M&W

What M&W does

M&W Messe & Wohndesign GmbH is a German full-service exhibition stand construction company founded in 1985 by Klaus Mahner and Reinhard Willems and headquartered in Düren, Germany. The company designs, fabricates, rents, assembles, dismantles, and stores exhibition stands for enterprise clients attending trade fairs across Germany and continental Europe, operating from a 3,000+ m² owned production and storage facility acquired in 2015. Its core product portfolio spans modular (Systembau), custom (Konventionell), hybrid, outdoor, and virtual exhibition stands, complemented by in-house custom fabrications, poster display boards, and storage services; an in-house carpentry workshop (Schreinerei) with modern machinery underpins bespoke fabrication and is staffed by certified master craftsmen.

The business also extends the in-house carpentry capability into adjacent markets: custom furniture manufacturing and interior design solutions for residential, office, retail, and clinical spaces, plus a tiny houses product line. Revenue mechanics are predominantly project-based (one-time license/custom build) supplemented by event-duration rentals (subscription-recurring) and recurring storage fees; pricing is quote-based and tailored to client budgets, with 50/50 payment terms (50% on order, 50% by confirmed date). Go-to-market is sales-led with direct consultation and a free initial design concept per inquiry, supported by a multi-channel digital presence (website, Google Ads, Meta, LinkedIn, YouTube/Vimeo). The company is privately held, founder/management-owned, with no disclosed external investors, and is led by four managing directors including master joiner Michael Frings and the 2023 appointees Laura Mastek and Kilian Frings.

Name

M&W

Legal name

M&W Messe & Wohndesign GmbH

Website

https://mw-messebau.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

M&W Messe & Wohndesign GmbH is a German full-service exhibition stand builder founded in 1985, designing, fabricating, and renting trade fair stands for enterprise clients across multiple industries from its 3,000+ m² Düren facility, with adjacent custom carpentry and furniture services.

Ownership category

akta.pro rank

Product category

Exhibition Stand Construction

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Exhibition stand construction
• Trade fair booth design
• Custom carpentry services
• Event marketing solutions
• Modular booth systems

Headquarters

HQ city

Düren

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Rental: The primary revenue stream is rental of exhibition stands for the duration of trade fairs. All delivered parts are rented unless explicitly identified as purchased items. Stands are available in various configurations (inline, corner, peninsula, island) and construction types (modular system, conventional, hybrid). Rental includes delivery, assembly, and dismantling services.
2. Custom Exhibition Stand Design & Construction: Bespoke exhibition stand design and construction services tailored to client Corporate Identity requirements. Custom solutions offer limitless creative freedom for unique brand presentations at trade events.
3. Carpentry & Furniture Manufacturing: In-house carpentry services producing custom furniture and interior design solutions for residential, office, retail, and clinical spaces. Services include concept design, construction with premium materials, and professional installation.
4. Storage Services: With over 3,000 m² of production and storage space, the company offers storage services for exhibition stands between trade fair appearances, enabling smooth processes before and after events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

M&W designs, builds, and rents custom, modular, hybrid, outdoor, and virtual exhibition stands for trade fair exhibitors across Germany and Europe. The company operates a full-service model covering concept design, in-house carpentry fabrication, on-site assembly and dismantling, and inter-event storage. Beyond exhibition stands, the in-house carpentry division produces custom solid wood furniture, interior fittings, and tiny houses for residential, commercial, and retail applications.

Product overview

M&W Messe & Wohndesign GmbH is a full-service exhibition stand construction company offering a comprehensive portfolio of physical and digital exhibition solutions. The core offering comprises multiple exhibition stand types: modular (Systembau), custom (Konventionell), and hybrid (Mischbauweise) stands, plus outdoor and virtual exhibition solutions. These are complemented by custom fabrications and poster displays manufactured in-house via their carpentry workshop. The company provides end-to-end project management including design, on-site assembly/dismantling, and storage services across their 3,000+ m² facility. Additionally, the in-house carpentry division extends to custom furniture manufacturing and tiny houses for residential, commercial, and retail applications. Founded in 1985, the company operates from Düren, Germany, and serves clients across diverse industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Exhibition Stand (Systembau) Cost-effective modular exhibition stand composed of prefabricated system components that can be flexibly combined for different stand configurations and reused across multiple trade shows at different locations. Designed for companies exhibiting at multiple events.
• Custom Exhibition Stand (Konventionell) Individually designed and crafted exhibition stand built to custom specifications, offering unlimited creative freedom and tailored brand representation at trade events.
• Hybrid Exhibition Stand (Mischbauweise) Combined construction approach using both prefabricated system components and custom-built elements to achieve effective brand presence with optimal cost-value balance.
• Outdoor Exhibition Stand Weather-resistant, mobile exhibition structures designed for outdoor events, featuring durable constructions that withstand wind and weather while maintaining brand visibility.
• Virtual Exhibition Stand (Digitaler Messestand) Immersive, interactive digital trade fair experience accessible anytime from anywhere, presented in a dynamic 3D environment that extends reach beyond physical events.
• Solid Wood Manufacture / Custom Carpentry (Tischlerei) Custom carpentry and furniture manufacturing services producing bespoke wooden furniture and interior solutions for residential, workspace, clinic, retail, and unique furniture applications, including concept design, construction with premium materials, and professional installation.
• Tiny Houses Custom tiny houses on wheels combining minimalist design with smart, sustainable concepts for extended living spaces, home offices, guest houses, or holiday retreats.
• Exhibition Stand Rental Rental of exhibition stands for the duration of trade fairs, including delivery, assembly, and dismantling services. All delivered parts are rented unless explicitly identified as purchased items.
• On-Site Assembly and Dismantling Professional installation and removal of exhibition stands at event venues, including complete project management from setup through teardown.
• Exhibition Stand Storage Storage services for exhibition stands between trade fair appearances, utilising over 3,000 m² of production and storage space to ensure smooth pre- and post-event logistics.

Quantifiable outcome

• Long-term partnerships spanning decades (Walter Bautz: nearly 30 years; Norbord/West Fraser: over 15 years)

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• atelier damböck: Austrian Messebau and event construction specialist serving DACH-region trade fairs; offers comparable modular and bespoke stand services from a neighboring geography.

Broad incumbents

• GL Events: Public French-headquartered global exhibition services group operating exhibition venues, stand construction, and live event services; larger incumbent with overlapping trade-fair build capabilities but vastly broader portfolio.

Direct peers

• Deco+Deco: German exhibition stand construction company focused on modular and custom trade fair presentations; comparable in service scope and target customer profile (exhibiting enterprises).
• Kögler Messebau: Owner-operated German exhibition stand builder offering custom, modular and outdoor stands; comparable mid-sized peer with similar sales-led enterprise field-sales motion.
• Neumann&Müller Veranstaltungstechnik: German full-service event and exhibition stand builder with national logistics and in-house production; directly comparable in offering modular and custom stands plus on-site assembly to enterprise clients.
• Meplan GmbH: German Messebau specialist operating from Friedrichshafen with in-house production and modular system stands; directly comparable in size, vertical, and trade-fair-centric customer base.
• FIRA Group: German exhibition stand construction group with multiple production sites and storage depots; directly comparable in modular/custom build categories and recurring rental model.
• Hotz + Hotz Messebau: Owner-managed German Messebau firm with in-house carpentry and modular system offerings; similar scale, geographic footprint, and end-to-end service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mw.messebau

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&W