PlanetWare
PlanetWare is a free, ad-supported digital travel publication delivering destination guides, travel advice, and outdoor adventure content to leisure travelers globally, operated by Static Media.
- Company typePrivate
- Founded1995
- HeadquartersRichmond Hill, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PlanetWare does
PlanetWare is a digital travel publication that operates as a free, ad-supported editorial website delivering travel guides, destination information, and travel advice to leisure consumers. The platform organizes its content into three primary categories — Destinations (Europe, North America, Caribbean, Central & South America, Africa & Middle East, and Asia & Pacific), Travel Guides (Hotels & Resorts, Air Travel, Travel Gear, Budget Friendly, Romantic Getaways, Family Friendly, Tips & Hacks, Dining, and Cruises), and Outdoor Adventure (National & State Parks, Hiking, Camping, Water Sports). Editorial is produced by a team of named travel writers and contributors, including content featuring authority perspectives such as Rick Steves.
The underlying technology is a standard web content management publishing platform with no proprietary features, APIs, or integrations disclosed, and the site distributes all content directly via planetware.com without paywall or registration requirements. Reach extends globally across 17 covered countries spanning North America, Europe, the Caribbean, Central & South America, Africa & the Middle East, and Asia & Pacific.
Monetization is driven entirely by display advertising placed across content pages, with no subscription tiers, paid offerings, or alternative pricing models. The company has 11-50 employees and is headquartered in Richmond Hill, Canada. PlanetWare is owned and operated by Static Media, a diversified digital publishing conglomerate whose portfolio also includes Islands, Explore, Garden Guides, Engadget, Jalopnik, TVLine, House Digest, Hunker, and Outdoor Guide. Audience acquisition is executed through organic search optimization, email newsletter capture, and editorial content marketing, and the site was actively publishing through 2026.
PlanetWare serves individual travel consumers across persona segments — domestic and international tourists, adventure seekers, families, couples, and budget-conscious travelers — with no disclosed enterprise or B2B segment.
PlanetWare firmographics
Firmographics- Name
- PlanetWare
- Legal name
- Static Media
- Website
- https://www.planetware.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlanetWare is a free, ad-supported digital travel publication delivering destination guides, travel advice, and outdoor adventure content to leisure travelers globally, operated by Static Media.
- Ownership category
- akta.pro rank
PlanetWare industry classification
Industry- Product category
- Online Travel Media
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Local Tours, Activities & Attractions Metasearch (THALAEAI)
- akta.pro secondary industry
- Itinerary Management & Trip Collaboration Apps (THALAMAE)
Keywords
Where PlanetWare is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Markets served
PlanetWare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: PlanetWare generates revenue through display advertising placed throughout its travel content pages. As a free content website with comprehensive travel guides and destination information, the company monetizes its large audience of travel researchers and planners through standard digital advertising mechanisms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PlanetWare product offering
Product offeringCore offering
PlanetWare is an ad-supported digital travel publication that publishes comprehensive editorial travel guides and destination content for individual leisure travelers. The website delivers free, expert-authored articles organized across destination regions (Europe, North America, Caribbean, Central & South America, Africa & Middle East, Asia & Pacific) and travel categories such as hotels, air travel, budget travel, outdoor adventure, cruises, and family-friendly activities.
Product overview
PlanetWare is a single, unified travel guide website offering editorial travel content. The platform provides comprehensive travel information organized into main content categories: Destinations (Europe, North America, Caribbean, Central & South America, Africa & Middle East, Asia & Pacific), Travel Guides (Hotels & Resorts, Air Travel, Travel Gear, Budget Friendly, Romantic Getaways, Family Friendly, Tips & Hacks, Dining, Cruises), and Outdoor Adventure (National & State Parks, Hiking, Camping, Water Sports). Content is delivered through article-based features written by a team of travel writers and editors.
Differentiator
Problem solved
Functional benefit
Products and services
- PlanetWare Website A comprehensive travel guide website providing editorial content about destinations, travel guides, outdoor adventures, and travel tips. Content is organized into categories covering destinations (Europe, North America, Caribbean, Central & South America, Africa & Middle East, Asia & Pacific), travel guides (Hotels & Resorts, Air Travel, Travel Gear, Budget Friendly, Romantic Getaways, Family Friendly, Tips & Hacks, Dining, Cruises), and Outdoor Adventure (National & State Parks, Hiking, Camping, Water Sports). Content is freely accessible to individual travelers with no registration or paywall.
Companies that use PlanetWare
Customer profileSegments1 record
Ideal customer profiles1 record
PlanetWare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PlanetWare partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
PlanetWare competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key highlights5 records
Customer concentration
PlanetWare social profiles
Digital presencePlanetWare financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanetWare leadership team
Management profileNumber of profiles
PlanetWare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanetWare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanetWare
What does PlanetWare do?
PlanetWare is an ad-supported digital travel publication that publishes comprehensive editorial travel guides and destination content for individual leisure travelers. The website delivers free, expert-authored articles organized across destination regions (Europe, North America, Caribbean, Central & South America, Africa & Middle East, Asia & Pacific) and travel categories such as hotels, air travel, budget travel, outdoor adventure, cruises, and family-friendly activities.
Is PlanetWare a public or private company?
PlanetWare is a private company. It is classified as corporate owned and is currently operating.
When was PlanetWare founded?
PlanetWare was founded in 1995. It employs 11 to 50 people.
Where is PlanetWare based?
PlanetWare is headquartered in Richmond Hill, Canada, in the North America region.
How does PlanetWare make money?
One revenue line is on record: advertising.
Does PlanetWare have an API?
No public API is recorded for PlanetWare.
What industry is PlanetWare in?
PlanetWare's product category is Online Travel Media. Its primary akta.pro industry code is THALAEAI, Local Tours, Activities & Attractions Metasearch, with a secondary code of THALAMAE, Itinerary Management & Trip Collaboration Apps. Its NAICS code is 561510.