RetroFoam of Michigan

What RetroFoam of Michigan does

RetroFoam of Michigan is a privately held, family-owned insulation contractor founded in 2002 and headquartered in Montrose, Michigan. The company specializes exclusively in two foam insulation technologies: spray foam insulation (a water-blown, open-cell chemical compound that expands up to 100 times its original volume to create a continuous air seal) and RetroFoam injection foam (a proprietary tri-polymer blend dry powder resin injected into existing exterior wall cavities from the outside without removing drywall). The firm serves residential homeowners, new construction builders, pole barn and agricultural property owners, and van conversion owners across Michigan's Lower Peninsula and the Greater Toledo, Ohio region, with a service territory spanning all Lower Peninsula counties plus eleven northwest Ohio counties.

The company operates a sales-led, field-based go-to-market model in which prospective customers request a free in-home consultation, a project manager conducts an on-site assessment, and a custom quote is delivered before installation by the company's own crews. Revenue is generated through one-time, project-based fees with no standardized public pricing; financing options are offered to manage customer upfront costs. Demand generation is supported by a 100+ article educational blog (Learning Center), localized SEO across service-area pages, a website budget calculator, video testimonials and a YouTube educational series, email newsletter subscriptions, and a customer referral program. The business is differentiated by its narrow specialization (foam insulation only — no windows, siding, or roofing), a lifetime warranty on all installations, a no-haggle pricing policy, BPI-certified installers, and over 17,000 completed projects since founding, supported by a 4.9-star Google rating, BBB accreditation, and an Angi Super Service Award.

Name

RetroFoam of Michigan

Legal name

RetroFoam of Michigan, Inc.

Website

https://retrofoamofmichigan.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

RetroFoam of Michigan is a privately held, family-owned insulation contractor founded in 2002 that specializes exclusively in spray foam and proprietary tri-polymer injection foam insulation for existing homes, new construction, pole barns, vans, and mobile homes across Michigan's Lower Peninsula and Greater Toledo, Ohio.

Ownership category

akta.pro rank

Product category

Residential Insulation Services

NAICS

Drywall and Insulation Contractors (238310)

akta.pro primary industry

Energy Efficiency & Weatherization Retrofit (HSAPAEAF)

akta.pro secondary industry

Spray Foam Insulation Systems (IMADAGAE)

Keywords

• Spray foam insulation
• Injection foam insulation
• Home insulation services
• Attic wall insulation
• Energy efficiency upgrades

Headquarters

HQ city

Montrose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Foam Insulation Installation Services: RetroFoam of Michigan generates revenue through one-time, project-based fees for foam insulation installation services. Customers request a free consultation, receive a custom project quote based on property size and scope, and pay upon completion. The company also offers financing options to help customers manage upfront costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

RetroFoam of Michigan installs spray foam and injection foam insulation for existing homes, new construction homes, pole barns, and cargo vans across Michigan's Lower Peninsula and Greater Toledo, Ohio. The company specializes exclusively in foam insulation, using proprietary RetroFoam injection foam (tri-polymer blend) and water-blown spray foam that expands to fill cavities and create an air seal. Services cover attics, walls, crawl spaces, rim joists, basements, and mobile homes.

Product overview

RetroFoam of Michigan is a specialized spray foam and injection foam insulation contractor serving Michigan's Lower Peninsula and Greater Toledo area since 2002. Their core offerings consist of two main insulation products: Spray Foam Insulation for open cavities (attics, crawl spaces, rim joists, basements, pole barns, and new construction) and RetroFoam Injection Foam for existing walls. The company provides comprehensive insulation services across multiple areas of homes including existing homes, new homes, and pole barns, with specific offerings for attics, walls, crawl spaces, rim joists, basements, mobile homes, and cargo vans. Additional resources include a budget calculator tool and an educational Learning Center with blog content covering insulation topics. The company operates with over 17,000 insulation projects completed and a lifetime warranty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Spray Foam Insulation Water-blown spray foam insulation applied to open cavities in attics, rim joists, crawl spaces, basements, and pole barns. The material expands up to 100 times its original volume to fill gaps and create a continuous air seal barrier. For homeowners and property owners seeking improved comfort and energy efficiency.
• RetroFoam Injection Foam Tri-polymer blend dry powder resin insulation injected into existing wall cavities from the exterior, compressing old insulation and sealing the area without removing drywall. Compatible with vinyl, aluminum, wood, and brick siding. For homeowners with existing exterior walls.
• Pole Barn Insulation
• New Home Insulation Spray foam insulation for new construction homes applied to open walls, attics, rim joists, and crawl spaces during the building process. For new home builders and homeowners planning construction.
• Van/Cargo Van Insulation

Quantifiable outcome

• Over 17,000 insulation projects completed since 2002
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Make-A-Wish MichigancoreStrategic or Co-development PartnerRetroFoam of Michigan has an ongoing partnership with Make-A-Wish Michigan, raising $1 (as displayed on the homepage) for the organization. The company participates in community fundraising and wish-granting activities. This partnership is featured prominently as part of the company's 'Making a Difference in All We Do' brand positioning.
• Home Builders Association of Michigan (HBAM)minorStrategic or Co-development PartnerDisplayed as a partner logo on the homepage under 'We Partner With the Best of the Best.' The partnership signifies industry recognition and alignment with home building standards in Michigan.
• MI SavesminorGTM or Marketing PartnerDisplayed as a partner logo on the homepage. MI Saves is a Michigan-based energy efficiency initiative that helps homeowners access rebates and incentives for energy-saving home improvements including insulation.
• Energy StarminorGTM or Marketing PartnerDisplayed as a partner logo on the homepage. Energy Star partnership indicates alignment with U.S. EPA energy efficiency standards and access to related rebate programs for customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RetroFoam (National Brand): RetroFoam of Michigan appears to operate under or alongside the national RetroFoam tri-polymer injection foam brand. The shared product, technology, and proprietary resin system make the national brand the closest direct comparable in both product offering and customer proposition.
• Koala Insulation: National franchise specializing in spray foam and insulation installation for residential customers. Directly comparable business model — owner-operated local territories, sales-led in-home consultations, and project-based pricing — making it a primary direct peer for competitive benchmarking.
• iFoam: National spray foam insulation franchise with a similar owner-operator model, residential focus, and in-home consultation GTM. Overlaps with RetroFoam of Michigan on product type (spray foam) and target customer (existing homeowners).
• Dr. Energy Saver: National home energy retrofit franchise specializing in insulation, air sealing, and weatherization. Closely comparable target customer (existing homeowners seeking energy efficiency) and service model, with overlap on spray foam and air-sealing solutions.
• GreenFiber: National installer of cellulose and spray foam insulation for residential and light commercial customers. Competes for the same homeowner retrofit wallet share through a similar in-home consultation model, though GreenFiber's core material is cellulose rather than foam.

Broad incumbents

• Installed Building Products (IBP): Publicly traded national insulation installer with a much broader portfolio (fiberglass, spray foam, cellulose, fireproofing). While a much larger incumbent, IBP serves the same end customers and overlaps on spray foam retrofit and new-construction installs.
• TopBuild Corp: Largest publicly traded insulation installer in the U.S., distributing and installing insulation from multiple manufacturers. Operates at scale across geographies and represents the upper bound of where a roll-up of regional specialists like RetroFoam could exit.
• Owens Corning: Major insulation and building materials manufacturer that produces fiberglass and foam insulation products. Acts as both a potential supplier to RetroFoam and a broad incumbent shaping category economics in the same end markets.

Others

• BASF: Global chemical manufacturer supplying polyurethane systems used in spray foam insulation. Functions as a critical upstream supplier to the category RetroFoam operates in rather than a direct competitor, but materially influences raw material availability and pricing.
• Service Partners: National distributor and installer of insulation products including spray foam, fiberglass, and accessories. Serves as a channel competitor for residential contractors and a potential supplier partner to RetroFoam of Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/retrofoamofmi
• Facebookfacebook.com/RetroFoamofMichigan
• LinkedInlinkedin.com/company/retrofoam-of-michigan-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetroFoam of Michigan