Occidental Hotels & Resorts
Occidental Hotels & Resorts is a mid-market hotel sub-brand of Spain's Barceló Hotel Group, operating approximately 54 properties across 23+ countries in Europe, North Africa, the Caribbean, and the Middle East for beach, urban, family, adults-only, and premium/wellness travelers, with per-night pricing from roughly €45 to €242.
- Company typePrivate
- Founded2000
- HeadquartersMadrid, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Occidental Hotels & Resorts does
Occidental Hotels & Resorts is a mid-market hotel sub-brand under the Spanish, family-owned Barceló Hotel Group (Grupo Barceló). The brand operates approximately 54 properties across more than 23 countries spanning Western and Southern Europe (Spain, France, Portugal, Italy, Czech Republic, Slovenia), North Africa (Morocco, Tunisia, Egypt), the Caribbean (Mexico, Cuba, Dominican Republic), Central America (Costa Rica), the Middle East (UAE, Turkey), and Africa (Cape Verde). It serves beach and resort travelers, urban and city travelers, families, adults-only guests, and premium/wellness guests through differentiated service tiers including the Royal Level premium VIP offering and Premium Level add-on.
The underlying platform is the Barceló Hotel Group's digital booking infrastructure — a direct booking website, iOS and Android mobile applications, telephone reservations, social-login onboarding (Google, Facebook, Apple), and an integrated online check-in flow. The core commercial engine is the my Barceló Benefits loyalty program, which spans four tiers (Essential, Special, Unique, Unique Infinity) and provides best-price guarantees, accumulated-stay discounts up to 10%, exclusive member deals, and booking flexibility. Ancillary products include the Todo Incluido (All Inclusive) meal/beverage package and the Unlimited Xcaret Xperience stay-plus-attraction bundle at Occidental at Xcaret Destination in Mexico.
Revenue is generated on a per-night unit-pricing model with rates ranging from approximately €45 (Occidental Aran Park, Rome) to €242 (Occidental Puerto Banús, Marbella), complemented by all-inclusive packages and ancillary spend. Distribution runs through direct digital channels, phone, packaged hotel+flight offerings via Vacaciones Barceló, and travel-agent partnerships. The brand positions itself around the slogan 'Making the complicated simple,' emphasizing simplified booking, flexible reservations, and competitive pricing over luxury positioning.
Occidental Hotels & Resorts firmographics
Firmographics- Name
- Occidental Hotels & Resorts
- Legal name
- Occidental Hotels & Resorts
- Website
- https://occidentalhotels.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Occidental Hotels & Resorts is a mid-market hotel sub-brand of Spain's Barceló Hotel Group, operating approximately 54 properties across 23+ countries in Europe, North Africa, the Caribbean, and the Middle East for beach, urban, family, adults-only, and premium/wellness travelers, with per-night pricing from roughly €45 to €242.
- Ownership category
- akta.pro rank
Occidental Hotels & Resorts industry classification
Industry- Product category
- Hotel & Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Business & Corporate Full-Service Hotels (THAGAAAE), Luxury All-Inclusive Resorts (THAGACAI)
Keywords
Where Occidental Hotels & Resorts is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Occidental Hotels & Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual hotel room rates with per-night pricing |
Distribution channels5 records
Marketing channels7 records
Occidental Hotels & Resorts product offering
Product offeringCore offering
Occidental Hotels & Resorts operates a portfolio of approximately 54 mid-range hotel properties across beach, urban, and resort destinations in Europe, the Americas, Africa, and the Middle East, under the Barceló Hotel Group umbrella. The brand offers standard accommodations alongside premium upgrade tiers (Royal Level and Premium Level), meal packages including Todo Incluido (All-Inclusive), and integrates with the my Barceló Benefits loyalty program. Properties span destinations in Spain, Italy, Morocco, Mexico, the Caribbean, the UAE, and Cape Verde, with nightly rates ranging from approximately €45 to €242 depending on hotel and season.
Product overview
Occidental Hotels & Resorts is a mid-market hotel sub-brand under Barceló Hotel Group operating 54 properties across diverse destinations in 23 countries. The portfolio includes beach resorts, urban hotels, and large-scale complexes offering standard accommodations alongside premium upgrade tiers (Royal Level and Premium Level). The brand provides a loyalty program (my Barceló Benefits), digital services including online check-in, and optional meal packages (Todo Incluido/All Inclusive). Some properties feature exclusive partnerships with third-party attractions such as Xcaret theme parks in Mexico.
Differentiator
Problem solved
Functional benefit
Brands
- Occidental: Main hotel brand offering quality accommodations at competitive prices across beach, urban, and resort destinations.
- Occidental Royal Level
Products and services
- Occidental Hotels & Resorts (Brand Portfolio)
- Royal Level
- my Barceló Benefits
- Todo Incluido (All-Inclusive)
- Unlimited Xcaret Xperience
- Hotel + Flight Packages (Vacaciones Barceló)
Companies that use Occidental Hotels & Resorts
Customer profileSegments5 records
Ideal customer profiles3 records
Occidental Hotels & Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature1 record
Occidental Hotels & Resorts partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Occidental Hotels & Resorts competitors and assessment
Company assessmentDirect peers
- Meliá Hotels International: Spanish-headquartered hotel chain operating beach resorts, urban hotels, and all-inclusive properties across Europe, the Americas, and Asia. Directly comparable as a Spanish-origin multi-brand hotel group with overlapping resort, urban, and premium-tier product positioning versus Occidental.
- Iberostar Hotels & Resorts: Spanish family-owned hotel group specializing in beachfront resorts and all-inclusive properties across the Caribbean, Mexico, Spain, and North Africa. Closely comparable to Occidental's beach/all-inclusive focus, Iberian origin, and family-controlled ownership structure.
- Riu Hotels & Resorts: Spanish family-owned hotel chain with a heavy concentration in all-inclusive beach resorts across the Caribbean, Mexico, and Southern Europe. Comparable to Occidental on Spanish ownership, all-inclusive product model, and beach/destination mix.
- NH Hotel Group: Spanish-origin urban hotel chain with strong presence across Europe and Latin America. Comparable to Occidental on Spanish roots, urban city-hotel inventory, and mid-market business-and-leisure positioning.
- H10 Hotels: Spanish family-owned hotel chain operating beachfront, urban, and resort properties across Europe, the Caribbean, and Mexico. Directly comparable on Spanish family ownership, beach-plus-urban mix, and mid-market positioning.
- Catalonia Hotels & Resorts: Spanish privately held hotel group with a portfolio of urban and beach resort hotels across Spain, the Caribbean, and Mexico. Comparable on Spanish ownership, beach-and-urban destination mix, and mid-market positioning with premium-tier options.
- Palladium Hotel Group: Spanish family-owned hotel group (including Fiesta Hotel brand) operating all-inclusive beach resorts in the Caribbean, Mexico, and Mediterranean. Comparable on Spanish origin, all-inclusive beach product, and multi-tier service (Premium Level analogues).
- Bahia Principe Hotels & Resorts: Spanish family-owned all-inclusive resort brand concentrated in the Caribbean and Mexico. Comparable to Occidental's all-inclusive Caribbean/Mexico beach inventory and Spanish family-controlled ownership.
Broad incumbents
- Marriott International: Global multi-brand hotel company operating across luxury, premium, and select-service tiers with a major loyalty program (Marriott Bonvoy). Comparable as a broad incumbent competing for the same travelers across urban and resort segments, though at much greater scale and breadth than Occidental.
- Accor: European-headquartered global hotel group operating luxury, premium, midscale, and economy brands (Fairmont, Sofitel, Novotel, ibis) worldwide. Comparable as a broad incumbent with overlapping urban and resort product, though spanning a far wider price tier than Occidental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Occidental Hotels & Resorts social profiles
Digital presenceOccidental Hotels & Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Occidental Hotels & Resorts leadership team
Management profileNumber of profiles
Occidental Hotels & Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Occidental Hotels & Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Occidental Hotels & Resorts
What does Occidental Hotels & Resorts do?
Occidental Hotels & Resorts operates a portfolio of approximately 54 mid-range hotel properties across beach, urban, and resort destinations in Europe, the Americas, Africa, and the Middle East, under the Barceló Hotel Group umbrella. The brand offers standard accommodations alongside premium upgrade tiers (Royal Level and Premium Level), meal packages including Todo Incluido (All-Inclusive), and integrates with the my Barceló Benefits loyalty program. Properties span destinations in Spain, Italy, Morocco, Mexico, the Caribbean, the UAE, and Cape Verde, with nightly rates ranging from approximately €45 to €242 depending on hotel and season.
Is Occidental Hotels & Resorts a public or private company?
Occidental Hotels & Resorts is a private company. It is classified as family owned and is currently operating.
When was Occidental Hotels & Resorts founded?
Occidental Hotels & Resorts was founded in 2000. It employs 5,001 to 10,000 people.
Where is Occidental Hotels & Resorts based?
Occidental Hotels & Resorts is headquartered in Madrid, Spain, in the Europe region.
Who are Occidental Hotels & Resorts's main competitors?
Direct peers on record are Meliá Hotels International, Iberostar Hotels & Resorts, Riu Hotels & Resorts, NH Hotel Group, H10 Hotels, Catalonia Hotels & Resorts, Palladium Hotel Group and Bahia Principe Hotels & Resorts. Broad incumbents are Marriott International and Accor.
Does Occidental Hotels & Resorts have an API?
No public API is recorded for Occidental Hotels & Resorts.
What industry is Occidental Hotels & Resorts in?
Occidental Hotels & Resorts's product category is Hotel & Resort Hospitality. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.