What SVB does

SVB (SVB GmbH) is a privately held, family-owned German e-commerce company founded in 1989 by Thomas Stamann and now run with his children Judith and Andreas Stamann. The company operates the SVB Online Shop (svb24.com), positioned as Europe's largest mail-order retailer for sailing and powerboat equipment, offering more than 30,000 SKUs spanning rigging, marine electronics, navigation, safety gear, motors, plumbing, deck hardware, and clothing to over 400,000 boaters worldwide. Operations are run from an 18,000+ sqm headquarters and warehouse in Bremen alongside a second site in Kiel, supported by 101–250 employees and 23+ nationalities.

The business is built on a direct-to-consumer e-commerce model with 24/7 ordering, a 60-minute order-to-dispatch SLA, 95% stock availability, and ~2,800 parcels shipped per day to destinations including the North Sea, Baltic, Mediterranean, and Caribbean via direct port delivery in 17 languages. The technology stack centers on an automated small-parts warehouse and modern logistics systems rather than proprietary AI; supporting digital assets include the MyBoat platform, Spare Parts Finder, Chart Finder, and the Carl Product Adviser chatbot. Revenue is generated primarily through one-time unit-priced product sales across budget-to-premium price points, supplemented by custom manufacturing services (rope, wire rope, cable, boat lettering), nautical chart programming, and the proprietary SEATEC house brand (est. 1998). Strategic partnerships — most notably an exclusive spare-parts relationship with Bavaria Yachts and brand boutiques with Raymarine, Garmin, Simrad, Lowrance, Torqeedo, Victron Energy, Liqui Moly, Dometic, and Gleistein — anchor category authority.

Name

SVB

Legal name

SVB GmbH

Website

https://svb24.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

SVB (SVB GmbH) is a family-owned German e-commerce company founded in 1989 and headquartered in Bremen, operating Europe's largest mail-order shop for sailing and powerboat equipment, serving over 400,000 boaters worldwide with 30,000+ SKUs, custom manufacturing services, and global direct-port delivery.

Ownership category

akta.pro rank

Product category

Marine Equipment E-commerce

NAICS

Boat Dealers (441222)

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

akta.pro secondary industries

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine equipment retail
• Yacht accessories
• Sailing supplies
• Boat spare parts
• Marine electronics

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce retail of boat equipment: Online retail of yacht and boat equipment including technical gear, spare parts, accessories, and water sports clothing. Sells over 30,000 products with 95% stock availability. Revenue generated through product sales with pricing ranging from budget items to premium equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SVB operates Europe's largest mail-order e-commerce platform for sailing and powerboat equipment, selling over 30,000 products including rigging, marine electronics, safety gear, navigation systems, motors, plumbing, deck hardware, clothing, and boat care items through its svb24.com online shop. The company also offers the in-house SEATEC brand and custom manufacturing services such as rope splicing, cable crimping, boat lettering, and nautical chart programming.

Product overview

SVB operates a comprehensive e-commerce platform for yacht and boating equipment, functioning as Europe's largest mail-order company for sailing and powerboat accessories. The core offering is the SVB Online Shop (https://www.svb24.com/) which provides access to over 30,000 products across diverse categories including boat rigging, marine electronics, navigation systems, safety equipment, motors, pumps, plumbing, deck hardware, sailing accessories, clothing, and boat care products. The company also offers its own SEATEC brand (established 1998) for affordable water sports equipment. Additional value-added services include the Carl Product Adviser (interactive buying guide chatbot), Example Systems (technical installation resources), and custom manufacturing services for ropes, wire ropes, cables, and boat lettering. The MyBoat platform enables digital boat management and community engagement, while WhatsApp newsletter provides mobile-based customer communication.

Differentiator

Problem solved

Functional benefit

Brands

• SEATEC: SVB's own brand established in 1998 to serve the needs of water sports enthusiasts with quality products at unbeatable prices. Includes inflatable boats, SUPs, tarpaulins, folding bikes, sailing clothes, and safety equipment.

Products and services

• SVB Online Shop E-commerce storefront at svb24.com offering 30,000+ products for yacht and boat equipment, available 24/7 with worldwide shipping to individual boaters and sailing enthusiasts.
• SEATEC SVB's in-house brand established in 1998 offering quality water-sports products at affordable prices, including inflatable boats, SUPs, tarpaulins, folding bikes, sailing clothes, and safety equipment, sold to boaters through the SVB shop.
• Custom Rope Service Bespoke ropework made to customer-specified dimensions with professional splicing, ordered online and delivered to boaters as a value-added customization offering.
• Custom Wire Rope Service Bespoke wire rope customization with professional swaging for boat rigging applications, ordered online by boat owners and marine service technicians.
• Custom Cable Service Bespoke electrical cables cut to measure with professional crimping for marine installations, ordered online by boat owners and installers.
• Boat Lettering Service Custom foil lettering customization for boats, ordered online by boat owners for vessel identification and branding.
• Nautical Chart Programming Electronic nautical chart programming and configuration service for marine chartplotters, ordered online by boat owners.
• MyBoat Platform Digital platform enabling boat owners to register and manage their vessels, connect with other boaters, share experiences, and access personalized equipment recommendations.

Quantifiable outcome

• 95% of all products always in stock
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Bavaria YachtscoreStrategic or Co-development PartnerSVB is the exclusive spare parts supplier for all Bavaria Yachts original parts. This partnership covers over 25,000 products from windscreen wipers to hot water boilers, radios, and helmsman's seats.
• SEATECcoreOEM/ Whitelabel/ Licensing PartnerSVB's own house brand established in 1998 offering quality water sports products at unbeatable prices including inflatable boats, SUPs, tarpaulins, folding bikes, sailing clothes, and safety equipment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wholesale Marine: US-based online marine retailer focused on boating parts, hardware, and accessories at wholesale-style pricing. Comparable as a specialised marine e-commerce retailer with similar SKU breadth.
• Fisheries Supply: US Pacific Northwest marine retailer (commercial and recreational) with strong e-commerce catalog of boat parts, electronics, and rigging. Comparable as a long-established marine equipment retailer with deep technical content.
• West Marine: Largest US-based specialty retailer of boating equipment, parts, and accessories, operating both e-commerce and physical stores. Highly comparable direct competitor offering a similar breadth of sailing and powerboat equipment SKU range.
• Jamestown Distributors: US retailer of marine supplies including boat building materials, hardware, paints, and accessories. Comparable as a content-rich online marine retailer serving dedicated boat owners.
• Defender Industries: US marine e-commerce specialist in boat parts, electronics, and accessories, often cited as a leading catalog retailer of marine equipment. Closest analogue to SVB in product range and pure-play e-commerce focus.
• BOAT OUTFITTERS: US-based online retailer specialising in boat hardware, rigging, and accessories. Comparable as a specialist e-commerce retailer in boat-equipment accessories serving enthusiast boat owners.
• Compass24: Major German online retailer for sailing and powerboating equipment, operating across the same European nautical category. The most direct European-headquartered competitor with overlapping SKUs and target customer.

Regional players

• AWN: UK-based chandlery and marine equipment retailer serving the UK sailing market with online ordering. Comparable as a regional European marine equipment retailer serving enthusiast boaters in a neighbouring geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SVBteam
• Xx.com/svb24com
• Facebookfacebook.com/SVB.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SVB