Avondale School

What Avondale School does

Avondale School is a private K-12 co-educational Christian day school located at 119 Avondale Road, Cooranbong, New South Wales, Australia. It was founded in 1897 and is owned and operated by the Seventh-day Adventist Church, sitting within the North NSW Adventist education system (Seventh-day Adventist Schools NNSW Ltd), which runs 10 schools and 2 preschools serving more than 3,600 students with 340+ teachers and 230 support staff. The school itself delivers a continuous educational scope across three campuses on a single site: an Early Learning Centre, a Primary Campus (Kindergarten to Year 6), and a Secondary Campus (Years 7-12), supplemented by a Playgroup and Early Years program.

The school's product offering centers on traditional K-12 Christian education alongside the PROPEL HSC pathway, an alternative to ATAR that integrates Mathematics, English Studies, and Work Studies with VET courses, School-Based Apprenticeships and Traineeships, and a weekly industry-immersion placement. Supporting products include SEQTA (a learning management system for academic management and student tracking), SchoolTV (a parent-facing wellbeing and mental-health content resource), and OSHClub (before-school, after-school, and vacation care). Cultural and service programs include Footprints on Country (an Indigenous artwork collaboration), Community Christmas Carols (annual event since 2014 attracting 5,000+ attendees), STORMCo, the Year 12 Cambodia service trip, Duke of Edinburgh's International Award, and participation in Adventist National Games.

The revenue model is a subscription-style recurring tuition and enrolment fee structure across ELC, Primary, and Secondary, with fees published only via direct inquiry rather than publicly listed on the website. The go-to-market is direct-to-consumer, driven by online enrollment, personalized campus tours, and a calendar of conversion events (Open Day, KindyLand, Year 7 Experience Day, Pathway Discovery Expo, Careers Connect). Top-of-funnel marketing runs through Facebook, Instagram, the school's news and blog (including "The View"), email newsletters, and SchoolTV. Customer segments are families with children from birth through Year 12, segmented horizontally into Early Childhood, Primary, and Secondary, plus working families using OSHClub. Pricing is not publicly disclosed, and revenue figures are not published.

Name

Avondale School

Legal name

Avondale School

Website

https://avondaleschool.nsw.edu.au

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

101–250 employees

Short description

Avondale School is a K-12 co-educational Christian day school in Cooranbong, NSW, operated by the Seventh-day Adventist Church. It serves families across Early Learning, Primary, and Secondary campuses with traditional HSC and the alternative PROPEL vocational pathway.

Ownership category

akta.pro rank

Product category

K-12 Christian Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Faith-Based Early Learning Academies (EDACADAH)

Keywords

• K-12 Christian education
• Primary secondary schooling
• Early learning programs
• HSC pathway education
• Adventist school education

Headquarters

HQ city

Cooranbong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Enrolment Fees: The school generates revenue primarily through tuition fees charged to families for student enrollment across Early Learning Centre, Primary, and Secondary campuses. Fee structures are published on the school's website with dedicated enrollment fee pages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Avondale School delivers K-12 Christian day education across Early Learning Centre, Primary (K-6), and Secondary (Years 7-12) campuses, including the PROPEL alternative HSC pathway that combines academic subjects with vocational training and weekly industry immersion. Supplemental offerings include a Playgroup for early introduction to learning, OSHClub before/after-school and vacation care, and the SchoolTV wellbeing resource.

Product overview

Avondale School is a Christian educational institution operated by the Seventh-day Adventist Church, offering a comprehensive educational scope across three main campuses: Early Learning Centre (for pre-school children), Primary Campus (Kindergarten to Year 6), and Secondary Campus (Years 7-12). The school provides a unified educational journey supplemented by PROPEL, an alternative HSC pathway combining academic and vocational learning, School TV for wellbeing resources, OSHClub for outside school hours care, Playgroup for early introduction to learning, and SEQTA as the learning management system.

Differentiator

Problem solved

Functional benefit

Brands

• PROPEL: HSC PROPEL pathway offering alternative, personalised program enabling students to achieve their HSC while gaining real-world experience through combined academic and vocational learning.

Products and services

• Early Learning Centre (ELC) Early childhood education and care program for young children before primary school, located on the Cooranbong campus.
• Primary Campus (Kindergarten to Year 6) Primary school education program covering Kindergarten through Year 6, providing academic foundation and personal development in a Christian environment.
• Secondary Campus (Years 7-12) Secondary school education program covering Years 7-12, preparing students for HSC and post-school pathways.
• PROPEL HSC Pathway Alternative personalised HSC learning pathway combining academic subjects (Mathematics, English Studies, Work Studies) with VET courses, school-based apprenticeships and traineeships (SBAT), and weekly industry immersion. Designed for students not requiring an ATAR.
• OSHClub (Outside School Hours Care) Before-school, after-school, and vacation care program providing play-based learning experiences for children of working families, operated on the Avondale School campus.
• Playgroup Early years program allowing an introduction to learning for young children and families before formal schooling.

Quantifiable outcome

• Students successfully complete work experience with positive employer feedback for attitudes, work ethic, enthusiasm, confidence, and willingness to learn
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Seventh-day Adventist Church (NNSW)coreStrategic or Co-development PartnerAvondale School is owned and operated by the Seventh-day Adventist Church. The Seventh-day Adventist Schools (NNSW) Ltd is responsible for the operation of the education system in North New South Wales, which includes 10 schools, two pre-schools, 340+ teachers, and 230 support staff serving 3,600+ students.
• Watagan ParkcoreStrategic or Co-development PartnerCo-presenter of annual Community Christmas Carols event with Avondale School. Watagan Park provides venue support and parking for the event which attracts 5,000+ attendees.
• Avondale UniversitycoreStrategic or Co-development PartnerHost venue for Adventist National Games (basketball events) and associated activities. Part of the same Adventist education ecosystem, facilitating pathway connections for students.
• Gateway Campus ChurchminorStrategic or Co-development PartnerLocal Adventist church associated with the school, providing spiritual community connection for students and families.
• Community Reach AustraliaminorStrategic or Co-development PartnerCommunity organization visited by Year 12 PROPEL students as part of their Local Heroes unit, providing insight into community impact organizations.
• Cooranbong SES (State Emergency Service)minorStrategic or Co-development PartnerEmergency services organization visited by Year 12 PROPEL students as part of their Local Heroes unit, providing insight into community service and emergency response.
• Purple Pear FarmminorStrategic or Co-development PartnerOrganic farm in Maitland visited by Year 9 Fusion class, utilizing Community Supported Agriculture (CSA) model. Part of experiential learning program.
• Dhinewan MentoringminorStrategic or Co-development PartnerIndigenous mentoring organization that conducted an incursion for Year 7 students as part of their English Welcome to Country unit, with guest speaker Jonathan Wright sharing Indigenous Australian culture.
• Saretta Fielding (Local Artist)minorStrategic or Co-development PartnerLocal Indigenous artist who collaborated with students and staff to create the Footprints on Country commissioned artwork reflecting shared values and culture of Avondale School.
• Local Businesses (PROPEL Business Partners)coreStrategic or Co-development PartnerLocal businesses partner with PROPEL program to provide industry experience opportunities for students. Businesses express interest via form, commit to hosting students for industry immersion, and may explore apprenticeship or traineeship options.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sydney Adventist School: Adventist K-12 school in the greater Sydney region, directly comparable to Avondale as a fellow member of the Seventh-day Adventist Schools (NNSW/Australia) network with similar faith-based curriculum, governance model, and pathway offerings.
• Moriah College: Independent Jewish K-12 day school in Sydney's eastern suburbs. Directly comparable as a faith-based private K-12 school in NSW competing for the same family segment prioritizing values-based education and comprehensive ELC-Year 12 pathways.
• The King's School, Parramatta: One of Australia's oldest and largest independent K-12 schools (Anglican affiliation) in Greater Sydney. Comparable as a long-established faith-based private school with comprehensive ELC-12 offerings and strong community/brand positioning in NSW.
• Pacific Hills Christian School: Independent Pentecostal K-12 school in Dural, NSW serving the Hills District and surrounds. Comparable as a faith-based private school competing in the same NSW market for Christian-education-seeking families, with similar ELC through Year 12 offerings.
• Central Coast Adventist School: Fellow Adventist school serving the Central Coast region near Avondale's catchment area. Highly comparable as same-denomination school with similar curriculum, governance under Seventh-day Adventist Schools (NNSW), and overlapping geographic market for enrollment.
• St Andrew's Cathedral School: Anglican K-12 school in Sydney CBD with comprehensive offerings from Early Learning through Year 12. Comparable as faith-based private school targeting urban/professional families with values-based education positioning in NSW.

Others

• Avondale University: Adventist higher education institution located on adjacent campus in Cooranbong. Functions as a key ecosystem partner - hosting Adventist National Games and providing natural university pathway for Avondale School graduates within the same Adventist education system.
• OSHClub: National provider of outside school hours care operating the before/after school and vacation care program at Avondale. Comparable as a service partner rather than competitor, but indicative of the broader Australian OSHC sector ecosystem supporting K-12 schools.
• SEQTA (Edumate): Learning management system provider used by Avondale for academic management and student tracking. Comparable as an enabling technology provider widely adopted across Australian Adventist and independent schools, representing the broader EdTech ecosystem serving K-12 institutions.

Regional players

• Penrhos College: Independent Uniting Church girls' school in Perth, Western Australia, offering ELC through Year 12. Comparable as faith-based Australian K-12 school with similar educational philosophy and holistic wellbeing approach, though operating in a different state market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AvondaleSchool
• Instagraminstagram.com/avondaleschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avondale School