Ogilvy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imago Ogilvy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imago Ogilvy
What does Imago Ogilvy do?
Imago Ogilvy is a full-service advertising agency that develops creative campaigns, brand strategies, digital marketing, and brand communication services for corporate clients across Croatia and the region. The agency also publishes and sells the book "Alkemija" by Rory Sutherland through its online shop as a branded merchandise item. Its core work spans campaign concepting, creative production, media planning, PR, social media, and event services for enterprise brands.
Is Imago Ogilvy a public or private company?
Imago Ogilvy is a private company. It is classified as management employee owned and is currently operating.
When was Imago Ogilvy founded?
Imago Ogilvy was founded in 1992. It employs 101 to 250 people.
Where is Imago Ogilvy based?
Imago Ogilvy is headquartered in Zagreb, Croatia, in the Europe region.
How does Imago Ogilvy make money?
Two revenue lines are on record. Advertising Services are the primary driver. The others are book Sales (Alkemija).
Who are Imago Ogilvy's main competitors?
Broad incumbents on record are Leo Burnett Zagreb, BBDO Zagreb, TBWA Zagreb, Saatchi & Saatchi Zagreb, J. Walter Thompson (JWT) Zagreb and DDB Zagreb. Ogilvy (Network) is listed as an others. Direct peers are Publicis Zagreb, Bruketa&Žinić and McCann Zagreb.
Does Imago Ogilvy have an API?
No public API is recorded for Imago Ogilvy.
What industry is Imago Ogilvy in?
Imago Ogilvy's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.