G Travel

What G Travel does

G Travel is a Norwegian-owned travel management company (TMC) headquartered in Kristiansand, with roots tracing to Farsund Reisebyrå AS established in 1959 to serve seafarers. It operates as a nationwide chain through franchise and owned branches across 17+ Norwegian cities, supplemented by its own international offices in Nice, London, Rotterdam, Gdańsk, Warsaw, Rzeszów and Manila. The company is described as one of Norway's largest Norwegian-owned TMCs and, following its 2026 global travel management agreement with Solstad, holds more than 50% of the Norwegian offshore market through its Marine/Offshore/Energy division.

The company's core technology stack consists of proprietary systems: G Travel Online (GTO) for self-service booking with policy, price and CO2 routing; G Track for traveller tracking during events and crises; GTBI for environmental and operational reporting; and GTRS for coordinating Marine/Offshore/Energy and large-corporate accounts. The platform integrates a 24/7/365 senior-consultant-staffed service operation and is differentiated by what the company describes as Norway's only in-house visa department at a travel agency, supported by teams in Norway and the Philippines. Service delivery is hybrid, combining GTO self-booking with direct account-managed consultants across corporate, marine/offshore/energy, group/event, humanitarian and leisure segments.

G Travel generates revenue primarily through transaction-based commissions and service fees on booked flights, hotels, rental cars and ancillary travel components, with additional professional services revenue from its Get Together group/event division and dedicated visa processing fees. Pricing is not publicly disclosed; corporate engagements are negotiated individually with multi-year contracts, while specialty leisure products (wine, football, F1 travel) are quoted on request. Customer acquisition combines direct enterprise sales, competitive tender processes (as evidenced by Solstad), and word-of-mouth referrals, supported by content marketing, newsletters and event sponsorship.

Name

G Travel

Legal name

G Travel AS

Website

https://gtravel.no

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

G Travel is one of Norway's largest Norwegian-owned travel management companies, serving corporate, marine/offshore/energy, group/event, humanitarian and leisure clients through a nationwide branch network and proprietary booking platform, with Norway's only in-house travel-agency visa department.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159), Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO), Corporate Travel Analytics, Reporting & Carbon/ESG Tracking (THALANAJ), Meetings & Group Travel Management (Corporate/MICE) (THALANAH), Corporate Travel & Accommodation Coordination (HSACADAL)

Keywords

• Corporate travel management
• Offshore marine travel
• Group event travel
• Humanitarian mission travel
• Leisure travel agency

Headquarters

HQ city

Arendal

HQ country

Norway

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel Agency Commission and Service Fees: G Travel earns commission and service fees on booked travel services including flights, hotels, rental cars, and other travel components. The company also charges for visa processing services. Corporate clients receive service through account management agreements, global travel management contracts, and self-service bookings.
2. Group Travel and Event Management: Get Together department handles full-service group travel, conferences, events, and incentive trips — covering registration and payment solutions, project management, planning, execution, and technical AV production.

Pricing tiers

Distribution channels6 records

Marketing channels5 records

Core offering

G Travel is a Norwegian-owned travel management company that delivers corporate business travel, marine/offshore/energy crew and personnel travel, group travel/conferences/events, humanitarian/mission travel, and bespoke leisure travel. Services are supported by a proprietary online booking platform (GTO), traveller tracking, CO2 reporting, an in-house visa department, and 24/7/365 senior-consultant support delivered through a nationwide franchise branch network and own international offices.

Product overview

G Travel is a Norwegian travel management company (TMC) operating as a unified platform combining proprietary digital solutions with personal service. The core product is G Travel Online (GTO), an online booking and travel management platform, supplemented by specialized sub-products including G Track (event tracking), GTBI (reporting), and GTRS (segment coordination). The company operates distinct service divisions: Get Together handles group travel, conferences and events with participant management tools; G Travel Ferie provides leisure travel services; and the in-house Visa Department manages travel documentation. Additional services include 24/7 support and sustainability reporting. All offerings are delivered through G Travel's own offices in Norway and international locations.

Differentiator

Problem solved

Functional benefit

Brands

• Get Together: Department for group travel, conferences and events, handling everything from ideation to execution of concepts, social and professional programs, entertainment, technical solutions, activities, transport, hotel services, and catering.
• G Travel Ferie
• G Travel Online (GTO)

Products and services

• G Travel Online (GTO) Proprietary online booking and travel management platform specialised for business travellers and corporate travel policies. Allows booking of flights, rental cars, hotels, trains and more with options to prioritise by price, airline, travel time, hotel chain, or environmental footprint; includes green travel options and CO2 reporting.
• Get Together G Travel's division for Group Travel, Conferences and Events. Handles everything from concept development to execution of social and professional programmes, entertainment, technical solutions, activities, transport, hotel services, and catering. Also offers participant management tools, QR codes, payment solutions, and project management.
• G Travel Ferie Leisure travel services including custom-tailored vacations focused on food and wine experiences, exciting activities, exotic destinations, and hidden gems. Includes specialised sub-brand offerings such as G Travel Vinreiser (wine trips), G Travel Fotball (football trips), and Formula 1 travel.
• Marine / Offshore / Energy Travel Services Specialised travel services for shipping companies and energy producers, including crew changes, crew visas, complex offshore logistics, and international shipping operations. Centrally placed offices globally support the segment, and G Travel holds more than 50% of the Norwegian offshore market following the Solstad global travel management agreement.
• Humanitarian / Mission Travel (Bistandsreiser) Dedicated department specialising in humanitarian and missionary travel with agreements with major organisations across religious and political affiliations. Special pricing provides flexibility with ticket changes and extra baggage allowance for aid workers and missionaries.
• In-House Visa Services G Travel's proprietary visa department — the only one in Norway — handling visas and travel documentation as an integrated part of the service, supported by in-house teams in Norway and the Philippines. Manages all visa work including application processes, embassy relationships, and special documentation for crew and technicians.
• 24/7/365 Service Hotline Round-the-clock service available 24/7/365 staffed with senior consultants handling urgent bookings, flight cancellations, waiting lists, travel delays, and emergency situations including natural disasters, terror incidents, and geopolitical crises. Uses tracking systems to proactively identify and contact affected travellers.
• GTBI Travel Reporting & Sustainability Service Reporting platform providing environmental statistics and climate reports covering all travel booked through G Travel, including CO2 compensation for flights and CO2 reporting for flights, trains, hotels, rental cars, and boats. Used by G Travel internally and by customers for sustainability accounting.

Quantifiable outcome

• G Travel serves more than 50% of the Norwegian offshore market through its Marine/Offshore/Energy division
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SolstadcoreStrategic or Co-development Partner · 1 January 2026G Travel signed a global travel management agreement with Solstad (a Norwegian offshore shipping company) following a competitive tender. The agreement covers Solstad's global travel programme across all markets where it operates, marking a significant milestone and strengthening G Travel's position in the Norwegian offshore segment. More than 50% of the Norwegian offshore market is now part of G Travel's customer portfolio following this agreement.
• Norges Friidrettsforbund (Norwegian Athletics Federation)coreGTM or Marketing PartnerG Travel served as a sponsor and travel partner for the Norwegian Athletics Federation at the World Athletics Championships in Budapest, managing all travel, transport, accommodation, and cultural experiences for athletes, sponsors, and support staff. Get Together delivered seamless execution that enabled the federation and sponsors to focus on the championship.
• Hammer MotorsportminorGTM or Marketing PartnerG Travel supports Hammer Motorsport (a Norwegian drag racing team competing in the FIA European Drag Racing Championship) as a sponsor. G Travel cited the community around the team and its values of mutual support and teamwork as reasons for the partnership.
• CloudberriescoreStrategic or Co-development PartnerCloudberries (a Norwegian consulting firm) partnered with G Travel Get Together for bi-annual company gatherings, including a trip to Istanbul. G Travel handled all travel, logistics, programme, and activities. Cloudberries credited G Travel's execution, planning, and creative problem-solving for the positive outcome of the events.
• A Million VoicesminorGTM or Marketing PartnerG Travel has a long-term partnership with A Million Voices, a non-profit organisation operating in Manila, Philippines, which supports children and youth from disadvantaged backgrounds through education and life-improving measures. G Travel has contributed to multiple students completing higher education through this partnership. The organisation was founded in 2007 by Norwegian Charlotte Isabel Johansen.
• Young Life Foundation (Cebu, Philippines)minorGTM or Marketing PartnerG Travel partners with Young Life Foundation on Cebu, Philippines, supporting initiatives that provide children with access to education, healthcare, food, and basic needs.
• Kristiansand TopphåndballminorGTM or Marketing PartnerG Travel supports Kristiansand Topphåndball (handball club) as part of its social responsibility programme, contributing to inclusion and activity among children, youth and adults.
• Bergen Stupeklubb (Swimming Club)minorGTM or Marketing PartnerG Travel supports Bergen Stupeklubb as part of its social responsibility programme, contributing to inclusion and activity among children, youth and adults.
• Christer Byklum / God Vin (Wine Community)minorStrategic or Co-development PartnerG Travel's wine travel programme is led by Tore André Aurdal in partnership with Christer Byklum, one of Norway's most decorated wine personalities with international accolades from major wine regions. Christer's network and expertise provide access to exclusive vineyards, producers, and wine experiences (e.g., Château-Pichon Baron, Champagne houses) that form the core of G Travel's wine travel offering.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FCM Travel Solutions: Global TMC division of Flight Centre Travel Group, expanding aggressively in the Nordics and Northern Europe; comparable to G Travel in serving multinational and regional corporate clients with a hybrid online-plus-consultant model.
• Corporate Travel Management (CTM): Australia-headquartered global TMC with growing Nordic presence; competes for enterprise accounts in the marine/offshore/energy and corporate sectors served by G Travel, with proprietary technology platforms and broader global supplier relationships.
• BCD Travel: Global TMC parent company of Berg-Hansen; competes with G Travel through its Norwegian subsidiary and other global accounts in Norway, with substantially larger scale, proprietary technology platforms (DecisionSource, TripSource), and broader supplier negotiating power across air, hotel, and ground.
• CWT (Carlson Wagonlit Travel): Long-established global TMC with corporate travel management, meetings & events, and visa services that overlap with several of G Travel's segments; serves enterprise accounts in Norway across energy and offshore verticals.
• HRG (Hogg Robinson Group), now Amex GBT: Historic corporate TMC with strong heritage serving energy and offshore majors globally; relevant as a comparable in maritime/offshore-segment TMC work before and after its integration into Amex GBT.
• American Express Global Business Travel (Amex GBT): One of the world's largest TMCs serving multinational corporate accounts, including Norwegian operations; competes for the same global Norwegian accounts G Travel targets with Solstad-type contracts, with deeper technology, payment, and consulting offerings.

Emerging players

• Egencia (Expedia Group): Corporate travel brand of Expedia Group focused on tech-led, self-booking-first TMC services; competes with G Travel's GTO platform for tech-forward Norwegian corporate accounts seeking digital-first booking, though historically with less emphasis on complex MOE/visa services.

Direct peers

• Berg-Hansen Reisebyrå (part of BCD Group): Norwegian TMC and the most direct domestic competitor to G Travel in corporate travel management; Berg-Hansen was acquired by BCD Group and operates the same hybrid online-plus-consultant model serving Norwegian corporate accounts, including in marine/offshore segments.
• Internasjonal Reisebyrå: Independent Norwegian travel agency chain offering corporate and leisure travel services with multi-branch distribution, conceptually similar to G Travel in scope (business, leisure, MICE) and Norwegian footprint, and is one of the few remaining independent Norwegian-owned TMC competitors of comparable scale.

Regional players

• Active Travel Norway: Norwegian specialty/sports-focused travel brand (football, F1, wine, similar special-interest leisure); partially overlaps with G Travel Ferie's sub-brands (G Travel Vinreiser, G Travel Fotball) and competes for the same Norwegian leisure customer wanting curated special-interest trips.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/g-travel-yachting

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G Travel