DMG Media Ireland

What DMG Media Ireland does

DMG Media Ireland is the Irish operating subsidiary of Associated Newspapers (Ireland) Limited, part of the Daily Mail and General Trust plc (DMGT) group. The company operates a multi-brand portfolio of Irish consumer and B2B media properties, including the Irish Daily Mail and Irish Mail on Sunday print newspapers, digital brands Evoke.ie, Extra.ie, RollerCoaster.ie, OneFabDay.com, and GeekIreland, the B2B publication Business Plus, and the recently acquired parenting platform Everymum. The company is headquartered in Ballsbridge, Dublin 4, and employs between 11 and 50 staff.

DMG Media Ireland's core business is multi-platform digital publishing supported by third-party ad technology including AdmantX (IAS) for contextual classification, IAS Safe for brand safety filtering, and Integral Ad Science for inventory verification. The company also operates dmg studio, a Dublin-based multimedia production facility providing filming, streaming, podcast, and conference video services. Proprietary advertising products include Social Plus, which extends social media creative from Facebook, Instagram, Pinterest, TikTok, and LinkedIn into premium editorial environments.

Revenue is generated primarily through display and programmatic advertising sold via a direct field sales team and dedicated programmatic trading desk, supplemented by print and digital subscriptions for newspaper titles and rate-card-based print advertising. The company sells to both direct brand advertisers and media agencies across consumer, B2B, and parenting verticals, with specialized sales managers assigned to each brand. The corporate parent DMGT is publicly listed on the London Stock Exchange, while the Irish entity is privately held.

Name

DMG Media Ireland

Legal name

Associated Newspapers (Ireland) Limited

Website

https://dmgmedia.ie

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

DMG Media Ireland operates a multi-brand portfolio of Irish consumer, B2B, and parenting media properties including the Irish Daily Mail, Evoke.ie, Extra.ie, Business Plus, and Everymum, generating revenue primarily through display and programmatic advertising, print subscriptions, and multimedia production services for brand advertisers and media agencies.

Ownership category

akta.pro rank

Product category

Digital Publishing & Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Miscellaneous Publishing (2741)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Digital publishing
• Newspaper media
• Programmatic advertising
• Display advertising sales
• Content marketing

Headquarters

HQ city

Ballsbridge

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Display and Programmatic Advertising: DMG Media Ireland's primary revenue stream comes from selling display and programmatic advertising inventory across its portfolio of Irish and UK digital media brands. Ad products include standard display ads (MPU, DMPU, billboard), rich media formats (pushdown video, native display wrap, video skin), and Social Plus social extension placements. Advertisers can purchase on CPC or CPM metrics. The company also offers branded content, sponsored content, and native content editorial integration.
2. Print and Digital Subscriptions: Revenue from print and digital newspaper subscriptions for Irish Daily Mail and Irish Mail on Sunday titles, with MyMail loyalty subscription products and MailPlus digital subscription tiers available. The company also offers magazine subscriptions across You Magazine and other titles.
3. Print and Digital Advertising Rate Cards: DMG Media publishes consumer and business rate cards for print and digital advertising placements. Print advertising includes newspaper and magazine insertions. Digital advertising includes all online formats across owned and operated websites and MailOnline. Both consumer and business B2B rate cards are available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DMG Media Ireland operates a portfolio of Irish consumer and B2B media brands spanning newspapers (Irish Daily Mail, Irish Mail on Sunday), digital lifestyle/entertainment sites (Evoke.ie, Extra.ie, OneFabDay.com, GeekIreland), parenting platforms (RollerCoaster.ie, everymum.ie), and the Business Plus B2B publication. The company monetises its audience reach primarily through display and programmatic advertising, branded and native content, the Social Plus social ad extension product, and print/digital subscriptions. Additional offerings include dmg studio multimedia production services and dmg mum marketing vertical targeting.

Product overview

DMG Media Ireland operates a portfolio of media brands across consumer and B2B segments. The consumer brands include Evoke.ie (lifestyle/entertainment), Extra.ie (celebrity news), RollerCoaster.ie (parenting), OneFabDay.com (weddings), and GeekIreland (technology). B2B offerings include Business Plus magazine. The portfolio also includes Irish Daily Mail and Irish Mail on Sunday print publications. Additional products include SocialPlus (social advertising extension reaching 3.6m users), dmg studio (multimedia production), and Mum Marketing (targeted mother demographic marketing). The company acquired Everymum in October 2023 to expand its parenting market reach.

Differentiator

Problem solved

Functional benefit

Brands

• Irish Daily Mail: Daily national newspaper edition for Ireland, part of the Daily Mail group.
• Irish Mail on Sunday
• Evoke
• Extra.ie
• RollerCoaster.ie
• OneFabDay.com
• Business Plus
• GeekIreland
• Everymum
• dmg studio
• dmg mum marketing

Products and services

• Evoke.ie Irish lifestyle and entertainment news website targeting Irish audiences, part of DMG Media Ireland's consumer brand portfolio.
• Extra.ie Irish entertainment and celebrity news website operated as part of DMG Media Ireland's consumer brand portfolio.
• RollerCoaster.ie Irish parenting and pregnancy resource website targeting parents, part of DMG Media Ireland's consumer brand portfolio.
• OneFabDay.com Irish wedding planning website and resource targeting couples planning weddings, part of DMG Media Ireland's consumer lifestyle brand portfolio.
• GeekIreland Irish online portal covering technology and geek culture topics, part of DMG Media Ireland's consumer brand portfolio.
• Business Plus Ireland's most established B2B publication and business magazine, renowned for reports on professional services, reaching 13,000 print copies and 120k unique web users.
• Irish Daily Mail Daily national newspaper publication in Ireland, with print and digital subscription products including MyMail loyalty and MailPlus.
• Irish Mail on Sunday Sunday national newspaper publication in Ireland, with print and digital subscription products.
• Social Plus Proprietary advertising product that extends the reach of existing social media campaigns (Facebook, Instagram, Pinterest, TikTok, LinkedIn) across the DMG Media network, pulling social display and video ads into premium web pages with dynamic messaging. Reaches over 3.6 million engaged Irish unique users monthly with a 0.61% average clickthrough rate.
• dmg studio Ireland's premier multi-media, multi-purpose, end-to-end production facility in Dublin 4, offering filming, streaming, podcast, broadcast, conference video, live audience, green screen, media training, and social media content services for corporate clients.
• dmg mum marketing Dedicated marketing service connecting brands with Irish mothers through RollerCoaster.ie and everymum.ie platforms, offering targeted access to Ireland's mother community.
• Everymum Leading Irish parenting website with a community of over 1 million users across various platforms, acquired by DMG Media Ireland in October 2023 from Zahra Media Group to expand its parenting market reach.
• Print and Digital Advertising Rate Cards Rate cards for print and digital advertising placements across DMG Media Ireland's consumer and business publications, distributed as downloadable PDFs covering newspaper, magazine, and online ad insertions.

Quantifiable outcome

• 0.61% average clickthrough rate for Social Plus placements, reported as 5x the rate of IAB standard ad formats
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EverymumcoreStrategic or Co-development Partner · 27 October 2023DMG Media Ireland acquired Everymum, a leading Irish parenting website, from Zahra Media Group (Zahra Mediagroup). The deal aims to expand DMG's media portfolio and strengthen its connection with the parenting market in Ireland. Everymum has a large engaged community of over 1 million users across various platforms. This acquisition supports dmg mum marketing's dedicated vertical targeting Irish mothers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mediahuis Ireland: Operates the Irish Independent, Sunday Independent, and Independent.ie. Direct competitor as the other major Irish newspaper publisher with national reach, B2B publications, and digital verticals, targeting overlapping advertisers and audiences.
• The Irish Times: Ireland's leading quality national daily newspaper with a substantial digital subscription business (irishtimes.com). Direct competitor in the Irish newspaper and digital news market, particularly for premium display and B2B advertisers.
• News Ireland: Publishes the Irish edition of The Sun and The Star (Irish Star), targeting the same mass-market tabloid demographic as the Irish Daily Mail. Closely comparable in reader profile, ad inventory mix, and retail-driven advertiser base.
• Irish Daily Star (Star Sunday): Irish tabloid newspaper published by Star Newspaper Holdings (News Ireland/Northcliffe). Directly comparable mass-market tabloid newspaper with similar ad inventory profile competing for the same retail-driven Irish advertiser base.

Broad incumbents

• RTÉ: Ireland's public service broadcaster with a large digital news and lifestyle platform (rte.ie) and broadcaster-led video/streaming properties. Competes for audience attention and ad budgets at a much larger scale, with a portfolio of news, lifestyle, and culture verticals.
• Bauer Media Ireland: Operates a portfolio of Irish magazine titles and digital lifestyle brands including Stellar, TV Now, and pregnancy/parenting properties. Comparable as a multi-vertical consumer magazine and digital publisher monetised through advertising and subscriptions.

Emerging players

• The Journal Media: Digital-first Irish news publisher operating TheJournal.ie, The42.ie (sport), and Noteworthy. Comparable in building a multi-vertical digital ad-supported news portfolio targeting Irish audiences, though without the legacy newspaper base.
• JOE Media: Digital publisher of JOE.ie, focused on news, sport, and viral lifestyle content for Irish male audiences. Comparable as a digital-first vertical news/lifestyle site monetised primarily through display and social advertising.
• Her.ie: Irish women's interest digital publisher covering entertainment, lifestyle, parenting, and beauty. Comparable as a vertical lifestyle publisher monetised through display and native advertising targeting overlapping Irish female demographics.
• Harmless Media: Irish digital publisher operating the HerFamily network of parenting and lifestyle sites. Comparable as a niche vertical publisher in the Irish parenting and family market, with overlapping advertiser interest in the mum demographic that dmg mum marketing also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dmgmedia_Irl
• LinkedInlinkedin.com/company/dmgmedia-irl
• Pinterestpinterest.com/dmgmedia
• YouTubeyoutube.com/user/dmgmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMG Media Ireland