What Sprayway does

Sprayway is a privately-held UK outdoor clothing brand founded in 1974 in Chorlton, Greater Manchester, by John Hunt and Simon Wright. The company designs, manufactures, and sells functional outdoor apparel and footwear for men, women, and children, targeting outdoor enthusiasts, families, and serious hillwalkers in the UK and international markets. Its product portfolio spans waterproof jackets, insulated jackets, fleece mid-layers, base layers, legwear, shorts, and waterproof footwear, with pricing from approximately £15 for entry-level items to £375 for premium GORE-TEX garments.

The company's technical foundation rests on proprietary HydroDRY® and HydroDRY PRO® waterproof membrane technologies used across clothing and footwear, complemented by TecShell™ wind-resistant fabric, TecWEAVE, and CoreC stretch fabric. Since 1982, Sprayway has been the first UK brand to use GORE-TEX technology, and continues to integrate the latest GORE-TEX ePE membrane (PFAS-free, reduced carbon footprint). The brand is also a member of the Fair Wear Foundation, with products increasingly incorporating recycled polyamide and recycled polyester.

The business operates a direct-to-consumer e-commerce model through sprayway.com, supplemented by online stockists and an international distributor network for markets outside the UK. Revenue is generated through one-time unit purchases of apparel and footwear at listed retail prices, with free shipping offered on orders over £50. The company is owned by the Bollin Group, a diversified conglomerate, and remains privately held with no disclosed funding rounds or public financials.

Name

Sprayway

Legal name

Sprayway

Website

https://sprayway.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprayway is a UK outdoor apparel and footwear brand founded in 1974, selling waterproof and technical clothing directly to consumers via e-commerce, online stockists, and international distributors. It serves hillwalkers, families, and outdoor recreation customers with proprietary HydroDRY® and GORE-TEX-based products.

Ownership category

akta.pro rank

Product category

Outdoor Apparel & Footwear

NAICS

Apparel Manufacturing (315), Footwear Manufacturing (3162)

SIC

Women's, Misses', And Juniors Outerwear (2330), Footwear, (No Rubber) (3140)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Outerwear & Snowsuits (Children) (CRAAAHAF)

Keywords

• Outdoor apparel
• Waterproof jackets
• Hiking clothing
• Outdoor footwear
• Technical outerwear

Headquarters

HQ city

Hyde

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Apparel Sales: Sprayway generates revenue through the direct sale of outdoor clothing and footwear products to consumers. The business operates on a one-time product purchase model where customers buy individual items at listed retail prices. Products range from entry-level to premium price points across jackets, tops, legwear, and footwear categories for men, women, and children.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sprayway designs, manufactures and sells functional outdoor clothing and footwear for men, women and children, with a focus on waterproof and weather-protective apparel. The product range includes GORE-TEX and proprietary HydroDRY jackets, insulated and softshell jackets, fleece mid-layers, base layers, legwear and outdoor boots, sold primarily through its own e-commerce website and an international distributor network.

Product overview

Sprayway is an outdoor clothing company founded in 1974, specializing in functional and affordable outdoor apparel. The product portfolio includes men's, women's, and children's outdoor clothing across categories: waterproof jackets (GORE-TEX and HydroDRY), insulated jackets, fleece, base layers, legwear/trousers, shorts, footwear, and accessories. Key technology partnerships include GORE-TEX (ePE membrane) and proprietary HydroDRY waterproofing. The core offering spans modular layering systems (like CWT Active TL), premium GORE-TEX shells (Reaction, Torridon, Corbitt), in-house TecShell wind shells, and HydroDRY footwear. The brand serves hillwalking and hiking markets with products ranging from technical performance jackets (£375) to entry-level fleeces (£32), with the SS26 collection representing the latest seasonal offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• CWT Active TL Modular Jacket System A modular men's hillwalking jacket system pairing a TecShell windproof outer with a PrimaLoft Active Evolve breathable inner that can be worn separately or combined for full protection, aimed at long-distance UK hillwalking.
• Men's GORE-TEX Jackets Men's GORE-TEX waterproof shells including the Reaction, Torridon, Corbitt, Sawel, Arderin and Vihar models, priced from £180 to £375, built for serious hillwalking and wet-weather use.
• Women's GORE-TEX Jackets Women's GORE-TEX waterproof jackets including the Reaction Women's GORE-TEX Jacket with GORE-TEX ePE membrane and 150D recycled polyester face fabric, designed for big hill days.
• Men's Non-GORE-TEX Jackets Men's insulated, softshell and general outdoor jackets including Dagda (£110), Vectis, Fen, Morrone Parka (£200) and Maxen Hooded Insulated Jacket (£130).
• Women's Non-GORE-TEX Jackets Women's insulated and outdoor jackets including the Marsco W Jacket and Oriel W Jacket (£120).
• Men's Mid-layers and Fleece Men's fleece and hooded mid-layer products including the Compass Trail M Hoody (£85) and High Trail M Hoody (£55).
• Men's Outdoor Footwear Men's waterproof outdoor boots and shoes with HydroDRY membrane technology, including Canna HydroDRY (£140), Girona Mid, Arran HydroDRY (£105) and Burbage Mid.
• Women's Outdoor Footwear Women's waterproof boots and shoes with HydroDRY membrane technology, including Cara Mid HydroDRY (£95), Girona Low Women's HydroDRY and Eureka Mid Women's HydroDRY.
• Men's Legwear Men's technical trousers and waterproof legwear including Compass Convert M Pant (£90), Compass Pro M Pant (£80) and Mountain Men's GORE-TEX Rainpant.
• Women's Legwear Women's outdoor legwear including the SS26 Escape Trail W Dress, Escape Trail Skort and Escape W Short.
• Junior Outdoor Clothing Children's outdoor clothing including waterproof jackets, insulated jackets, fleeces, base layers and legwear, with the Eldon I.A Jacket, Kip I.A Jacket (£35) and Junior Rainpant (£28) in the range.
• SS26 Spring/Summer 2026 Collection Seasonal Spring/Summer 2026 collection launching new arrivals across shells, mid-layers, tees and legwear, built for early starts, long evenings and hill days. Includes the Vihar GORE-TEX Jacket, Arderin GORE-TEX Jacket, Meldon Jacket, Fen Jacket, Escape Trail W Dress, Escape Trail Skort and Escape W Short.

Quantifiable outcome

• Products made from recycled materials including recycled polyamide and recycled polyester
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GORE-TEXcoreTechnology or IntegrationSprayway has an exclusive partnership with GORE-TEX, being the first brand in the UK to use the technology since 1982. GORE-TEX membranes provide waterproof, windproof, and breathable protection through microscopic pores that allow sweat vapours to escape while keeping water out. The partnership includes the latest GORE-TEX ePE membrane technology.
• Fair Wear FoundationcoreStrategic or Co-development PartnerSprayway is a member of the Fair Wear Foundation, an independent non-profit organization working to improve labour conditions in the garment industry. The company is signed up to the 8-point FWF Code of Labour Practices based on UN and ILO principles, and FWF publicly reports on the company's progress.
• Field Studies Council (FSC)coreStrategic or Co-development PartnerSprayway partnered with the Field Studies Council, an environmental education charity, to support environmental education and outdoor learning experiences for communities.
• Trash Free TrailscoreStrategic or Co-development PartnerSprayway has partnered with Trash Free Trails for years and stepped up the partnership to support the community initiative. The partnership focuses on removing rubbish from trails and protecting wild places. Sprayway helped TFT release their Lifetime Impact Report showing the community removed over 500,000 items of rubbish from trails.
• LindleyminorStrategic or Co-development PartnerSprayway has supported the Winter Skills Project for 10 years. The project uses the power of the outdoors to inspire, challenge, and change lives through winter skills training.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Craghoppers: British outdoor and travel clothing brand founded in 1965. Craghoppers is a direct peer to Sprayway in outdoor apparel for hiking and travel, offering waterproof jackets, trousers, and casual outdoor wear with broader price-tier reach from entry-level to mid-range, comparable to Sprayway's affordability-focused positioning.
• Mountain Equipment: British technical outdoor clothing and equipment brand founded in 1961. Mountain Equipment competes with Sprayway in technical hillwalking apparel, particularly insulated jackets, waterproof shells, and base layers, with comparable focus on serious outdoor enthusiasts and comparable premium pricing structures.
• Montane: British ultra-lightweight outdoor apparel brand founded in 1993. Montane is a direct peer to Sprayway in technical outdoor clothing including GORE-TEX jackets, insulation, and trail running apparel, serving a comparable UK hillwalking and endurance outdoor customer base with premium technical positioning.
• Berghaus: British outdoor apparel and equipment brand founded in 1966, headquartered in the North East of England. Berghaus competes directly with Sprayway in UK hillwalking, hiking, and outdoor apparel categories, offering waterproof jackets, fleeces, base layers, and footwear with comparable GORE-TEX and proprietary membrane technologies.
• Páramo: UK-based outdoor clothing brand founded in 1992, specializing in directional waterproof systems using Nikwax Analogy fabric. Páramo competes with Sprayway in the UK outdoor apparel market with a distinct ethical and sustainability positioning (Fair Wear, recycled materials), directly comparable to Sprayway's Fair Wear Foundation membership and recycled material usage.
• Rab: UK-based technical outdoor apparel and equipment brand founded in 1981 in Sheffield. Rab is a direct peer to Sprayway in mountain-grade waterproof jackets, insulation, and outdoor apparel, targeting serious hillwalkers and climbers with comparable GORE-TEX shells and technical layering systems at similar premium price points.
• Mountain Warehouse: British outdoor and adventure clothing retailer founded in 1997, operating physical stores and e-commerce. Mountain Warehouse competes with Sprayway in outdoor apparel and footwear at the more accessible value-to-mid price tier, overlapping with Sprayway's entry-level and mid-range product range across men, women, and kids.

Broad incumbents

• The North Face: American outdoor recreation brand founded in 1966, owned by VF Corporation. The North Face is a broad incumbent that overlaps with Sprayway's waterproof jackets, insulation, fleece, and footwear across the full price spectrum, though operating at significantly larger global scale with extensive retail distribution and major marketing investments.
• Arc'teryx: Canadian high-performance outdoor apparel and equipment brand founded in 1989, owned by Amer Sports. Arc'teryx is a broad incumbent comparable to Sprayway through premium technical outdoor apparel including GORE-TEX shells and insulation, though positioned at significantly higher price points and operating globally with major brand investments in retail and technology.
• Helly Hansen: Norwegian outdoor and workwear brand founded in 1877, now owned by Canadian Tire. Helly Hansen is a broader incumbent comparable to Sprayway through its waterproof apparel, base layers, and outdoor footwear lines with proprietary membrane technology (Helly Tech), though operating at significantly larger global scale across workwear, sailing, and outdoor categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sprayway
• Facebookfacebook.com/spraywayUk
• Xx.com/sprayway_UK

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprayway