Loud and Clear

What Loud and Clear does

Loud & Clear, Inc. is a Cincinnati-headquartered, full-service live event production company that provides audio, lighting, video, staging, and roof systems for events ranging from small local festivals and church services to major stadium concerts, national music festivals, festival cruises, corporate events, and political rallies. Founded in 1988 by Bill Deavers out of his mother's barn and operating as a privately held, bootstrapped firm for over 35 years, the company has built a portfolio that includes work for six sitting U.S. Presidents, marquee artists such as Dave Chappelle, Zedd, Zac Brown Band, and The Who, and recurring festival engagements with Blue Ridge Rock Festival, Monsters of Rock Cruise, and Danny Wimmer Presents. Its core technology is a deployable inventory of professional-grade production equipment from brands including L-Acoustics, Avid, Midas, Shure, Elation Professional, Chauvet, Martin Lighting, and Absen LED video walls, supported by capital-intensive roof structures (Super Z, HD) and a dedicated Event Power Services division.

The company operates on a project-based, quote-driven services model: clients request quotes via website, email, or phone, and Loud & Clear assembles custom production packages combining equipment rental, technical crew, and on-site execution under a "we bring the show to you" model. Revenue is generated primarily through professional services fees for live production, with secondary streams from permanent venue installations and used gear resale via a Reverb marketplace storefront. Customer segments are horizontal — covering music festivals, arena and stadium concerts, political events, festival cruises, corporate events, community events, and venue installations — and there is no disclosed productized SaaS, recurring subscription, or technology licensing layer. Distribution is direct and field-based, with the Cincinnati office serving as the single operational hub for nationwide deployments.

Leadership remains founder-centric: Bill Deavers serves as President, Brad Bettinger (CPA, MBA) as CFO, Scott Young returned as COO in 2025, and the company maintains specialized department heads across audio, lighting, video, staging/structures, logistics, and warehouse functions. Geographic reach is national despite the single Cincinnati location, with deployments documented across the Midwest, Mid-Atlantic, Southeast, and international cruise itineraries.

Name

Loud and Clear

Legal name

Loud & Clear, Inc.

Website

https://loudandclear.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Loud & Clear is a Cincinnati-based full-service live event production company providing audio, lighting, video, staging, and roof systems for music festivals, stadium concerts, political rallies, festival cruises, and corporate events nationwide.

Ownership category

akta.pro rank

Product category

Live Event Production Services

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industries

Backline & Musical Instrument Rental (MPAGAKAJ), Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

Keywords

• Live event production
• Audio visual services
• Festival production services
• Concert staging rental
• Event power services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Live Production Services: Full-service live event production including audio, lighting, video, staging, and roof systems rental and deployment. Services range from small local events to major stadium concerts, festivals, corporate events, political rallies, and cruise ship productions. Revenue is generated through service fees for production services, equipment rental, and technical crew.
2. Production Installation Services: Permanent installation of audio, lighting, video, and staging systems for venues. One-time installation revenue from venue clients.
3. Used Gear Sales: Sale of pre-owned production equipment through Reverb marketplace.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Loud & Clear is a full-service live event production company that supplies audio, lighting, video, staging, roof systems, and event power to concerts, festivals, corporate events, political rallies, and festival cruises. The company delivers turnkey production by providing crew and professional-grade equipment (L-Acoustics, Midas, Shure, Elation, Chauvet, Martin, Absen, Super Z and HD roof structures) and operates a dedicated Event Power Services division for outdoor festivals.

Product overview

Loud & Clear is a live event production services company offering a unified portfolio of services spanning audio, lighting, video, staging, and roof systems. The company provides end-to-end production for events ranging from small local festivals to large-scale stadium concerts and festival cruises. Key service offerings include Festival Production Services, Full Arena Production, Stadium Concerts, Festivals at Sea, Political Events, Production Installation, Event Power Services (EPS), Live Stream Concerts, and Live Streaming. The company also maintains an inventory catalog and sells used gear through a Reverb marketplace. These services are offered as an integrated suite — the company brings venue, crew, gear, and site solutions together rather than selling standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Production Services
• Full Arena Production
• Stadium Concerts
• Festivals at Sea
• Political Events
• Production Installation
• Event Power Services
• Live Stream Concerts
• Live Streaming
• Used Gear Sales

Quantifiable outcome

• Over 35 years in business serving the live event production industry
• +2 more outcomes

Named customers32 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Peers

• Encore (formerly PSAV):

Broad incumbents

• PRG (Production Resource Group): PRG is one of the world's largest providers of entertainment and event production services, offering audio, lighting, video, and rigging for concerts, theater, and corporate events globally. It competes with Loud & Clear on stadium and festival work at a much larger scale and is the dominant incumbent in integrated live production.
• Solotech: Solotech is a Canada-headquartered, globally operating live event production company providing audio, lighting, video, and rigging for major tours, festivals, and broadcast events. Comparable to Loud & Clear across the full live production stack but with significantly larger scale and geographic reach.

Direct peers

• Clair Brothers: Clair Brothers is a Pennsylvania-based live audio production and rental company serving tours, festivals, and corporate events. It is a direct peer in concert and festival audio, with similar high-profile clientele and a comparable focus on premier touring sound reinforcement including L-Acoustics deployments.
• Bandit Lites: Bandit Lites is a major U.S. concert lighting production and rental company serving touring artists and festivals. It directly parallels Loud & Clear's lighting, video, and staging work for major concert tours and music festivals, with overlapping customer base of A-list artists and promoters.
• 4Wall Entertainment: 4Wall Entertainment is a nationwide entertainment lighting and audio rental company serving concerts, corporate events, and broadcast productions. It is a direct competitor in equipment rental and production services with national depot coverage, putting pricing pressure on regional players like Loud & Clear.
• Atomic Lighting: Atomic Lighting is a U.S. production lighting rental company serving concerts, tours, corporate events, and broadcast. It is a direct peer in concert and event lighting, comparable to Loud & Clear's lighting inventory and crew-led service model for medium and large-scale productions.
• LD Systems: LD Systems is a Texas-based event production company providing audio, lighting, video, and staging for concerts, festivals, corporate events, and sports. It directly competes with Loud & Clear in full-service live event production in the U.S. South and serves similar stadium and festival clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/loudclearinc
• Instagraminstagram.com/loudclearinc
• Xx.com/loudclearinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loud and Clear