Aneurin Leisure

What Aneurin Leisure does

Aneurin Leisure Trust is a not-for-profit charitable trust (registered charity no. 1159092, founded 2014) that delivers leisure, learning and cultural services on behalf of Blaenau Gwent County Borough Council across the South Wales Valleys borough. Its service portfolio spans three sports centres (Abertillery, Ebbw Vale, Tredegar) branded under BG Life and offering gyms, swimming pools, 100+ weekly group exercise classes, LES MILLS, HYROX and QUEENAX functional training; six public libraries providing physical lending, free computer and Wi-Fi access and digital resources; four adult community learning centres delivering accredited and hobby courses to learners aged 19+; and two parks (the 340-acre Parc Bryn Bach nature reserve and the Grade II listed Bedwellty House and Park). The trust also runs community engagement, wellbeing coaching and the award-winning Community Kit Room sportswear recycling initiative.

The underlying technology stack is deliberately thin: no proprietary platforms are described. Service delivery relies on third-party integrations - BorrowBox for e-book/audiobook lending, PressReader for 7,000+ publications, Ancestry, Find My Past, Encyclopaedia Britannica and Theory Test Pro via library membership, plus Booking Hound for activity reservations. The website is a bilingual (English/Welsh) Squarespace CMS site.

Revenue is a mix of public-sector grants and fees. The dominant funding source is Blaenau Gwent County Borough Council, supplemented by Sport Wales (which has invested over £725,000 of Welsh Government funding into Tredegar Sports Centre over six years), Welsh Government Cultural/Library funding, the UK Shared Prosperity Fund and the National Lottery Community Fund. Commercial income comprises flexible sports centre memberships from 73p/day, summer memberships (£40 full / £25 student), 3G pitch hire (£67-£100/hr), activity and course fees (£3.50-£25 for holiday programmes), adult learning membership (£7.50/year per centre) and venue hire at Bedwellty House. The GTM motion is community-led: services are delivered through directly operated facilities and a partnership network with schools, social services, sports clubs and voluntary organisations across the borough.

Name

Aneurin Leisure

Legal name

Aneurin Leisure Trust

Website

https://aneurinleisure.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Aneurin Leisure Trust is a not-for-profit charitable trust delivering integrated leisure, learning and cultural services across Blaenau Gwent, Wales through three sports centres, six libraries, two parks and four adult learning centres, primarily funded by Blaenau Gwent County Borough Council and supplemented by memberships and fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Tredegar

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding and Grants: Aneurin Leisure Trust receives public funding primarily from Blaenau Gwent County Borough Council to deliver leisure, learning, and cultural services. Additional funding comes from Sport Wales, Welsh Government grants (including UK Shared Prosperity Fund), and Welsh Government Cultural/Library funding.
2. Membership and Entrance Fees: Revenue generated from sports centre memberships (flexible memberships starting from 73p per day), summer membership offers, and pay-as-you-go activity fees. Parks generally offer free access with paid activities.
3. Activity and Course Fees: Fees for adventure activities at Parc Bryn Bach (go-kart hire, mountain bike hire, archery tag, kayaking, climbing), venue hire for events at Bedwellty House, holiday programs, and sports centre activities including 3G pitch hire.
4. Adult Community Learning Fees: Adult education courses charging annual membership fee (£7.50 per centre) plus course or exam fees where required. Additional revenue from venue room rentals and facility hire.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Aneurin Leisure Trust is a not-for-profit charitable organization that delivers leisure, learning, and cultural services across Blaenau Gwent in South Wales. It operates three sports centres (gyms, swimming pools, fitness classes), six public libraries, two parks (Parc Bryn Bach nature reserve and Bedwellty House and Park heritage site), four adult community learning centres, and community engagement programmes including the Community Kit Room sportswear initiative.

Product overview

Aneurin Leisure Trust is a not-for-profit charitable trust delivering leisure, learning, and cultural services across Blaenau Gwent. The organization operates a portfolio of interconnected community services including three Sports Centres (Abertillery, Ebbw Vale, Tredegar) with fitness facilities and classes, six Libraries providing physical and digital resources, two Parks (Parc Bryn Bach nature reserve and Bedwellty House and Park heritage site), four Adult Community Learning Centres, and community engagement programs including the Community Kit Room. These services work together to improve community health, wellbeing, and social connection across the region.

Differentiator

Problem solved

Functional benefit

Brands

• BG Life: Sports and leisure facilities brand operating Abertillery, Ebbw Vale and Tredegar sports centres

Products and services

• Sports Centres
• Blaenau Gwent Libraries
• Parc Bryn Bach
• Bedwellty House and Park
• Adult Community Learning
• Community Engagement Services
• Community Kit Room

Quantifiable outcome

• 546 people supported with free sportswear through Community Kit Room since February 2023
• +6 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Youth Sport TrustcoreStrategic or Co-development PartnerYouth Sport Trust partnership supports the sports development team's work with young people. The trust works with the Youth Sport Trust to develop leadership and volunteering pathways for young people in Blaenau Gwent through the Ambassador programme.
• Sport WalescoreStrategic or Co-development PartnerSport Wales has invested over £725,000 of Welsh Government funding into Tredegar Sports Centre over six years. Funding has supported 3G pitch creation, court collaboration projects, and solar panel installation for energy efficiency.
• Welsh GovernmentcoreStrategic or Co-development PartnerWelsh Government provides funding through Sport Wales and other initiatives. The government supports grassroots sport and community wellbeing through investments in facilities and programs.
• Blaenau Gwent County Borough CouncilcoreStrategic or Co-development PartnerPrimary funder and partner. The council collaborates with Aneurin Leisure Trust to build healthier, more active communities in Blaenau Gwent. Council provides ongoing support and funding for community services.
• Keep Wales TidycoreStrategic or Co-development PartnerKeep Wales Tidy runs the Green Flag Award scheme in Wales. Parc Bryn Bach has received Green Flag recognition for environmental excellence under this partnership.
• The Reading AgencycoreStrategic or Co-development PartnerPartnership delivers the Summer Reading Challenge in Blaenau Gwent libraries. The Reading Agency provides the framework and resources for this annual children's reading program.
• Blaenau Gwent Young Carers TeamcoreStrategic or Co-development PartnerPartnership provides exclusive benefits for young carers including discounted activities, free resources, and concessionary memberships. May also provide funded sports centre memberships.
• Dragons RFCminorStrategic or Co-development PartnerDragons RFC delivers Fit Fed Fun Camps at Ebbw Vale Sports Centre, providing free rugby coaching and activities for children aged 7-12 years with WRU-trained staff.
• Tredegar and Rhymney Golf ClubminorStrategic or Co-development PartnerPartnership to offer FREE Junior Golf Taster Sessions for children aged 5-14 years at Parc Bryn Bach. Golf club provides Community Golf Instructor for coaching sessions.
• Happy Healthy Blaenau GwentcoreStrategic or Co-development PartnerHBG organizes community wellbeing events including the Wellbeing Concert at Georgetown Community Hub. Partnership includes Wellbeing Coaches working across the region.
• Thriving Communities CICminorStrategic or Co-development PartnerSupported Wellbeing Concert by helping secure entertainment and providing raffle prizes. Contributes to community wellbeing initiatives.
• Age CymruminorStrategic or Co-development PartnerPartner organization supporting community wellbeing initiatives and events.
• Men's DenminorStrategic or Co-development PartnerPartner organization in Blaenau Gwent Wellbeing Friends Network supporting community wellbeing.
• Blaenau Gwent Wellbeing Friends NetworkminorStrategic or Co-development PartnerNetwork of organizations working together on community wellbeing initiatives.
• You're Never Alone Men's GroupminorStrategic or Co-development PartnerCommunity group participating in partnership events and wellbeing initiatives.
• Blaenau Gwent Youth and Arts ServicecoreStrategic or Co-development PartnerPartnership through Cultural Library Youth Engagement Partnership, funded by Welsh Government's Priorities for Culture programme. Works together to make libraries more welcoming and relevant for young people aged 11-25.
• Families FirstcoreStrategic or Co-development PartnerPartnership supports Community Kit Room and young carers programs. Organizations referred families and individuals to access free sportswear and support services.
• Social ServicescoreStrategic or Co-development PartnerReferral partner for Community Kit Room, connecting vulnerable individuals and families to sportswear and support services.
• Tai Calon Community HousingminorStrategic or Co-development PartnerHousing organization hosts Community Kit Room donation bins at locations across Blaenau Gwent, increasing accessibility for donations.
• Mountain FuelminorStrategic or Co-development PartnerPartner organization supporting Community Kit Room initiative.
• StreetGames WalescoreStrategic or Co-development PartnerStreetGames recognized Community Kit Room with Mental Health & Wellbeing Award. Partnership helps reach children, adults, and families across Blaenau Gwent.
• Blaenau Gwent Waste and Recycling TeamcoreStrategic or Co-development PartnerPartnership enabled donation bins at sports clubs and community houses. Team supports Community Kit Room with bins and accessibility, contributing to environmental benefits of recycling initiative.
• Blaina LaundretteminorStrategic or Co-development PartnerCommunity partner that washes all Community Kit Room donations, maintaining cleanliness guarantee for every item distributed.
• David SpearminorStrategic or Co-development PartnerProvided van for Festive Food Bank Appeal, enabling collection and distribution of donations across 15 sports clubs and 9 food banks.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GLL (Better): UK's largest charitable social enterprise operating leisure facilities, libraries, and community programmes on behalf of local authorities. Highly comparable model to Aneurin Leisure Trust as a charitable leisure operator delivering integrated community services under a non-profit structure.
• Places Leisure (Places for People): Community-focused charitable leisure operator managing sports and wellbeing facilities for local authorities across the UK. Directly comparable as a non-profit leisure trust delivering council-commissioned sports, fitness, and community services.
• Everyone Active: Major UK leisure trust operator managing sports centres, swimming pools, and fitness facilities under contract to local councils. Comparable charitable/community leisure delivery model with multi-site council-operated facilities.
• Halo Leisure: Charitable leisure trust operating leisure centres, swimming pools, and community programmes across Herefordshire, Worcestershire, and Shropshire. Closely comparable as a regional charitable trust of similar scale to Aneurin Leisure Trust.
• Tandridge Leisure Trust: Charitable trust operating leisure facilities and community programmes in the Tandridge district of Surrey. Comparable scale and structure to Aneurin Leisure Trust as a small charitable leisure operator serving a defined local authority area.
• Lex Leisure: Charitable leisure trust operating sports and community facilities on behalf of local authorities in the East Midlands. Directly comparable as a not-for-profit leisure trust delivering integrated community leisure services.

Broad incumbents

• Serco Leisure: Global outsourcing operator with a leisure management division running council leisure facilities. Comparable operating footprint and service mix but operates on a for-profit managed-services basis rather than as a charitable trust.
• National Trust: UK heritage and conservation charity operating historic houses, parks, and gardens for public access. Comparable in operating heritage venues (Bedwellty House) and parks (Parc Bryn Bach) for community access and events.

Others

• Keep Wales Tidy: Welsh environmental charity running the Green Flag Award scheme that recognises quality parks. Functions as a key partner/recognition body for Parc Bryn Bach rather than a direct competitor.
• Sport Wales: Welsh Government body responsible for promoting sport and funding grassroots sport infrastructure. Acts as a core capital funder and strategic partner to Aneurin Leisure Trust rather than a peer operator.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Aneurinleisure
• Facebookfacebook.com/Aneurinleisure

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aneurin Leisure