King Electric

What King Electric does

King Electric (legal entity King Electrical Mfg. Co.) is a Seattle, Washington-based, privately held American manufacturer of electric heating solutions founded in 1958, operating with 101–250 employees. The company designs and assembles its products in the USA and serves residential, commercial, and industrial customers across North America (USA and Canada) through three concurrent channels: wholesale distribution to professional contractors and installers, retail outlets, and direct-to-consumer online sales. The legal entity has no parent company, no disclosed funding rounds, and no recorded M&A or leadership changes, consistent with a long-running, independently operated specialty manufacturer.

The product portfolio is organized around four proprietary technology platforms: ECO2S (2-stage electronic thermostat with 2.4 GHz wireless remote temperature sensing that automatically reduces wattage once target temperature is reached), Pic-A-Watt (multi-wattage selectable heating elements configurable at installation), Smart Limit Protection (patented thermal overload technology, U.S. Patent #6,748,163 B2 and Canadian Patent #2,393,882, requiring manual reset after fault), and ThermaLink (915 MHz wireless RF thermostat platform with optional occupancy, window/door, and outdoor temperature sensors). These platforms are deployed across residential heaters (wall, baseboard, garage, ceiling, cove, radiant, portable), commercial heaters (unit, cabinet, SafeTouch low-density for assisted living, plenum, draft barrier, make-up air), industrial process heaters (explosion-proof, extreme environment, enclosure, marine, stainless steel), heating cable systems (snow melt, roof/gutter de-icing, pipe freeze protection, thermal storage), hydronic heaters, and furnaces. Products carry cULus, cCSAus, and cETLus certifications, and integrate with third-party 24V WiFi thermostats including Nest.

The business model is hardware sales with a sales-led go-to-market motion. Revenue is generated through multi-channel distribution — wholesale, retail, and direct online — targeting three primary customer segments in parallel: residential (homeowners, builders, remodelers), commercial (offices, retail spaces, restaurants, assisted living facilities), and industrial (warehouses, manufacturing plants, hazardous locations). Pricing is not publicly disclosed; wholesale customers access a Return Goods Authorization process. Strategic differentiation rests on 60+ years of manufacturing heritage, patented safety and configurability technologies, "Made in USA" positioning, and increasingly on connected/controls capabilities (ThermaLink, Nest compatibility) layered onto the heater hardware base.

Name

King Electric

Legal name

King Electrical Mfg. Co.

Website

https://king-electric.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

King Electric is a Seattle-based, privately held American manufacturer founded in 1958 that designs and assembles electric heating solutions — including wall, garage, radiant, unit, SafeTouch, and industrial process heaters plus heating cable and wireless thermostat controls — serving residential, commercial, and industrial customers across North America through wholesale, retail, and direct online channels.

Ownership category

akta.pro rank

Product category

Electric Heating Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Small Electrical Appliance Manufacturing (335210)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)

akta.pro secondary industry

HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

Keywords

• Electric heating equipment
• Residential electric heaters
• Commercial unit heaters
• Industrial process heaters
• Heating controls

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Heating Equipment Sales: King Electric generates revenue through the manufacture and sale of electric heating equipment including residential, commercial, and industrial heaters. Products are sold through wholesale distribution, retail channels, and direct online sales to consumers and contractors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

King Electric manufactures and sells American-made electric heating solutions for residential, commercial, and industrial applications. The product portfolio includes fan-driven heaters, baseboard heaters, garage heaters, ceiling and cove heaters, radiant infrared heaters, unit heaters, cabinet heaters, SafeTouch low-density wall heaters, industrial process heaters, explosion-proof heaters, heating cable systems (snow melt, roof/gutter de-icing, pipe freeze protection), hydronic heaters, furnaces, and a full line of line-voltage, low-voltage, programmable, and wireless RF thermostats. Products are sold through wholesale distributors to professional contractors, retail channels, and direct online sales across North America.

Product overview

King Electric manufactures American-made smart heating solutions since 1958, headquartered in Seattle, WA. The product portfolio is organized around core proprietary technologies (ECO2S 2-stage electronic thermostat with remote temperature sensing, Pic-A-Watt multi-wattage selectable elements, Smart Limit Protection thermal safety, ThermaLink wireless RF thermostat platform) which are deployed across multiple product lines including residential electric heaters (wall heaters, garage heaters, radiant heaters, portable heaters), commercial electric heaters (unit heaters, cabinet heaters, SafeTouch heaters, plenum heaters), industrial process heaters (explosion-proof, extreme environment, marine), heating cable systems (snow melt, roof de-icing, pipe freeze protection), hydronic heaters, furnaces, and comprehensive thermostat/control solutions including wireless RF and low-voltage options. The products serve residential, commercial, and industrial applications with a focus on energy efficiency, smart temperature control, and safety features.

Differentiator

Problem solved

Functional benefit

Brands

• SmartWave: Carbon fiber radiant heaters featuring CarbonIQ technology for medium-wave infrared heating with soft visible orange glow
• ECO2S
• Pic-A-Watt
• ThermaLink
• SafeTouch

Products and services

• Residential Electric Heaters Full line of residential electric heating products including fan-driven wall heaters, electric baseboard heaters, garage heaters, ceiling heaters, cove heaters, radiant heaters, marine heaters, personal portable heaters, and freeze protection units. Sold to homeowners, apartment dwellers, and residential builders via wholesale distributors, retail outlets, and the company e-commerce site.
• Commercial Electric Heaters Commercial-grade electric heaters including fan-driven heaters, unit heaters, industrial portables, ceiling heaters, cabinet heaters, SafeTouch low-density heaters (for assisted living/daycare), pumphouse heaters, draft barriers, plenum heaters, make-up air units, fresh air ventilation systems, party tent heaters, restaurant tent heaters, and commercial radiant and marine heaters. Sold to facility managers, commercial contractors, restaurants, and assisted living facilities.
• Industrial Process Heaters

Quantifiable outcome

• ECO2S heaters automatically reduce wattage once desired temperature is achieved, maintaining comfort while saving energy
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• NestcoreTechnology or IntegrationKB ECO2S+ and KB ECO2S unit heaters come standard with built-in provisions for connecting optional 24V thermostats including Nest and other WiFi thermostats, allowing for remote temperature control and building management system integration.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cadet: Cadet is a closely comparable electric heater manufacturer focused on residential wall, baseboard, and fan-forced heaters, plus commercial unit heaters. Direct overlap with King Electric's product lines, channels (wholesale + retail), and Made-in-USA positioning makes it the most directly comparable peer.
• Dimplex / Glen Dimplex Americas: Dimplex is a global electric heating brand (part of Glen Dimplex) selling baseboard, wall, fan-forced, and electric fireplace heaters in North America with overlapping residential and light-commercial channels. Closely comparable in product mix and target customer.
• Marley Engineered Products: Marley Engineered Products (a brand of Air Repair Products) manufactures QMark, Berko, and Fahrenheat electric heaters across residential, commercial, and industrial segments — directly competing with King Electric in unit heaters, wall heaters, and infrared products.
• Stelpro: Stelpro is a Canadian manufacturer of electric heating products (baseboard, wall, fan-forced, unit heaters) serving residential, commercial, and industrial customers across North America — a direct competitor with similar product depth and channel approach.

Broad incumbents

• Broan-NuTone: Broan-NuTone (a part of the Broan Group / private-equity backed Nortek) is a broad HVAC-adjacent incumbent offering ventilation fans, range hoods, and electric heaters with deeper retail presence and broader product lines than King Electric.
• Honeywell Home (Resideo): Resideo's Honeywell Home portfolio includes line-voltage and low-voltage thermostats and electric heating controls that compete with King's ThermaLink and ECO2S lines; broad portfolio and massive R&D budget create scale and channel advantages.
• Watts Water Technologies / Watts Radiant: Watts offers hydronic heating, radiant floor heating, and snow-melt / pipe-trace heating cable systems — overlapping with King's hydronic and heating-cable product lines while operating as a broader plumbing/HVAC incumbent.
• Carrier Global Corporation: Carrier is a broad HVAC incumbent offering unitary air conditioning, heat pumps, furnaces, and controls across residential and commercial segments — overlaps with King Electric in electric furnaces, unit heaters, and integrated controls from a much larger scale platform.
• Emerson Electric (White-Rodgers / Sensi): Emerson's White-Rodgers and Sensi thermostat lines compete directly with King's thermostat and controls business; broad industrial conglomerate with substantially larger distribution, R&D, and brand-spending resources.

Emerging players

• Infralia / Bromic Heating: Bromic is an emerging player in premium electric infrared/radiant outdoor and indoor heaters with strong design-led branding; competes directly with King's SmartWave CarbonIQ radiant product line in commercial outdoor and patio applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KingHeatUSA

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Electric