Parts.com

What Parts.com does

Parts.com is a privately-held US e-commerce retailer focused exclusively on original equipment manufacturer (OEM) automotive parts. Founded in 1995 and headquartered in Sanford, the company operates a direct-to-consumer online storefront built around factory-original components, distinguishing itself from broader aftermarket competitors that sell third-party or generic alternatives. The company's self-description — 'The Largest Online Automotive OEM Parts Store' — signals a deliberate brand positioning around OEM authenticity and catalog depth rather than price competition.

The business model appears to be a transactional e-commerce operation with a lean headcount of 11–50 employees. The firm has maintained continuous operations for nearly three decades, which suggests an established customer base and supplier relationships within the OEM parts ecosystem, although no specifics on customer mix, supplier partners, pricing structure, or revenue mechanics are disclosed in the available sources. The product surface is the OEM parts catalog itself, with no evidence of adjacent services such as installation, subscriptions, fitment-guarantee programs, or fleet/B2B contracts in the provided data.

Beyond core firmographics, the dataset on Parts.com is sparse: there are no disclosed pricing structures, no named customer logos, no management team information, no funding history, no technology-stack details, and no API or integration footprint — the only verifiable technical fact is the absence of a public API. This data thinness is itself an analytical signal: Parts.com appears to operate as a traditional, low-profile retail business rather than a venture-backed, platform-oriented, or technology-forward company, which materially limits both the upside and the diligence visibility for an outside investor.

Name

Parts.com

Website

https://parts.com

Company type

Private

Founded year

1995

Headcount range

11–50 employees

Short description

Parts.com is a privately-held US online retailer founded in 1995 in Sanford, specializing in OEM automotive parts sold to consumers and repair shops via e-commerce, positioned as the largest dedicated online OEM auto parts store.

Ownership category

akta.pro rank

Product category

Automotive Parts E-commerce

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• OEM automotive parts
• Online auto parts store
• Vehicle replacement parts
• OEM parts e-commerce
• Automotive parts retail

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Core offering

Parts.com is an online retail store that sells Original Equipment Manufacturer (OEM) automotive replacement parts directly to consumers via its website. The company focuses exclusively on OEM-spec vehicle parts as opposed to aftermarket alternatives, serving car owners and buyers seeking factory-original replacements.

Differentiator

Problem solved

Functional benefit

Products and services

• Parts.com Online OEM Parts Store

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• RockAuto: Online-only automotive parts retailer known for its catalog depth and competitive pricing. Closely comparable to Parts.com as both operate pure-play online parts stores with broad vehicle fitment data, serving DIY and prosumer customers.
• CARiD: Online retailer specializing in automotive parts, accessories, and performance upgrades. Comparable to Parts.com as a specialist online parts retailer with a curated, broader-fitment catalog.
• 1A Auto: Online retailer of aftermarket automotive parts with strong DIY video content and fitment tools. Closely comparable to Parts.com as a direct-to-consumer online parts specialist with educational content marketing.

Broad incumbents

• Advance Auto Parts: Major US automotive parts retailer with extensive store footprint and e-commerce presence. Directly comparable in online parts retailing, especially for the DIY consumer segment.
• AutoZone: Largest specialty retailer of aftermarket automotive parts in the US, with both physical stores and a robust e-commerce site. Competes with Parts.com online across replacement parts and accessories.
• O'Reilly Auto Parts: Large US automotive parts retailer with strong commercial/DIY dual-channel strategy. Comparable in online and in-store parts retail, as well as in serving professional installers.
• NAPA Auto Parts: Wholesale-anchored automotive parts distributor with a growing e-commerce operation. Comparable to Parts.com in online parts sales, particularly for professional and trade customers.
• eBay Motors: Online marketplace dedicated to vehicles, parts, and accessories. A peer in the online parts marketplace category, with a model that competes on breadth and price discovery.
• Amazon (Automotive Parts): Generalist marketplace with a substantial automotive parts and accessories category. Not a specialist, but a major competitor in online parts retail given Prime logistics and customer acquisition scale.

Others

• Reynolds and Reynolds: Dealer management software and services provider to franchised automotive dealers. Surfaced in the source data on Parts.com and may have an ownership or distribution relationship, making it a relevant ecosystem partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/scopo-parts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parts.com