Alaska Travel Industry Association

Name

Alaska Travel Industry Association

Legal name

Alaska Travel Industry Association

Website

https://alaskatia.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues based on number of full-time equivalent employees, ranging from $51.50 for students to $5,150+ for large enterprises. Also includes Tourism Supporters category at $618.
2. Co-operative Marketing Programs: Fees from Alaska tourism businesses participating in Travel Alaska co-op marketing programs including digital advertising, print, PR, and travel trade show opportunities.
3. Annual Convention & Trade Show: Registration fees for Alaska's largest annual gathering of tourism professionals, including trade show booth rentals and sponsorship opportunities.
4. Sustaining Partners: Premium partnership levels with additional recognition and benefits, ranging from Gold Level ($5,000-$9,999) to Denali Level ($50,000+).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

ATIA is a nonprofit trade association that delivers the statewide Travel Alaska destination marketing program, advocacy, professional development, and sustainability certification for Alaska's tourism industry. Membership-based services span co-operative advertising across digital, social, PR and travel-trade channels, an annual convention and trade show, GSTC-recognized Adventure Green Alaska sustainability certification, AlaskaHost/CulturalHost workforce training, the Alaska Certified Expert program for travel advisors, and a job board and scholarship program through the ATIA Foundation.

Product overview

The Alaska Travel Industry Association operates as a membership-based trade association offering a portfolio of tourism marketing programs and services. The core offerings include the Travel Alaska Marketing Program (statewide destination marketing), ATIA Annual Convention & Trade Show, Adventure Green Alaska sustainability certification, and AlaskaHost/CulturalHost training programs. ATIA also provides co-op marketing opportunities including digital advertising on TravelAlaska.com, the Alaska Media Road Show, and Travel Trade programs. Additional services include the Alaska Tourism Job Board, ATIA Foundation scholarships, and advocacy resources. The association represents approximately 600 members across Alaska's tourism industry.

Differentiator

Problem solved

Functional benefit

Brands

• Adventure Green Alaska: ATIA's voluntary certification program for sustainable tourism businesses operating in Alaska. AGA-certified companies use standards of sustainable management and economic, environmental, and social sustainability.
• AlaskaHost
• CulturalHost

Products and services

• Travel Alaska Marketing Program ATIA's statewide destination marketing program that promotes Alaska as a year-round travel destination through integrated paid media (TV, digital display, SEM, retargeting, paid social, print), PR, email (500,000+ subscribers), and social media (Facebook, Instagram, X, Pinterest, YouTube, TikTok). For ATIA member businesses and co-op marketing participants.
• Adventure Green Alaska (AGA) Certification Voluntary sustainability certification program for Alaska tourism businesses using economic, environmental, and social sustainability standards. Recognized by GSTC since September 2019. For Alaska-based tourism operators (lodges, tour operators, etc.).
• AlaskaHost & CulturalHost Training Programs Educational and customer-service training programs for Alaska visitor-industry employees, including cultural competency through CulturalHost. For frontline tourism and hospitality workforces.
• ATIA Annual Convention & Trade Show Alaska's largest annual gathering of tourism professionals, with networking sessions, educational programs, trade show booths, and industry awards. For ATIA members and tourism suppliers; the 2026 convention is October 13-15 in Fairbanks.
• TravelAlaska.com Digital Co-Op Advertising Self-serve co-op digital advertising placements on TravelAlaska.com including profile ads, travel specials, banner ads, integrated ads, sponsored content, opt-in leads, consumer leads, e-newsletter banners, and e-news blasts. Available via the Travel Alaska Partner Admin portal to both ATIA members and non-members.
• Alaska Media Road Show Annual public-relations co-op event where Alaska tourism partners meet one-on-one with leading travel media and content creators including Travel + Leisure, LA Times, New York Times, and Travel Weekly. 2026 event November 4-6 in Las Vegas.
• Travel Trade Co-Op Programs International travel-trade marketing opportunities including sales missions (Germany, India), trade shows (Cruise360, Travel Agent Forum), and the Meet Alaska Directory. For Alaska tourism suppliers wanting to reach wholesale tour operators, travel agents, and international distributors.
• Alaska Certified Expert (ACE) Program Training and certification program that qualifies travel advisors and travel-trade professionals as Alaska destination experts. For travel advisors, tour operators, and travel agents.
• Alaska Tourism Job Board Free job-posting platform for Alaska tourism and hospitality businesses featuring seasonal and year-round positions; included as a member benefit. For Alaska tourism employers and job seekers.
• ATIA Foundation Scholarships Education scholarships through the ATIA Foundation 501(c)(3) for Alaska high-school and college students pursuing tourism-industry careers, plus professional-development scholarships for visitor-industry employees. For Alaska students and Alaska tourism-industry professionals.
• Tourism Advocacy Playbook Advocacy toolkit with tips and talking points for tourism professionals to advocate for the industry's importance in Alaska. For ATIA members and tourism advocacy stakeholders.
• ATIA Membership Annual membership with tiered dues scaled by FTE employee count from $51.50 (student) to $5,150+ (1000+ FTE), plus Tourism Supporters ($618). Benefits include advocacy, co-op marketing access, annual convention networking, local-chapter participation, committee involvement, healthcare access through SALA, AGA certification discount, free job postings, E-Learning Center access, B2B discounts, and member directory listing. For Alaska tourism businesses and supporters.

Quantifiable outcome

• $378 return on investment for every $1 invested in Travel Alaska paid media (2023)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Florida: Florida's official statewide tourism marketing corporation and private-public partnership. Directly comparable to ATIA as a state-level DMO that runs paid media campaigns, membership-based partner programs, and co-operative marketing for tourism businesses.
• Travel Oregon: Oregon's statewide DMO operating a destination marketing program, industry partnerships, and an annual industry conference. Comparable in structure to ATIA's Travel Alaska program and annual convention business model.
• Destinations International: Trade association for destination marketing organizations worldwide. Comparable to ATIA as an industry body serving DMOs, providing advocacy, education, and an annual convention similar to ATIA's Annual Convention & Trade Show.
• US Travel Association: National nonprofit trade association representing the U.S. travel industry. Directly comparable to ATIA as a membership-based trade association that advocates for the travel industry, runs events, and produces industry research.

Broad incumbents

• Brand USA: The national destination marketing organization for the United States. Comparable in function (paid-media destination marketing and international sales missions) but operates at a national scale that includes Alaska as a partner destination.
• Visit California: California's statewide tourism marketing organization with a much larger budget. Comparable in mission and operating model (destination marketing, member co-op programs, paid media campaigns) but at significantly greater scale than ATIA.

Regional players

• Explore Fairbanks: Local DMO for the Fairbanks, Alaska region and host of ATIA's 2026 Annual Convention. Functions as a regional counterpart to ATIA with overlapping membership and a reciprocal 20% dues discount.
• Visit Anchorage: Official DMO for Anchorage, Alaska. Operates as a sub-state partner DMO within ATIA's ecosystem; members receive a 20% ATIA dues discount for also being members of Visit Anchorage, making it a closely tied regional peer.
• Travel Industry Association of Canada: Canada's national travel industry trade association. Comparable to ATIA as a membership-based industry association advocating for the travel sector, conducting research, and running industry events, but serving the Canadian market rather than Alaska.

Emerging players

• Adventure Travel Trade Association: Global trade association for the adventure travel industry. Comparable to ATIA in serving as an industry body with sustainability credentials and an annual summit; overlaps with ATIA's Adventure Green Alaska program on the sustainability side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Alaska_tia
• YouTubeyoutube.com/c/TravelAlaska
• Facebookfacebook.com/alaskatia
• Instagraminstagram.com/travelalaska
• Pinterestpinterest.com/travelalaska_
• TikToktiktok.com/@travelalaska

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaska Travel Industry Association