What Simac does

Simac is an Italian industrial automation company headquartered in Fiorano Modenese, within the Modena manufacturing district. The company designs and integrates custom robotic and automation systems for industrial customers, with a portfolio spanning five core solutions: Picking with Vision (laser scanning profile recognition and 2D/3D vision algorithms), Lavorazione Metalli (deburring, finishing, grinding, polishing, and satin finishing of metal elements), Fine Linea (end-of-line automation and product traceability), AGV (automated guided vehicles with natural navigation for intra-factory product handling), and VSS (vertical storage systems). Underlying technology combines anthropomorphic and collaborative robots, computer vision, and proprietary algorithms, with integration into customers' management control systems to enable data-driven production optimization.

The company targets industrial manufacturers seeking to automate labor-intensive and repetitive processes, with a secondary focus on artisanal businesses that need to incorporate automation to remain competitive. Its stated mission is to automate and fully organize production cycles that currently rely on strenuous manual labor, addressing generational skills transitions and quality/safety challenges. The business model is custom-engineered hardware sales combined with professional services for system design and integration, with no publicly disclosed pricing or tiers.

Go-to-market is enterprise field sales, driven primarily through the corporate website (simacsrl.it) with contact forms for inbound inquiries. The company is privately held as an Italian SRL (limited liability company) with 11-50 employees, founded and led by Fabio Ruini as CEO and CTO. No external funding, parent company, or subsidiary structure is disclosed. Geographic scope is stated as Europe, though operational evidence is concentrated in Italy.

Name

Simac

Legal name

Simac srl

Website

https://simacsrl.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Simac is an Italian industrial automation company that designs custom robotics and vision-guided systems—including metalworking, AGV material handling, vision-based picking, and vertical storage solutions—for industrial manufacturers and artisanal businesses.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

All Other Industrial Machinery Manufacturing (333248), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Industrial Machinery Manufacturing (3332), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment, Nec (3569), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Vision & Quality Inspection (HDAAAEAG), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation systems
• Robotic metal finishing
• Automated guided vehicles
• Vision-based picking
• Vertical storage systems

Headquarters

HQ city

Fiorano Modenese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automation Systems and Robotics: Sale of automated industrial systems including picking systems, metal processing solutions, AGV, and vertical storage systems. These are custom-engineered solutions for specific industrial customer requirements.
2. Custom Engineering and Integration Services: Engineering services for designing and implementing automation solutions, integrating robotics with production lines and management control systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Simac designs, builds, and integrates custom industrial automation systems for manufacturing companies. Its product portfolio covers vision-based picking systems with 2D/3D laser scanning, robotic metal processing (deburring, finishing, polishing), end-of-line automation and traceability, automated guided vehicles with natural navigation, and vertical storage systems. Solutions are engineered per customer requirement and integrate with management control software to organize full production cycles.

Product overview

Simac is an industrial automation company offering a portfolio of robotic and automated systems. The product line includes five core offerings: Picking con visione (vision-based picking with laser scanning), Lavorazione Metalli (metal deburring and finishing), Fine Linea (end-of-line automation and traceability), AGV (automated guided vehicles with natural navigation), and VSS (vertical storage systems). These products work together to automate industrial processes, handling, assembly, and processing of objects, often incorporating artificial vision and collaborative robots. The company integrates automation with management control systems to provide comprehensive production cycle organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Picking con visione (Picking with Vision)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Various Industrial GroupsminorOthersSimac has established collaborations with important industrial groups across various sectors. These appear to be customer partnerships where Simac provides automation solutions rather than formal technology or strategic alliances.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simac