Assured Auto Parts
- Company typePrivate
- Founded-
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Assured Auto Parts firmographics
Firmographics- Name
- Assured Auto Parts
- Legal name
- Fenix Parts
- Website
- https://assuredautoparts.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Assured Auto Parts industry classification
Industry- Product category
- Recycled Automotive Parts
- NAICS
- Motor Vehicle Parts (Used) Merchant Wholesalers (42314)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders) (EUAIAJAF)
- akta.pro secondary industry
- End-of-Life Vehicle (ELV) Recycling, Dismantling & Parts Recovery (TLABAKAI)
Keywords
Where Assured Auto Parts is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Assured Auto Parts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Used Auto Parts Sales: Sale of recycled automotive components including engines, transmissions, body panels, and interior parts. Parts are sold individually with pricing based on condition, availability, and vehicle compatibility.
- U-Pull Self-Service: Self-service parts removal operation where customers can pull parts themselves from vehicles in the yard, operating through the Fenix Parts U-Pull brand.
- Yard Acquisitions: Fenix Parts acquires salvage yards and auto recycling facilities, growing their network and inventory capacity through their 'Sell Your Yard' program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Parts Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Assured Auto Parts product offering
Product offeringCore offering
The company is an automotive recycling business that sources, processes, and sells OEM recycled auto parts—including engines, transmissions, body panels, and interior components—for all makes and models of cars and trucks. It operates a nationwide network of facilities carrying over one million parts and backs sales with warranty coverage.
Product overview
Fenix Parts operates as a single unified product offering in the automotive recycling industry, comprising three integrated services: the core Fenix Parts brand (full-service used auto parts with inventory management, warranty coverage, and nationwide locations), Fenix Parts U-Pull (self-service salvage yard access), and Fenix Parts Electric Vehicles (specialized EV components division). The main brand serves as the primary offering with professional inventory search, staff assistance, and extended warranty options up to 3 years, while the U-Pull sub-brand enables cost-conscious customers to retrieve parts themselves, and the EV division addresses the growing market for electric vehicle replacement parts.
Differentiator
Problem solved
Functional benefit
Brands
- Fenix Parts U-Pull: U-Pull automotive parts retail operation
- Fenix Parts Electric Vehicles
Products and services
- Recycled OEM Auto Parts Core offering of used, original-equipment recycled auto parts—including engines, transmissions, body panels, and interior components—for all makes and models of cars and trucks, sold with warranty coverage.
- U-Pull Self-Service Yard Self-service offering allowing DIY customers and individual vehicle owners to enter the yard and remove recycled parts themselves at lower prices.
- Electric Vehicle Recycled Parts Recycled parts and components sourced from electric vehicles, serving the growing EV repair and maintenance market.
Companies that use Assured Auto Parts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Assured Auto Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assured Auto Parts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- URG Web ServicesminorWebsite services provider powering the Fenix Parts e-commerce platform. Mentioned as the company that powers fenixparts.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Assured Auto Parts competitors and assessment
Company assessmentBroad incumbents
- LKQ Corporation: LKQ is the largest North American distributor of aftermarket and recycled collision parts, operating hundreds of salvage and recycling facilities. It is the dominant scaled incumbent competing directly with Fenix Parts' recycled OEM parts business across multiple geographies.
- IAA (Insurance Auto Auctions): IAA is a major salvage auction company supplying total-loss and end-of-life vehicles to dismantlers and recyclers. As a key source of salvage-vehicle inventory for the industry, it is upstream-adjacent to Fenix Parts' recycling operations.
- Copart: Copart operates the largest online vehicle auction platform, including a major share of salvage and total-loss vehicles that ultimately feed the recycled-parts supply chain. It is a key upstream supplier of salvage inventory that Fenix Parts relies on for used-parts stock.
Direct peers
- Car-Part.com: Car-Part.com is a leading online marketplace and inventory-search platform connecting buyers to thousands of salvage yards across North America. It serves the same recycled auto parts customers as Fenix Parts and represents the primary digital-discovery alternative.
- RockAuto: RockAuto is a well-known online retailer of aftermarket and replacement auto parts serving both professionals and DIY consumers. While it focuses on new parts, it competes for the same customer wallet share when buyers choose between new aftermarket and recycled OEM alternatives.
- Pull-A-Part: Pull-A-Part operates one of the largest U-Pull self-service salvage networks in the United States. Its business model closely mirrors the Fenix Parts U-Pull sub-brand, targeting DIY consumers who remove parts themselves from vehicles in the yard.
- U-Pull-It: U-Pull-It operates self-service U-Pull salvage yards in the U.S. with a comparable customer value proposition to Fenix Parts U-Pull. It is a direct competitor in the DIY self-service segment of the recycled auto parts market.
- Pick-N-Pull: Pick-N-Pull runs a large U-Pull self-service salvage yard network on the U.S. West Coast and beyond. It competes with Fenix Parts U-Pull for price-sensitive DIY customers and operates similar full-service recycled-parts sales channels.
Others
- Greenbrier Companies (recycling adjacent): While primarily a rail equipment manufacturer, Greenbrier participates in end-of-life vehicle and equipment recycling adjacencies. It represents a tangential comparator for capital-intensive dismantling and recycling operations of the type Fenix Parts operates.
Emerging players
- Hollander (HollanderParts): Hollander is a technology-driven recycled parts platform providing inventory interchange and search services to salvage yards across North America. It powers parts-search functionality for many smaller recyclers similar to Fenix Parts, making it a tech-stack peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Assured Auto Parts social profiles
Digital presenceAssured Auto Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assured Auto Parts leadership team
Management profileNumber of profiles
Assured Auto Parts subsidiaries and ownership
Company hierarchySubsidiaries2 records
Assured Auto Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assured Auto Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assured Auto Parts
What does Assured Auto Parts do?
The company is an automotive recycling business that sources, processes, and sells OEM recycled auto parts—including engines, transmissions, body panels, and interior components—for all makes and models of cars and trucks. It operates a nationwide network of facilities carrying over one million parts and backs sales with warranty coverage.
Is Assured Auto Parts a public or private company?
Assured Auto Parts is a private company. It is classified as unknown and is currently operating.
When was Assured Auto Parts founded?
Assured Auto Parts was founded in -1. It employs 1 to 10 people.
Where is Assured Auto Parts based?
Assured Auto Parts is headquartered in San Antonio, United States, in the North America region.
How does Assured Auto Parts make money?
Three revenue lines are on record. Used Auto Parts Sales are the primary driver. The others are U-Pull Self-Service and yard Acquisitions.
Who are Assured Auto Parts's main competitors?
Broad incumbents on record are LKQ Corporation, IAA (Insurance Auto Auctions) and Copart. Direct peers are Car-Part.com, RockAuto, Pull-A-Part, U-Pull-It and Pick-N-Pull. Greenbrier Companies (recycling adjacent) is listed as an others. Hollander (HollanderParts) is listed as an emerging player.
Does Assured Auto Parts have an API?
No public API is recorded for Assured Auto Parts.
What industry is Assured Auto Parts in?
Assured Auto Parts's product category is Recycled Automotive Parts. Its primary akta.pro industry code is EUAIAJAF, Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders), with a secondary code of TLABAKAI, End-of-Life Vehicle (ELV) Recycling, Dismantling & Parts Recovery. Its NAICS code is 42314 and its SIC code is 5010.