Loud and Clear
Loud & Clear is a Cincinnati-based full-service live event production company providing audio, lighting, video, staging, and roof systems for music festivals, stadium concerts, political rallies, festival cruises, and corporate events nationwide.
- Company typePrivate
- Founded1988
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Loud and Clear does
Loud & Clear, Inc. is a Cincinnati-headquartered, full-service live event production company that provides audio, lighting, video, staging, and roof systems for events ranging from small local festivals and church services to major stadium concerts, national music festivals, festival cruises, corporate events, and political rallies. Founded in 1988 by Bill Deavers out of his mother's barn and operating as a privately held, bootstrapped firm for over 35 years, the company has built a portfolio that includes work for six sitting U.S. Presidents, marquee artists such as Dave Chappelle, Zedd, Zac Brown Band, and The Who, and recurring festival engagements with Blue Ridge Rock Festival, Monsters of Rock Cruise, and Danny Wimmer Presents. Its core technology is a deployable inventory of professional-grade production equipment from brands including L-Acoustics, Avid, Midas, Shure, Elation Professional, Chauvet, Martin Lighting, and Absen LED video walls, supported by capital-intensive roof structures (Super Z, HD) and a dedicated Event Power Services division.
The company operates on a project-based, quote-driven services model: clients request quotes via website, email, or phone, and Loud & Clear assembles custom production packages combining equipment rental, technical crew, and on-site execution under a "we bring the show to you" model. Revenue is generated primarily through professional services fees for live production, with secondary streams from permanent venue installations and used gear resale via a Reverb marketplace storefront. Customer segments are horizontal — covering music festivals, arena and stadium concerts, political events, festival cruises, corporate events, community events, and venue installations — and there is no disclosed productized SaaS, recurring subscription, or technology licensing layer. Distribution is direct and field-based, with the Cincinnati office serving as the single operational hub for nationwide deployments.
Leadership remains founder-centric: Bill Deavers serves as President, Brad Bettinger (CPA, MBA) as CFO, Scott Young returned as COO in 2025, and the company maintains specialized department heads across audio, lighting, video, staging/structures, logistics, and warehouse functions. Geographic reach is national despite the single Cincinnati location, with deployments documented across the Midwest, Mid-Atlantic, Southeast, and international cruise itineraries.
Loud and Clear firmographics
Firmographics- Name
- Loud and Clear
- Legal name
- Loud & Clear, Inc.
- Website
- https://loudandclear.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loud & Clear is a Cincinnati-based full-service live event production company providing audio, lighting, video, staging, and roof systems for music festivals, stadium concerts, political rallies, festival cruises, and corporate events nationwide.
- Ownership category
- akta.pro rank
Loud and Clear industry classification
Industry- Product category
- Live Event Production Services
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
- akta.pro secondary industries
- Backline & Musical Instrument Rental (MPAGAKAJ), Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)
Keywords
Where Loud and Clear is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loud and Clear business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Live Production Services: Full-service live event production including audio, lighting, video, staging, and roof systems rental and deployment. Services range from small local events to major stadium concerts, festivals, corporate events, political rallies, and cruise ship productions. Revenue is generated through service fees for production services, equipment rental, and technical crew.
- Production Installation Services: Permanent installation of audio, lighting, video, and staging systems for venues. One-time installation revenue from venue clients.
- Used Gear Sales: Sale of pre-owned production equipment through Reverb marketplace.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Loud and Clear product offering
Product offeringCore offering
Loud & Clear is a full-service live event production company that supplies audio, lighting, video, staging, roof systems, and event power to concerts, festivals, corporate events, political rallies, and festival cruises. The company delivers turnkey production by providing crew and professional-grade equipment (L-Acoustics, Midas, Shure, Elation, Chauvet, Martin, Absen, Super Z and HD roof structures) and operates a dedicated Event Power Services division for outdoor festivals.
Product overview
Loud & Clear is a live event production services company offering a unified portfolio of services spanning audio, lighting, video, staging, and roof systems. The company provides end-to-end production for events ranging from small local festivals to large-scale stadium concerts and festival cruises. Key service offerings include Festival Production Services, Full Arena Production, Stadium Concerts, Festivals at Sea, Political Events, Production Installation, Event Power Services (EPS), Live Stream Concerts, and Live Streaming. The company also maintains an inventory catalog and sells used gear through a Reverb marketplace. These services are offered as an integrated suite — the company brings venue, crew, gear, and site solutions together rather than selling standalone products.
Differentiator
Problem solved
Functional benefit
Products and services
- Festival Production Services
- Full Arena Production
- Stadium Concerts
- Festivals at Sea
- Political Events
- Production Installation
- Event Power Services
- Live Stream Concerts
- Live Streaming
- Used Gear Sales
Quantifiable outcome
- Over 35 years in business serving the live event production industry
- +2 more outcomes
Companies that use Loud and Clear
Customer profileNamed customers32 records
Segments7 records
Ideal customer profiles4 records
Loud and Clear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Loud and Clear partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Loud and Clear competitors and assessment
Company assessmentPeers
Broad incumbents
- PRG (Production Resource Group): PRG is one of the world's largest providers of entertainment and event production services, offering audio, lighting, video, and rigging for concerts, theater, and corporate events globally. It competes with Loud & Clear on stadium and festival work at a much larger scale and is the dominant incumbent in integrated live production.
- Solotech: Solotech is a Canada-headquartered, globally operating live event production company providing audio, lighting, video, and rigging for major tours, festivals, and broadcast events. Comparable to Loud & Clear across the full live production stack but with significantly larger scale and geographic reach.
Direct peers
- Clair Brothers: Clair Brothers is a Pennsylvania-based live audio production and rental company serving tours, festivals, and corporate events. It is a direct peer in concert and festival audio, with similar high-profile clientele and a comparable focus on premier touring sound reinforcement including L-Acoustics deployments.
- Bandit Lites: Bandit Lites is a major U.S. concert lighting production and rental company serving touring artists and festivals. It directly parallels Loud & Clear's lighting, video, and staging work for major concert tours and music festivals, with overlapping customer base of A-list artists and promoters.
- 4Wall Entertainment: 4Wall Entertainment is a nationwide entertainment lighting and audio rental company serving concerts, corporate events, and broadcast productions. It is a direct competitor in equipment rental and production services with national depot coverage, putting pricing pressure on regional players like Loud & Clear.
- Atomic Lighting: Atomic Lighting is a U.S. production lighting rental company serving concerts, tours, corporate events, and broadcast. It is a direct peer in concert and event lighting, comparable to Loud & Clear's lighting inventory and crew-led service model for medium and large-scale productions.
- LD Systems: LD Systems is a Texas-based event production company providing audio, lighting, video, and staging for concerts, festivals, corporate events, and sports. It directly competes with Loud & Clear in full-service live event production in the U.S. South and serves similar stadium and festival clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Loud and Clear social profiles
Digital presenceLoud and Clear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loud and Clear leadership team
Management profileNumber of profiles
Profiles13 records
Loud and Clear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loud and Clear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loud and Clear
What does Loud and Clear do?
Loud & Clear is a full-service live event production company that supplies audio, lighting, video, staging, roof systems, and event power to concerts, festivals, corporate events, political rallies, and festival cruises. The company delivers turnkey production by providing crew and professional-grade equipment (L-Acoustics, Midas, Shure, Elation, Chauvet, Martin, Absen, Super Z and HD roof structures) and operates a dedicated Event Power Services division for outdoor festivals.
Is Loud and Clear a public or private company?
Loud and Clear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loud and Clear founded?
Loud and Clear was founded in 1988. It employs 11 to 50 people.
Where is Loud and Clear based?
Loud and Clear is headquartered in Cincinnati, United States, in the North America region.
How does Loud and Clear make money?
Three revenue lines are on record. Live Production Services are the primary driver. The others are production Installation Services and used Gear Sales.
Who are Loud and Clear's main competitors?
Encore (formerly PSAV) is listed as a peer. Broad incumbents are PRG (Production Resource Group) and Solotech. Direct peers are Clair Brothers, Bandit Lites, 4Wall Entertainment, Atomic Lighting and LD Systems.
Does Loud and Clear have an API?
No public API is recorded for Loud and Clear.
What industry is Loud and Clear in?
Loud and Clear's product category is Live Event Production Services. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring), with a secondary code of MPAGAKAJ, Backline & Musical Instrument Rental. Its SIC code is 3590.