Squatters Craft Beer

What Squatters Craft Beer does

Squatters Craft Beer is a heritage American craft brewery founded in 1989 in Salt Lake City, Utah, operating alongside its sister brewery Wasatch Brewery (founded 1986 in Park City by Greg Schirf). The two breweries have been jointly operated since 2002 under the Utah Brewers Cooperative, sharing production and go-to-market infrastructure. Squatters' product portfolio centers on its 147 West IPA series — named after its founding Salt Lake City address — and a lineup of fan-favorite beers originally brewed in the 1990s, sold alongside Wasatch-branded beers.

The company's business model is a conventional regional craft brewing operation. Products are distributed through on-premise and off-premise retail channels across Utah, with consumer-facing point-of-sale discovery handled through an online Beer Finder tool. Brand awareness and consumer engagement are maintained via owned organic social channels on Instagram, Facebook, and Twitter. Pricing, channel economics, distributor relationships, and revenue figures are not publicly disclosed. The company is privately held with no external parent, no disclosed funding rounds, and no M&A activity in the available record.

Squatters serves adult craft beer consumers in Utah as a horizontal-segment consumer product, with no enterprise or B2B customers identified. Operations are confined to the Utah market, and there are no documented signals of geographic expansion, new product lines, leadership changes, or capital events in the input data. The company's competitive positioning rests on its status as one of Utah's two original microbreweries, giving it a multi-decade first-mover brand advantage in a state with historically restrictive alcohol regulations.

Name

Squatters Craft Beer

Legal name

Squatters Craft Beer

Website

https://squatters.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Squatters Craft Beer is a heritage craft brewery founded in 1989 in Salt Lake City, Utah, operating jointly with sister brewery Wasatch under the Utah Brewers Cooperative and distributing craft beers to adult consumers across Utah.

Ownership category

akta.pro rank

Product category

Craft Beer / Brewing

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer
• Microbrewery
• Utah brewery
• IPA beer
• Beer distribution

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Squatters Craft Beers is a craft brewery that produces and sells craft beer under the Squatters brand, including the 147 West IPA series and other fan-favorite beers brewed since the 1990s. The brewery operates as part of the Utah Brewers Cooperative alongside its sister brewery Wasatch Brewery, distributing its products through retail locations throughout Utah.

Product overview

Squatters Craft Beer's product portfolio consists of craft beer brands offered through the Utah Brewers Cooperative. The company operates two core beer brands: Wasatch Beers (founded 1986, Utah's original craft brewery in Park City) and Squatters Craft Beers (founded 1989 in Salt Lake City). These sister-breweries merged in 2002 to form the Utah Brewers Cooperative. The product lineup includes the 147 West IPA series and various fan-favorite beers brewed since the 1990s.

Differentiator

Problem solved

Functional benefit

Products and services

• Squatters Craft Beers Craft beer brand founded in 1989 in Salt Lake City, featuring the 147 West IPA series named after the original location and fan-favorite beers brewed since the 1990s. Targeted at adult consumers in Utah seeking craft beer options.
• Wasatch Beers Original craft beer brand founded in 1986 in Park City, Utah's first craft brewery, which sparked the craft beer revolution in the state. Operates as a sister brewery to Squatters Craft Beers under the Utah Brewers Cooperative.
• 147 West IPA Series Signature IPA product line from Squatters Craft Beers, named after the brewery's founding Salt Lake City location. Targeted at craft beer enthusiasts seeking IPA offerings.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Uinta Brewing Company: Uinta Brewing is a Salt Lake City-based craft brewery known for its Cutthroat pale ale and Crooked Line series, competing directly with Squatters in Utah grocery, on-premise, and distribution. It is comparable as a same-state, independent craft brewer of similar scale and product mix.
• Bohemian Brewing Company: Bohemian Brewing is a Utah-based craft brewery with a similar Salt Lake-area distribution footprint and brewpub-style product offering. It is comparable as a regional craft competitor pursuing the same Utah consumer base with similar product formats.
• Epic Brewing Company: Epic Brewing is a Salt Lake City-based craft brewery founded in 2008, competing head-to-head with Squatters for Utah taproom, on-premise, and retail shelf share. It is comparable as a similarly scaled, Utah-anchored craft beer manufacturer targeting the same craft beer consumer segment.
• Roosters Brewing Co. Roosters Brewing is a Utah-based craft brewery with a comparable Salt Lake-area footprint and brewpub-plus-distribution model. It is comparable as a same-state craft competitor targeting overlapping on-premise and retail accounts.
• Red Rock Brewing Company: Red Rock Brewing is a Salt Lake City-based craft brewery and brewpub operating a similar Utah-anchored model with on-premise service and packaged distribution. It competes for the same Salt Lake City craft beer consumer and on-premise accounts as Squatters.
• Wasatch Brewery: Wasatch Brewery is Squatters' sister brewery under the Utah Brewers Cooperative, operating from the same parent structure with overlapping Salt Lake City/Park City consumer base and shared distribution. It is the most directly comparable peer given its identical operating model, identical Utah-only geographic footprint, and joint brewery cooperative.

Broad incumbents

• Stone Brewing: Stone Brewing is a large, multi-region craft brewery with an IPA-led portfolio that overlaps with Squatters' 147 West IPA positioning. It is comparable as a broader craft incumbent whose brand strength and national distribution establish competitive pressure in the IPA category.
• Boulevard Brewing Company: Boulevard Brewing is a mid-to-large regional craft brewery (acquired by Duvel Moortgat) with a comparable size and product portfolio mix to Squatters/Utah Brewers Cooperative. It is comparable as a regional craft incumbent that has scaled beyond a single state and represents a plausible growth trajectory and acquirer archetype for Squatters.
• Sierra Nevada Brewing Co. Sierra Nevada is a large, nationally distributed craft brewery whose Pale Ale, IPA, and seasonal lines compete with Squatters on Utah grocery and on-premise shelves. It is comparable as a broader craft incumbent whose portfolio establishes the competitive baseline Squatters must outperform within its home market.
• New Belgium Brewing Company: New Belgium (owned by Kirin/Lion) is a nationally distributed craft brewery whose Fat Tire and Voodoo Ranger lines compete with Squatters across Utah retail accounts. It is comparable as a large craft incumbent whose scale, marketing, and distribution infrastructure set the competitive ceiling for regional peers like Squatters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/squattersbeers
• Facebookfacebook.com/squattersbeers
• Instagraminstagram.com/squattersbeers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squatters Craft Beer