HR Excellence Group

What HR Excellence Group does

HR Excellence Group (Grupo Makiyama) is a privately held Brazilian HR services conglomerate headquartered in Barueri, São Paulo, founded between 1997 and 1998. The group operates five business units: CKM Serviços (public-sector recruitment, selection, and contest organization since 1998), Makiyama Informática (OMR/ICR/OCR data processing software and hardware), GID/Donuts4u (workforce management technology for large collaborator bases), Enable People (EAD-based HR consulting and performance evaluation), and IGDRH (a nonprofit research and social-development institute eligible for no-bid public contracting under article 24 of Law 8666/93). Its primary customers are Brazilian federal, state, and municipal government agencies, with named clients including Caixa Econômica Federal, Eletrobras Distribuição Acre, Eletrobras Eletronorte, Detran-RJ, Tribunal de Justiça de Minas Gerais, CPTM, CET-SP, Fhemig, SEEMG, and Banestes, plus a private-sector reference at Canon.

The group's core products span the full public-sector HR lifecycle: planning and execution of public competitions, selection processes and entrance exams; intern and young-apprentice recruitment and contract administration; psychological and professional profile assessments; online performance evaluation systems for probationary and stability periods; certification of technical, organizational, and behavioral competencies; and management/leadership training delivered via LMI TOTAL LEADER tools. The underlying technology is proprietary: in-house software for exam management, digital evaluation, and OMR/ICR/OCR data capture, supported by an in-house graphic printing press that enables vertical integration on high-volume examination workflows. The group reports capacity to enroll and process 350,000+ candidates in a single competition with simultaneous testing across multiple cities and states.

Commercially, HR Excellence Group runs a direct enterprise field-sales model targeting government institutions through dedicated phone lines and email, with custom-quoted multi-year project-based pricing on each engagement. Distribution is single-country (Brazil), and revenue streams are predominantly professional services tied to public-sector procurement cycles. Indirect lead generation comes from a Behavioral Analyst certification program and from social projects (vocational guidance, free coaching, research) operated under IGDRH. The group is internally controlled under the Grupo Makiyama umbrella with no disclosed external institutional investors, no disclosed funding rounds, and no disclosed revenue figures; the most recent operating signal in the source material is a 2015 website copyright notice.

Name

HR Excellence Group

Legal name

CKM Serviços Ltda

Website

https://gidrh.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

HR Excellence Group (Grupo Makiyama) is a privately held Brazilian HR services conglomerate, founded 1997-1998 and headquartered in Barueri, São Paulo, that organizes public-sector competitions, psychological assessments, performance evaluations, and HR technology for Brazilian federal, state, and municipal government agencies through five business units.

Ownership category

akta.pro rank

Product category

Public Sector HR Services

NAICS

Employment Placement Agencies (561311), Professional and Management Development Training (61143), Professional and Management Development Training (611430), Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs) (92313)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200), Services-Computer Processing & Data Preparation (7374), Services-Management Consulting Services (8742)

akta.pro primary industry

Government & Public Sector Direct Hire (BPACAFAK)

akta.pro secondary industries

Civil Service & Government Entrance Exams Prep (EDANABAG), Psychometric Standards, Test Development & Validation Authorities (EDADAFAG), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Public sector recruitment
• Talent assessment services
• Psychological evaluation services
• Performance evaluation systems
• Professional certification programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Competition Organization Services: Planning and execution of public competitions, selection processes, and entrance exams for government agencies. Project-based contractual work with public sector institutions.
2. Internship and Young Apprentice Administration: Planning and execution of recruitment and selection for interns and young apprentices, including ongoing contract administration and management services.
3. Certification Services: Professional competency certification services including knowledge assessment, organizational competencies, and technical/comportamental evaluations.
4. Psychological and Professional Profile Assessments: Psychological testing and professional profile evaluations for public sector selection processes.
5. Training and Development Programs: Management training, leadership development, coaching, and personal productivity programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HR Excellence Group (Grupo Makiyama) plans and executes public competitions (concursos públicos), selection processes, and entrance exams for Brazilian government agencies at federal, state, and municipal levels, with national coverage and capacity for 350,000+ candidates per competition. Beyond competitions, the group delivers intern and young apprentice recruitment and contract administration, professional competency certifications, psychological and professional profile assessments, performance evaluation systems for probationary periods, and management training and development. Service delivery relies on in-house printing, proprietary OMR/OCR data processing technology, and dedicated IT and psychology teams.

Product overview

HR Excellence Group (Grupo Makiyama) is a multi-unit Brazilian HR services conglomerate consisting of five business units: CKM Serviços specializes in public sector recruitment, selection, and contest organization; Makiyama Informática provides data processing through OMR and OCR/ICR technologies; GID (Donuts4U) offers technology for managing large volumes of collaborators; Enable People delivers HR consulting with EAD training tools; and IGDRH focuses on research and social projects. The portfolio includes core HR services (competitions/selection processes, psychological assessments, performance evaluation, training and development, data processing) as well as social projects (vocational guidance, free coaching, research). The group operates with its own graphic park, computing infrastructure, and proprietary software systems.

Differentiator

Problem solved

Functional benefit

Brands

• CKM Serviços: Unit specialized in Recruitment, Selection, Training and Evaluation of People for public sector
• IGDRH
• Donuts4u
• Enable People

Products and services

• Public Competitions, Selection Processes, and Entrance Exams (Concursos Públicos, Processos Seletivos e Vestibulares) End-to-end planning and execution of public contests, selection processes, and entrance exams with national coverage, confidentiality assurance, and personalized service. Targets Brazilian government agencies at federal, state, and municipal levels.
• Intern and Young Apprentice Recruitment and Administration (Seleção e Administração de Estagiários e Jovem Aprendiz)
• Knowledge, Competency, and Behavioral Certifications (Certificações de Conhecimentos) Certification of specific knowledge, organizational, technical, and behavioral competencies for public and private organizations, with national coverage and emphasis on commitment, competence, and professional ethics.
• Psychological and Professional Profile Assessments (Avaliações Psicológicas e de Perfil Profissional) Psychological assessments and professional profile evaluations for public sector selection processes, delivered with online report access through exclusive passwords, using tests authorized by the Federal Psychology Council.
• Performance Evaluation System for Probationary and Stability Periods (Sistema de Avaliação de Desempenho) Management system that organizes, produces monitoring reports, and supports leaders in evaluating civil servant performance during probationary and stability periods, with online reporting capabilities.
• Training and Development (Treinamento e Desenvolvimento - T&D) Management training, business consulting, leadership and career coaching, and personal effectiveness productivity programs, using LMI (Leadership Management International) tools for development of people and leadership.
• Data Processing Services (Processamento de Dados) Software and hardware solutions for data capture, organization, and processing using Optical Reading (OMR) and Image Recognition (ICR/OCR) technologies, including form layout development, typing, data consistency validation, redigitação, and database treatment.
• Behavioral Analyst and Certified Consultant Certification Program (Programa de Certificação Analista Comportamental) Professional certification program for Behavioral Analysts and Certified Consultants with specialization in potential assessment, competency evaluation, and development potential. Used as a lead generation channel for consulting services.

Quantifiable outcome

• 350,000+ candidates can be effectively enrolled and managed in a single competition

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• D2X GráficaminorOthersGraphic printing partner shown in partner logos section. Provides printing services for competition materials and documentation.
• Oine de ViavelminorOthersTraining tools and EAD platform partner referenced in training services section. Provides Leadership Management International (LMI) TOTAL LEADER tools for productivity programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• IDIB (Instituto de Desenvolvimento Institucional Brasileiro): Growing Brazilian exam and certification organizer running public concursos, psychometric assessments, and selection processes — a newer competitor with partial overlap and a more digitally focused delivery model.

Direct peers

• Fundação Carlos Chagas: Long-established Brazilian foundation that organizes public concursos, selection processes, and psychometric assessments for government agencies and state-owned enterprises — directly comparable in service mix to CKM's concursos and psychological evaluation lines.
• VUNESP: Fundação VUNESP, established by São Paulo state public universities, organizes public concursos and vestibulares primarily in São Paulo state, directly competing with CKM for state-level tenders.
• AOCP Concursos: Brazilian exam organizer and HR assessment firm that runs public concursos, selection processes, and corporate evaluations — comparable mid-sized competitor to CKM in the concursos space.
• Instituto Consulplan: Brazilian institute that plans and executes public concursos and selection processes for municipalities, state bodies, and federal agencies — directly overlapping with CKM's concursos portfolio.
• FGV Projetos / FGV Conhecimento: Arm of Fundação Getúlio Vargas that runs large public concursos and corporate assessments in Brazil, using the FGV brand to win tenders for federal and state government exams — a head-to-head competitor for the same concursos RFPs.
• IADES (Instituto Americano de Desenvolvimento): Brasília-based institute that organizes concursos, selection processes, and assessments for federal agencies and public companies in Brazil — a comparable scale direct competitor.
• Instituto Quadrix: Specialized institute that organizes public concursos, certification exams, and selection processes for Brazilian government bodies and professional councils — directly comparable to CKM's core concursos service.
• CEBRASPE (formerly CESPE/UnB): Center for Selection and Promotion of Events linked to the University of Brasilia; the largest organizer of public concursos and selection processes in Brazil, directly competing with CKM Serviços for the same government clients.

Broad incumbents

• Robert Half Brasil: Global staffing and HR consulting firm operating in Brazil with placement, talent assessment, and HR consulting services — comparable on the HR services and assessment side, though it does not focus on public concursos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.makiyama.com.br
• YouTubeyoutu.be/ElVhWMzzTJM
• LinkedInlinkedin.com/company/hr-excellence-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Excellence Group