M&W
M&W Messe & Wohndesign GmbH is a German full-service exhibition stand builder founded in 1985, designing, fabricating, and renting trade fair stands for enterprise clients across multiple industries from its 3,000+ m² Düren facility, with adjacent custom carpentry and furniture services.
- Company typePrivate
- Founded1985
- HeadquartersDüren, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M&W does
M&W Messe & Wohndesign GmbH is a German full-service exhibition stand construction company founded in 1985 by Klaus Mahner and Reinhard Willems and headquartered in Düren, Germany. The company designs, fabricates, rents, assembles, dismantles, and stores exhibition stands for enterprise clients attending trade fairs across Germany and continental Europe, operating from a 3,000+ m² owned production and storage facility acquired in 2015. Its core product portfolio spans modular (Systembau), custom (Konventionell), hybrid, outdoor, and virtual exhibition stands, complemented by in-house custom fabrications, poster display boards, and storage services; an in-house carpentry workshop (Schreinerei) with modern machinery underpins bespoke fabrication and is staffed by certified master craftsmen.
The business also extends the in-house carpentry capability into adjacent markets: custom furniture manufacturing and interior design solutions for residential, office, retail, and clinical spaces, plus a tiny houses product line. Revenue mechanics are predominantly project-based (one-time license/custom build) supplemented by event-duration rentals (subscription-recurring) and recurring storage fees; pricing is quote-based and tailored to client budgets, with 50/50 payment terms (50% on order, 50% by confirmed date). Go-to-market is sales-led with direct consultation and a free initial design concept per inquiry, supported by a multi-channel digital presence (website, Google Ads, Meta, LinkedIn, YouTube/Vimeo). The company is privately held, founder/management-owned, with no disclosed external investors, and is led by four managing directors including master joiner Michael Frings and the 2023 appointees Laura Mastek and Kilian Frings.
M&W firmographics
Firmographics- Name
- M&W
- Legal name
- M&W Messe & Wohndesign GmbH
- Website
- https://mw-messebau.de
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M&W Messe & Wohndesign GmbH is a German full-service exhibition stand builder founded in 1985, designing, fabricating, and renting trade fair stands for enterprise clients across multiple industries from its 3,000+ m² Düren facility, with adjacent custom carpentry and furniture services.
- Ownership category
- akta.pro rank
M&W industry classification
Industry- Product category
- Exhibition Stand Construction
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)
- akta.pro secondary industries
- Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)
Keywords
Where M&W is headquartered
LocationHeadquarters
- HQ city
- Düren
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
M&W business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Exhibition Stand Rental: The primary revenue stream is rental of exhibition stands for the duration of trade fairs. All delivered parts are rented unless explicitly identified as purchased items. Stands are available in various configurations (inline, corner, peninsula, island) and construction types (modular system, conventional, hybrid). Rental includes delivery, assembly, and dismantling services.
- Custom Exhibition Stand Design & Construction: Bespoke exhibition stand design and construction services tailored to client Corporate Identity requirements. Custom solutions offer limitless creative freedom for unique brand presentations at trade events.
- Carpentry & Furniture Manufacturing: In-house carpentry services producing custom furniture and interior design solutions for residential, office, retail, and clinical spaces. Services include concept design, construction with premium materials, and professional installation.
- Storage Services: With over 3,000 m² of production and storage space, the company offers storage services for exhibition stands between trade fair appearances, enabling smooth processes before and after events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Rental-based exhibition stand services with modular, conventional, or hybrid construction options |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
M&W product offering
Product offeringCore offering
M&W designs, builds, and rents custom, modular, hybrid, outdoor, and virtual exhibition stands for trade fair exhibitors across Germany and Europe. The company operates a full-service model covering concept design, in-house carpentry fabrication, on-site assembly and dismantling, and inter-event storage. Beyond exhibition stands, the in-house carpentry division produces custom solid wood furniture, interior fittings, and tiny houses for residential, commercial, and retail applications.
Product overview
M&W Messe & Wohndesign GmbH is a full-service exhibition stand construction company offering a comprehensive portfolio of physical and digital exhibition solutions. The core offering comprises multiple exhibition stand types: modular (Systembau), custom (Konventionell), and hybrid (Mischbauweise) stands, plus outdoor and virtual exhibition solutions. These are complemented by custom fabrications and poster displays manufactured in-house via their carpentry workshop. The company provides end-to-end project management including design, on-site assembly/dismantling, and storage services across their 3,000+ m² facility. Additionally, the in-house carpentry division extends to custom furniture manufacturing and tiny houses for residential, commercial, and retail applications. Founded in 1985, the company operates from Düren, Germany, and serves clients across diverse industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Modular Exhibition Stand (Systembau) Cost-effective modular exhibition stand composed of prefabricated system components that can be flexibly combined for different stand configurations and reused across multiple trade shows at different locations. Designed for companies exhibiting at multiple events.
- Custom Exhibition Stand (Konventionell) Individually designed and crafted exhibition stand built to custom specifications, offering unlimited creative freedom and tailored brand representation at trade events.
- Hybrid Exhibition Stand (Mischbauweise) Combined construction approach using both prefabricated system components and custom-built elements to achieve effective brand presence with optimal cost-value balance.
- Outdoor Exhibition Stand Weather-resistant, mobile exhibition structures designed for outdoor events, featuring durable constructions that withstand wind and weather while maintaining brand visibility.
- Virtual Exhibition Stand (Digitaler Messestand) Immersive, interactive digital trade fair experience accessible anytime from anywhere, presented in a dynamic 3D environment that extends reach beyond physical events.
- Solid Wood Manufacture / Custom Carpentry (Tischlerei) Custom carpentry and furniture manufacturing services producing bespoke wooden furniture and interior solutions for residential, workspace, clinic, retail, and unique furniture applications, including concept design, construction with premium materials, and professional installation.
- Tiny Houses Custom tiny houses on wheels combining minimalist design with smart, sustainable concepts for extended living spaces, home offices, guest houses, or holiday retreats.
- Exhibition Stand Rental Rental of exhibition stands for the duration of trade fairs, including delivery, assembly, and dismantling services. All delivered parts are rented unless explicitly identified as purchased items.
- On-Site Assembly and Dismantling Professional installation and removal of exhibition stands at event venues, including complete project management from setup through teardown.
- Exhibition Stand Storage Storage services for exhibition stands between trade fair appearances, utilising over 3,000 m² of production and storage space to ensure smooth pre- and post-event logistics.
Quantifiable outcome
- Long-term partnerships spanning decades (Walter Bautz: nearly 30 years; Norbord/West Fraser: over 15 years)
Companies that use M&W
Customer profileNamed customers17 records
Segments1 record
Ideal customer profiles1 record
M&W technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
M&W partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
M&W competitors and assessment
Company assessmentRegional players
- atelier damböck: Austrian Messebau and event construction specialist serving DACH-region trade fairs; offers comparable modular and bespoke stand services from a neighboring geography.
Broad incumbents
- GL Events: Public French-headquartered global exhibition services group operating exhibition venues, stand construction, and live event services; larger incumbent with overlapping trade-fair build capabilities but vastly broader portfolio.
Direct peers
- Deco+Deco: German exhibition stand construction company focused on modular and custom trade fair presentations; comparable in service scope and target customer profile (exhibiting enterprises).
- Kögler Messebau: Owner-operated German exhibition stand builder offering custom, modular and outdoor stands; comparable mid-sized peer with similar sales-led enterprise field-sales motion.
- Neumann&Müller Veranstaltungstechnik: German full-service event and exhibition stand builder with national logistics and in-house production; directly comparable in offering modular and custom stands plus on-site assembly to enterprise clients.
- Meplan GmbH: German Messebau specialist operating from Friedrichshafen with in-house production and modular system stands; directly comparable in size, vertical, and trade-fair-centric customer base.
- FIRA Group: German exhibition stand construction group with multiple production sites and storage depots; directly comparable in modular/custom build categories and recurring rental model.
- Hotz + Hotz Messebau: Owner-managed German Messebau firm with in-house carpentry and modular system offerings; similar scale, geographic footprint, and end-to-end service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
M&W social profiles
Digital presenceM&W compliance and trust
Trust signalCompliance4 records
M&W financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&W leadership team
Management profileNumber of profiles
Profiles6 records
M&W funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&W M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&W
What does M&W do?
M&W designs, builds, and rents custom, modular, hybrid, outdoor, and virtual exhibition stands for trade fair exhibitors across Germany and Europe. The company operates a full-service model covering concept design, in-house carpentry fabrication, on-site assembly and dismantling, and inter-event storage. Beyond exhibition stands, the in-house carpentry division produces custom solid wood furniture, interior fittings, and tiny houses for residential, commercial, and retail applications.
Is M&W a public or private company?
M&W is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M&W founded?
M&W was founded in 1985. It employs 11 to 50 people.
Where is M&W based?
M&W is headquartered in Düren, Germany, in the Europe region.
How does M&W make money?
Four revenue lines are on record. Exhibition Stand Rental is the primary driver. The others are custom Exhibition Stand Design & Construction, carpentry & Furniture Manufacturing and storage Services.
Who are M&W's main competitors?
atelier damböck is listed as a regional player. GL Events is listed as a broad incumbent. Direct peers are Deco+Deco, Kögler Messebau, Neumann&Müller Veranstaltungstechnik, Meplan GmbH, FIRA Group and Hotz + Hotz Messebau.
Does M&W have an API?
No public API is recorded for M&W.
What industry is M&W in?
M&W's product category is Exhibition Stand Construction. Its primary akta.pro industry code is THAHAHAB, Stand Fabrication & Build (Carpentry, Modular, Double-Deck), with a secondary code of THAHAHAC, Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits). Its NAICS code is 337212 and its SIC code is 2590.