Ultralase
Ultralase (Optimax Clinics Limited) is a UK private ophthalmology provider operating 19 clinics offering self-pay laser eye surgery, lens replacement, cataract surgery, and cosmetic eyelid procedures to individual consumers across the United Kingdom.
- Company typePrivate
- Founded1991
- HeadquartersSouthampton, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ultralase does
Ultralase (legally Optimax Clinics Limited, Company number 07200452) is a UK private ophthalmology provider specializing in self-pay refractive vision correction and lens surgery. The company was founded in 1991 and is headquartered in Birmingham, operating 19 clinic locations across the United Kingdom, including multiple London sites (Harley Street, London Bridge, Finchley Road) and clinics serving Scotland, Wales, and Northern Ireland. Its core offering comprises laser eye surgery (LASIK, LASEK, and Wavefront-guided procedures), lens replacement surgery (RLE, ICL), cataract surgery, and cosmetic eyelid surgery, performed by NHS consultant-level surgeons using state-of-the-art ophthalmic laser and lens technology.
The company has performed over 750,000 treatments cumulatively and reports a 99% achievement rate against the UK driving standard at three months post-treatment (audited January 2021-December 2025). Customer outcomes are reinforced by a 4.9/5 Trustpilot rating across 3,940 reviews and a 15-minute typical treatment time. Ultralase/Optimax packages lifetime aftercare with each procedure and offers interest-bearing installment payment plans to expand affordability.
The business operates a direct-to-consumer model: patients book free consultations via a dedicated phone line (0800 093 1110), an online booking system, or walk-in clinic visits. Demand generation relies on content marketing, SEO, a Refer-a-Friend program, and testimonial campaigns featuring notable personalities. Headline laser eye surgery pricing is £1,295 per eye (reduced from £1,495), with the company's registered office at 96 Bristol Road, Edgbaston, Birmingham.
Ultralase firmographics
Firmographics- Name
- Ultralase
- Legal name
- Optimax Clinics Limited
- Website
- https://ultralase.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ultralase (Optimax Clinics Limited) is a UK private ophthalmology provider operating 19 clinics offering self-pay laser eye surgery, lens replacement, cataract surgery, and cosmetic eyelid procedures to individual consumers across the United Kingdom.
- Ownership category
- akta.pro rank
Ultralase industry classification
Industry- Product category
- Laser Eye Surgery & Ophthalmology Clinics
- NAICS
- Offices of Optometrists (621320)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)
- akta.pro secondary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where Ultralase is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices18 records
Markets served
Ultralase business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Surgical Procedures: One-time surgical procedures for vision correction including laser eye surgery, lens replacement, and cataract surgery. Revenue generated per procedure with pricing based on treatment type and complexity.
- Financing/Payment Plans: Affordable payment plans offered to patients to make eye surgery accessible. Interest-bearing installment payments spread over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Laser Eye Surgery - £1,295 per eye |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ultralase product offering
Product offeringCore offering
Ultralase provides ophthalmic surgical and vision correction services, including laser eye surgery (LASIK, LASEK, Wavefront procedures), lens replacement surgery (Refractive Lens Exchange, Implantable Contact Lenses, and Cataract Surgery), and cosmetic eyelid surgery, delivered through a UK clinic network. Treatments are targeted at individual consumers seeking to reduce or eliminate dependency on glasses or contact lenses and address age-related or cataract-related vision decline.
Product overview
Optimax is a laser eye surgery and optical specialists clinic offering a comprehensive portfolio of vision correction treatments. The core offerings include Laser Eye Surgery (encompassing LASIK, LASEK, and Wavefront sub-types) and Lens Surgery (including RLE, ICL, and Cataract procedures). The company operates across 20+ UK locations and provides aftercare services, surgeon consultations, and affordability payment plans to support patients throughout their treatment journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Laser Eye Surgery Surgical treatment using ophthalmic laser technology to correct refractive vision errors (myopia, hyperopia, astigmatism) and reduce or eliminate the need for glasses or contact lenses. Includes sub-types LASIK, LASEK, and Wavefront procedures. Targeted at adult UK consumers with refractive errors.
- Lens Replacement Surgery Surgical lens procedures for vision correction, including Refractive Lens Exchange (RLE), Implantable Contact Lenses (ICL), and Cataract Surgery. Targeted at patients with age-related presbyopia, those unsuitable for laser eye surgery, or patients with cataracts.
- Cosmetic Eyelid Surgery Cosmetic surgical procedure on the eyelids, offered as an adjunct to Ultralase's refractive surgery portfolio. Targeted at individual consumers seeking cosmetic eye-area improvement.
- Aftercare Services Post-treatment care and follow-up services provided to both laser eye surgery and lens surgery patients as a lifecycle service around their primary procedure.
Quantifiable outcome
- 99% of patients achieve driving standard vision
- +2 more outcomes
Companies that use Ultralase
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Ultralase technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ultralase partnerships and signals
Strategic signalScale indicators5 records
Recent moves2 records
Expansion highlights4 records
Ultralase competitors and assessment
Company assessmentDirect peers
- Optical Express: The largest UK private laser eye surgery and lens replacement chain with a multi-clinic footprint and similar direct-to-consumer marketing model. Directly competes with Optimax for the same refractive surgery patients on price, surgeon credentials, and clinic accessibility.
- London Vision Clinic: A London-based refractive surgery clinic offering LASIK, LASEK, and lens-based procedures to private-pay patients. Highly comparable in service mix, premium positioning, and surgeon-led model.
- AccuVision: UK private laser eye surgery provider operating multiple clinic locations offering LASIK and lens-based treatments. Comparable in service portfolio, geographic focus, and direct-to-consumer acquisition strategy.
- Focus Clinics: London-based refractive and cataract surgery clinic providing LASIK, lens replacement, and ICL procedures. Comparable in elective eye surgery service mix and surgeon-led delivery model.
- OCL Vision: UK private ophthalmology clinic offering laser vision correction, lens surgery, and cataract treatment. Directly comparable in service breadth, surgeon credentials, and patient positioning.
- Centre for Sight: UK private ophthalmology practice offering advanced refractive surgery, cataract, and lens-based treatments. Comparable focus on consultant-level surgeons and premium outcomes positioning.
Broad incumbents
- Moorfields Private: The private patient arm of the renowned Moorfields Eye Hospital NHS Foundation Trust, offering refractive surgery among a much wider ophthalmology portfolio. Comparable on surgeon quality and clinical depth but operates across a broader specialty mix.
- Spire Healthcare: A major UK private hospital group providing ophthalmology including cataract and refractive surgery alongside many other specialties. Broader portfolio overlap means indirect rather than direct competition for elective eye-surgery patients.
- Nuffield Health: Large UK private healthcare charity operating hospitals that include ophthalmology services. Indirect competitor: broader service portfolio but offers cataract and refractive surgery to the same self-pay demographic.
Others
- Boots Opticians: UK high-street optical retailer offering eye exams and glasses/contact lenses but not refractive surgery. Adjacent rather than directly competitive: serves the early-stage patient funnel that may or may not convert to surgical vision correction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ultralase social profiles
Digital presenceUltralase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultralase leadership team
Management profileNumber of profiles
Ultralase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultralase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultralase
What does Ultralase do?
Ultralase provides ophthalmic surgical and vision correction services, including laser eye surgery (LASIK, LASEK, Wavefront procedures), lens replacement surgery (Refractive Lens Exchange, Implantable Contact Lenses, and Cataract Surgery), and cosmetic eyelid surgery, delivered through a UK clinic network. Treatments are targeted at individual consumers seeking to reduce or eliminate dependency on glasses or contact lenses and address age-related or cataract-related vision decline.
Is Ultralase a public or private company?
Ultralase is a private company. It is classified as unknown and is currently operating.
When was Ultralase founded?
Ultralase was founded in 1991. It employs 101 to 250 people.
Where is Ultralase based?
Ultralase is headquartered in Southampton, United Kingdom, in the Europe region.
How does Ultralase make money?
Two revenue lines are on record. Surgical Procedures are the primary driver. The others are financing/Payment Plans.
Who are Ultralase's main competitors?
Direct peers on record are Optical Express, London Vision Clinic, AccuVision, Focus Clinics, OCL Vision and Centre for Sight. Broad incumbents are Moorfields Private, Spire Healthcare and Nuffield Health. Boots Opticians is listed as an others.
Does Ultralase have an API?
No public API is recorded for Ultralase.
What industry is Ultralase in?
Ultralase's product category is Laser Eye Surgery & Ophthalmology Clinics. Its primary akta.pro industry code is HLAKAKAF, Cornea, External Disease & Refractive Surgery (LASIK/PRK), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 621320 and its SIC code is 8011.