Audi Volkswagen Korea

What Audi Volkswagen Korea does

Volkswagen Group Korea, founded in 2004 as Audi Volkswagen Korea and rebranded in 2022, is the wholly-owned Korean subsidiary of Volkswagen AG (Frankfurt-listed). The company operates as a multi-brand vehicle importer and distributor, managing four distinct brands across the premium-to-ultra-luxury spectrum: Volkswagen (mass-market including ID. electric family, Tiguan, Atlas, Golf GTI), Audi (premium sedans, SUVs, e-tron EVs, RS performance), Lamborghini (super sports and super SUV), and Bentley (handcrafted luxury with Mulliner bespoke). The company sells through a sales-led go-to-market motion via an authorized dealer network spanning 14+ Korean cities, with brand-specific showrooms, a Pre-Delivery Inspection center in Pyeongtaek, two training academies, and dedicated service centers. Revenue is generated through one-time new vehicle sales, after-sales service and parts (including extended service packages), Bentley Mulliner bespoke customization, and dealer-facilitated financing and insurance.

The company's technology base draws from Volkswagen Group's modular platforms — MQB for combustion vehicles, MEB+ for EVs, and the SDV (Software-Defined Vehicle) architecture — combined with proprietary features such as quattro permanent all-wheel drive, IQ.Drive driver assistance, IQ.Light LED matrix headlights, MIB4 infotainment, and the APP290 electric drive system with NMC battery packs. Recent Korean product cadence has been heavy on electrification (ID.5, Bentley Torcal as Bentley's first pure EV, Audi Q4/Q6/Q8 e-tron, Lamborghini Urus SE PHEV, Volkswagen ID. Polo GTI) alongside performance launches (Golf GTI Edition 50, 4th-gen Continental GT Speed, new Flying Spur). Corporate functions include a Chief Integrity & Compliance Officer role, and the company maintains a structured CSR program through the Volkswagen Group Woori Foundation (education, environment, community), the COSS/SEA:ME automotive software talent consortium with three Korean universities and 42 Wolfsburg, and government partnerships including the first imported-car autonomous driving permit in Korea (2018).

Name

Audi Volkswagen Korea

Legal name

Volkswagen Group Korea

Website

https://vwgk.co.kr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Volkswagen Group Korea is the wholly-owned Korean subsidiary of Volkswagen AG, importing and distributing four brands — Volkswagen, Audi, Lamborghini, and Bentley — through an authorized dealer network spanning 14+ Korean cities. It serves consumers across mass-market to ultra-luxury segments with new vehicles, after-sales service, and Bentley Mulliner bespoke customization.

Ownership category

akta.pro rank

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. New vehicle sales: Sale of new vehicles across four brands (Volkswagen, Audi, Lamborghini, Bentley) through authorized dealer networks in the Korean market. Revenue is generated through vehicle transactions at brand showrooms and dealer locations. Korea is a priority market within the Asia-Pacific region.
2. After-sales service and parts: Service maintenance, repairs, and genuine parts supply through brand-certified service centers across Korea. Includes extended warranty packages (Standard, Premium, Brake Pad, Brake Package, Winter, Clean), winter seasonal service campaigns, and PDI (Pre-Delivery Inspection) services.
3. Bentley bespoke customization (Mulliner): Bespoke customization through Bentley's Mulliner division, offering personalized paint, interior materials, coachbuilding, and unique configurations. 70%+ of Bentley customers order Mulliner bespoke vehicles.
4. Vehicle financing and insurance: Financing solutions and insurance products facilitated through dealer partnerships for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Volkswagen Group Korea is the Korean subsidiary of Volkswagen AG, importing and selling new vehicles from four brands — Volkswagen, Audi, Lamborghini, and Bentley — through a dedicated authorized dealer and service center network across South Korea. The company also provides after-sales service, genuine parts, extended service packages, and vehicle financing/insurance facilitation. Bentley's Mulliner division offers bespoke vehicle personalization for ultra-luxury customers.

Product overview

Audi Volkswagen Korea (폭스바겐그룹코리아) operates as the Korean subsidiary of Volkswagen Group, managing four distinct automotive brands under one corporate umbrella. The product portfolio spans from mass-market to ultra-luxury segments: Volkswagen (covers compact cars like Golf and Polo, performance models like Golf GTI, SUVs including Tiguan/Touareg/Atlas, and the pure electric ID. family including ID.3/ID.4/ID.5/ID.7/ID.Polo GTI); Audi (offers premium sedans A3-A8, SUVs Q3-Q8, and electric e-tron models including Q4 e-tron, Q6 e-tron, plus high-performance RS variants and F1 motorsport program); Lamborghini (provides ultra-luxury supercars including Urus SE plug-in hybrid SUV, Huracan successor Temerario, and Revuelto PHEV supercar); and Bentley (delivers handcrafted luxury with Continental GT, Flying Spur, Bentayga EWB, and Mulliner bespoke customization program). The company is driving electrification across all brands while maintaining heritage performance icons like the Golf GTI now entering its electric era with the ID.Polo GTI.

Differentiator

Problem solved

Functional benefit

Brands

• Volkswagen: Mass-market automotive brand offering vehicles for millions of people, part of Volkswagen Group
• Audi
• Lamborghini
• Bentley

Products and services

• Volkswagen ID.4
• Volkswagen ID.5
• Volkswagen ID.7 Pure electric midsize sedan expanding the ID. family lineup with extended range and high efficiency.
• Volkswagen ID.Polo GTI
• Volkswagen Golf GTI Edition 50 50th anniversary special edition of the iconic Golf GTI; most powerful production GTI with 325PS, 0-100km/h in 5.3s, top speed 270km/h. Holds the Nürburgring Nordschleife FWD production car lap record of 7:44.523.
• Volkswagen Atlas Largest Volkswagen SUV in Korea with true 3-row seating (7 seats), 2,268kg towing capability, and IIHS Top Safety Pick+ for 3 consecutive years. Won '2026 Korea Car of the Year - Best Internal Combustion SUV'.
• Volkswagen Tiguan Compact SUV that became the first imported SUV in Korea to exceed 70,000 cumulative sales, marketed as the 'national imported SUV'.
• Volkswagen Touareg Flagship Volkswagen SUV featuring German engineering excellence and advanced technology.
• Audi A6 (The New Audi A6) 9th generation premium business sedan returned to the Korean market after 7 years. Featured as official ceremony vehicle at the 62nd Baeksang Arts Awards.
• Audi Q7 (The New Audi Q7) Updated full-size premium SUV with new single frame design, laser headlights, OLED tail lights, adaptive air suspension, and dynamic all-wheel steering. Available in 50 TDI quattro, 55 TFSI quattro, and SQ7 TFSI trims.
• Audi Q8 (The New Audi Q8) Updated premium coupe SUV with new single frame design, S-line exterior package, 22-inch wheels, and advanced driving assistance systems. Sales began December 19, 2024.
• Audi Q4 e-tron Premium all-electric compact SUV from Audi; recorded best-selling premium imported EV status in March 2024 in Korea.
• Audi Q8 e-tron (The New) Large premium pure electric SUV from Audi's e-tron lineup.
• Audi RS e-tron GT High-performance electric sedan featuring Audi's quattro all-wheel drive system; won multiple digital advertising and YouTube Works awards for the 'RS e-tron GT Winter Quattro Campaign'.
• Audi RS 3 (The New) Super-compact high-performance RS model from Audi.
• Audi A7 55 TFSI e quattro Premium Plug-in hybrid Audi A7 with quattro all-wheel drive.
• Lamborghini Urus SE Lamborghini's first plug-in hybrid SUV, completing the brand's full lineup hybridization.
• Lamborghini Temerario New hybrid supercar successor to the Huracan, marking another milestone in Lamborghini's electrification journey.
• Bentley Continental GT Speed (4th Generation) Fourth generation Continental GT Speed featuring 'Ultra Performance Hybrid' powertrain with 782PS, 0-100km/h in 3.2s, 335km/h top speed, and up to 81km pure electric range (WLTP). Starts from ₩3,461,000,000 including VAT.
• Bentley Flying Spur (The New) Latest generation Flying Spur applying new design DNA with first single headlamp in 64 years. Most powerful Flying Spur S delivers 680PS hybrid system with 0-100km/h in 3.7s and 307km/h top speed. Customer delivery expected H1 2027.
• Bentley Torcal World's first urban luxury SUV and Bentley's first pure electric vehicle, part of the Beyond100+ electrification strategy. Accompanied by 'Bentley Dynamic Symphony' sound inspired by historic Bentley engines.
• Bentley Batur Convertible The third contemporary coachbuilt model by Mulliner, expanding the Bentley coachbuilt collection.
• Bentley Mulliner Bespoke Customization Bespoke vehicle commissioning through Bentley's Mulliner division, offering personalized paint, interior materials, coachbuilding, and unique configurations. 70%+ of Bentley customers order Mulliner bespoke vehicles.
• Audi Extended Service Packages (ESP) Extended warranty and service packages for Audi vehicles including Standard, Premium, Brake Pad, Brake Package, Winter, and Clean options. Slim Package includes 2 oil changes and regular inspection. Winter campaign offers free 13-item inspection plus 20% battery discount.
• Volkswagen Group Korea PDI Center Service Pre-Delivery Inspection service at the Pyeongtaek PDI Center where all imported vehicles undergo complete re-inspection before customer delivery, ensuring quality standards.

Quantifiable outcome

• Atlas maintained IIHS Top Safety Pick+ rating for 3 consecutive years (2024-2026 model years)
• +7 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KCC오토그룹 (KCC Auto Group)coreChannel Partner/ Reseller/ Distributor · 11 June 2026KCC오토그룹 was selected as Bentley's new official dealer for the Busan/Yeongnam region, signing an MOU with Bentley Motors Korea. KCC Auto Group will handle Bentley sales and customer service in the southeastern Korean market, replacing the previous dealer arrangement. Service continuity is ensured as existing service centers continue normal operations.
• 참존오토모티브 (Chamjon Automotive)coreChannel Partner/ Reseller/ Distributor · 11 June 2026Chamjon Automotive (참존오토모티브) continues as Bentley's official dealer for Seoul and Gyeonggi region. It operates Bentley Cube (world's first Bentley retail space), Bentley Tower (world's largest integrated business center), and Bentley Experience Lounge. Nearly 20 years of partnership with Bentley in Korea.
• 리볼루트 (Revolut)coreGTM or Marketing Partner · 20 January 2026Revolut is Audi's title partner for the Formula 1 team, which will be officially named 'Audi Revolut F1 Team'. The partnership was announced January 20, 2026 in Berlin ahead of the 2026 F1 season. Revolut, a UK-based fintech company, serves as the naming sponsor of Audi's F1 entry.
• 바이에른오토 (Bavaria Auto)coreChannel Partner/ Reseller/ Distributor · 6 January 2025Bavaria Auto operates the Audi Suwon showroom (opened January 2025) located in Deutsche Auto World. Represents Audi Korea's expansion into the southern Gyeonggi province market. Plans to open a new service center in Suwon in February 2025.
• 더 뮤즈 (The Mews at Bentley HQ)minorStrategic or Co-development Partner · 4 December 2024Bentley transformed the historic CEO residence at its Crewe HQ into 'The Mews' — a private bespoke commissioning space for Bentley customers worldwide. Customers can commission bespoke Bentleys, experience Bentley Home furniture collection, and enjoy Macallan whisky partnerships in this exclusive facility.
• 맥캘란 (The Macallan)minorGTM or Marketing Partner · 4 December 2024Bentley partnered with Scottish luxury whisky brand The Macallan to create 'The Macallan Horizon' — a limited edition single malt whisky in a distinctive 180-degree twisted horizontal bottle. Joint product launched globally and in Korea in September 2024. Displayed at Bentley's The Mews facility.
• 벤틀리 홈 (Bentley Home)minorStrategic or Co-development Partner · 4 December 2024Bentley's home furnishing brand Bentley Home (celebrating 10th anniversary in 2024) creates bespoke furniture inspired by Bentley automotive design. Bentley Home pieces are displayed throughout The Mews and represent Bentley's lifestyle brand extension beyond vehicles.
• 크슈타트 가이 (Gstaad Guy)minorGTM or Marketing Partner · 4 December 2024Luxury lifestyle influencer with 1.7M Instagram followers, collaborated with Bentley Mulliner to create the Bentayga EWB Chalet Edition — a bespoke special edition inspired by Swiss Alpine luxury lifestyle. The collaboration exemplifies Bentley's strategy of engaging luxury influencers for bespoke vehicle commissions.
• 아이론오토 (Iron Auto)coreChannel Partner/ Reseller/ Distributor · 3 December 2024Iron Auto is Audi Korea's authorized dealer operating the Audi Geumjeong Service Center in Busan, selected as Audi dealer for the region. Hosts the annual Audi Service Experience event.
• 막스 크루제 레이싱 (Max Kruse Racing)coreStrategic or Co-development Partner · 3 December 2024Max Kruse Racing partners with Volkswagen R for the Nürburgring 24 Hours endurance race program. The team is developing a track-specific all-wheel-drive racing car based on the Golf R for the 2027 Nürburgring 24h race. Volkswagen R's Warmau-based organization and Max Kruse Racing have a long-standing partnership.
• 42 Wolfsburg (Germany)coreStrategic or Co-development Partner · 1 January 2022Volkswagen Group Korea partners with 42 Wolfsburg — a nonprofit coding school established by Volkswagen Group in Germany — to develop automotive software talent in Korea. Part of the COSS (Consortium for Future Automotive Software) initiative. Signed MOU in 2022. 42 Wolfsburg is a key component of the SEA:ME talent development program.
• COSS (Innovation Fusion University Consortium)coreStrategic or Co-development Partner · 1 January 2022COSS is a Korean government-supported consortium of universities working with Volkswagen Group Korea and 42 Wolfsburg on automotive software talent development. Participating universities include Konkuk University, Inha University, and Ajou University. The consortium operates the SEA:ME graduate-level program and exchanges student programs.
• Korea Ministry of Education / National Special Education Research InstituteminorStrategic or Co-development Partner · 1 January 2020Volkswagen Group Korea signed MOU with the Korean Ministry of Education and National Special Education Research Institute in 2020 to provide coding education programs and career development support for students with disabilities.
• Seoul Metropolitan GovernmentminorStrategic or Co-development Partner · 1 January 2019Volkswagen Group Korea signed MOU with Seoul Metropolitan Government in 2019 to create 'Green Traffic Way' school routes — environmentally improved pathways for school children. Multiple routes have been created since 2019.

Scale indicators10 records

Recent moves14 records

Expansion highlights12 records

Direct peers

• BMW Korea: BMW Korea is the Korean subsidiary of BMW Group, directly competing with Volkswagen Group Korea across premium import vehicles. Both operate multi-brand portfolios (BMW/MINI/RR vs. VW/Audi/Lamborghini/Bentley), authorized dealer networks across Korea, and target similar Korean premium buyers with comparable technology and brand prestige positioning.
• Mercedes-Benz Korea: Mercedes-Benz Korea is the Korean importer of Mercedes-Benz, directly competing with Audi in the premium sedan/SUV segments and with Bentley in the ultra-luxury segment. Operates similar authorized dealer model, targets the same Korean premium consumer base, and competes on similar technology, performance, and brand prestige dimensions.
• Porsche Korea: Porsche Korea is the Korean subsidiary of Porsche AG, directly competing with Lamborghini and Bentley in the ultra-luxury performance and luxury segments. Both target UHNW Korean consumers, offer bespoke customization programs, and operate premium retail experiences in Seoul and other major Korean cities.
• Tesla Korea: Tesla Korea competes directly with Volkswagen Group Korea's EV portfolio (ID. family, Audi e-tron) for Korean EV buyers. Tesla's direct-sales model, Supercharger network, and brand cachet among Korean tech-forward consumers make it a primary EV competitor for ID.4, ID.5, Q4 e-tron, and Q6 e-tron.
• Volvo Cars Korea: Volvo Cars Korea is the Korean subsidiary of Volvo Cars, a direct competitor in the premium import SUV segment (XC60, XC90) where Audi Q5/Q7/Q8 also compete. Both brands target Korean family and safety-conscious premium buyers with similar positioning on safety technology and European engineering quality.
• Lexus Korea: Lexus Korea is Toyota's premium brand subsidiary in Korea, directly competing with Audi in the premium sedan and SUV segments. Both brands emphasize engineering quality, reliability, after-sales service, and target similar Korean upper-middle-class and premium buyers.
• Genesis: Genesis is Hyundai's luxury brand in Korea, directly competing with Audi in the premium sedan (G70/G80/G90) and SUV (GV60/GV70/GV80) segments. As a domestic premium brand with local production and government support, Genesis represents a particularly strong competitor to Audi Korea in the premium import-replacement segment.
• Jaguar Land Rover Korea: Jaguar Land Rover Korea imports both Jaguar and Land Rover brands to Korea, directly competing with Audi, Bentley, and Lamborghini in the premium and ultra-luxury segments. Both target Korean premium and luxury SUV buyers and operate similar authorized dealer and service center networks.

Broad incumbents

• Hyundai Motor: Hyundai Motor is Korea's largest domestic automaker and a broad incumbent that competes with Volkswagen Group Korea for the same Korean car buyers across mass-market, premium (Genesis), and EV (Ioniq) segments. While not an importer, Hyundai's local production, government support, and EV charging network integration represent VW Group Korea's most significant competitive threat.
• Kia: Kia is Korea's second-largest domestic automaker and a broad incumbent competing with Volkswagen brand for the same Korean family and SUV buyers. With successful EV lineup (EV6, EV9) and design-forward positioning, Kia represents VW Group Korea's strongest domestic competitor in the segments where Volkswagen competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@volkswagengroupkorea
• Facebookfacebook.com/audivolkswagenkorea
• LinkedInlinkedin.com/company/audivolkswagenkorea

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Volkswagen Korea