Motto Auction
Motto Auction (Thailand) Co.,LTD is Thailand's leading online auto auction platform, founded in 2004, running hybrid in-lane and online (InnoCast/Simulcast) auctions for vehicles, motorcycles and agricultural equipment, serving financial institutions, insurers, fleets, government consignors and dealer/individual buyers.
- Company typePrivate
- Founded2004
- HeadquartersBangkok, Thailand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Motto Auction does
Motto Auction (Thailand) Co.,LTD operates Thailand's leading online auto auction marketplace, founded around 2004 and headquartered in Bangkok. The company runs scheduled physical auctions at locations across Thailand and pairs them with the proprietary InnoCast online bidding platform — including Simulcast technology that allows simultaneous in-lane and online participation — so that thousands of vehicles move through the auction channel weekly. Beyond the auction engine, Motto provides a full remarketing stack: a Seller Dashboard and VIMs (Vehicle Information Management System) for consignor inventory tracking, a Blue Book Search valuation database, Proxy BID automated bidding, a 24/7 fixed-price Bid & Buy storefront, plus adjacent services such as Motto Transport, title transfer, vehicle inspection, storage and refurbishment.
The platform is monetized primarily through per-unit buyer fees that vary by vehicle type (e.g., THB 12,840 per 4-wheel vehicle, THB 28,190 per heavy truck/bus, with motorcycle fees tiered by engine size), Simulcast processing fees (THB 1,420 per vehicle), an annual membership subscription of THB 40,000, and service fees for transport, title transfer and online payments via a QR-code-enabled Motto Payment Gateway. The go-to-market blends enterprise field sales targeting B2B consignors (financial institutions, insurance companies, fleet/lease operators, automotive OEMs/importers and government agencies) with self-serve online registration for individual buyers and dealers, using a weekly physical auction cadence and 24/7 online access as the conversion event.
Motto is a private Thai limited company with no disclosed parent, external investors or funding rounds, and operates exclusively within Thailand. Its scale claim — thousands of units weekly under the 'Thailand Number 1 Online Auto Auction Company' positioning — combined with a 101–250 headcount and 20-year operating history, frames it as the dominant national incumbent in online vehicle remarketing.
Motto Auction firmographics
Firmographics- Name
- Motto Auction
- Legal name
- Motto Auction (Thailand) Co.,LTD
- Website
- https://mottoauction.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Motto Auction (Thailand) Co.,LTD is Thailand's leading online auto auction platform, founded in 2004, running hybrid in-lane and online (InnoCast/Simulcast) auctions for vehicles, motorcycles and agricultural equipment, serving financial institutions, insurers, fleets, government consignors and dealer/individual buyers.
- Ownership category
- akta.pro rank
Motto Auction industry classification
Industry- Product category
- Online Auto Auctions
- NAICS
- All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where Motto Auction is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Motto Auction business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Buyer's Premium/Auction Fees: Buyers pay a buyer's fee when purchasing vehicles at auction. The fee varies by vehicle type: 4-wheel vehicles THB 12,840; 6-wheel trucks THB 14,980; agricultural machines THB 8,560; trucks/buses/tractors over 6 wheels THB 28,190. Motorcycle fees range from THB 2,140 to THB 12,840 depending on engine capacity. All fees include VAT.
- Membership Fees: Membership registration costs 40,000 baht. Members receive benefits such as not needing to pay the 10% deposit on auction day. The membership can be cancelled anytime with refund within 14 working days.
- Simulcast/Online Processing Fees: Additional processing fees for vehicles purchased through the Simulcast online system: 1,420 baht per vehicle for financial institution cars and commercial trucks; 250 baht per motorcycle.
- Blue Book (Title Transfer) Services: Title transfer services including Blue Book search and EMS delivery for registration documents. Customers can choose to receive Blue Book at Motto or have it delivered via EMS.
- Transport/Logistics Services: Vehicle and motorcycle transport services using trailers and slide trucks. Single unit or full trailer loads available. Includes insurance and delivery time starting from 2 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Buyer Fee (4-wheel vehicles) |
| Transaction based/ take rate | Pay-as-you-go | Truck Buyer Fee (6 wheels) |
| Transaction based/ take rate | Pay-as-you-go | Large Vehicle Buyer Fee |
| Transaction based/ take rate | Pay-as-you-go | Agriculture Machine Buyer Fee |
| Transaction based/ take rate | Pay-as-you-go | Motorcycle Buyer Fees |
| Transaction based/ take rate | Pay-as-you-go | Simulcast Online Processing Fee |
| Subscription | Annual | Membership Registration |
| Other | Pay-as-you-go | Bidding Deposit |
| One time/ perpetual license | Pay-as-you-go | Name/Address Change Fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Motto Auction product offering
Product offeringCore offering
Motto Auction operates Thailand's online automotive auction platform, aggregating vehicles from institutional sellers (financial institutions, insurance companies, fleet operators, and government agencies) and individual consignors, then auctioning them through both physical auction events and online simulcast auctions to dealers and individual buyers. The platform combines live bidding with proprietary simulcast broadcasting, vehicle inspection management, grading, proxy bidding, and an integrated suite of post-sale services including vehicle transport, storage, refurbishment, title transfer handling, and a payment gateway.
Product overview
Motto Auction operates as Thailand's leading online auto auction company, offering a multi-channel platform combining in-lane and online (Simulcast) real-time bidding technologies. The core platform consists of the InnoCast System for online auctions, supported by the VIMs (Vehicle Information Management System) for seller inventory management and a Seller Dashboard for real-time analytics. Buyer-facing features include Proxy BID for automated bidding, Bid & Buy for fixed-price purchases, and a Proxy Bid Dashboard for member account management. The service portfolio extends beyond auctions to include vehicle transport (Motto Transport), title transfer solutions, vehicle inspections, and storage services. Supporting tools include Blue Book Search for registration tracking and a Motto Payment Gateway for online payment processing. The platform connects financial institutions, insurance companies, fleet operators, and individual buyers/sellers in Thailand's used vehicle market.
Differentiator
Problem solved
Functional benefit
Brands
- InnoCast System: World leading real-time online sales technology for auction - online auction platform
- VIMs (Vehicle Information Management System)
- Proxy BID
- Bid & Buy
- Blue Book Search
Quantifiable outcome
- Nearly 20 years of market experience
- +2 more outcomes
Companies that use Motto Auction
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Motto Auction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Motto Auction partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yanmar Capital (Thailand)minorYanmar Capital (Thailand) Co., Ltd. operates as a seller bringing agricultural machinery and equipment to Motto Auction for remarketing. Special terms and conditions apply for Yanmar products including export restrictions to certain countries (USA, EU, Russia, Turkey).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Motto Auction competitors and assessment
Company assessmentBroad incumbents
- IAA (Insurance Auto Auctions, part of RB Global):
- Copart: Copart is the largest global online auto auction company, with deep insurance-salvage and remarketing operations. It is a broad incumbent reference for Motto's insurance-total-loss and fleet salvage auction business and competes in any cross-border remarketing flow.
Direct peers
- Manheim Thailand (Cox Automotive): Manheim Thailand is a major competitor in the Thai wholesale auto auction market and is referenced directly in Motto's own Seller Dashboard URL (dashboard.manheimthailand.com). Both operate physical plus online vehicle auctions serving financial institutions, fleets, and dealers in Thailand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motto Auction social profiles
Digital presenceMotto Auction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motto Auction leadership team
Management profileNumber of profiles
Motto Auction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motto Auction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motto Auction
What does Motto Auction do?
Motto Auction operates Thailand's online automotive auction platform, aggregating vehicles from institutional sellers (financial institutions, insurance companies, fleet operators, and government agencies) and individual consignors, then auctioning them through both physical auction events and online simulcast auctions to dealers and individual buyers. The platform combines live bidding with proprietary simulcast broadcasting, vehicle inspection management, grading, proxy bidding, and an integrated suite of post-sale services including vehicle transport, storage, refurbishment, title transfer handling, and a payment gateway.
Is Motto Auction a public or private company?
Motto Auction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motto Auction founded?
Motto Auction was founded in 2004. It employs 101 to 250 people.
Where is Motto Auction based?
Motto Auction is headquartered in Bangkok, Thailand, in the Asia region.
How does Motto Auction make money?
Five revenue lines are on record. Buyer's Premium/Auction Fees are the primary driver. The others are membership Fees, simulcast/Online Processing Fees, blue Book (Title Transfer) Services and transport/Logistics Services.
Who are Motto Auction's main competitors?
Broad incumbents on record are IAA (Insurance Auto Auctions, part of RB Global) and Copart. Manheim Thailand (Cox Automotive) is listed as a direct peer.
Does Motto Auction have an API?
No public API is recorded for Motto Auction.
What industry is Motto Auction in?
Motto Auction's product category is Online Auto Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 459999 and its SIC code is 5900.