Maggion Pneus & Câmaras

What Maggion Pneus & Câmaras does

Maggion Pneus & Câmaras, legally Maggion Industrias de Pneus e Maquinas Ltda., is a privately held Brazilian tire and inner tube manufacturer founded in 1933 by Italian immigrant Umberto Giovanni Maggion. The company is headquartered and manufactures at a single integrated campus in Guarulhos, São Paulo (originally established in the 1960s on a 37,501 m² site), and serves the Brazilian domestic market only. Its product portfolio covers seven categories — motorcycle (street, on/off-road, sport, scooter), agricultural (tractors, implements, irrigation), off-road (loaders, graders, backhoes), truck, industrial (forklifts, trolleys, specialized low-speed vehicles), passenger, and inner tubes — with named SKU lines such as Winner, Predator, Viper, ST6, Sportíssimo II, Frontiera 2, Lavoratore, MVI 2, Super Traction, Falco F2, and Militar.

Underlying technology centers on diagonal (bias) tire construction as the primary architecture (crossed-ply carcasses at 30-40° to the centerline), with tubeless construction deployed in the sport motorcycle lines (Sportíssimo, Sportíssimo II, Street Sport) for lower rolling resistance and improved heat dissipation. The company operates a proprietary in-house tire testing laboratory (LEP), installed in 1996, accredited by INMETRO's CGCRE under ABNT NBR ISO/IEC 17025 (accreditation No. CLF 0021), and holds ISO 9001:2015 (since 1998), INMETRO product certification (Portaria 544), and INTI (Argentina) conformity certification under UN Regulation 75. No proprietary patents or trademarks are disclosed.

The business model is exclusively indirect: Maggion sells through an authorized dealer/reseller network across Brazil, supported by a public dealer locator, multi-language website, downloadable category catalogs, the Maggion Digital mobile app for fitment/specs, and participation in trade events (Agrishow, Salão Duas Rodas). Revenue streams are one-time hardware sales (tires and inner tubes) with repeat demand driven by wear-out cycles, the Brazilian aftermarket (estimated ~80% of the two-wheeler tire market), and replacement demand from agricultural, mining, and logistics fleets. Pricing is not publicly disclosed. Maggion self-positions as the largest 100% nationally-manufactured tire brand in Brazil and ranks in the top five of the Brazil two-wheeler tire market alongside Vipal, Borilli, Rinaldi, and Bridgestone, who collectively hold approximately 85% of that segment.

Name

Maggion Pneus & Câmaras

Legal name

Maggion

Website

https://maggion.com.br

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Maggion Pneus & Câmaras is a privately held Brazilian tire and inner tube manufacturer founded in 1933, producing diagonal-construction tires across motorcycle, agricultural, off-road, truck, industrial, and passenger categories from its integrated Guarulhos campus, sold exclusively through an authorized Brazilian dealer network.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Motorcycle & Scooter Tires Manufacturing (IMANAKAF)

akta.pro secondary industries

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire manufacturing
• Motorcycle tires
• Agricultural tires
• Industrial tires
• Truck tires

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Maggion generates revenue primarily from the manufacture and sale of tires across multiple vehicle categories: motorcycles, agricultural, off-road, trucks, industrial, and passenger vehicles. Revenue is one-time per unit (hardware sales), with repeat demand driven by wear-out cycles and the strong aftermarket in Brazil.
2. Inner Tube Sales: Sale of inner tubes (câmaras de ar) for motorcycles, agricultural, off-road, truck, industrial, and passenger vehicle applications. Some inner tube models are currently out of production (motorcycle and industrial tubes temporarily discontinued).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Maggion Pneus & Câmaras manufactures and distributes tires and inner tubes across seven vehicle categories: motorcycles (street, on/off-road, sport, scooter), agricultural vehicles and implements, off-road heavy equipment (loaders, graders, backhoes), trucks, industrial vehicles (forklifts, trolleys), and passenger cars. Founded in 1933 and headquartered in Guarulhos, São Paulo, the company operates a 37,501m² manufacturing facility and is positioned as the largest 100% Brazilian tire brand. Products are sold exclusively through an authorized dealer and reseller network across Brazil, with no direct e-commerce channel.

Product overview

Maggion Pneus & Câmaras is a Brazilian tire manufacturer with over 93 years of history, offering a comprehensive portfolio of tires across multiple vehicle segments. The company produces tires for motorcycles (Street, On/Off Road, Sport, and Scooter categories), agricultural vehicles and implements, off-road heavy equipment, trucks, industrial vehicles, and passenger cars. Key motorcycle products include Winner, Predator, Streetfighter, Red Panda, Supermax Panda II, Viper, ST6, Sportíssimo, Sportíssimo II, and Street Sport. Agricultural offerings include Frontiera, Frontiera 2, Microcultivador, MTF 2, Irrigare, Super MHF, Implemento, MHF Agricultural, Selvagem, various Militar variants, Lungavia, Super Traction, Transcarga, and Panda. Industrial tires include MVI, MVI 2, Fantic II, Industrial, Forti, and Forti 2. Passenger car tires consist of Falco F2 and Militar. The company also produces inner tubes for multiple applications. Maggion positions itself as the largest 100% Brazilian tire brand, emphasizing quality, technology, modernity, and credibility in its product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Winner: Street motorcycle tire line, traditional choice for low-displacement motorcycles.
• Predator
• Streetfighter
• Supermax Panda II
• Red Panda
• Viper
• ST6
• Sportíssimo II
• Sportíssimo
• Street Sport
• Falco F2
• Militar
• Lavoratore
• Super Traction
• Lungavia
• Militar 4x4
• MVI
• MVI 2
• Fantic II
• Industrial
• Forti
• Forti 2
• Frontiera
• Frontiera 2
• Microcultivador
• MTF 2
• Irrigare
• Super MHF
• Implemento
• MHF Agricultural
• Selvagem
• Militar (Agricultural)
• Militar BL
• Panda
• Transcarga AGR. NHS

Products and services

• Winner Street motorcycle tire for low-displacement motorcycles offering practicality and confidence for daily use, suitable for Factor, Titan, Fan, and CG models.
• Predator Street motorcycle tire with distinctive visual design, offering versatility for different asphalt conditions, suitable for CG, Titan, Fan, and YBR models.
• Streetfighter Street motorcycle tire designed for urban mobility and daily commuting, ideal for motorcycles used for work, studies, and other commitments.
• Red Panda Street motorcycle tire in the Maggion lineup for different asphalt conditions.
• Supermax Panda II Street motorcycle tire suitable for Factor, Titan, Fan, and CG 125/150/160 motorcycles with reinforced structure.
• Viper On/off-road motorcycle tire with robust diagonal construction, ideal for urban traffic to dirt roads and light trails, maintaining stability and control.
• ST6 On/off-road motorcycle tire suitable for Biz, Pop, Crypton, Factor, Titan, and CG motorcycles, designed for mixed-use conditions.
• Sportíssimo Sport motorcycle tire with tube-type construction focused on grip, stability, and durability for daily use with a sporty approach, suitable for Fazer 250, CBX 250 Twister, and similar models.
• Sportíssimo II Scooter motorcycle tire designed for urban use with good grip on dry and wet tracks, offering excellent cost-benefit for low and medium displacement motorcycles; manufactured with tubeless construction for lower rolling resistance and better heat dissipation.
• Street Sport Scooter tire for Burgman motorcycles (up to 2010), offering high stability and driveability.
• Super Traction Traction tire offering excellent traction, stability, and driving comfort for cargo transport vehicles, passengers, and agricultural use.
• Lungavia Tire for directional, free, and traction axle positions on trucks; not suitable for mixer trucks.
• Militar 4x4 Versatile tire with good handling, side resistance, and traction on any terrain type for 4x4 vehicles.
• Frontiera / Frontiera 2 Agricultural tire with self-cleaning capability and resistance for tractors and implements; Frontiera 2 is the updated generation of the original Frontiera line.

Quantifiable outcome

• Top 5 in Brazil two-wheeler tire market, with top 5 players (including Maggion) holding ~85% market share
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vipal: Vipal is a Brazilian tire manufacturer and retreader founded in 1962 in Rio Grande do Sul. It directly competes with Maggion in motorcycle, truck, and agricultural tire segments across Brazil and was named alongside Maggion in the top five of the Brazilian two-wheeler tire market.
• Rinaldi: Rinaldi S.A. is a Brazilian tire manufacturer founded in 1968 in Bento Gonçalves, RS, specializing in motorcycle, agricultural, and industrial tires. It is one of the top-five players in Brazil's two-wheeler tire market alongside Maggion, Borilli, Vipal, and Bridgestone.
• Borilli: Borilli is a Brazilian tire brand focused on off-road and motorcycle tires, headquartered in Bento Gonçalves, RS. It is one of the top-five players in Brazil's two-wheeler tire market (per Vyansa Intelligence) and competes directly with Maggion's Viper, ST6, and Sportíssimo lines.

Broad incumbents

• Bridgestone: Bridgestone do Brasil is the Brazilian subsidiary of the Japanese global tire major, with manufacturing operations in Bahia and São Paulo. It competes with Maggion across motorcycle, passenger, truck, and agricultural tire categories and is one of the top-five players in Brazil's two-wheeler tire market.
• Pirelli: Pirelli Pneus Ltda. operates one of the largest tire manufacturing footprints in Brazil, with plants in São Paulo and Bahia. It competes broadly with Maggion in passenger, truck, motorcycle, and agricultural tires as the leading premium-tier global incumbent in Brazil.
• Michelin: Michelin Brasil operates manufacturing in Rio de Janeiro and competes broadly across passenger, truck, agricultural, and industrial tire categories. As a global radial-tire leader, Michelin represents a structural competitive threat to Maggion's bias-ply product mix in upgrading vehicle fleets.
• Goodyear: Goodyear do Brasil operates a manufacturing plant in Americana, SP, and competes with Maggion in passenger, truck, and agricultural tires. As a global tire incumbent, Goodyear's radial-product portfolio and brand investment pressure Maggion's mid-tier positioning.
• Continental: Continental Pneus do Brasil operates manufacturing in Camaçari, BA, and competes across passenger, truck, and agricultural tire segments. As a global tire and automotive technology major, Continental represents a broad-based competitive incumbent for Maggion.
• Trelleborg Wheel Systems: Trelleborg is a Swedish specialty tire manufacturer with strong presence in agricultural and off-road tires globally, including in Brazil. It overlaps with Maggion's agricultural (Frontiera, MTF 2) and off-road (Lavoratore) lines as a higher-spec specialty competitor.

Emerging players

• Maxxis: Maxxis International is a Taiwanese tire manufacturer with a growing presence in the Brazilian motorcycle and passenger tire markets. It represents an emerging competitor to Maggion in the same two-wheeler and replacement-aftermarket segments through imported radial SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@maggionoficial
• Facebookfacebook.com/maggionoficial
• LinkedInlinkedin.com/company/maggion/posts/?feedView=all
• Instagraminstagram.com/maggionoficial

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maggion Pneus & Câmaras