Ultralase

What Ultralase does

Ultralase (legally Optimax Clinics Limited, Company number 07200452) is a UK private ophthalmology provider specializing in self-pay refractive vision correction and lens surgery. The company was founded in 1991 and is headquartered in Birmingham, operating 19 clinic locations across the United Kingdom, including multiple London sites (Harley Street, London Bridge, Finchley Road) and clinics serving Scotland, Wales, and Northern Ireland. Its core offering comprises laser eye surgery (LASIK, LASEK, and Wavefront-guided procedures), lens replacement surgery (RLE, ICL), cataract surgery, and cosmetic eyelid surgery, performed by NHS consultant-level surgeons using state-of-the-art ophthalmic laser and lens technology.

The company has performed over 750,000 treatments cumulatively and reports a 99% achievement rate against the UK driving standard at three months post-treatment (audited January 2021-December 2025). Customer outcomes are reinforced by a 4.9/5 Trustpilot rating across 3,940 reviews and a 15-minute typical treatment time. Ultralase/Optimax packages lifetime aftercare with each procedure and offers interest-bearing installment payment plans to expand affordability.

The business operates a direct-to-consumer model: patients book free consultations via a dedicated phone line (0800 093 1110), an online booking system, or walk-in clinic visits. Demand generation relies on content marketing, SEO, a Refer-a-Friend program, and testimonial campaigns featuring notable personalities. Headline laser eye surgery pricing is £1,295 per eye (reduced from £1,495), with the company's registered office at 96 Bristol Road, Edgbaston, Birmingham.

Name

Ultralase

Legal name

Optimax Clinics Limited

Website

https://ultralase.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Ultralase (Optimax Clinics Limited) is a UK private ophthalmology provider operating 19 clinics offering self-pay laser eye surgery, lens replacement, cataract surgery, and cosmetic eyelid procedures to individual consumers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Laser Eye Surgery & Ophthalmology Clinics

NAICS

Offices of Optometrists (621320)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

akta.pro secondary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Laser eye surgery
• Lens replacement surgery
• Refractive surgery
• Ophthalmology clinics
• Cataract surgery

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures for vision correction including laser eye surgery, lens replacement, and cataract surgery. Revenue generated per procedure with pricing based on treatment type and complexity.
2. Financing/Payment Plans: Affordable payment plans offered to patients to make eye surgery accessible. Interest-bearing installment payments spread over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ultralase provides ophthalmic surgical and vision correction services, including laser eye surgery (LASIK, LASEK, Wavefront procedures), lens replacement surgery (Refractive Lens Exchange, Implantable Contact Lenses, and Cataract Surgery), and cosmetic eyelid surgery, delivered through a UK clinic network. Treatments are targeted at individual consumers seeking to reduce or eliminate dependency on glasses or contact lenses and address age-related or cataract-related vision decline.

Product overview

Optimax is a laser eye surgery and optical specialists clinic offering a comprehensive portfolio of vision correction treatments. The core offerings include Laser Eye Surgery (encompassing LASIK, LASEK, and Wavefront sub-types) and Lens Surgery (including RLE, ICL, and Cataract procedures). The company operates across 20+ UK locations and provides aftercare services, surgeon consultations, and affordability payment plans to support patients throughout their treatment journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Eye Surgery Surgical treatment using ophthalmic laser technology to correct refractive vision errors (myopia, hyperopia, astigmatism) and reduce or eliminate the need for glasses or contact lenses. Includes sub-types LASIK, LASEK, and Wavefront procedures. Targeted at adult UK consumers with refractive errors.
• Lens Replacement Surgery Surgical lens procedures for vision correction, including Refractive Lens Exchange (RLE), Implantable Contact Lenses (ICL), and Cataract Surgery. Targeted at patients with age-related presbyopia, those unsuitable for laser eye surgery, or patients with cataracts.
• Cosmetic Eyelid Surgery Cosmetic surgical procedure on the eyelids, offered as an adjunct to Ultralase's refractive surgery portfolio. Targeted at individual consumers seeking cosmetic eye-area improvement.
• Aftercare Services Post-treatment care and follow-up services provided to both laser eye surgery and lens surgery patients as a lifecycle service around their primary procedure.

Quantifiable outcome

• 99% of patients achieve driving standard vision
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Optical Express: The largest UK private laser eye surgery and lens replacement chain with a multi-clinic footprint and similar direct-to-consumer marketing model. Directly competes with Optimax for the same refractive surgery patients on price, surgeon credentials, and clinic accessibility.
• London Vision Clinic: A London-based refractive surgery clinic offering LASIK, LASEK, and lens-based procedures to private-pay patients. Highly comparable in service mix, premium positioning, and surgeon-led model.
• AccuVision: UK private laser eye surgery provider operating multiple clinic locations offering LASIK and lens-based treatments. Comparable in service portfolio, geographic focus, and direct-to-consumer acquisition strategy.
• Focus Clinics: London-based refractive and cataract surgery clinic providing LASIK, lens replacement, and ICL procedures. Comparable in elective eye surgery service mix and surgeon-led delivery model.
• OCL Vision: UK private ophthalmology clinic offering laser vision correction, lens surgery, and cataract treatment. Directly comparable in service breadth, surgeon credentials, and patient positioning.
• Centre for Sight: UK private ophthalmology practice offering advanced refractive surgery, cataract, and lens-based treatments. Comparable focus on consultant-level surgeons and premium outcomes positioning.

Broad incumbents

• Moorfields Private: The private patient arm of the renowned Moorfields Eye Hospital NHS Foundation Trust, offering refractive surgery among a much wider ophthalmology portfolio. Comparable on surgeon quality and clinical depth but operates across a broader specialty mix.
• Spire Healthcare: A major UK private hospital group providing ophthalmology including cataract and refractive surgery alongside many other specialties. Broader portfolio overlap means indirect rather than direct competition for elective eye-surgery patients.
• Nuffield Health: Large UK private healthcare charity operating hospitals that include ophthalmology services. Indirect competitor: broader service portfolio but offers cataract and refractive surgery to the same self-pay demographic.

Others

• Boots Opticians: UK high-street optical retailer offering eye exams and glasses/contact lenses but not refractive surgery. Adjacent rather than directly competitive: serves the early-stage patient funnel that may or may not convert to surgical vision correction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ultralase

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultralase