Good Lood

What Good Lood does

Good Lood (legal entity: Lood is Good sp. z o.o.) is a Polish vertically integrated artisanal ice cream company founded in 2016 in Kraków. It produces and sells handcrafted ice cream from milk and cream sourced exclusively from local dairy OSM Skała, operating two in-house production facilities in Kraków and 36 company-owned retail locations ("loodspots") concentrated in Kraków (25+) and Warsaw (8), with additional sites in Wieliczka and Józefów. The product range spans dairy, vegan, sugar-free, and sorbet variants across 1,000+ developed recipes, complemented by the in-house "Joy Station®" nut-topping system and a registered trademark portfolio (Loodbox®, Choconoot®, Good Noot, Bonoosy, LoodoŁapki).

The company monetizes through four streams: (1) direct retail sales at loodspots, (2) home and office delivery via the Good Lood App and own online storefront in Kraków and Warsaw, (3) nationwide e-commerce for the Good Noot nut spread sub-brand launched in 2021, and (4) B2B event services via the Loodcart mobile cart. Distribution is exclusively direct — there is no franchising. The Good Lood App, with 500,000+ registered users, drives loyalty engagement through the Bonoosy points program and supports ordering, real-time flavor availability, and ingredient/allergen transparency. Marketing blends social media (Facebook, Instagram, YouTube, LinkedIn), celebrity and influencer partnerships (notably Polish chef Robert Makłowicz), and event sponsorships (e.g., Medicover Sport 3. Krakowski Bieg Kobiet, Kraków Book Fair, Sport Expo Kraków).

Good Lood is privately held, founder-owned, and bootstrapped, with no disclosed external investment or funding rounds. It employs 101-250 staff across production, retail, delivery logistics, and headquarters functions. Recent product activity (2026) includes the launch of Poczta Loodowa gifting service, LoodoŁapki vegan/sugar-free paw sorbets, a new Highline Warsaw loodspot, and a series of co-branded flavor collaborations (Bom Dia, Kamis, Prószyński publisher, Teatr Groteska). The company is celebrating its 10th anniversary in 2026.

Name

Good Lood

Legal name

Lood is Good sp. z o.o.

Website

https://goodlood.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Good Lood is a Kraków-based Polish artisanal ice cream producer operating 36 company-owned loodspots in Kraków and Warsaw, a proprietary delivery service, and the Good Noot nut spread sub-brand, serving mass-market consumers via a vertically integrated, franchise-free model.

Ownership category

akta.pro rank

Product category

Artisan Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro industry

PRIMARYTHAFAGAA

Ice Cream & Gelato Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

SECONDARYAFAKAKAE

Ice Cream, Frozen Desserts & Novelties Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYCRADACAE

Ice Cream & Refrigerated Desserts

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

Keywords

• Artisan ice cream
• Ice cream parlors
• Nut spreads
• Ice cream delivery
• Mobile ice cream catering

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Retail - Loodspots: Direct sales of artisan ice cream, coffee, and Good Noot nut spreads through 36 company-owned loodspots in Kraków, Warsaw, Wieliczka, and Józefów. Customers order at counters with free tasting options. Revenue is transaction-based with options for single servings, waffle cones, and packaged products.
2. Good Lood Delivery: Home delivery service in Kraków and Warsaw through the Good Lood App and online platform. Delivers loodbox packages (1.0 kg, 0.5 kg), Koobki (400g cups), Good Noot nut creams, and 100% Arabica coffee. Includes Poczta Loodowa (Ice Cream Mail) gifting service with personalized messages.
3. Loodcart - Mobile Events: Mobile ice cream cart rental service for private and corporate events including conferences, trade shows, weddings, and community celebrations. Customers contact via [email protected] for custom quotes.
4. Good Noot Nut Spreads: Nut and spread products (Pistachio, Choconoot, Hazelnoot, Coconoot, Almond, Peanoot Butter, PB&J) sold in loodspots, via Good Lood Delivery, and through goodnoot.com e-commerce platform. Available in standard and #BezDodatkuCukru (no added sugar) variants.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Good Lood manufactures and retails handcrafted artisanal ice cream made from fresh milk and cream supplied by local dairy OSM Skała near Kraków. The company operates 36 company-owned ice cream parlors (loodspots) in Kraków and Warsaw, complemented by a home delivery service (Good Lood Delivery), a mobile event-cart service (Loodcart), and the Good Noot sub-brand of artisan nut butters and spreads sold in jars.

Product overview

Good Lood is a Polish artisanal ice cream company founded in 2016, operating a portfolio of ice cream parlors (loodspots) in Kraków and Warsaw, a mobile delivery service (Good Lood Delivery), and a related sub-brand of nut spreads (Good Noot). The company controls the entire value chain from recipe development and production to retail operations, with no franchise model. Core offerings include handcrafted ice cream in dairy, vegan, sugar-free, and sorbet varieties, complemented by the Good Lood App for ordering and loyalty, Good Noot nut spreads launched in 2021, and event catering via Loodcart. The company operates 36 company-owned loodspots and serves over 500,000 app users.

Differentiator

Problem solved

Functional benefit

Brands

• Good Noot: Artisan nut butters and spreads launched in 2021. Gluten-free, no palm oil, no preservatives. Available in vegan and sugar-free variants. Products include Pistachio, Choconoot, Hazelnoot, Peanoot Butter, Almond Crunchy, Coconoot, and PB&J spreads.
• Loodcart
• Loodbox
• Joy Station
• LoodoŁapki (FrostyPaw)

Products and services

• Good Lood Artisanal Ice Cream Handcrafted ice cream produced in-house from fresh milk and cream from local dairy OSM Skała, offered in dairy, vegan, sugar-free, and sorbet variants across over 1,000 developed recipes.
• Good Lood App Mobile application for checking real-time flavor availability, ingredient and allergen information, ordering home delivery, collecting loyalty points (Bonoosy), and redeeming rewards.
• Good Lood Delivery Home and office delivery service operating in Kraków and Warsaw, delivering ice cream in specialized Loodbox packaging (1.0 kg or 0.5 kg), 400g Koobki cups, Good Noot nut spreads, and 100% Arabica coffee.
• Loodspot Ice Cream Parlors Company-owned retail ice cream parlors offering in-store scoops, Joy Station nut toppings, fresh coffee, free tastings, and allergen-conscious service.
• Good Noot Nut Spreads Artisan nut butters and spreads sold in jars including Pistachio, Choconoot, Hazelnoot, Coconoot, Almond, and Peanoot Butter varieties in standard and no-added-sugar versions; all gluten-free, palm-oil-free, and preservative-free.
• Loodcart Mobile Ice Cream Service Mobile ice cream cart rental and full-service catering for private events, corporate functions, weddings, conferences, and trade shows, providing on-site artisanal ice cream service.
• Loodbox Ice Cream Packaging Specialized registered trademark packaging available in 1.0 kg and 0.5 kg sizes engineered to maintain optimal ice cream temperature during home delivery.
• Koobki 400g Ice Cream Cups Pre-packaged 400g ice cream cups available for both in-store purchase and delivery, including signature flavors and limited-edition collaborations.
• Poczta Loodowa (Ice Cream Mail) Ice cream gifting service allowing customers to send personalized ice cream deliveries with custom messages and elegant packaging to recipients in Kraków and Warsaw.
• LoodoŁapki (FrostyPaws) Paw-shaped sorbet novelty on a stick available in Banana & Pear and Blackcurrant & Peanoot Butter flavors; vegan, no added sugar, no artificial ingredients or preservatives.
• Good Lood Coffee 100% Arabica whole bean coffee (50% Brasil Santos, 50% Honduras), roasted in Kraków; sold in 1.0 kg and 250 g packages and served as espresso, flat white, and Affogato in loodspots.

Quantifiable outcome

• Over 500,000 registered app users with active loyalty engagement
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Bom DiaminorStrategic or Co-development Partner · 19 June 2026Bom Dia is a Kraków-based patisserie. Good Lood collaborated with Bom Dia to create PASTÉIS DE NATA x BOM DIA flavor, launching June 19, 2026, with a POP-UP event in select Kraków locations June 24-26, 2026. The partnership brings Portuguese custard tarts inspired ice cream to Good Lood's menu.
• KamisminorStrategic or Co-development Partner · 25 March 2026Kamis (condiment brand) collaborated with Good Lood on the 'Musztarda po obiedzie' (Mustard after dinner) flavor, launched April 1, 2026. The collaboration combined Sarepska and French mustard with crackers and buckwheat honey.
• Wydawnictwo Prószyński i S-kaminorStrategic or Co-development Partner · 14 January 2026Publisher collaborated with Good Lood on a flavor inspired by 'Posmak' novel by Daria Lavelle. The ice cream was available in all loodspots and via Good Lood Delivery, with a related reader competition.
• Teatr GroteskaminorGTM or Marketing PartnerGood Lood partnered with Groteska Theatre during the 25th Great Dragon Parade (Wielka Parada Smoków) event at Bonarka shopping center, featuring animated entertainment and activities alongside the PrzySMOK WAFELski flavor.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Grycan: Grycan is Poland's largest domestically owned ice cream parlor chain, with own-production shops across Polish cities. Directly comparable to Good Lood as a Polish-origin, vertically integrated artisan ice cream retail chain targeting premium consumers.
• Lody Naturalne: Lody Naturalne is a Polish artisan ice cream brand operating own shops focused on natural ingredients and transparent recipes. Closely comparable to Good Lood in artisan positioning, ingredient transparency, and Polish retail footprint.
• Amorino: Amorino is a France-origin premium gelato chain with locations across major European cities. Comparable to Good Lood as a premium artisan ice cream/gelato retail chain offering hand-crafted products in dedicated own-brand parlors.
• GROM: GROM is an Italian artisan gelato chain founded by Guido Martinetti, with shops in Italy and selected European cities. Comparable to Good Lood through premium hand-crafted Italian-style gelato retail and own-brand parlor model.
• Venchi: Venchi is an Italian premium chocolate and gelato brand with integrated parlors and retail stores. Comparable to Good Lood through premium artisanal positioning, own-production manufacturing, and branded retail experience.

Broad incumbents

• Baskin-Robbins: Baskin-Robbins is a global premium ice cream parlor chain under Inspire Brands. Comparable to Good Lood as a premium-tier ice cream retail chain, but operates via franchise model across many more markets.
• Häagen-Dazs: Häagen-Dazs is a globally recognized premium ice cream brand (General Mills) selling through shop-in-shops and dedicated boutiques. Comparable to Good Lood as premium ice cream positioning, but operates as part of a much larger global packaged goods portfolio.
• Ben & Jerry's: Ben & Jerry's is a Unilever-owned premium ice cream brand with parlors and scoop shops. Comparable to Good Lood through premium positioning and parlor retail, but at much larger scale and with broader grocery distribution.
• Mövenpick (Ice Cream): Mövenpick is a Nestlé-owned premium ice cream brand offering scoop-shop experiences and packaged retail. Comparable to Good Lood through premium positioning and European presence, but operates within Nestlé's broader portfolio.
• Carte d'Or: Carte d'Or is a Unilever-owned premium European ice cream brand with strong Polish retail distribution. Comparable to Good Lood through premium positioning in Poland, but is primarily a grocery retail packaged-goods brand rather than own-shop operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goodlood1281?app=desktop
• Facebookfacebook.com/LoodIsGood
• LinkedInlinkedin.com/company/good-lood
• Instagraminstagram.com/goodloodcom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Lood