Union General Hospital

What Union General Hospital does

Union General Health System is a not-for-profit community health system headquartered in Blairsville, Georgia, established in 1959 as a modest outpatient clinic and operating today as a network of 21 affiliated facilities across Union and Towns counties in North Georgia. The system is anchored by two hospitals — Union General Hospital (45 beds, Blairsville) and Chatuge Regional Hospital (13 beds, Hiawassee) — supplemented by two skilled nursing facilities (Union County Nursing Home with 150 beds and Chatuge Regional Nursing Home with 112 residents), a 17-chair dialysis center, a 20,000 square foot public wellness center, an EMS division serving as the designated 911 provider for Union County, and approximately 14 specialty clinics covering orthopedics, pediatrics, pulmonology, urology, women's health, surgical services, wound care with hyperbaric oxygen treatment, family medicine, and rehabilitation services.

The core technology stack is conventional healthcare IT rather than a proprietary platform: a Cerner-powered My Patient Visit patient portal for self-service access to records and discharge summaries, electronic medical records, telemedicine links connecting nursing home residents to hospital physicians, and an advanced imaging suite including MRI, CT, PET/CT, nuclear medicine, mammography (ACR/FDA certified), bone density, and ultrasound. Specialized clinical capabilities include pulmonary function testing with body plethysmography, hyperbaric oxygen therapy for chronic non-healing wounds, and EMS equipment such as Lifepak 15 cardiac monitors and LUCAS CPR devices.

Revenue is generated through standard community-hospital billing mechanics: net patient service revenue from Medicare, Medicaid, and commercial insurance billed at chargemaster rates with negotiated managed-care adjustments, supplemented by direct patient pay (copays, deductibles, self-pay arrangements, and a financial assistance program for eligible patients), and recurring monthly membership dues from the Wellness Center. The go-to-market motion is sales-led in the sense that patient acquisition flows through physician referrals, emergency walk-ins, scheduled appointments, and community outreach (school visits, medical standby at sporting events and festivals), rather than through consumer marketing. Customer segments are fragmented across the general community population, women/maternal, pediatric families, dialysis patients, and post-acute swing-bed patients, all anchored in a rural North Georgia service area.

Name

Union General Hospital

Legal name

Union General Health System

Website

http://www.uniongeneralhealthsystem.com/

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Union General Health System is a not-for-profit community health system operating 21 affiliated facilities across North Georgia, anchored by two hospitals and including nursing homes, specialty clinics, dialysis, EMS, and a wellness center serving Union and Towns counties.

Ownership category

akta.pro rank

Product category

Community Hospital and Healthcare Services

NAICS

Health Care and Social Assistance (62), Nursing and Residential Care Facilities (623), Ambulatory Health Care Services (621), Other Outpatient Care Centers (62149)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Community hospital services
• Acute care hospital
• Emergency medical services
• Skilled nursing care
• Outpatient specialty clinics

Headquarters

HQ city

Blairsville

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical services to patients. Services are billed through insurance carriers (Medicare, Medicaid, commercial insurance) or directly to uninsured patients. The hospital operates with chargemaster pricing and offers financial assistance programs for eligible patients. Government insurance plans (Medicare, Medicaid) have their own set rates which hospitals are obligated to accept. Commercial insurance payments are based on contract negotiations with managed care payors.
2. Patient Pay Services: Direct patient payments including copays, deductibles, and coinsurance as determined by patient's insurance benefits. Self-pay patients can arrange payment plans or receive financial assistance.
3. Wellness Center Memberships: The 20,000 square foot wellness center acquired in late 2009 operates as a fitness facility open to the public with monthly dues covering classes and equipment, providing ancillary revenue to the health system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Union General Health System is a not-for-profit community health system that delivers acute care hospital services, emergency medical services, skilled nursing care, dialysis, outpatient specialty care, rehabilitation, and wellness programming to residents of Union County and surrounding North Georgia mountain communities. Its core delivery assets are two hospitals (Union General Hospital, 45 beds, and Chatuge Regional Hospital, 13 beds) supported by two nursing homes, a dialysis center, a wellness center, and 14 specialty clinics spanning cardiology, orthopedics, pediatrics, pulmonology, urology, women's health, wound care, and general surgery.

Product overview

Union General Health System is a not-for-profit community health system operating a network of approximately 20 affiliated facilities in North Georgia. The core offering consists of two hospitals (Union General Hospital in Blairsville and Chatuge Regional Hospital in Hiawassee) providing acute care, emergency medicine, and specialty services. The system operates as a platform-plus-modules architecture with hospitals as the core, supplemented by specialty clinics (orthopedics, pediatrics, pulmonology, urology, women's health, wound care), skilled nursing facilities (two nursing homes), auxiliary services (dialysis center, wellness center, EMS, rehabilitation), and a patient portal powered by Cerner. The system has grown through acquisitions including the Wellness Center (2009) and serves the community through nearly 60 years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• Union General Orthopedics & Sports Medicine: Orthopedic and sports medicine care providing treatment for knees, shoulders, hips and other orthopedic needs, with providers including Orthopedic Surgeons Ronald MacBeth MD, Jacob Stirton MD, and Hamidreza Doroodchi MD
• Union General Pediatrics
• Union General Pulmonology Associates
• Union General Surgical Associates
• Union General Urology
• Union General Women's Health
• Union General Wound Care & Hyperbaric Center
• Union General Rehabilitation Center
• Chatuge Regional Rehabilitation & Wellness
• Union General Family Medicine
• Union General Young Harris Clinic
• Union General Child Care
• Chatuge Interventional Pain Solutions
• Union General EMS (UGEMS)

Products and services

• Union General Hospital (45-bed acute care) 45-bed, not-for-profit acute care hospital in Blairsville, Georgia providing full-service healthcare including emergency medicine, cardiology, surgery, labor and delivery, radiology, and specialty services.
• Chatuge Regional Hospital (13-bed acute care) 13-bed community hospital in Hiawassee, Georgia offering emergency services, lab, and radiology with helicopter access to major trauma and heart facilities.
• Union County Nursing Home (150-bed skilled nursing) 150-bed skilled nursing facility in Blairsville providing long-term care, rehabilitation, and support services with telemedicine access to hospital physicians.
• Chatuge Regional Nursing Home (112-bed skilled nursing)
• Union County Dialysis Center
• Union General Wellness Center 20,000 square foot public fitness facility in Blairsville offering cardio equipment, training, spinning, heated pool, racquetball, sauna, steam rooms, and certified personal trainers, accessible via monthly membership dues.
• Union General Orthopedics & Sports Medicine
• Union General Pediatrics
• Union General Pulmonology Associates
• Union General Urology
• Union General Wound Care & Hyperbaric Center
• Union General Women's Health
• Union General Surgical Associates
• Union General Emergency Medical Services (UGEMS) Ambulance services providing Advanced Life Support 24/7 with Lifepak 15 cardiac monitors, LUCAS CPR devices, and video laryngoscopy; designated 911 provider for Union County, responding to approximately 6,000 requests annually.
• Rehabilitation Services
• Radiology and Imaging Services
• My Patient Visit Patient Portal

Quantifiable outcome

• 98% 5-year survival rate when breast cancer is detected early through mammography
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American College of Cardiology (ACC)coreStrategic or Co-development Partner · 1 November 2021Union General Hospital received Chest Pain Center Accreditation from the American College of Cardiology in November 2021 for the third time. This accreditation recognizes demonstrated expertise and commitment in treating patients with chest pain based on rigorous onsite evaluation of staff's ability to evaluate, diagnose, and treat patients who may be experiencing a heart attack. Hospitals receiving this accreditation have streamlined systems from admission to evaluation to diagnosis and treatment through post-discharge care.
• American Lung AssociationcoreStrategic or Co-development PartnerUnion General Hospital Cardiopulmonary Rehabilitation program is a host site for American Lung Association's Better Breathers Program and is registered as a provider of Freedom from Smoking Cessation Program and as a pulmonary rehabilitation provider with the ALA. The program uses AACVPR guidelines to provide essential standards of care and performance measures.
• CernercoreTechnology or IntegrationUnion General Health System partners with Cerner to provide a secure patient portal called 'My Patient Visit' that delivers self-service capabilities for patients to manage their healthcare, access recent doctor visits, discharge summaries, and medication information.
• Bright from the StartminorStrategic or Co-development PartnerUnion General Child Care facility participates with Bright from the Start to provide developmental best practices as prescribed by the state of Georgia for childcare and early education programming.
• March of DimesminorStrategic or Co-development PartnerPartnership referenced in childbirth education materials regarding C-section statistics and maternal health education for labor and delivery services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Northeast Georgia Health System: Regional non-profit health system based in Gainesville, GA serving Northeast Georgia. Direct geographic neighbor and the primary larger competitor whose specialists and tertiary services attract complex cases from Union General's catchment area.
• Hamilton Medical Center: Community hospital system in Dalton, GA operating a similar acute care + specialty clinic model in rural North Georgia. Comparable scale, payor mix, and service area demographics to Union General.
• Tanner Health System: West Georgia-based non-profit community health system with multiple hospital campuses, nursing facilities, and specialty clinics serving a rural/semi-rural catchment. Structurally analogous to Union General's hub-and-spoke model.
• AdventHealth Gordon: AdventHealth's community hospital in Calhoun, GA providing acute care, cardiac, and outpatient specialty services in rural North Georgia. Comparable community hospital footprint and competitive overlap in the broader region.
• Atrium Health Floyd: Non-profit community hospital system in Rome, GA (formerly Floyd Medical Center) serving rural Northwest Georgia. Comparable to Union General in mission, scale, and rural Appalachian patient demographics.

Direct peers

• Chatuge Regional Hospital: Actually part of Union General Health System — a 13-bed sister hospital in Hiawassee, GA. Listed here to illustrate the integrated two-hospital model Union General operates as a single system.

Broad incumbents

• HCA Healthcare: Largest for-profit hospital operator in the U.S. with hundreds of facilities across urban and suburban markets. Sets the competitive benchmark for community hospital operations, supply chain leverage, and specialty service expansion that Union General must match locally.
• Encompass Health: National leader in inpatient rehabilitation and post-acute care. Comparable to Union General's rehabilitation centers and swing-bed program serving post-stroke, orthopedic, and post-acute patients in rural settings.
• DaVita: Largest U.S. operator of outpatient dialysis centers. Directly comparable to Union General's 17-chair Union County Dialysis Center, with potential partnership, acquisition, or competitive threat in renal services.
• Piedmont Healthcare: Large non-profit Georgia health system based in Atlanta with expanding regional footprint including heart and vascular, oncology, and primary care. Represents the scale of capital and specialty depth that could eventually encroach on Union General's North Georgia catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@uniongeneralhospitalga
• Facebookfacebook.com/pages/Union-General-Hospital/203861899654820
• LinkedInlinkedin.com/company/union-general-hospital
• Xx.com/uniongeneralugh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union General Hospital