What Assistcargo does

Assistcargo is a logistics risk management platform that combines proprietary IoT hardware, real-time monitoring software, and predictive analytics to protect cargo and fleets across Latin America and Europe. Founded circa 2000 and headquartered legally in Madrid (with Latin American operations centered in Bogotá), the company serves logistics carriers, freight forwarders, insurance carriers, and large enterprise shippers through its Programa de Gerenciamiento de Riesgos (PGR) managed-service program and a suite of digital products including the SIMON 4.0 control tower, AssistRisk (risk management for insured exposures), AssistPass (carrier documentation and compliance), Assist Mobile (driver-facing app), Assist Data (analytics dashboards), Assist RPA (process automation), and the Simone AI assistant. Its deployed telemetry hardware — electronic seals, portable sensors, and satellite backpacks — feeds operational data into five 24/7 monitoring centers in Buenos Aires, Ushuaia, Ciudad de México, Bogotá, and Santiago de Chile.

The core technical architecture is a cloud-based platform (SIMON 4.0) that integrates real-time fleet, cargo, supplier, and risk data and exposes modules for routing, risk evaluation, document compliance, analytics, and AI-assisted driver communication. The system is backed by 16,000+ geo-routes, 500+ AVL integrations, 300,000+ tracked trucks, 200+ deposits, 100,000+ validated drivers, and 7,000+ monitored routes. Strategic alliances — most notably the 2024 partnership with Zurich Colombia via the EcoCarga policy — anchor distribution within the insurance vertical, while a 2026 push is extending the operating footprint into Chile (office opened), Ecuador, Peru, and Central America.

Assistcargo operates a multi-stream revenue model: SaaS subscriptions to SIMON 4.0 / AssistRisk / AssistPass, hardware sales and recurring telemetry subscriptions for IoT devices, professional services (risk consulting, route analysis, armed/unarmed escorts), and managed-service PGR programs that bundle 24/7 monitoring with protocols and field teams. The commercial motion is consultative, enterprise-led, and primarily direct, with a complementary insurance-broker reseller channel. Pricing is quote-based and not publicly disclosed. The company is privately held and self-funded, with two registered legal entities (ASSISTCARGO EUROPA, S.L. in Spain and ASSISTCARGO SAS in Colombia) and no disclosed institutional funding.

Name

Assistcargo

Legal name

ASSISTCARGO EUROPA, S.L.

Website

https://assistcargo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Assistcargo provides logistics risk management technology and managed services for cargo security, route monitoring, and carrier compliance across Latin America and Europe, serving logistics carriers, insurers, and large enterprise shippers via its SIMON 4.0 platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to proprietary platforms including SIMON 4.0, AssistRisk, and AssistPass. Customers pay recurring fees for platform access, monitoring services, and analytical tools.
2. Monitoring and Telemetry Services: Real-time monitoring services using proprietary IoT devices including electronic seals, portable devices, and satellite backpacks. Includes device hardware sales and ongoing monitoring subscriptions.
3. Professional Services: Risk management consulting, security protocols design, route analysis, and implementation services. Includes armed and unarmed escort services for critical routes.
4. Risk Management Programs: Comprehensive risk management programs including PGR (Programa de Gerenciamiento de Riesgos) combining technology, protocols and specialized teams for 24/7 supervision of high-value cargo.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Assistcargo provides an integrated logistics risk management platform combining real-time cargo and fleet monitoring, IoT telemetry devices, predictive AI/ML analytics, and security escort services. Its core SIMON 4.0 platform centralizes data from fleets, cargo, suppliers, and risks for logistics companies, insurers, and enterprise shippers across Latin America and Europe. Surrounding solutions include AssistRisk (risk management), AssistPass (document compliance), PGR (24/7 high-value cargo supervision), route security escorts, and sustainability measurement.

Product overview

Assistcargo is a logistics risk management platform combining technology, analytics, and security. The ecosystem is built around SIMON 4.0 as the core digital hub, which integrates and centralizes data from fleets, cargo, suppliers, and risks in real time. Surrounding this platform are specialized products: AssistPass (document management and compliance automation), AssistRisk (comprehensive risk management), Assist Data (real-time analytics and dashboards), Assist Mobile (driver-monitoring connectivity), Simone (AI-powered intelligent assistant), and Assist RPA (robotic process automation). The offering also includes dedicated solutions for telemetry and monitoring (electronic seals, portable sensors, satellite backpacks), logistics visibility, risk analysis, document management, field security, and sustainability (carbon footprint measurement). The PGR (Risk Management Program) vertical provides 24/7 supervision for high-value cargo combining technology, protocols, and specialized teams. The company operates across Latin America and Europe with monitoring centers in Buenos Aires, Ushuaia, Ciudad de México, Bogotá, and Santiago de Chile.

Differentiator

Problem solved

Functional benefit

Brands

• SIMON 4.0: Digital platform that integrates and centralizes real-time data from fleets, cargo, suppliers, and risks for operational control and agile decision-making.
• AssistPass
• AssistRisk
• Assist RPA
• Assist Data
• Assist Mobile
• Simone
• PGR

Products and services

• SIMON 4.0 Central digital platform that integrates and centralizes real-time data from fleets, cargo, suppliers, and risks, enabling operational control, efficient coordination, and agile decision-making for logistics operators, insurers, and enterprise shippers.
• AssistRisk Digital platform for comprehensive risk management that surveys, evaluates, and monitors each insured's exposure, generating reports, mitigation plans, and recommendations to optimize resources and strengthen operational prevention.
• AssistPass Platform that automates document management and regulatory compliance control, centralizing information and reducing risks to optimize third-party relationships and ensure full traceability for shippers and contractors.
• Simone AI Assistant Intelligent AI assistant that uses artificial intelligence to optimize communication with drivers, anticipate route deviations, and collaborate in incident resolution during transit.
• Assist RPA Robotic process automation that executes processes in seconds and connects non-integrated units, providing full traceability and control from SIMON 4.0.
• Assist Mobile Mobile application that connects drivers with the monitoring center, providing real-time traceability and automatic alerts in case of route deviations or incidents.
• Assist Data Analytics system that integrates real-time data, generates dashboards and key indicators, and provides strategic support for more efficient decision-making.
• PGR - Programa de Gerenciamiento de Riesgos (Risk Management Program) 24/7 supervision program for high-value cargo, combining technology, protocols, and specialized teams to anticipate, manage, and mitigate risks during transport for logistics operators and insurers.
• Control Tower Centralized platform that integrates fleet, cargo, supplier, and risk data in real time, supervising all operations with complete visibility at each stage and generating early alerts for proactive incident response.
• Monitoreo y Telemetría (Monitoring and Telemetry) Advanced IoT monitoring devices including electronic seals for container security, portable sensors (temperature, humidity, impact, light), and satellite backpacks with anti-jammer alarms and remote opening capabilities for cargo and fleet visibility.
• Visibilidad Logística (Logistics Visibility) Full traceability solution for every shipment with immediate operational status access, integrating fixed and mobile technologies into a single platform for real-time cargo location and deviation anticipation.
• Análisis de Riesgos (Risk Analysis) Risk identification and strategy development service structured in three stages: identifying operational risks, collecting and analyzing data to size threats, and recommending and implementing preventive and corrective measures.
• Seguridad Logística (Logistics Security) Security protocols and field teams that safeguard cargo, vehicles, and people through route analysis, armed and unarmed escort coordination, driver validation, and safe driving behavior evaluation.
• Sustentabilidad (Sustainability / Carbon Footprint Management) Carbon footprint measurement and management services with tools for environmental impact assessment of logistics journeys, aligned with UN Sustainable Development Goals.

Quantifiable outcome

• Cargo theft reduction through proactive monitoring and intervention
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature11 records

Partnerships

One partnership is on record.

• Zurich ColombiacoreStrategic or Co-development Partner · 1 January 2024Strategic alliance through Zurich Colombia's EcoCarga insurance policy. The partnership combines Assistcargo's carbon footprint measurement and monitoring technology with Zurich's cargo insurance products, enabling clients to not only protect their cargo but also improve sustainability performance. This alliance supports the company's sustainability vertical and provides integrated value propositions to shared customers.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Controlant: Real-time supply-chain monitoring using IoT loggers and a cloud platform; overlaps Assistcargo's telemetry and traceability, with more focus on pharma cold chain.

Direct peers

• Tive: Provides IoT trackers and real-time cargo visibility with condition sensors (temperature, shock, location), directly overlapping Assistcargo's telemetry devices and traceability offering.
• Overhaul: Supply-chain risk, visibility, and in-transit cargo-security platform combining monitoring and intervention; directly comparable to Assistcargo's cargo-theft prevention and real-time risk management.
• Sensitech: Carrier-owned supply-chain visibility and cargo monitoring/security (including SecureView) provider; competes on in-transit monitoring and loss prevention like Assistcargo.
• Ituran: Telematics and stolen-vehicle-recovery/fleet monitoring provider operating heavily in Latin America, closely aligned with Assistcargo's fleet tracking and cargo-security focus in the same geographies.

Broad incumbents

• FourKites: Global supply-chain visibility platform providing real-time tracking and predictive ETAs, overlapping Assistcargo's Control Tower and visibility solutions at greater scale.
• Samsara: Connected-operations and fleet telematics platform with IoT devices and analytics; overlaps Assistcargo's fleet monitoring and telemetry, though broader and not risk/insurance-specialized.
• CalAmp: Telematics and IoT provider for fleet and cargo tracking with global reach; comparable hardware-plus-software model to Assistcargo's device and monitoring stack.
• project44: Large real-time transportation visibility platform for shippers and carriers; overlaps Assistcargo's visibility and tracking layer but as a broad global network without the security-services focus.

Regional players

• Traxión: Mexican logistics and mobility group offering fleet technology and cargo-security services; a Latin American operator competing on regional logistics risk and monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/assistcargo1
• LinkedInlinkedin.com/company/assistcargo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistcargo