Eastern School of Acupuncture and Traditional Medicine

What Eastern School of Acupuncture and Traditional Medicine does

Eastern School of Acupuncture and Traditional Medicine (ESATM) is a private, single-campus educational institution in Bloomfield, New Jersey, founded in 1997 by Julie Puretz as the state's first and only acupuncture school. The school delivers a Master of Science in Acupuncture (MSAc) program (138.75 credits, 2,512.5 hours) accredited by the Accreditation Commission for Acupuncture and Herbal Medicine (ACAHM), preparing graduates for the NCBAHM board examination required for professional licensure. A complementary Chinese Herbal Medicine Certificate program (49 credits, 870 hours) is offered in a hybrid online/on-campus format. Practicing acupuncturists can obtain continuing education through CEU/PDA classes, several led by internationally recognized instructors including Kiiko Matsumoto and Jeffrey Yuen, while recent graduates may enroll in a newly launched Post-Graduate Clinical Rotation Program at $780 per shift to maintain clinical skills during board exam preparation.

The school's core pedagogy blends didactic instruction with hands-on training at the Intern Clinic, a teaching facility that also serves as a public-facing, low-cost acupuncture service. Supporting assets include the Julie Puretz Library and the affiliated, peer-reviewed Eastern Journal of Complementary and Alternative Medicine (EJCAM). Revenue comes primarily from tuition at approximately $300–$400 per credit (~$55,000 for the three-year MSAc program), per-shift clinical rotation fees, and CEU class fees ranging from $175–$225. Customers are adult career changers, licensed healthcare professionals seeking cross-training, and practicing acupuncturists pursuing continuing education credits. The institution is family-led, with founder Julie Puretz's daughter Aida Morales-Almanzar serving as CEO/President, and partners with the Donguibogam Academy (Korean medicine outreach) and Acupuncturists Without Borders (disaster relief training). Marketing and distribution are domestic, leveraging a website, blog, social media (Facebook, LinkedIn, Instagram, YouTube), email-driven admissions outreach, and recurring open house events.

Name

Eastern School of Acupuncture and Traditional Medicine

Legal name

Eastern School of Acupuncture and Traditional Medicine

Website

https://esatm.edu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastern School of Acupuncture and Traditional Medicine is a private, ACAHM-accredited acupuncture school in Bloomfield, NJ, offering a three-year MSAc program, a Chinese Herbal Medicine certificate, CEU classes, and a new post-graduate clinical rotation for adult career changers and healthcare professionals.

Ownership category

akta.pro rank

Product category

Acupuncture and Traditional Chinese Medicine Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Acupuncture education
• Traditional Chinese medicine
• Herbal medicine training
• Continuing education
• Holistic healthcare

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. MSAc Acupuncture Degree Program: Master of Science in Acupuncture degree program with 138.75 credits (2,512.5 hours). Primary educational revenue stream for training licensed acupuncturists. Tuition based on credit hours at approximately $300-$400 per credit.
2. Chinese Herbal Medicine Certificate Program: Certificate program in Chinese Herbal Medicine with 870 hours and 49 credits. Open to acupuncture students and licensed healthcare professionals. Revenue from tuition and fees.
3. CEU/PDA Continuing Education Classes: Continuing education units for licensed acupuncturists including master classes with renowned practitioners like Kiiko Matsumoto and Jeffrey Yuen. One-time class fees ranging from $175-$225.
4. Post-Graduate Clinical Rotation Fees: Tuition per credit at $390/credit; 2 credits per shift; total $780/shift. Administrative/student services fee of $75 per semester plus malpractice insurance. Per trimester billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Eastern School of Acupuncture and Traditional Medicine is an accredited private institution that delivers professional education in acupuncture and Traditional Chinese Medicine. It offers degree programs (including a ~49-credit/870-hour acupuncture program and Chinese Herbal Medicine training), an Intern Clinic providing supervised clinical services such as facial acupuncture, and continuing education (CEU) classes for licensed practitioners.

Product overview

The Eastern School of Acupuncture and Traditional Medicine operates as a unified educational platform offering a Master of Science in Acupuncture (MSAc) Program as its primary credential, complemented by a Chinese Herbal Medicine Certificate Program. The institution provides a Post-Graduate Clinical Rotation Program for recent graduates and CEU/PDA continuing education classes taught by industry-leading instructors. All academic programs include hands-on training through the Intern Clinic, where students gain supervised clinical experience. The school also publishes the Eastern Journal of Complementary and Alternative Medicine (EJCAM), a peer-reviewed journal advancing research in the field.

Differentiator

Problem solved

Functional benefit

Products and services

• Master of Science in Acupuncture (MSA) Program Accredited degree program totaling approximately 49 credits / 870 hours that trains students in acupuncture and prepares them for licensure and clinical practice. Targeted at prospective graduate students pursuing a career in acupuncture.
• Chinese Herbal Medicine Program Educational program teaching Chinese herbal medicine as an adjunctive modality for acupuncture practitioners. Aimed at students and licensed practitioners seeking to expand into herbal prescribing.
• Intern Clinic School-operated clinic where supervised student interns deliver acupuncture and related TCM services to the public. Serves both as a clinical training ground for students and a low-cost treatment option for community patients.
• Facial Acupuncture Service Specialty cosmetic/aesthetic acupuncture treatment offered at the Intern Clinic. Targets community patients interested in facial rejuvenation through TCM modalities, while providing students with training in this technique.
• Continuing Education (CEU) Classes Short-form professional development classes offered to licensed acupuncturists and other healthcare practitioners for CEU credit. Differentially priced for practitioners, alumni, and students.

Quantifiable outcome

• Graduates fully prepared for National Certification Board for Acupuncture and Herbal Medicine (NCBAOM) examination
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Donguibogam AcademyminorStrategic or Co-development Partner · 29 June 2018Korean Medicine educational outreach partnership. The Donguibogam Academy presented ESATM with a translated copy of the Donguibogam in a book donation ceremony followed by an introduction to Korean Medicine. Students learned about unique Korean medicine approaches including Sasang constitutional medicine, Sa-am, Tae-guk and Hand Acupuncture.
• Acupuncturists Without Borders (AWB)minorStrategic or Co-development Partner · 1 October 2017Disaster relief partnership supporting communities in crisis. ESATM community involvement in AWB's disaster relief efforts including Southern California fire relief. AWB provides trauma-relief acupuncture training and coordinates volunteer practitioners for emergency response.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• National University of Health Sciences: National University of Health Sciences in Lombard, IL offers accredited MSAc and certificate programs in acupuncture and Oriental medicine alongside its chiropractic and naturopathic programs. Direct peer in graduate acupuncture education with a multi-program, multi-discipline health sciences model and CEU offerings.
• New York College of Health Professions: New York College of Health Professions offers accredited acupuncture and Oriental medicine programs in the NY metro area, the same catchment market where many ESATM alumni practice. Comparable graduate-level acupuncture degrees with clinical training and herbal medicine components, competing for the same NY/NJ prospective student pool.
• Maryland University of Integrative Health: Maryland University of Integrative Health is an accredited graduate school offering MAc and post-baccalaureate certificates in acupuncture and Oriental medicine, with a hybrid online/on-campus model. Direct peer in accredited acupuncture education, herbal medicine programming, and CEU delivery, including distance learning that could overlap ESATM's NC-SARA footprint.
• Won Institute of Graduate Studies: Won Institute of Graduate Studies in Glenside, PA offers accredited MAc and certificate programs in acupuncture and Chinese herbal medicine within commuting distance of ESATM's NJ catchment. Direct competitor in the mid-Atlantic for adult career changers seeking accredited acupuncture licensure pathways.
• AOMA Graduate School of Integrative Medicine: AOMA Graduate School of Integrative Medicine in Austin, TX offers ACAHM-accredited MAc and DAOM degrees and is recognized for integrating Chinese and Western medicine. Direct competitor with comparable graduate acupuncture curriculum, herbal medicine certificate, and CEU programs serving similar career-changer and healthcare professional segments.
• Emperor's College of Traditional Oriental Medicine: Emperor's College is an ACAHM-accredited acupuncture school in Santa Monica, CA offering MSTOM and DAOM programs. Comparable as a single-campus, mid-sized professional acupuncture institution offering graduate degrees, herbal medicine certificates, and continuing education with similar faculty-practitioner model and tuition scale.
• Bastyr University: Bastyr University is a regionally accredited, nonprofit institution offering MSAc and DAOM acupuncture degrees plus herbal sciences, located in Kenmore, WA with a California site. Directly comparable as an accredited acupuncture training school with graduate degrees, faculty practitioners, and CEU offerings targeting similar adult learner and healthcare professional segments.
• American College of Acupuncture and Oriental Medicine: ACAOM (not to be confused with ACAHM, the accreditor) is the validating agency for acupuncture schools and the Houston-based institution sharing that name is an accredited acupuncture college offering MAc and DAOM. Comparable as a graduate-level acupuncture and Oriental medicine school with clinical training, herbal programs, and CEU offerings in a single campus model.
• Five Branches University: Five Branches University operates two ACAHM-accredited campuses (Santa Cruz and San Jose, CA) with MTCM and DAOM programs plus CEU offerings. Direct peer in graduate-level acupuncture and TCM education with similar programmatic structure, clinical training model, and CEU revenue diversification.
• Pacific College of Health and Science: Pacific College of Health and Science is one of the largest accredited acupuncture and Traditional Chinese Medicine schools in the U.S., offering MSAc/DAOM degrees, Chinese herbal programs, and CEU classes across multiple campuses (San Diego, New York, Chicago) and online. Direct competitor with overlapping degree, certificate, and continuing education products serving the same adult career-changer segment as ESATM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFrfxjyp1y2cEEXdo2Yp2Lg
• Facebookfacebook.com/Eastern-School-of-Acupuncture-and-Traditional-Medicine-Bloomfield-NJ-100306397001544
• LinkedInlinkedin.com/company/eastern-school-of-acupuncture-and-traditional-medicine
• Instagraminstagram.com/esatmedu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern School of Acupuncture and Traditional Medicine