What Matchbox Design Group does

Matchbox Design Group is a privately-held digital marketing agency founded in 2006 and headquartered at 1501 Locust St., Suite A, St. Louis, Missouri. The firm operates with a small, distributed team of just over 10 employees with collective experience exceeding 65 years in the digital domain, and has delivered web strategy services for over 19 years. Its core offerings span three product lines: custom WordPress website design and development, digital marketing services (SEO, content strategy, pay-per-click, email, social media, PR), and website hosting and support. The technology stack is built on WordPress CMS with supporting tooling including WP Engine hosting, WooCommerce, Google Analytics, Google Search Console, Microsoft Clarity, and Google reCAPTCHA; the firm has also articulated an SEO methodology integrating AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) for AI-era search surfaces. Sub-products include local SEO audits, enterprise SEO, home services SEO, non-profit SEO, copywriting, and WCAG 2.1 / ADA accessibility audits.

The agency serves a heterogeneous customer mix across banks and credit unions (primary vertical, with 40% project growth since 2023), manufacturing and industrial firms, professional associations, non-profits, and enterprise / Fortune 500 accounts alongside local SMBs. Named customers include Midwest BankCentre, Metalosate, Anew Solutions, PAS, Habitat for Humanity St. Louis, a commercial fitness equipment manufacturer, Gunter Pest & Lawn (client since 2017), StreamTech Engineering, and Meds and Food for Kids. Revenue mechanics are based on project-based website engagements plus recurring monthly SEO agreements customized per client with no fixed menu of services, with retainers ranging from "a few hundred to several thousand dollars monthly" depending on scope. Go-to-market is consultative and direct: inbound via the website contact form, free 30-minute strategy sessions, content marketing (1,017+ blog posts), the Mix & Matchbox podcast, social channels, and targeted outreach to specific verticals.

Customer acquisition is anchored by content-led inbound, referral, and inside sales motions rather than paid acquisition at scale. In November 2025 the firm joined the American Bankers Association (ABA) Partner Network and launched a new brand and corporate website, codifying its strategic focus on the banking and financial services vertical. The firm maintains a 4.8 rating on Clutch, has won Clutch 2024 Global Awards in Yahoo, Spotify Advertising, Reddit Advertising, and Snapchat Advertising categories, and has been named a top SEO agency in St. Louis by Clutch, DesignRush, The Manifest, UpCity, GoodFirms, and TrustAnalytica. Ownership is founder-led, with Brent Feldman as Co-Founder/Co-Owner; no external funding rounds, parent companies, or institutional investors are disclosed.

Name

Matchbox Design Group

Legal name

Matchbox Design Group

Website

https://matchboxdesigngroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Matchbox Design Group is a St. Louis-based digital marketing agency offering custom WordPress website design, SEO and AI optimization (AIO/AEO/GEO) services, and hosting support, serving banks, credit unions, manufacturers, non-profits, and SMBs primarily across the U.S. Midwest with a small distributed team.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website Design & Development: Custom website design and development services using WordPress. Includes enterprise SEO websites, non-profit websites, and home services websites.
2. Digital Marketing Services: Ongoing SEO services provided as monthly agreements with a pool of hours allocated based on keyword research, competitor analysis, and analytical data. Includes content strategy, technical fixes, link building, and regular reporting.
3. Website Hosting & Support: Technical support and hosting services for WordPress-based websites, including ongoing maintenance, security updates, and performance optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Matchbox Design Group is a St. Louis-based digital marketing agency that delivers custom WordPress website design and development, integrated digital marketing (SEO, content, PPC, email, PR, social media), and ongoing website hosting and technical support. Services are sold through custom monthly agreements and a free 30-minute strategy session, with vertical specialization in banks and credit unions, professional associations, and manufacturing/industrial clients.

Product overview

Matchbox Design Group is a digital marketing agency offering a unified suite of digital services centered around three core offerings: Website Design & Development (custom WordPress websites), Digital Marketing (SEO, content, PPC, social media, email), and Website Hosting & Support. Their SEO services are delivered as specialized sub-products including SEO Audits, Home Services SEO, Enterprise SEO, SEO + Content Strategy, Copywriting, Non-Profit SEO, and Accessibility Audits. The company serves diverse industries with a focus on banks, credit unions, professional associations, and manufacturing/industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom WordPress website design, redesign, and development services for businesses and organizations across financial, manufacturing, professional services, and nonprofit verticals.
• Digital Marketing Comprehensive digital marketing services combining SEO, content marketing, pay-per-click advertising, email marketing, PR, social media marketing, and online advertising into a unified strategy for businesses.
• Website Hosting & Support Ongoing website hosting and technical support services including maintenance, security updates, and performance optimization for client WordPress websites.
• St. Louis SEO Audits Comprehensive site-wide SEO audits that document technical errors, user experience issues, and content problems in a master log of prioritized fixes, sold as a standalone engagement for St. Louis-area businesses.
• St. Louis Home Services SEO SEO services tailored for home services businesses including contractors, plumbers, and similar local service providers, focused on local search optimization and lead generation.
• St. Louis Enterprise SEO SEO services designed for enterprise-level organizations and Fortune 500 companies addressing complex SEO needs and large-scale website optimization.
• SEO + Content Strategy Integrated SEO and content strategy services combining keyword research, competitor analysis, and content creation to improve search rankings and drive organic traffic.
• St. Louis Copywriting Services Professional copywriting services creating SEO-optimized, engaging content for client websites and marketing materials.
• Accessibility Audits and ADA Compliance Services Website accessibility auditing services helping businesses meet WCAG 2.1 Level AA standards and Section 508 compliance requirements so their websites are accessible to users with disabilities.

Quantifiable outcome

• 40% growth in banking and financial projects since 2023
• +9 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• American Bankers Association (ABA) Partner NetworkcoreGTM or Marketing Partner · 7 November 2025Matchbox Design Group joined the American Bankers Association Partner Network on November 7, 2025. This membership enables the company to better serve banks and financial institutions by aligning with a major industry association. The partnership coincides with the company's new brand and website launch, reflecting its strategic focus on the banking and financial services vertical where it has achieved 40% growth in projects since 2023.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• GitHubgithub.com/matchboxdesigngroup
• Facebookfacebook.com/matchboxdesigngroup
• LinkedInlinkedin.com/company/425408?trk=tyah&trkInfo=tarId%3A1408372309453%2Ctas%3Amatchbox%20des%2Cidx%3A1-1-1
• Instagraminstagram.com/matchboxdesigngroup
• Xx.com/matchboxdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matchbox Design Group