Imago Ogilvy

What Imago Ogilvy does

Imago Ogilvy is a Zagreb-based, full-service advertising agency founded in 1992, operating as Imago reklamna agencija d.o.o. and historically known simply as Imago. The firm provides integrated advertising solutions spanning creative strategy, campaign development, digital marketing, brand communication, media planning, public relations, and event services, with a client base concentrated in large and mid-sized Croatian and regional enterprises across beverages, telecommunications, banking, retail, healthcare, consumer goods, government, and nonprofit sectors. Named clients include Jamnica (Jana), Hrvatski Telekom, Tele2, OTP banka, Erste Bank, Atlantic grupa (Cedevita), Saponia, Carlsberg (Pan), Plodine, Kaufland, Krka, Ledo, and Belupo. The agency is the most internationally awarded Croatian creative shop, holding the distinction of being the first Croatian agency to win a Cannes Lion (Bronze, 2016) and subsequently earning the Golden Drum Grand Prix (2017), Clio Award (2018), Baltic Best Grand Prix (2018), and Euro Effie Gold (2019).

The agency operates as a 100% Croatian-owned entity within the global Ogilvy network, accessing international methodologies and resources while retaining local ownership and leadership (CEO Damir Ciglar, COO Dean Vranić, Group CCO Igor Mladinović, CCO Darko Bosnar, Managing Director Željko Glavor). Headcount is reported in the 101–250 range. The business model is professional services, monetizing through campaign retainers and project-based fees from corporate clients; a secondary, immaterial revenue stream comes from branded merchandise via an e-commerce platform (shop.imago.hr) selling the book 'Alkemija' by Rory Sutherland at €20 per copy. Distribution is direct enterprise sales supported by portfolio credibility and award recognition, with no proprietary technology platform, no disclosed AI/ML capabilities, and no external funding events documented.

Name

Imago Ogilvy

Legal name

Imago reklamna agencija d.o.o.

Website

https://imago.hr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Imago Ogilvy is a Zagreb-based, full-service advertising agency founded in 1992, serving Croatian and regional enterprises with creative strategy, campaign development, digital marketing, and brand communication services under the Ogilvy network.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Full-service advertising
• Creative campaign development
• Brand communication strategy
• Integrated marketing solutions
• Digital marketing services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Primary revenue stream from full-service advertising agency services including campaign development, creative strategy, brand communication, digital marketing, and media planning for corporate clients.
2. Book Sales (Alkemija): Secondary revenue from selling the book 'Alkemija' by Rory Sutherland, published and distributed by Imago at 20€ per copy with free shipping within Croatia.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Imago Ogilvy is a full-service advertising agency that develops creative campaigns, brand strategies, digital marketing, and brand communication services for corporate clients across Croatia and the region. The agency also publishes and sells the book "Alkemija" by Rory Sutherland through its online shop as a branded merchandise item. Its core work spans campaign concepting, creative production, media planning, PR, social media, and event services for enterprise brands.

Product overview

Imago Ogilvy is a full-service advertising agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The agency's core product is creative advertising services, including campaign development, digital marketing, and brand communication. Additionally, the company extends its portfolio through an e-commerce platform (shop.imago.hr) where it publishes and sells the book 'Alkemija' by Rory Sutherland as a branded merchandise item. These offerings represent the agency's creative services and publishing activities, with the primary revenue stream coming from advertising services for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Imago Ogilvy Advertising Services Full-service advertising agency providing creative campaign development, brand strategy, digital marketing, media planning, PR, social media, and brand communication services for enterprise clients across Croatia and the region.
• Alkemija (Book) A book by Rory Sutherland titled "Alkemija: Nevjerojatna moć ideja koje nemaju smisla" (Alchemy: The Remarkable Power of Ideas That Make No Sense), published and sold by Imago as a branded merchandise item for 20€ per copy with free shipping within Croatia.

Quantifiable outcome

• Cannes Lions 2016: Selected among top 2% of 43,000+ entries from worldwide
• +3 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ogilvy NetworkcoreOthersImago is part of the global Ogilvy advertising network, providing access to international methodologies, resources, and best practices while maintaining 100% Croatian ownership. This partnership offers global network benefits with local market expertise.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Leo Burnett Zagreb: Croatian office of the Leo Burnett Worldwide network, providing integrated advertising and creative solutions in the Croatian market — comparable enterprise client set and full-service model.
• BBDO Zagreb: Croatian office of the global BBDO network offering integrated advertising, brand strategy, and creative services. Larger global network affiliation but competes locally in the same enterprise and brand-communication pitches.
• TBWA Zagreb: Croatian operation of the TBWA global advertising network — competes locally for the same enterprise clients and brand communications assignments in the Croatian market.
• Saatchi & Saatchi Zagreb: Croatian office of the Saatchi & Saatchi network providing brand strategy and advertising services. Overlaps with Imago on major Croatian advertiser accounts and creative awards circuits.
• J. Walter Thompson (JWT) Zagreb: Croatian office of the global J. Walter Thompson network (now operating under Wunderman Thompson) — competitor in the same Croatian enterprise and brand-strategy category with similar network-tier capabilities.
• DDB Zagreb: Croatian office of the DDB network offering creative advertising and brand services. Local network-agency competitor for Croatian enterprise clients seeking global-network methodologies.

Others

• Ogilvy (Network): Global parent/sister network affiliation. While Imago operates independently under the Ogilvy brand, the global Ogilvy network provides shared methodologies, multinational clients, and infrastructure that frames Imago's competitive positioning relative to other network agencies.

Direct peers

• Publicis Zagreb: Croatian operation of the Publicis network offering advertising, media, and brand communications to Croatian enterprise clients — a head-to-head network-agency competitor in the same local market.
• Bruketa&Žinić: Zagreb-based Croatian full-service creative agency with comparable headcount, similar mix of strategy and creative services for enterprise clients, and a parallel track record of winning major international festivals (including Cannes Lions).
• McCann Zagreb: Croatian office of the McCann Worldgroup network providing integrated advertising services in Zagreb. Competes directly with Imago for the same Croatian enterprise and government brand communications budgets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/imagoHR
• Facebookfacebook.com/imago.r.a
• LinkedInlinkedin.com/company/imagoogilvy
• Instagraminstagram.com/imago.ogilvy
• TikToktiktok.com/@imago.ogilvy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imago Ogilvy