What Expert Electrical Supplies Ltd does

Expert Electrical Supplies Ltd is an independent, UK-based online electrical wholesaler operating from Rochdale, Lancashire (Company No: 5147452). The company sells industrial and consumer-grade electrical products — including over 3,000 cable types, circuit protection devices (notably FuseBox consumer units, MCBs, RCBOs), enclosures, lighting, fire and security, motor control gear, switches and sockets, renewables and EV charging equipment, and tools — through its e-commerce platform, expertelectrical.co.uk. Trade professionals (electricians, contractors) are the primary customer segment, with a secondary consumer/DIY segment served through the same storefront. VAT-exclusive trade pricing, tax-inclusive consumer pricing, free tracked delivery over £50 excl. VAT, multi-currency support (GBP, EUR, NOK, CHF), and a Buy Now Pay Later option are offered.

The business model is a direct-to-consumer e-commerce wholesale operation functioning as a B2B/B2C hybrid. Revenue is generated through unit pricing on hardware sales across ten product categories, with no software or subscription component. The company is a member of Fegime, Europe's largest electrical buying group, which provides collective purchasing power and access to competitive pricing on branded products (FuseBox, Ansell, Aurora, JCC, Lapp, CK Tools, and 80+ other brands). Differentiating platform features include a Made to Measure LED Tape service, bulk order-by-SKU or upload-list functionality, and a WhatsApp Business support channel. Operational infrastructure is a single UK headquarters and distribution site; the company also operates a subsidiary, Downlightsdirect.co.uk, focused on lighting products. Revenue is not publicly disclosed, and the company is independently owned with no disclosed external equity capital.

Name

Expert Electrical Supplies Ltd

Legal name

Expert Electrical Supplies Ltd

Website

https://expertelectrical.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Expert Electrical Supplies Ltd is an independent UK online electrical wholesaler (Rochdale-headquartered) selling 3,000+ cables, circuit protection, lighting, and other electrical products to trade professionals and DIY consumers via its e-commerce platform, with Fegime buying group membership for competitive pricing.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industry

Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Electrical wholesale distribution
• Industrial electrical supplies
• Circuit protection equipment
• Electrical cable supply
• Trade electrical supplies

Headquarters

HQ city

Rochdale

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Product Sales: Sale of industrial electrical products including cables, circuit protection, enclosures, lighting, switches and sockets, tools and hardware. Operates on business-to-trade and business-to-consumer model with VAT-exclusive pricing for trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Expert Electrical Supplies Ltd is a UK-based online electrical wholesaler supplying industrial-grade and consumer electrical products including cables, circuit protection devices, lighting, switches, sockets, and enclosures. The company distributes products from over 60 trusted brands and is a member of Fegime, Europe's largest electrical buying group. It serves trade professionals such as electricians and contractors as well as retail consumers across the United Kingdom via its e-commerce platform.

Product overview

Expert Electrical Supplies Ltd operates as an independent online electrical wholesaler offering a comprehensive B2B e-commerce platform for trade professionals and consumers. The product portfolio centers on industrial electrical equipment organized into major categories: Cables & Accessories (over 3,000 types including power cables, control cables like CY/SY/YY, SWA armoured cable, fire performance cables, and EV cables), Circuit Protection (FuseBox consumer units, MCBs, RCDs, RCBOs, MCCBs, SPDs, and distribution boards), Metal & Plastic Enclosures, Fire & Security (CCTV, alarms, emergency lighting), Heating & Ventilation, Motor Control Gear, Switches & Sockets, Renewables & Industrial (EV charging, battery storage, power automation), and Tools & Hardware. Key branded products include FuseBox consumer units (their flagship circuit protection brand), Wago 221 Series wiring connectors, Durakool relays, and Quickwire cable connectors. The platform provides next-day delivery, trade pricing, and integration with Fegime buying group for competitive purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cables & Accessories Over 3,000 different cable types from leading manufacturers, sold by-the-metre or in reels, including armoured cable, twin and earth, flexible cord, data cable, EV charging cable, and specialised fire-resistant cable. Targeted at electricians and contractors for commercial and residential wiring installations.
• Circuit Protection Circuit protection devices including MCBs, RCDs, RCBOs, AFDDs, consumer units, distribution boards, and surge protection devices from brands such as Hager, Wylex, and Contactum. Designed for installation by qualified electricians in residential and commercial electrical systems.
• Lighting & LED Solutions Comprehensive lighting range including LED panels, downlights, battens, floodlights, emergency lighting, fire-rated downlights, and LED tape from manufacturers such as Ansell, Aurora, JCC, and Saxby. A Made to Measure LED Tape custom cutting service is offered to trade and retail customers.
• Wiring Accessories & Sockets Switches, sockets, dimmers, USB chargers, weatherproof accessories, grid systems, and bespoke wiring accessories. Includes premium plate ranges from Eurolite and Enhance Decor, alongside trade-grade wiring accessories for residential and commercial fitouts.
• Consumer Units & Distribution Boards Metal and insulated consumer units, three-phase distribution boards, and tailored board solutions built to specification using Eaton, Hager, Contactum, and Schneider components. Targeted at electrical contractors for residential and light commercial installations.
• Enclosures & Cable Management Steel and plastic enclosures, consumer unit enclosures, trunking, conduit, cable trays, and cable management accessories for electrical installations across commercial, industrial, and residential settings.
• Heating, Ventilation & Smart Home Heating controls, ventilation fans, towel rails, underfloor heating, and smart home devices including smart thermostats, smart switches, and security cameras. Targeted at both trade installers and homeowner DIY buyers.
• EV Charging Equipment EV charging cables, EV chargers, and accessories for electric vehicle charging installations, including portable chargers and Type 1/Type 2 cables. Designed for both trade installers and end-user consumers installing home or workplace charging.
• Made to Measure LED Tape Custom LED tape cutting service that cuts LED strip to a customer-specified length, supplied with a pre-fitted power cord ready to install. Targeted at trade and consumer buyers needing bespoke LED tape lengths for projects.
• Bulk Order by SKU / Upload List Bulk ordering service allowing trade customers to upload an order list as a spreadsheet or paste SKUs for rapid bulk purchasing of electrical materials. Designed for high-volume buyers such as electrical contractors managing multiple projects.

Quantifiable outcome

• 50% cost savings on FuseBox MCBs and RCBOs compared to other brands
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FegimecoreStrategic or Co-development PartnerExpert Electrical Supplies is a member of Fegime, Europe's largest electrical buying group. This membership provides enhanced buying power allowing competitive pricing on top-quality products from major brands. The collective purchasing strength of the group strengthens Expert Electrical's position in the competitive UK electrical wholesaler market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Toolstation: Travis Perkins-owned trade retailer with strong digital channel. Competes on price in commoditised electrical categories (cables, sockets, lighting) for the same trade and serious DIY customer segments.
• RS Components: Global distributor of electronic and electrical products with a strong UK e-commerce platform. Overlaps in industrial control gear, automation, and electrical components for trade and industrial buyers.
• Rexel UK: Global electrical distribution group with a UK arm. Overlaps in cables, lighting, renewables, and industrial automation SKUs, and serves the same trade electrician and contractor customer base.
• Amazon Business: B2B arm of Amazon offering commoditised electrical products with rapid delivery. Increasingly competes for price-sensitive trade and small contractor purchases in cables, lighting, and basic circuit protection.
• Edmundson Electrical: Major UK electrical wholesaler with nationwide branch network. Competes head-to-head across the same product categories (cables, lighting, control gear) with similar trade customer base and similar B2B pricing model.
• Screwfix: Kingfisher-owned trade and DIY retailer with nationwide click-and-collect. Sells overlapping electrical categories (cables, consumer units, lighting, tools) at scale and is a primary competitive threat in online trade procurement.
• CEF (City Electrical Factors): One of the UK's largest electrical wholesale chains with ~400+ branches. Directly competes in the same product categories (cables, circuit protection, lighting) but operates a branch-based model serving the same trade electrician base.

Emerging players

• Farnell (element14): Premier Farnell-owned distributor of electronic components and industrial products. Overlaps partially in connectors, relays, wiring accessories, and motor control gear, especially for industrial/professional buyers.

Direct peers

• ElectricalDirect: Online-focused UK electrical wholesaler operating as a subsidiary of a larger group. Directly comparable digital-only model with overlapping SKU range targeting trade electricians.
• TLC Electrical Supplies: UK online electrical wholesaler serving trade and retail with a similar product breadth (cables, lighting, consumer units, EV). Most directly comparable UK digital-native peer with overlapping SKU range and trade pricing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Expertelec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Electrical Supplies Ltd