Jaggad

What Jaggad does

Jaggad is an Australian direct-to-consumer women's activewear brand operating as Jaggad Pty Ltd (ACN 159 227 246), founded in 2013 and headquartered at 123 Church Street, Brighton, Victoria. The company designs, markets, and distributes high-performance athletic apparel through its owned e-commerce storefront at jaggad.com, with all orders fulfilled from a single Melbourne warehouse and shipped domestically and internationally via Australia Post.

The product range spans technical leggings (offered across five fabric technologies: Signature Support, Thermatech, Ultraflex, Halo, and Baseline), tops, hoodies, sweaters, thermals, jackets, puffers, trackpants, shorts, crop bras, accessories, and digital gift vouchers. A collaborative line with Hawthorn AFLW (Hawthorn AFLW X Jaggad) extends the assortment into licensed team apparel. The brand's functional proposition centers on differentiated fabric claims (e.g., non-see-through construction, buttery-soft hand-feel, sculpting support, thermal and recycled-material insulation), inclusive sizing (XS–3XL), and design details such as concealed pockets and V-shaped back waistbands. Reviews on hero SKUs (1,400–1,800+ units per product, 4.3–4.8 star averages) point to an established repeat-purchase base.

The business model is single-brand DTC e-commerce with no physical retail or wholesale accounts disclosed. Revenue is generated via unit-priced apparel sales ($69–$89 leggings, $109 sweaters, $249 puffers) with periodic discounting, supplemented by Afterpay and PayPal checkout and a free-returns policy operated via Loop Returns. Marketing relies on organic social (Facebook, Instagram), email capture ("Join Team Jaggad"), customer reviews and user-generated content, and referral traffic. The customer base comprises individual consumers — primarily women pursuing activities from low-intensity (yoga, pilates, walking) through high-intensity training (HIIT, circuit, running) — with international reach extending to the USA and Canada. The company is privately held and no funding rounds have been disclosed.

Name

Jaggad

Legal name

Jaggad Pty Ltd

Website

https://jaggad.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Jaggad is a privately held Australian direct-to-consumer women's activewear brand selling technical leggings, tops, outerwear, and accessories via its owned e-commerce site, serving individual consumers across fitness, lifestyle, and licensed AFLW team apparel categories.

Ownership category

akta.pro rank

Product category

Women's Activewear

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Activewear & Training Apparel (CRAAAEAA), Athleisure & Performance Apparel Retail (CRAAABAE), Yoga, Pilates & Studio Wear (CRAAAEAC)

Keywords

• Women's activewear
• Athletic apparel
• Performance leggings
• Sportswear brand
• Direct-to-consumer clothing

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Jaggad generates revenue through direct-to-consumer sales of high-performance activewear via its e-commerce platform. Products include leggings, tops, jackets, sweaters, shorts, and accessories. Revenue is generated through one-time transaction purchases at standard retail prices, with periodic sales and discounts offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jaggad designs, markets, and distributes a direct-to-consumer line of women's high-performance activewear including leggings, tops, sweaters, hoodies, thermals, jackets, puffers, shorts, trackpants, crop bras, and accessories. The brand sells exclusively through its e-commerce site (jaggad.com), with products differentiated by proprietary fabric technologies (Signature Support, Halo, Ultraflex, Thermatech, Baseline) targeting activity levels from yoga and pilates to HIIT and running.

Product overview

Jaggad is an Australian high-performance activewear brand offering a comprehensive portfolio of women's athletic clothing and accessories. The product range centers on technical leggings available in five distinct fabric technologies (Signature Support, Thermatech, Ultra Flex, Halo, and Baseline), complemented by tops (tanks, tees, long sleeves), outerwear (sweaters, hoodies, jackets, puffers), bottoms (shorts, trackpants), and crop bras. The brand also sells accessories including socks, caps, beanies, and tote bags, plus digital gift vouchers. The architecture is a single-brand direct-to-consumer model with products organized primarily by garment type and fabric technology line, enabling customers to select based on activity intensity and preferred support level.

Differentiator

Problem solved

Functional benefit

Products and services

• Leggings High-performance leggings offered across five fabric technologies (Signature Support, Thermatech, Ultra Flex, Halo, Baseline) and multiple lengths (7/8, Full Length, Ankle Biter, 3/4, Flares & Pants) for women engaging in yoga, pilates, HIIT, running, circuit training, and casual wear.
• Sweaters Cotton-mix fleece sweaters including Classic Keyline, Classic Stack, and Studio Half-Zip varieties in slim, oversized, and relaxed fits for women's casual and active layering.
• Hoodies & Zip Sweaters Activewear hoodies and zip-front sweatshirts designed for layering during workouts or casual wear.
• Thermafleece Thermals Thermal activewear base layers using Thermatech technology, designed to provide warmth during cold weather activities for women.
• Jackets High-performance women's jackets including the Essential Mid Line Puffer Jacket with water-repellent, recycled-materials construction for cold weather protection.
• Puffers Insulated puffer jackets with down-like filler made from recycled materials, water-repellent fabric, and removable hoods for women's winter use.
• Knitwear Knitted women's activewear pieces for warmth and style.
• Tops Women's activewear tops including Long Sleeve Tees, Tee Shirts, and Tanks in various fits and fabrics such as cotton jersey and Pima cotton.
• Trackpants Comfortable women's activewear trackpants for workout or casual wear.
• Shorts Women's activewear shorts including High Waist Spin Shorts and Essential Longline Shorts in various lengths and support levels.
• Crop Bras Supportive women's crop top sports bras including Classic Black Crop Top and Essential Strappy Crop Bra with medium to high support for workouts.
• Accessories Women's activewear accessories including Classic Invisible G-String, Classic Crew Socks, Summer Club Tote Bag, Altitude Knit Beanie, and Vivid 6-Panel Cap.
• Gift Vouchers Digital e-gift vouchers available in denominations of $50, $60, $80, $100, $120, $150, $200, $300, and $500, delivered via email or SMS.
• Hawthorn AFLW x Jaggad Collection Collaborative activewear line with Hawthorn AFLW featuring exclusive team-branded designs for women supporters of the AFLW team.

Quantifiable outcome

• Products maintain structural integrity and color after multiple washes
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Hawthorn AFLW (Australian Football League Women's)minorStrategic or Co-development PartnerJaggad has a collaboration partnership with Hawthorn AFLW, producing licensed team apparel. This partnership produces Hawthorn AFLW X Jaggad branded activewear products, combining sports team affiliation with the brand's activewear expertise.
• Australia PostcoreOthersAustralia Post is the exclusive shipping provider for Jaggad, handling both domestic Australian deliveries and international shipments. Orders are dispatched from Melbourne via Australia Post Parcel Post with standard 7-10 business day domestic delivery.
• PayPalcoreOthersPayPal is accepted as a payment method on jaggad.com, offering customers alternative checkout options including Pay Later messaging.
• AfterpaycoreOthersAfterpay is offered as a payment option, allowing customers to pay in installments. This partnership supports conversion by reducing purchase friction for price-sensitive customers.
• Loop ReturnscoreTechnology or IntegrationLoop Returns provides Jaggad's returns and exchange portal, enabling customers to easily initiate returns, download return labels, and process exchanges online. This technology solution manages the brand's free returns and exchange policy.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lorna Jane: Australian women's activewear brand selling leggings, tops, sports bras, and outerwear direct-to-consumer. Closest geographic, category, and channel parallel to Jaggad — both compete for the same Australian women active-lifestyle consumer.
• PE Nation: Australian premium women's activewear and athleisure label operating DTC globally with strong social-media-led marketing. Highly comparable on product mix (leggings, outerwear, accessories), channel (DTC), and target customer.
• The Upside: Australian performance activewear brand with strong fashion-meets-function positioning across leggings, sweaters, and outerwear. Comparable premium DTC model and women's active-lifestyle target market.
• Nimble Activewear: Australian women's activewear specialist offering leggings, sports bras, and outerwear through DTC. Directly comparable product breadth, price band (premium), and customer profile to Jaggad.
• Ryderwear: Australian activewear brand with strong women's segment offering leggings, sports bras, and performance tops. Comparable on geography, channel (DTC), and target customer, though historically more gym/training-focused than Jaggad.

Broad incumbents

• Alo Yoga: Global premium women's yoga/studio activewear brand with broader scale, celebrity partnerships, and category leadership. Comparable in product philosophy (studio-to-street) and target customer, but materially larger and more internationally established than Jaggad.
• Lululemon: Global leader in women's premium activewear with extensive retail footprint and proprietary technical fabrics (e.g., Luon, Nulu). Operates in the same product category and customer segment as Jaggad but at vastly greater scale and international reach.
• Athleta: Gap-owned women's activewear brand with comparable product breadth (leggings, outerwear, sports bras) and size inclusivity message. Larger incumbent competing for the same women's active-lifestyle customer but with multi-channel reach Jaggad lacks.
• Adidas (Women’s Training/Yoga lines): Global sportswear major with significant women's training, yoga, and running apparel. Overlaps with Jaggad's product categories (leggings, tights, sports bras) and customer, but at vastly greater scale, with wholesale and physical retail distribution Jaggad does not have.

Others

• Stylerunner: Australian multi-brand activewear marketplace/e-commerce retailer carrying many of Jaggad's peers. Comparable in that it serves the same women's activewear customer via e-commerce and competes for the same AOV, but as a retailer rather than a direct brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teamjaggad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaggad