BOB Automotive Group

What BOB Automotive Group does

BOB Automotive Group is a privately held, owner-managed automotive dealership holding company headquartered in Essen, Germany. It provides shared back-office services — human resources, accounting and controlling, IT, and vehicle dispatching — to its dealership network, which spans 24 physical locations across North Rhine-Westphalia in the Ruhr area, Rhineland, Bergisches Land, and Hagen. The group operates wholly-owned subsidiaries including TeamUnion GmbH (core dealership operations) and BOB.bike (bicycle and e-bike mobility), and carries multiple trade names (BOB Automotive, BOB Automobile, TCB Automobile, Autohaus Wolf) reflecting a roll-up of regional dealerships into a unified platform.

The group represents 10 automotive brands (Renault, Dacia, Mazda, Toyota, Lexus, Jaguar, Land Rover, Alpine, BYD, MG) and runs a five-stream revenue model: new and used vehicle sales (one-time transactions, the largest stream), leasing and financing delivered through captive partnerships with Mobilize Financial Services (RCI Banque) and Toyota Kreditbank, workshop and service operations (approximately 190,000 hours annually), insurance and warranty products under the SmartPROTECT/SmartCARE/SmartGUARD umbrella (recurring), and short-term rental via the ADAC ClubMobil partnership and the ANYMOVE car-sharing platform. Two customer segments are served: private individuals (primary) and commercial/fleet customers (secondary), with horizontal segmentation across passenger vehicles, commercial vans, and electric vehicles. Recurring revenue is small relative to transactional vehicle sales, and the group sells approximately 13,000 vehicles per year, generating disclosed annual revenue exceeding €300 million.

On the technology side, BOB operates a standard dealership stack: a corporate website with online vehicle configurator and inventory browsing, a third-party service booking platform (Motion Data Vector), an online parts shop, an eBay parts storefront, and marketing/analytics integrations with Google Analytics and Facebook Pixel. Trade-in valuation is delivered via the AutoUncle integration under a joint-controllership GDPR arrangement. Regulatory standing includes Versicherungsvermittlerregister registration enabling in-house insurance intermediation, GDPR/DSGVO compliance, partial Barrierefreiheitsstärkungsgesetz (BFSG) accessibility compliance with a stated end-2025 target, and EU Data Act alignment for connected vehicle data rights. Management is concentrated in founder Mark Boden (Geschäftsführender Gesellschafter) alongside authorized representatives Stephan Beermann, Dr. Peter Jänsch, and Dipl.-Kfm. Frank Ossenbach, with no disclosed private equity or institutional investor involvement.

Name

BOB Automotive Group

Legal name

BOB Automotive GmbH

Website

https://bob-automotive.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BOB Automotive Group is a privately held German automotive dealership holding company operating 24 locations across North Rhine-Westphalia, selling approximately 13,000 vehicles annually across 10 brands and providing integrated mobility, financing, service, and insurance products to private and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sale of new vehicles from brands including Renault, Dacia, Mazda, Toyota, Lexus, Jaguar, Land Rover, Alpine, BYD, and MG. Also includes used vehicle sales through stock inventory.
2. Vehicle Leasing and Financing: Leasing and financing partnerships with Mobilize Financial Services (RCI Banque), Toyota Credit Bank, offering both private and commercial customer financing solutions.
3. Workshop and Service: Vehicle maintenance, repairs, and service operations across all 24 locations. Approximately 190,000 workshop hours performed annually.
4. Insurance Products: SmartPROTECT, SmartCARE, and SmartGUARD insurance and warranty products offered to customers.
5. Car Rental: Short-term vehicle rental through BOB.bike and ADAC ClubMobil partnership for replacement vehicles and private rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

BOB Automotive Group operates a multi-brand automotive dealership network of 24 locations in North Rhine-Westphalia, Germany, selling new and used vehicles across 10 brands (Renault, Dacia, Mazda, Toyota, Lexus, Jaguar, Land Rover, Alpine, BYD, MG). The group offers vehicle leasing and financing through partnerships with Mobilize Financial Services and Toyota Kreditbank, along with workshop and maintenance services (~190,000 workshop hours annually), insurance and warranty products (SmartPROTECT, SmartCARE, SmartGUARD), car rental, the Auto-ABO subscription service, and BOB.bike bicycle services.

Product overview

BOB Automotive Group operates as a multi-brand automotive dealership network offering new and used vehicle sales, leasing, and financing through 10 brands (Renault, Dacia, Mazda, Toyota, Lexus, Land Rover, Jaguar, Alpine, BYD, MG). The product portfolio centers on vehicle sales and financing, supported by complementary service offerings including SmartPROTECT, SmartCARE, and SmartGUARD (extended warranty and service packages), Auto-ABO vehicle subscription, BOB.bike bicycle services, and ADAC mobility/roadside assistance. The group provides fleet and commercial customer services, maintenance and repair workshops, and operates 24 locations across the Ruhr area, Rhineland, and Bergisches Land in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• BOB.bike: Bicycle and mobility services subsidiary of BOB Automotive Group
• SmartPROTECT
• SmartCARE
• SmartGUARD
• BOB Academy
• Auto-ABO
• Lebenswert e.V.

Products and services

• New Vehicle Sales (Multi-Brand) Sale of new vehicles from 10 represented brands (Renault, Dacia, Mazda, Toyota, Lexus, Jaguar, Land Rover, Alpine, BYD, MG) across 24 dealership locations for private and commercial customers.
• Used Vehicle Sales Sale of pre-owned vehicles from stock inventory across the dealership network.
• Commercial and Fleet Vehicle Services Dedicated Groß- und Gewerbekunden offering for commercial customers including commercial vehicles (Nutzfahrzeuge), commercial leasing, fleet acquisition, and service contracts for SMEs and fleet operators.
• Workshop and Maintenance Service Vehicle maintenance, repairs, and service operations across all 24 locations, performing approximately 190,000 workshop hours annually for private and commercial customers.
• SmartPROTECT Insurance Product Vehicle protection product providing extended warranty and coverage against unforeseen vehicle repair costs for customers.
• SmartCARE Service Package Service maintenance package covering regular vehicle servicing and maintenance needs as a subscription-style offering.
• SmartGUARD Warranty Product Guarantee packages providing component or comprehensive coverage after the manufacturer's warranty expires, including Basic 10/150, Premium 2/15, and Premium 5/100 tiers.
• Auto-ABO Vehicle Subscription Vehicle subscription service allowing customers to use vehicles on a recurring subscription basis rather than buying or traditional leasing.
• Car Rental (Autovermietung) Short-term vehicle rental service operated via the ANYMOVE digital car sharing platform, including replacement vehicles and private rentals.
• ADAC Mobility Services 24-hour roadside assistance, towing, recovery, accident support, and ADAC ClubMobil car rental services delivered through the ADAC partnership, including 24/7 service at the Leverkusen location.
• BOB.bike Bicycle and E-bike Mobility Service Bicycle and e-bike mobility service offered under the BOB brand, extending the group's mobility portfolio beyond automobiles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• ADAC (Allgemeiner Deutscher Automobil-Club)coreChannel Partner/ Reseller/ DistributorADAC ClubMobil partnership providing 24-hour roadside assistance, car rental, and replacement vehicle services. BOB Automotive serves as ADAC mobility partner at Leverkusen location with 24/7 towing service (0214 8685 711).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• D'Ieteren Group: Belgian holding company with a large European automotive distribution and retail business, comparable in scale and in its multi-brand, multi-geography operating model.
• Hedin Mobility Group: Swedish-owned automotive dealer and mobility group with significant German operations, offering a comparable mix of vehicle sales, service, and emerging mobility services.
• Glinicke Automobilgruppe: Privately held German automotive retail group with a comparable multi-brand, multi-location structure and a focus on personal customer service similar to BOB's value proposition.
• Senger Gruppe: German automotive dealer network representing multiple OEM brands with full-service sales, workshop, and mobility offerings in a similar multi-site format.
• AVAG Holding SE: German multi-brand automotive dealer group operating across southern Germany with a comparable mix of OEM franchises, service operations, and multi-site retail footprint.
• Hahn Gruppe: Large German family-owned automotive retail group with multiple brands and locations, directly comparable in ownership structure and multi-brand dealership model.
• Emil Frey Group: Swiss-headquartered pan-European automotive dealer group, family-owned, representing many of the same OEMs and operating full-service sales, service, and mobility businesses.

Regional players

• Vertu Motors plc: UK-listed volume automotive retailer with a comparable multi-brand, multi-site dealership model; serves as a useful public-market comparable for valuation benchmarking.

Emerging players

• Auto1 Group SE: Berlin-based digital used-car platform, relevant as a tech-driven competitor to BOB's used-car inventory operations and increasingly relevant in the German online car-buying market.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer with a much larger international footprint, but directly comparable in the multi-brand new-vehicle retail and aftersales model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BOBAutomobileGmbH
• Instagraminstagram.com/bobautomotivegroup/?hl=de
• LinkedInlinkedin.com/company/bob-automotive-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOB Automotive Group