Adria Mobil

What Adria Mobil does

Adria Mobil d.o.o. is a privately held Slovenian manufacturer of recreational vehicles founded in 1965 and headquartered in Novo mesto, Slovenia. The company designs and produces a comprehensive portfolio of caravans (Astella, Alpina, Adora, Altea, Action, Aviva, Aviva Lite), motorhomes (Supersonic, Sonic, Matrix, Coral, Coral XL, Compact Max, Compact), and campervans (Supertwin, Twin Supreme, Twin Sports, Twin), supplemented by jubilee 60 Years Selection editions and the MACH connected-vehicle smart application ecosystem. Products share common technology platforms including AL-KO chassis, Alde underfloor heating, Adria Comprex body construction, and ISO 9001/ISO 14001 certified World Class Manufacturing.

The company employs over 2,000 people at its Novo mesto facility, which has cumulatively produced more than 55,000 vans and 100,000 motorhomes. Adria generates revenue almost entirely through B2C unit sales priced between approximately €25,000 and €93,200 per vehicle, distributed exclusively through a network of over 500 authorized dealers across more than 30 European markets and selected Asia-Pacific and Middle East geographies. Customer segments are horizontally distributed across families, couples, adventure seekers, and sports/outdoor enthusiasts.

The business model relies on dealer-led distribution, recurring parts and warranty service revenue, and a class-leading 2-year general warranty plus 10-year Water Ingress Warranty that is contingent on annual servicing through Adria dealerships. Strategic marketing partnerships with the Red Bull KTM Factory Racing Team and professional cyclist Primož Roglič provide brand visibility, while the MACH app extends post-sale engagement through remote vehicle control, monitoring, and dealer locator functionality.

Name

Adria Mobil

Legal name

Adria mobil, d.o.o.

Website

https://adria-mobil.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Adria Mobil is a privately held Slovenian manufacturer of caravans, motorhomes, and campervans founded in 1965, selling through 500+ dealers across 30+ European markets to families, couples, and adventure travelers.

Ownership category

akta.pro rank

Product category

Recreational Vehicles

NAICS

Travel Trailer and Camper Manufacturing (336214), Motor Home Manufacturing (336213), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Motor Homes (3716), Mobile Homes (2451)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Recreational vehicles
• Caravan manufacturing
• Motorhome production
• Campervan design
• Mobile homes

Headquarters

HQ city

Novo Mesto

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Recreational Vehicle Sales: Adria Mobil generates revenue primarily through the sale of manufactured caravans, motorhomes, and campervans. The company designs and manufactures complete recreational vehicles sold through dealer networks across Europe and beyond.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Adria Mobil designs, manufactures, and markets a comprehensive range of recreational vehicles including caravans, motorhomes, and campervans. The company operates a state-of-the-art ISO 9001 and ISO 14001 certified factory in Novo mesto, Slovenia, producing vehicles for European and international markets through a network of over 500 dealers.

Product overview

Adria Mobil is a Slovenian recreational vehicle manufacturer producing a comprehensive portfolio of caravans, motorhomes, and campervans. The caravan lineup includes seven distinct series: Astella (luxury flagship), Alpina (high-performance year-round), Adora (best-selling family), Altea (compact family), Action (compact reimagined), Aviva (extra-value), and Aviva Lite (lightest). Motorhome offerings span five series: Supersonic and Sonic (integrated luxury), Matrix (crossover), Coral (semi-integrated with sunroof), Coral XL (overcab/alcove), Compact Max (Volkswagen-based), and Compact (agile). Campervan range features Supertwin (Mercedes-Benz AWD/4x4), Twin Supreme, Twin Sports, and Twin on Fiat Ducato. The Adria MACH smart app provides vehicle connectivity and remote control across most products. All products share common technologies including AL-KO chassis, Alde underfloor heating, and Adria Comprex design for year-round functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Adora: Award-winning, best-selling caravan range redesigned for easy-living comfort and assured performance.
• Action
• Action Sports
• Astella
• Alpina
• Altea
• Aviva
• Aviva Lite
• Supersonic
• Sonic
• Matrix
• Coral
• Coral XL
• Compact Max
• Compact
• Supertwin
• Twin Supreme
• Twin Sports
• Twin
• Twin 60Y
• Coral 60Y
• Matrix 60Y
• Compact 60Y
• Altea 60Y

Products and services

• Astella Luxury caravan series featuring elegant design, triple-glazed windows, Alde liquid central heating, and spacious interiors. The flagship Astella 904 HP measures 10.98 meters and serves discerning customers seeking mobile travel or fixed vacation homes.
• Alpina High-performance caravan series renowned for year-round all-season use with extra-large panoramic windows, Alde underfloor heating, thick insulation, and AL-KO chassis. Features upgraded kitchen with hybrid cooktop options and increased sleeping capacity across multiple floorplans.
• Adora Best-selling, award-winning caravan range redesigned for easy-living comfort and assured performance. Features extra-large panoramic window and numerous floorplans suitable for couples and families.
• Altea Caravan series especially sought after by families, featuring lighter and brighter design. Includes compact short caravans and 60th anniversary special edition models with various layouts for 2-4 persons.
• Action Compact caravan reimagined with iconic shape modernized yet recognizably familiar. Features clever design, efficient space layout, modern interior, and flexible living spaces.
• Aviva Standard caravan series featuring practical layouts and extra-value positioning, suitable for first-time buyers and families seeking comfortable camping experiences.
• Aviva Lite Lightest Adria caravan series with compact designs including 300 LH layout at 3.0m length, sleeping for 2+1 persons. Features two layouts with emphasis on lightweight towing.
• Supersonic Integrated motorhome built on Mercedes-Benz basis, featuring automotive styling and all-year-round performance. The pinnacle of Adria's motorhome range with luxurious touring features.
• Sonic Integrated motorhome range offering free-flowing, spacious interiors with ultra-comfortable touring experience. Smart automotive styling with touring without compromise as design philosophy.
• Matrix Crossover motorhome design with well-integrated front drop-down bedroom above main living space. Best-selling ultra-versatile range popular with families and sports equipment users.
• Coral Semi-integrated motorhome famed for exclusive sunroof and atrium-style living. Offers superbly stylish and comfortable interiors with boutique-hotel style bathroom. Available on Mercedes-Benz Sprinter and Fiat Ducato.
• Coral XL Overcab (alcove) motorhome delivering maximum space with fixed overhead front bed and large rear bed. Up to 6 homologated seats and up to 7 sleeping places. Used as official support vehicle for Red Bull KTM Factory Racing Team at Dakar Rally.
• Compact Max First Adria motorhome on Volkswagen chassis (Crafter). Compact dimensions with no shortage of internal space, comfort, and practicality for agile go-anywhere touring.
• Compact Most agile Adria motorhome with compact dimensions for easy driving and parking. Offers practical accommodation despite small exterior footprint, ideal for coastal roads, cities, and mountain passes.
• Supertwin First Adria campervan on Mercedes-Benz offering All-Wheel-Drive (AWD) with 4x4 capability for extraordinary places. Designed tough for explorers, adventure seekers, and adrenaline junkies with off-road capability.
• Twin Supreme Premium campervan series with new generation design on remodelled Fiat Ducato. Offers choice of vehicle lengths and proven best-selling layouts.
• Twin Sports Sporty campervan variant with pop-top roof accommodation option, making it great for families and sports users who need to store bulky gear in the back.
• Twin Converted panel van campervan providing comfortable accommodation with bathroom and toilet facilities. Popular as daily drivers or second cars with flexible accommodation in compact vehicle.
• Adria MACH Smart mobile application providing remote control of vehicle functions (lights, heating, cooling, battery, water, gas, fridge) with statistics and prediction. Available as Mach Pure (Bluetooth local control) or Mach Plus (Bluetooth, Wi-Fi, LTE for remote control).
• 60 Years Selection Special jubilee product collection launched for Adria's 60th anniversary celebration in 2025, featuring limited edition versions of Twin, Coral, Matrix, Compact, and Altea models.

Quantifiable outcome

• Class-leading 2-year warranty plus 10-year Water Ingress Warranty
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Red Bull KTM Factory Racing TeamcoreStrategic or Co-development PartnerOfficial motorhome supplier for 11 consecutive Dakar Rally campaigns. Adria provides Sonic, Matrix and Coral XL motorhomes as support vehicles, adapting fleet for rally conditions. The Coral XL is particularly popular with the team due to its spacious interior and fixed overhead front bed.
• Primož RogličflagshipGTM or Marketing PartnerProfessional cyclist and world class partner, using Sonic Supreme motorhome for training, competing and leisure time. Adria ambassador promoting the brand through his athletic career.
• Design studio Sito (Gigo)coreStrategic or Co-development PartnerLong-term collaboration partner responsible for design development, including award-winning Altea caravan design recognized in European Innovation Awards.
• Tour of SloveniaminorGTM or Marketing PartnerAnnual cycling race sponsored by Adria Mobil with slogan 'Fight for green', supporting green mobility initiatives.
• Adria Mobil Cycling ClubminorOthersCycling club established in 1972, sponsored since 2005, developing young people towards healthy lifestyle values with 72 children as members.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pilote Group: French manufacturer of motorhomes, campervans, and caravans distributed across Europe; directly comparable in product mix and target leisure customers.
• Knaus Tabbert: German manufacturer of caravans, motorhomes, and campervans sold across Europe through dealer networks; a direct competitor overlapping in product category, customer base, and geography.
• Rapido Group: French motorhome and campervan manufacturer serving European leisure travelers; directly comparable in product category and channel.
• Hobby Caravan: Leading German caravan and campervan manufacturer targeting families and couples across Europe; a close competitor in the towable and van segments.
• Erwin Hymer Group: European group producing motorhomes, caravans, and campervans (Hymer, Dethleffs, Burstner); competes head-to-head with Adria across the same leisure-vehicle segments and markets.
• Dethleffs: German caravan and motorhome brand with year-round, family-oriented models; competes directly with Adria's Adora, Altea, and motorhome ranges.

Broad incumbents

• Winnebago Industries: Major US motorhome and towable RV manufacturer; comparable business model of building recreational vehicles on OEM chassis, though centered on North America.
• Thor Industries: World's largest RV manufacturer (owner of Erwin Hymer Group and US brands); a broad global incumbent whose portfolio overlaps Adria's motorhome and towable categories.
• Trigano: Europe's largest recreational-vehicle group with a broad multi-brand portfolio of motorhomes and caravans; a larger incumbent competing across all of Adria's segments.

Regional players

• Swift Group: UK-based caravan and motorhome maker serving primarily British buyers; comparable offering but focused on a different core geography than Adria's Continental base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/adria_mobil
• YouTubeyoutube.com/channel/UCKnfxUhsoow5-0odHhN6P4g
• Facebookfacebook.com/adriamobildeutschland
• LinkedInlinkedin.com/company/adria-mobil
• Instagraminstagram.com/adria_mobil_deutschland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adria Mobil