AG/CAD

What AG/CAD does

AG/CAD Limited is a UK-based private company headquartered in Winsford, Cheshire, that develops and distributes packaging design software and digital cutting equipment. The company's flagship product is KASEMAKE, a CAD application built specifically for packaging structural design and POS/POP display work, featuring 1,000+ customisable parametric standards (including FEFCO-compliant corrugated styles), 3D virtual sample generation, artwork linking, material optimisation, compression strength calculation, and project management tools. AG/CAD also holds exclusive distribution rights for DYSS digital cutting machines manufactured in South Korea, available in X5 and X7 series with interchangeable tooling and the K-CUT Vision camera-guided precision module.

The company operates a hybrid business model combining recurring software revenue with capital-equipment sales. KASEMAKE is offered via monthly subscription starting at £175 plus VAT, with a 14-day free trial and a perpetual licence option, while DYSS cutting machines are sold as new or preowned units with pricing not publicly disclosed. Supplementary revenue comes from training courses and technical support services. The go-to-market is sales-led for hardware and enterprise software, supplemented by self-serve online subscription purchase for smaller buyers.

AG/CAD's customers include corrugated packaging manufacturers, folding carton producers, POS display designers, sign and graphics businesses, print companies, automotive parts suppliers, fabric and textile processors, and archive institutions in the UK and Europe. Documented customers range from SMBs (e.g., Twenty Four Seven Design and Print) to enterprise accounts (e.g., Logson Group with £200m turnover, Macfarlane Packaging, Britpart). Several customers cite 20+ year relationships with AG/CAD, evidencing high retention in the installed base.

Name

AG/CAD

Legal name

AG/CAD Limited

Website

https://agcad.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

AG/CAD Limited develops KASEMAKE packaging design CAD software and distributes DYSS digital cutting machines, serving packaging manufacturers, sign and graphics businesses, print firms, and display designers primarily in the UK and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Winsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. KASEMAKE Software Subscriptions: Subscription-based licensing for KASEMAKE packaging design software, with plans starting at £175 per month plus VAT. Includes both perpetual licence purchase and subscription options.
2. DYSS Digital Cutting Machine Sales: Sale of South Korean-made DYSS digital cutting machines in X5 and X7 series configurations, with various bed sizes and tooling options.
3. Software Licenses (KASEMAKE): Perpetual licence purchase option available alongside subscription plans for KASEMAKE software.
4. Training and Support Services: Training courses and technical support services for KASEMAKE and DYSS users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AG/CAD develops the KASEMAKE packaging design CAD application in-house and supplies DYSS digital cutting machines (manufactured in South Korea) and KM cutting equipment. KASEMAKE provides structural packaging design, parametric standards, 3D virtual samples, artwork preview, nesting, and direct file transfer to DYSS cutters. Offerings are targeted at corrugated and folding carton packaging manufacturers, sign and graphics businesses, POS/POP display designers, print companies, and textile processors.

Product overview

AG/CAD offers a unified product portfolio combining packaging design software (KASEMAKE) with digital cutting hardware (DYSS). KASEMAKE is the core CAD software for packaging and POS/POP display designers, while DYSS digital cutting machines (X5 and X7 series, manufactured in South Korea) provide automated cutting, creasing, and routing capabilities. K-CUT Vision adds camera-guided precision cutting to register for printed sheets. KASEMAKE Essentials provides an accessible entry-tier option at £175/month. The products integrate to deliver design-to-production workflows for corrugated packaging, folding cartons, signage, textiles, and displays.

Differentiator

Problem solved

Functional benefit

Brands

• KASEMAKE: Industry-standard packaging design CAD software featuring parametric standards, 3D visualization, and structural design tools for corrugated and folding carton packaging
• DYSS
• K-CUT Vision

Products and services

• KASEMAKE CAD application designed specifically for packaging and POS/POP display designers. Provides structural drafting tools, 1,000+ customisable parametric standards (corrugated, folding carton, POS/POP), 3D virtual sample generation, artwork linking, material optimisation/nesting, compression strength calculator, project management database, and machine control to drive DYSS cutting tables. For structural packaging designers in corrugated, folding carton, POS/POP, sign, and graphics operations.
• DYSS X5 Series Digital Cutting Machines Mid-range digital cutting machines manufactured in South Korea and supplied by AG/CAD, offering cutting, creasing, kiss cutting, and routing for packaging, sign and graphics, and fabric applications. Features reciprocating knife tool, creasing wheels, kiss cut tool, and automatic sheet loading options.
• DYSS X7 Series Digital Cutting Machines Heavy-duty digital cutting machines manufactured in South Korea and supplied by AG/CAD, offering larger bed sizes, super-head configurations, router compatibility, and high-speed processing for production runs in packaging, POS/POP display, sign and graphics, and textile manufacturing.
• K-CUT Vision Camera-guided digital cutting software/system that uses a built-in camera and smart alignment algorithms to locate registration marks on printed sheets and adjust cut file paths to compensate for variations in scale, rotation, and nonlinear skew, enabling precision cut-to-register of printed media on DYSS cutters.
• KASEMAKE Essentials Low-cost version of KASEMAKE packaging CAD software offering fast, accurate 2D cutter guides with intuitive tools and a library of parametric designs. Designed for designers, printers, and agencies needing production-ready outputs without advanced complexity, available by monthly subscription from £175 plus VAT.
• KASEMAKE CXD Box making solution pairing KASEMAKE software with CXD International cutting equipment, designed for conservators in libraries and archives (with installations including the London Metropolitan Archives) to produce custom-fit protective boxes and folders efficiently for document preservation.

Quantifiable outcome

• Advanced Packaging saves £500+ per month by eliminating external design services
• +10 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• CXD InternationalcoreTechnology or IntegrationCXD International and AG/CAD have installed KASEMAKE CXD Digital Cutting Machines at customer sites including the London Metropolitan Archives. CXD machines are part of AG/CAD's product portfolio for box making and archival conservation applications.
• DYSS (South Korea Manufacturing)coreTechnology or IntegrationDYSS digital cutting machines are manufactured in South Korea, a country recognised for advanced manufacturing standards and high-quality electronics and machinery production. AG/CAD is the exclusive distributor of DYSS machines in their market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BOBST: BOBST is a global incumbent supplying packaging machinery, tooling, and workflow software across the entire converting value chain. While BOBST operates at much larger scale and across broader packaging segments, its workflow and design tooling portfolio overlaps with KASEMAKE's downstream customer base.
• HP (Large Format & PageWide): HP's large-format and PageWide printing solutions are commonly paired with third-party digital cutters in packaging and graphics workflows. As a broad incumbent in print production, HP competes indirectly for the same production-floorspace and capex budgets that AG/CAD addresses with DYSS.

Direct peers

• Arden Software: Arden Software develops Impact CAD, a long-standing direct competitor to KASEMAKE for structural packaging design, including corrugated, folding carton, and POS/POP applications. It targets the same primary customer base of UK and European packaging manufacturers and display designers.
• Summa: Summa produces digital flatbed cutting tables and roll cutters widely used by sign makers, graphic producers, and packaging converters. Its product range overlaps directly with DYSS X5/X7 series for sign/graphics and short-run packaging applications.
• Multicam Systems: Multicam manufactures CNC digital cutting and routing systems used in packaging, signage, and display production. Its product line competes with DYSS in routing and heavier-duty cutting applications across similar customer industries.
• Zünd Systemtechnik: Zünd manufactures high-end modular digital cutting systems used for packaging, signage, and graphics finishing, with automated tool changing and workflow integration. Zünd directly competes with AG/CAD's DYSS cutting machines at the premium end of the same buyer workflow.
• Esko (Danaher): Esko is the global market leader in packaging CAD software (ArtiosCAD) and structural design, with deep integration into packaging prepress and plate-making workflows. It is the most directly comparable competitor to AG/CAD's KASEMAKE software and serves the same corrugated/folding-carton packaging designers.
• Roland DG: Roland DG offers integrated print-and-cut solutions targeting sign, graphics, packaging prototype, and label workflows. Its cutting plotters and integrated workflows overlap with AG/CAD's DYSS machines in the SMB sign/graphics segment.
• Mimaki Engineering: Mimaki supplies large-format printers, cutting plotters, and integrated print-and-cut systems commonly paired with finishing workflows in sign, graphics, and packaging production. Mimaki and AG/CAD share the same end-customer base and are commonly co-specified in print-shop workflows.

Emerging players

• ATL (Automated Tooling Ltd): ATL is a UK-based engineering firm specialising in custom digital cutting and creasing equipment for packaging and sample-making applications. As a smaller, regionally focused competitor, ATL overlaps with DYSS in the niche of packaging prototyping and short-run sample cutting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KASEMAKE_CAD

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AG/CAD