What HelpHouse does

HelpHouse ApS is a Denmark-based, privately held customer experience consulting firm founded in 2017 in Odense by brothers Carl Hye Thaisen and Hans Andersen. The company specializes in the implementation, customization, and optimization of the Zendesk Suite (Support, Guide, Chat, Talk, and Sell), and positions itself as the largest Zendesk Premier Partner in Europe and the only one in Scandinavia. It also holds the Zendesk Certified App Developer Gold Badge and was the first Zendesk-authorized app developer in Europe, maintaining a portfolio of proprietary apps on the Zendesk Marketplace spanning integrations with HubSpot, Shopify, Pipedrive, Instagram, Google Business Profile, Google Drive, E-conomic, Puzzel, and others.

The firm delivers a 360-degree consultancy model with in-house consultants, developers, architects, analysts, and communicators, complemented by a curated technology partner ecosystem that includes Aircall, Babelforce, Solvemate, Surveypal, Tymeshift, and Ultimate.ai. Its customers include enterprise and ambitious scale-up organizations across Scandinavia and broader EMEA, with named logos such as Roadsurfer, BuzzFeed, Mercedes-Benz io, and BlaBlaCar; the company reports 500+ completed projects and 400+ customers.

HelpHouse generates revenue through three primary streams: (1) resale of Zendesk Suite and third-party software licenses (Aircall, Babelforce) on subscription terms with 12-month minimums, (2) professional services for implementation, analysis, optimization, workshops, and training delivered on quote-based, often multi-year engagements, and (3) custom Zendesk app development, including private apps for individual clients and public apps distributed via the Zendesk Marketplace with 14-day free trials. Pricing is not publicly disclosed and is set via consultation. Multilingual EN/DE/DA websites and distribution through the Zendesk Marketplace, Google Play, and the Apple App Store form its core commercial channels.

Name

HelpHouse

Legal name

HelpHouse ApS

Website

https://helphouse.io/en/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

HelpHouse is a Denmark-based customer experience consulting firm and Zendesk Premier Partner that implements, customizes, and optimizes Zendesk Suite solutions and develops proprietary Zendesk Marketplace apps for enterprise and scale-up clients across EMEA.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Zendesk Suite Resale: As an official Zendesk Premier Partner, HelpHouse resells Zendesk Suite licenses to customers. They also advise customers on which products best suit their company.
2. Consulting Services: Professional consulting services including help desk consulting, analysis, planning, implementation, optimization, and customization of Zendesk solutions. Services include workshops, training sessions, and comprehensive 360-degree consultancy.
3. Custom Software Development: Development of custom Zendesk apps and integrations tailored to specific customer needs. They also develop private apps available only to specific clients and public apps for the Zendesk Marketplace.
4. Subscription Services: Subscription-based services for software or consultancy services as described in agreements. Licenses for third-party products (Zendesk, babelforce, Aircall) are typically subscription-based with minimum 12-month terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HelpHouse is a Zendesk Premier Partner delivering consulting, implementation, customization, and optimization services for the Zendesk customer experience platform. The firm also designs, develops, and licenses proprietary custom Zendesk apps that are distributed through the Zendesk Marketplace to extend platform functionality for clients.

Product overview

HelpHouse is a full-service Customer Experience consulting firm and Zendesk Premier Partner based in Denmark. Founded in 2017 by brothers Carl Hye Thaisen and Hans Andersen, the company offers a holistic 360-degree consultancy experience encompassing consulting, development, architecture, and analytics. Their core offering is the implementation, customization, and optimization of Zendesk solutions (Zendesk Suite), resold as official Premier Partner. They complement their consulting services with proprietary custom Zendesk apps available on the Zendesk Marketplace, covering integrations with platforms like Instagram, HubSpot, Pipedrive, Shopify, and others. HelpHouse also maintains technology partnerships (Aircall, Babelforce, Ultimate.ai, Surveypal, Tymeshift, Solvemate) to deliver best-in-breed CX solutions. With over 500 projects completed across Europe, they serve as the largest Zendesk Premier Partner in EMEA and were the first Zendesk-authorized app developer in Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience Consulting

Quantifiable outcome

• 75% of customers willing to pay more for good service, only 38% of lost customers return after bad experience
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• ZendeskcoreChannel Partner/ Reseller/ DistributorZendesk is HelpHouse's primary partner and software platform. As Zendesk Premier Partner, HelpHouse is an official reseller of Zendesk Suite licenses and provides implementation, optimization, and customization services for Zendesk products including Support, Guide, Chat, Talk, and Sell.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Newevo: Sweden-based Zendesk Premier Partner offering implementation, customization, and apps for Zendesk Suite in the Nordic market. Direct head-to-head competitor for Scandinavian enterprise Zendesk deployments, the same geographic territory and customer profile as HelpHouse.

Broad incumbents

• Zendesk: The platform vendor and ecosystem anchor that HelpHouse builds on. Operates its own professional services and competes for the largest enterprise accounts, while defining the partner tiering (Premier, Elite) that determines HelpHouse's go-to-market position.
• Slalom: US-founded consultancy with extensive CX and Zendesk practices across EMEA. Competes for the same enterprise customer experience transformation mandates, but as part of a much broader digital transformation portfolio rather than Zendesk specialization.
• Accenture: Global SI with dedicated Customer Experience and Zendesk/CRM transformation practices. Competes for the largest enterprise CX modernization deals, often at the high end where HelpHouse also targets, but typically with much larger delivery teams and broader scope.
• Concentrix: Large global CX and digital services provider covering customer experience design, technology implementation, and managed services. Overlaps with HelpHouse in the enterprise CX transformation space but at a vastly different scale and with a fully outsourced delivery model.
• TTEC (TeleTech): Global customer experience technology and services company delivering CX strategy, platform implementation, and managed operations. Comparable on the technology-enabled CX transformation axis, though with much deeper enterprise delivery and BPO capabilities.
• Deloitte Digital: Big Four digital consulting arm with active customer experience and CRM (Salesforce/ServiceNow/Zendesk) practices serving European enterprises. Competes for the upper-end transformation deals with the ability to bundle wider advisory and integration capabilities.

Emerging players

• Freshworks (Freshdesk): Competitor platform to Zendesk offering Freshdesk and the Freshworks ecosystem with its own partner channel of implementation partners. Represents the alternative stack that prospective customers might choose instead of Zendesk, which directly affects HelpHouse's addressable market.
• Intercom: AI-first customer service platform competing with Zendesk for the same mid-market and enterprise CX budgets. Its own partner network and Fin AI agent represents both a competing platform that erodes HelpHouse's addressable Zendesk market and a potential integration target for HelpHouse's consulting practice.
• HubSpot Solutions Partners: Comparable partner ecosystem to Zendesk's — implementation specialists, app developers, and resellers building on the HubSpot CRM/Service Hub platform. Same operating model (partner tiering, marketplace apps, license resale) applied to a competing CRM/customer platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/helphouse
• Xx.com/HelpHouse_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelpHouse