Mandarina Contenidos

What Mandarina Contenidos does

Mandarina Contenidos (also branded as Mandarina TV) is an independent audiovisual content production company headquartered in Buenos Aires, Argentina, founded in 2005 by Mariano Chihade. Over a 20-year operating history the company has built a catalog of more than 60 original formats spanning scripted series, unscripted entertainment, and factual content, and currently employs 101-250 staff. Its programming slate serves both Argentine terrestrial broadcasters — primarily América TV — and the major global streaming platforms, and is anchored by a roster of signed Argentine television personalities including Mariana Fabbiani, Ángel de Brito, Yanina Latorre, Beto Casella, and Santi Maratea. The company has accumulated industry recognition through Martín Fierro, Cóndor de Plata, PRODU, and Rolling Stone awards, with the 2023 Netflix scripted series "El Amor Después del Amor" alone accumulating 20+ industry awards.

The company's commercial model rests on three revenue mechanics: (1) production fees and licensing fees from Argentine broadcasters for linear content delivery (América TV is the primary home for flagship programs including DDM after its 2023 move from El Trece); (2) production fees, format licensing, and distribution revenue from international streaming platforms — Netflix, Star+, Disney+, Hulu, HBO Max, and MAX — including marquee licensed originals; and (3) direct-to-consumer digital distribution through BONDI LIVE, a proprietary streaming channel launched in 2024 on YouTube that captures audience and ad economics outside the traditional broadcaster stack. The business is content-IP- rather than platform- or technology-centric, with no disclosed proprietary technology layer beyond owned distribution surfaces.

In March 2024 the company launched M Content, an international fiction brand with operational offices in Madrid, Buenos Aires, and Mexico City, explicitly targeting cross-border co-productions and international streaming distribution. The 2025-2026 pipeline has accelerated relative to prior years, with multiple new format launches (Trato Hecho, BTV, SQP, Desvestida, Jesse & Joy, Rita Lee) spanning entertainment, documentary, and biographical formats. The company has also entered preliminary strategic alliance discussions with Gustavo Yankelevich and RGB as of June 2026, indicating potential consolidation activity in the Argentine production market.

Name

Mandarina Contenidos

Legal name

Mandarina Contenidos

Website

https://mandarinatv.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Mandarina Contenidos is a Buenos Aires-based independent audiovisual production company founded in 2005, producing scripted, unscripted, and factual entertainment across 60+ original formats for Argentine broadcasters — primarily América TV — and major international streaming platforms including Netflix, Star+, Disney+, and HBO Max.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Commercial International Broadcasters (MPABAEAC)

akta.pro secondary industries

International TV Program Distribution (Sales/Output Deals) (MPABAMAD), International/Multilingual Streaming Channels (MPABAHAI), International Multilingual/Diaspora Broadcasters (MPABAEAG)

Keywords

• Audiovisual production services
• Scripted series production
• Unscripted entertainment production
• Documentary factual production
• Content development broadcasters

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. TV Production Services: Mandarina Contenidos generates revenue by producing original content (scripted, unscripted, factual entertainment, digital content) for pay TV, free TV, platforms, and streaming services. It sells finished content and formats to broadcasters and streaming platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mandarina Contenidos is an independent 360-degree audiovisual production company that develops, produces, and distributes original content across four genres — scripted, unscripted, factual entertainment, and digital — for free-to-air television, pay TV networks, and global streaming platforms. It also operates BONDI LIVE, a direct-to-consumer streaming channel on YouTube, and runs M Content, an international fiction brand producing Spanish-language premium drama across Argentina, Spain, and Mexico. Customers include broadcasters such as América TV, El Trece, Telefe, TV Pública, and streamers including Netflix, Disney+, Star+, Hulu, HBO Max, and MAX.

Product overview

Mandarina Contenidos is a 360-degree independent production company with over 20 years in the international audiovisual market, having developed over 60 original formats. The company operates across four main content categories: Scripted content (dramatic series and fiction); Unscripted content (entertainment shows, reality, game shows, magazines); Factual entertainment (documentaries, investigative series, lifestyle programming); and Digital content (streaming platforms and gaming/esports). Their flagship productions include DDM and LAM (daily magazines on América TV), El amor después del amor (Netflix biographical series), BONDI LIVE (proprietary streaming channel), and M Content (international fiction brand). The company distributes content across major streaming platforms including Netflix, Disney+, Star+, MAX, HBO Max, and Hulu, as well as free-to-air television channels.

Differentiator

Problem solved

Functional benefit

Brands

• M Content: International fiction brand with headquarters in Madrid, Buenos Aires, and Mexico City, focused on quality fiction content in Spanish for global audiences.
• BONDI LIVE

Products and services

• DDM (Diario de Mariana) Long-running daily magazine show hosted by Mariana Fabbiani covering current events, social, political, economic news, and entertainment; originally on El Trece from 2013 and later on América TV.
• LAM (Los Ángeles de la Mañana) Daily entertainment magazine hosted by Ángel de Brito featuring panel discussions on celebrity news and show business; airs on América TV prime time.
• SQP (Sálvese Quien Pueda) Daily entertainment news program hosted by Yanina Latorre analyzing media topics with a sarcastic and direct style; airs on América TV.
• El amor después del amor 8-episode biographical drama series on Netflix depicting the life and career of Argentine rock icon Fito Páez; multi-award-winning production including Cóndor de Plata and Rolling Stone en Español recognition.
• Desvestida: La moda pasó de moda 7-episode documentary series hosted by Mariana Fabbiani on Disney+ and Hulu exploring the fashion industry across beauty ideals, gender identity, consumption habits, and environmental impact.
• Hache 7-episode documentary series hosted by Jorge Lanata on Star+ investigating social issues and taboo topics across Latin America.
• Jesse & Joy: Lo que nunca dijimos 4-episode documentary series on HBO Max offering an intimate portrait of the Mexican musical duo Jesse & Joy.
• Rita Lee, MANIA DE VOCÊ 82-minute documentary on MAX about Brazilian rock legend Rita Lee, featuring exclusive personal footage and testimonials; reached #2 most-watched title on MAX Brazil within 48 hours of release.
• Trato Hecho Game show where participants choose from 24 briefcases to win up to 20 million pesos, hosted by Santi Maratea; airs on América TV prime time.
• BTV Prime-time entertainment show on América TV hosted by Beto Casella analyzing television, social media, streaming, and viral content.
• BONDI LIVE Proprietary direct-to-consumer streaming channel streaming on YouTube featuring original programming including Ángel responde, No tienen solución, Después te explico, Onda Beto, and El ejército de LAM; recognized by YouTube for exceeding 100,000 subscribers within four months.
• ESPN Gaming Studio Gaming and esports content studio operated in partnership with ESPN, distributing content via Twitch and YouTube.
• Desafío ESPN, Camino a League of Legends Multi-platform reality competition following 20 amateur League of Legends players through a 12-week training program; produced in association with ESPN.
• The Ultimate Fighter Latinoamérica Latin American version of the UFC reality competition featuring MMA fighters from 9 countries competing for UFC contracts.
• Project Runway Latin America Fashion design competition reality show featuring 15 designers from 7 countries competing for opportunities in the fashion industry.
• Todo tiene un Porqué Educational and cultural magazine program exploring science, history, and daily life topics for families and students; produced as a factual educational format.
• Sábado Bus Weekly big-show format featuring celebrity guests, games, interviews, music, and prizes including a 0km car.
• Como Anillo al Dedo Entertainment game show where celebrity couples compete to win a 0km car by dropping rings into water containers.
• El Camión de tus Sueños Game show/reality makeover in which winning families receive a truck full of prizes including furniture, appliances, and a new car.
• Fan Club Quiz show connecting fans across the continent competing on knowledge about video games, K-pop, soccer, anime, and cartoons.
• No hay tiempo para la Vergüenza Docu-reality following fashion designer Santiago Artemis as he creates a new collection at age 27.
• M Content (international fiction brand) International fiction brand of Mandarina Contenidos with headquarters in Madrid, Buenos Aires, and Mexico City, developing quality Spanish-language scripted series and films for global audiences.

Quantifiable outcome

• El Amor Después del Amor was declared of Cultural Interest by the Ciudad Autónoma de Buenos Aires Legislature.
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• RGB (Gustavo Yankelevich)minorStrategic or Co-development Partner · 27 June 2026Two prominent Argentine television producers, Gustavo Yankelevich of RGB and Mariano Chihade of Mandarina Contenidos, are in preliminary discussions about a potential strategic alliance. Both sides remain cautious about confirming a final deal. If completed, this would unite two significant players in Argentine television production.
• YouTube (BONDI Live)coreChannel Partner/ Reseller/ Distributor · 29 April 2024Mandarina Contenidos launched BONDI Live, its own streaming channel on YouTube, distributing directly to consumers. YouTube recognized the channel with a plaque for surpassing 100,000 subscribers within four months of its debut.
• Amaya Muruzábal (Showrunner, Reina Roja)coreStrategic or Co-development Partner · 21 March 2024M Content is the international fiction brand of Mandarina Contenidos, led from Spain by Amaya Muruzábal, the showrunner of 'Reina Roja'. She works alongside Juan Pablo Kolodziej, showrunner of 'El amor después del amor'. This talent-driven partnership aims to create premium Spanish-language fiction for global audiences, combining creative talent from Latin America and Europe.
• NetflixcoreChannel Partner/ Reseller/ DistributorMandarina Contenidos produces original series for Netflix, including 'El Amor Después del Amor' (2023) and 'Jesse & Joy: Lo que nunca dijimos'. Netflix distributes these productions globally.
• Star+coreChannel Partner/ Reseller/ DistributorStar+ distributes Mandarina's documentary series 'Hache. Lo que no se nombra' hosted by Jorge Lanata, exclusively across Latin America.
• Disney+ / HulucoreChannel Partner/ Reseller/ DistributorDisney+ and Hulu distribute Mandarina Contenidos' documentary series 'Desvestida: La moda pasó de moda' hosted by Mariana Fabbiani, available on Hulu and Disney+ in Latin America.
• MAX (HBO Max)coreChannel Partner/ Reseller/ DistributorMAX distributes Mandarina Contenidos' documentary 'Rita Lee: Mania de Você' for all of Latin America. The documentary reached #2 on MAX Brazil within 48 hours of release.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RGB Entertainment: Argentine television production house led by Gustavo Yankelevich, currently in preliminary strategic alliance discussions with Mandarina. Closest direct comparable as a top-tier Argentine production company producing primetime content for the same broadcasters.
• Pol-ka Producciones: Long-standing Argentine scripted and unscripted production company (Endemol Shine-backed historically) producing primetime fiction and entertainment for El Trece and other Argentine broadcasters. Direct competitor for talent, formats, and broadcaster commissions.
• Underground Producciones: Argentine production company producing scripted series and entertainment formats for domestic broadcasters and international streamers (e.g., El Marginal on Netflix). Direct comparable on premium scripted production and international distribution.
• Kuarzo Entertainment: Argentine-led production company with significant primetime TV output, including flagship shows on El Trece. Comparable in scale and genre mix to Mandarina's unscripted operations.

Broad incumbents

• Endemol Shine Boomdog: Latin American arm of global production giant Endemol Shine (now part of Banijay). Produces entertainment, scripted, and factual content across Mexico, Argentina, and Brazil for major broadcasters and streamers — broader geographic and portfolio scope than Mandarina.
• Fremantle: Global production and distribution major that has worked with Mandarina (FremantleMedia credited in client list). Operates across scripted, unscripted, and factual globally with much larger scale and budget firepower.
• Banijay: World's largest independent content producer; parent of Endemol Shine. Competes with Mandarina for streamer commissions, format rights, and top-tier talent in Spanish-language markets.
• TelevisaUnivision: Largest Spanish-language media company in the world, with in-house production (Televisa) producing telenovelas and series for Univision/ViX. Indirect competitor for streaming commissions and Spanish-language premium fiction budgets.

Regional players

• Globo (Grupo Globo): Brazilian broadcast and streaming giant producing premium Portuguese-language fiction and unscripted content for Globoplay. Regional comparable on international streaming expansion (Globo's expansion into Spanish-language markets via Globoplay Novo).
• Atresmedia Studios: Spanish production arm of Atresmedia producing premium fiction for Antena 3 and international sale. Direct competitor to M Content in the Spanish domestic and pan-European premium scripted space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mandarinatvok
• YouTubeyoutube.com/channel/UCnZidingmuqNkaT9Wm64Xxg
• LinkedInlinkedin.com/company/mandarinatv
• Instagraminstagram.com/mandarinatelevision
• Facebookfacebook.com/MandarinaTVOk

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandarina Contenidos