University of Mobile

What University of Mobile does

The University of Mobile is a private, nonprofit Christ-centered university founded in 1961 and affiliated with the Alabama Baptist State Convention, operating on an 880+ acre campus ten miles north of Mobile, Alabama. It offers more than 75 academic programs spanning associate through doctoral degrees across seven schools, including the Alabama School of the Arts, the Celia Wallace College of Health Professions (nursing, nurse anesthesia, athletic training), the Grace Pilot School of Business, the School of Education, the School of Christian Studies, and the College of Arts and Sciences. The university serves traditional undergraduates, graduate and professional students, high school dual-enrollment learners through UM Academy, transfer, international, and veteran students, with required chapel programming, Focus Fridays for internships and missions, and small class sizes as signature elements.

Revenue is generated primarily through tuition and fees ($26,340 tuition plus $1,590 fees for 2025-2026; total direct cost $27,930 off-campus to $39,980 on-campus) charged on an annual subscription basis, supplemented by auxiliary revenue from housing, dining, the U Store, and fundraising via the Great Commission Fund, the UM Classic golf tournament, and the annual Days of Giving campaign. Distribution channels include on-campus residential programs, online degree and certificate programs (NC-SARA authorized), graduate and professional programs, transfer articulation (e.g., the Samford MSW pipeline), and the UM Academy dual-enrollment channel. Go-to-market relies on recruitment-led engagement through campus visits (UM Days), high school partnerships, international and veteran affairs recruiting, and a multi-channel digital presence with 70,000+ social followers, a 15,000+ subscriber alumni magazine (TorchLight), and a 25,000+ email subscriber base.

The technology stack is conventional higher-ed infrastructure: Canvas (Microsoft-integrated) as the LMS, Ellucian Colleague as the SIS, Handshake for career services, Touchnet for tuition payments, plus Maxient for incident reporting and DocuSign/123FormBuilder for administrative workflows. Marketing operations include a student-run Good Work Agency producing content. The institution maintains SACSCOC, CCNE, and CAATE accreditations, and compliance with FERPA, Title IX, Clery, HEOA, and NC-SARA.

Name

University of Mobile

Legal name

University of Mobile

Website

https://umobile.edu

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Private, nonprofit Christ-centered university in Mobile, Alabama, offering 75+ associate-to-doctoral programs across seven schools. Serves traditional undergrads, graduate students, and dual-enrollment high schoolers via on-campus, online, and articulation pathways.

Ownership category

akta.pro rank

Product category

Private Christian Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

akta.pro secondary industries

Land-Grant–Like/Extension-Oriented Private Research Universities (Applied Outreach) (EDAHABAK), Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Christian higher education
• Undergraduate degree programs
• Graduate nursing programs
• Online degree programs
• Private university tuition

Headquarters

HQ city

Eight Mile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Primary revenue from tuition charges ($26,340 per year for on-campus students) plus fees ($1,590), generating direct billed costs of $27,930-$39,980 depending on housing status.
2. Great Commission Fund Donations: Primary charitable giving fund supporting scholarships, chapel programs, missions, and student development. Donors contribute through the fund to support Christ-centered education.
3. Golf Classic Event: Annual UM Golf Classic tournament at Magnolia Grove Golf Course generating sponsorship revenue and donations, with sponsorship levels from $300 (individual) to $10,000 (1961 Sponsorship).
4. University Store (The U Store): On-campus retail store selling textbooks, merchandise, and supplies to students and visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

University of Mobile is a private Christ-centered university offering associate, bachelor's, master's, and doctoral degree programs across more than 75 academic programs through multiple schools and colleges. It delivers on-campus undergraduate education, graduate and professional programs, online degree options, certificate programs, and a UM Academy early-enrollment program for high school students, supplemented by residential student life and athletic programs.

Product overview

The University of Mobile is a Christ-centered higher education institution offering a comprehensive portfolio of academic programs across multiple colleges and schools. The core offerings include on-campus undergraduate programs (associate through bachelor's), graduate programs (master's and doctoral), and online/distance education options. The institution is organized into specialized schools: Alabama School of the Arts (performing and visual arts), Celia Wallace College of Health Professions (nursing, health sciences, sports science), Grace Pilot School of Business, School of Education, School of Christian Studies, College of Arts & Sciences, and Graduate & Professional Programs. Certificate programs and the UM Academy early enrollment option provide supplementary pathways. Student life features include Focus Fridays (unique Monday-Thursday class schedule with Friday activities), required Chapel/Colloquium services, and the Good Work Agency student marketing program. The institution operates The Great Commission Fund for donations, runs the annual UM Classic golf tournament and Days of Giving campaign, publishes TorchLight alumni magazine, and fields the Rams athletics program. The Student Success Center provides disability support, career services via Handshake, counseling, and academic coaching.

Differentiator

Problem solved

Functional benefit

Brands

• TorchLight: Digital content site and alumni magazine published by the Office for Marketing & Communications
• UM Academy
• The Great Commission Fund

Products and services

• On-Campus Undergraduate Programs Traditional face-to-face bachelor's and associate degree programs across arts, sciences, nursing, business, education, and Christian studies delivered on the residential campus in Mobile, Alabama for traditional undergraduate students.
• Graduate and Professional Programs Master's and doctoral degree programs for advanced study, including nursing (MSN, DNP), education, business (MBA), athletic training, and theology, designed for working professionals and career advancers.
• Online Programs Distance education offerings including fully online degree programs and certificate options for flexible learning accessible to students across the United States.
• Certificate Programs Standalone certificate programs for professional development and specialized skill acquisition, including the Post-Master APRN Certificate in Psychiatric Mental Health Nurse Practitioner (PMHNP) launched in 2025.
• UM Academy Early Enrollment Dual enrollment program for high school juniors and seniors offering 100-200 level college courses at $150 per credit hour, available on-campus or online.
• The U Store On-campus university bookstore selling textbooks, branded merchandise, and academic supplies to students, faculty, staff, and visitors.
• UM Rams Athletics Program Intercollegiate athletics program competing as the University of Mobile Rams in NAIA, offering sports including softball, golf, and other NAIA-sponsored competitions for enrolled students.

Quantifiable outcome

• #1 Safest College Campus in Alabama (Niche ranking)
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 5° BrandingcoreStrategic or Co-development Partner · 4 June 2024Branding agency partnership for institutional rebranding initiative, including development of new tagline 'For the Kingdom. To the World.', campaign theme 'Designed for More,' and updated visual identity elements including logos.
• Genesis Counseling & Consulting Services, LLCcoreStrategic or Co-development PartnerExternal counseling services provider delivering mental health and personal counseling services to UM students. Located at 360 Saraland Blvd N, Saraland, AL 36571. Provides crisis support including Altapointe Crisis Line, 988 dial/text, and Genesis Crisis Line.
• HandshakecoreTechnology or IntegrationCareer services platform partnership providing job search, internship postings, employer connections, career fair management, and appointment scheduling for students and alumni.
• Canvas (Microsoft Integration)coreTechnology or IntegrationLearning management system integrated with Microsoft 365 for course delivery, student engagement, and academic administration.
• Ellucian ColleaguecoreTechnology or IntegrationStudent information system (Colleague) for enrollment management, academic records, financial aid administration, and student services.
• Alabama Baptist State ConventioncoreStrategic or Co-development PartnerAffiliation with Alabama Baptist State Convention providing denominational oversight, potential student recruitment through Baptist churches, and alignment with Baptist educational mission.
• IACLEA (International Association of Campus Law Enforcement Administrators)minorOthersProfessional organization membership for campus law enforcement, providing training resources, best practices, and professional development for Department of Public Safety officers.
• National Rifle Association (NRA)minorOthersProfessional organization membership providing firearms training and qualifications for campus security officers.
• NACSA (National Association of Campus Safety Administrators)minorOthersProfessional organization membership for campus safety professionals providing training, resources, and networking opportunities.
• Samford UniversitycoreStrategic or Co-development PartnerArticulation partnership for accelerated BS in Sociology to MSW program where UM students complete 95 undergraduate hours then transfer to Samford for 57 graduate hours leading to Master of Social Work degree.
• Encore Rehabilitation Inc.coreStrategic or Co-development PartnerClinical placement partner providing athletic training positions at three high schools and state event coverage (wrestling, soccer, softball, baseball) for MAT program graduates.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Samford University: Baptist-affiliated private university in Birmingham, Alabama - the closest direct peer. UM already has an articulation partnership with Samford for an accelerated BS Sociology to MSW program, signaling overlapping academic profile, similar faith-based mission, and direct competition for the same Alabama student pool.
• Faulkner University: Private, Baptist-affiliated university in Montgomery, Alabama. Similar faith-based mission, comparable size, and overlapping academic programs - direct competitor for in-state Christian students and a near-clone of UM's Christ-centered positioning.
• Spring Hill College: Private, faith-affiliated (Jesuit) college located in Mobile, Alabama. Same immediate geography as UM, comparable small private university scale, and directly competing for Mobile-area students and donors.
• Belmont University: Nashville, Tennessee-based private Christian university affiliated with the Tennessee Baptist Convention. Similar Baptist heritage, comparable mix of arts, business, nursing, and Christian studies programs, and a model for how UM's Christ-centered brand can scale.
• Cedarville University: Private Baptist-affiliated university in Ohio - comparable in denominational alignment, program breadth, and student experience emphasis. Dr. Nathan Harris's prior role at Cedarville reinforces its peer relevance.
• Belhaven University: Private, faith-affiliated (Presbyterian) university in Jackson, Mississippi. Comparable size, similar blend of liberal arts, nursing, business, and Christian studies, and direct regional competitor for Gulf South Christ-centered students.
• Anderson University: Private Baptist-affiliated university in Anderson, South Carolina. Similar denominational roots, program portfolio (including nursing, business, arts), and undergraduate residential experience - a like-for-like Southern Baptist peer.

Broad incumbents

• Liberty University: Large, national, Baptist-affiliated online-first university. Comparable faith-based mission but vastly larger scale and online reach - competitor for the same national pool of Christian students that UM's new online programs also target.
• Troy University: Public Alabama university with statewide reach and strong online programs. Overlaps with UM on business, education, nursing pipelines and competes for the same in-state Alabama students, though as a public institution it operates on a fundamentally different scale and funding model.
• University of South Alabama: Public research university headquartered in Mobile, Alabama. Direct local competitor in nursing, health professions, and business programs, but a much larger public institution - competing with UM for Mobile-area students who might otherwise choose a Christian education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/umobilenews
• YouTubeyoutube.com/user/UniversityofMobile
• Facebookfacebook.com/361752365886
• LinkedInlinkedin.com/company/university-of-mobile
• Instagraminstagram.com/univofmobile
• TikToktiktok.com/@univofmobile

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Mobile