Spencer & Lewis

What Spencer & Lewis does

Spencer & Lewis S.r.l. is an independent integrated communication and public relations agency headquartered in Rome, Italy (Viale dell'Arte 19A, 00144), with additional offices in Milan and London. Founded in Italy circa 2010 and operating with 46 resources across three offices as of 2025, the firm is structured around three service lines: PR & Media Relations, Digital Marketing, and Advertising & Creativity, delivered through in-house teams and the creative sub-brand SallyLee. The agency explicitly positions itself as a 'Creative PR House' with a 'One Agency' model that orchestrates the entire communication funnel from a single strategic brief.

The firm serves enterprise and government clients across diverse sectors including food & beverage (Parmigiano Reggiano, Segafredo), pharmaceutical (Recordati), automotive (Stellantis), tobacco (JTI Italia), consumer electronics (Cellularline), entertainment and cinema (The Space Cinema/VUE), gaming (Sony Interactive Entertainment Italy), energy and engineering (Maire Tecnimont, Snam), aviation (Wizz Air), real estate (CBRE, CityLife), gaming and betting (StarCasinò, Betsson.Sport), sustainability (refurbed), and public-sector bodies (Ministero della Cultura, Istituto Superiore di Sanità). Technology is human-led: the firm integrates AI tools into workflows for content creation, analysis, and reporting but emphasizes governance and human strategic vision over AI-driven output. The agency is GDPR-compliant and operates with English/Italian multilingual capacity.

Revenue is generated through professional-services retainer and project fees, no public pricing. Notable contract scale includes the 3.6 million euro EU-co-financed Parmigiano Reggiano 'A Taste of Europe' UK campaign under EU Regulation 1144/2014, executed in partnership with an external creative and via a claimed 20+ country network. Sales are direct, leveraging the multi-office structure (Rome/Milan/London), industry reputation, and association memberships (UNA – Aziende della Comunicazione Unite, ICCIUK patron). Reported client-side outcomes include 91% average client retention, 45% KPI overperformance against targets, and 18 billion in generated audience reach across the portfolio. Leadership is founder-driven, with Massimo Romano as CEO & Co-Founder sitting as a consigliere of UNA, supported by Angela Pietronigro (Deputy Head of Strategy & Operations), Giorgio Giordani (Co-Founder & President), and Geo Ceccarelli (Chief Growth Officer).

Name

Spencer & Lewis

Legal name

Spencer & Lewis S.r.l.

Website

https://spencerandlewis.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Spencer & Lewis is an independent integrated communication and public relations agency with offices in Rome, Milan, and London, serving enterprise and government clients across sectors with PR, digital marketing, and advertising services via its 'One Agency' model and the SallyLee creative sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR & Media Relations Services: Retainer and project-based fees for public relations and media relations services, including press office management, media outreach, influencer management, and earned media strategy.
2. Digital Marketing Services: Fees for social media management, LinkedIn page management, digital PR, and creator economy collaborations, typically structured as retainer or project engagements.
3. Advertising & Creativity Services: Campaign-based fees for branding, performance advertising, and creative production services, including integrated campaigns such as the Parmigiano Reggiano EU promotion project valued at 3.6 million euros.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Spencer & Lewis is an independent integrated communication and public relations agency that delivers three core service lines—PR & Media Relations, Digital Marketing, and Advertising & Creativity—through in-house teams across its Rome, Milan, and London offices. The agency functions as a unified strategic partner implementing integrated cross-media campaigns that combine data-driven strategy with human-centered creative execution. A specialized sub-brand, SallyLee, handles creative activations, influencer management, and content production within the same group.

Product overview

Spencer & Lewis is an independent Integrated Communication and Public Relations agency with offices in Rome, Milan, and London. The company operates as a unified offering built around three core services: PR & Media Relations, Digital Marketing, and Advertising & Creativity. These services are delivered through in-house teams and the specialized creative sub-brand SallyLee. The agency functions as a strategic communication partner, implementing integrated campaigns that combine data-driven strategies with human-centered value, helping brands amplify messages and shape perceptions through cross-media storytelling. The company manages client portfolios across diverse sectors including consumer tech, food & beverage, aviation, entertainment, and sustainable consumption, with notable work for Parmigiano Reggiano, Cellularline, JTI Italia, refurbed, The Space Cinema/VUE, and Sony PlayStation.

Differentiator

Problem solved

Functional benefit

Brands

• SallyLee: Creative brand of Spencer & Lewis, handling creative services and brand design

Products and services

• PR & Media Relations Strategic public relations and media relations services including press office management, media outreach, press releases, influencer management, and brand positioning. The agency operates as a Creative PR House handling media relations for clients such as Cellularline, AQL, and refurbed.
• Digital Marketing Digital marketing services encompassing social media management, content creation, performance advertising, SEO, and digital campaigns. Includes corporate social media management for clients such as JTI Italia and LinkedIn page management for Tecnimont (Maire Tecnimont) and Kinetics Technology.
• Advertising & Creativity Creative advertising services including campaign development, branding, creative production, and cross-media storytelling. Manages performance advertising campaigns for clients including Singola and Southern Wind, and produced integrated campaigns such as the Parmigiano Reggiano 'A Taste of Europe' EU promotion project valued at 3.6 million euros.
• SallyLee Creative sub-brand of Spencer & Lewis specializing in creative brand activations, influencer management, and digital content production. Handles influencer management for brands including Cellularline and AQL.

Quantifiable outcome

• 91% average client retention rate
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• UNA – Aziende della Comunicazione UniteflagshipGTM or Marketing PartnerSpencer & Lewis is a member of UNA – Aziende della Comunicazione Unite, a major Italian communication industry association. This membership provides industry recognition, networking opportunities, access to sector research (UNA Centro Studi), and a platform for visibility as an independent communication group. The association also positions Spencer & Lewis within Italy's broader communication ecosystem.
• ICCIUK – Italian Chamber of Commerce in the UKcoreGTM or Marketing PartnerSpencer & Lewis is a patron member of the Italian Chamber of Commerce in the UK (ICCIUK). The agency has contributed articles to the ICCIUK quarterly magazine and leverages this membership to strengthen its presence in the UK market and build connections between Italian and British business communities.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spencer-&-lewis
• Instagraminstagram.com/spencer_lewis
• Xx.com/spencerandlewis
• Facebookfacebook.com/spencerandlewis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spencer & Lewis