Santa Rosa Golf & Beach Club

What Santa Rosa Golf & Beach Club does

Santa Rosa Golf & Beach Club is a member-owned private golf and beach club founded in 1969 in Santa Rosa Beach, Florida, on the Scenic Hwy 30A corridor of the Emerald Coast. The club operates an 18-hole, par-72 championship golf course redesigned by Bill Bergin in a 2021 multi-million-dollar renovation (Golf Inc. Magazine Renovation of the Year 2022), a private beach and pool club, two dining outlets (Vue on 30a waterfront restaurant — voted Best Wedding Venue by Visit South Walton — and Schoony's 19th Hole casual bar), a Golf Performance Center, and event facilities accommodating up to 180 guests. Practice amenities include The Loop short course (45–85 yard yardages), a 15,000 sq ft putting green, and short-game practice areas. Operations are managed by Troon under a contract that began in April 2023, replacing ClubCorp of America.

The business model is membership-driven, with three tiers as of August 2022: Equity ($50,000 initiation; full ownership and voting rights), Social ($25,000; beach and social access with discounted golf up to 15 rounds/year), and Junior ($7,500; under-35 entry path that converts to Equity or Social at age 35). The club also generates ancillary revenue from F&B, golf shop sales, private lessons (PGA Director at $150/hour; First Assistant at $75/hour; 6-lesson series at $500), weddings and private events, locker and storage fees, and bag/beach-chair packages. Approximately 400 Equity accounts have been supported since the early 1990s with a sustained waitlist, and roughly two-thirds of Equity members are non-residents, indicating a seasonal/secondary-home demand base.

Technology is concentrated in the Golf Performance Center, where instruction uses a third-party AI/instrumentation stack: TrackMan radar, Sportsbox AI 3D motion capture, Bal.On Smart Insoles for balance analysis, V1 Boditrak Pressure Mat for ground-force analysis, and V1 Coach HD video for playback — branded as a 2024 '3D AI golf technology' rollout to Northwest Florida. Members use the VIZPIN mobile app for Beach Club gate entry. The website and member portal are operated on Clubessential. The club holds no patents and discloses no proprietary AI/ML models; AI capability is feature-level rather than native.

Name

Santa Rosa Golf & Beach Club

Legal name

Santa Rosa Golf & Beach Club

Website

https://santarosaclub.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Santa Rosa Golf & Beach Club is a member-owned private club in Santa Rosa Beach, Florida, offering an 18-hole championship golf course, private beach and pool club, and award-winning waterfront dining to affluent primary and seasonal residents along the Emerald Coast.

Ownership category

akta.pro rank

Product category

Private Golf & Beach Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Beach club membership
• Championship golf course
• Waterfront event venue
• Private country club

Headquarters

HQ city

Santa Rosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Initiation Fees: One-time initiation fees for new members joining the club. Equity membership is the primary full-ownership category with voting rights. As of August 2022, initiation fees are: Equity $50,000, Social $25,000, Junior $7,500.
2. Food and Beverage: Vue on 30a restaurant offers coastal-inspired dining with 20% discount for members. Happy hour from 3:00 PM - 6:00 PM. Hours Tuesday-Saturday, closed Sunday & Monday.
3. Golf Instruction: Private lessons and group instruction provided by PGA-certified instructors. Individual lessons at $150/hour with Director of Instruction, $75/hour with First Assistant. Series of 6 lessons for $500.
4. Private Events and Weddings: Vue on 30a serves as event venue for weddings, receptions, and private events accommodating up to 180 guests. Awarded 'Best Wedding Venue' by Visit South Walton.
5. Golf Shop Sales: 20% discount on all golf shop purchases for Equity Members. Pro shop offers apparel, equipment, and accessories.
6. Locker and Storage Services: Locker usage, bag storage, and beach chair packages available at additional charge for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Santa Rosa Golf & Beach Club is a member-owned private golf and beach club on Florida's Emerald Coast offering an 18-hole par-72 championship course designed by Bill Bergin, a private beach and pool club on Scenic Hwy 30A, waterfront dining at Vue on 30a, golf instruction with PGA professionals, and event hosting. Access is granted through three membership categories (Equity, Junior, Social) with initiation fees, and the club is professionally managed by Troon.

Product overview

Santa Rosa Golf & Beach Club is a private golf and beach club offering an integrated portfolio of recreational and hospitality services. The core offerings center on an 18-hole championship golf course (par-72, designed by Bill Bergin) and a private beach/pool club on Scenic Hwy 30A. The club's culinary offerings include Vue on 30a (award-winning waterfront restaurant) and Schoony's 19th Hole (casual bar). Additional services include golf instruction through the Golf Performance Center (using advanced technology including TrackMan and Sportsbox AI 3D), private events and weddings (up to 180 guests), and practice facilities including The Loop short course and a 15,000 sq ft putting green. The club offers three membership tiers: Equity (full access with voting rights), Junior (under 35, non-voting), and Social (beach/social focus with limited golf).

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole, par-72 championship course designed by Bill Bergin with two Gulf-front holes, rolling elevation changes, and walkable routing through native coastal landscapes, available to members and guests of the club.
• Private Beach and Pool Club

Quantifiable outcome

• Membership waitlist sustained for 4+ years
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TrooncoreStrategic or Co-development Partner · 1 April 2023In April 2023, management of Santa Rosa Golf & Beach Club was transferred from ClubCorp of America to Troon, one of the world's largest club management companies. Troon provides professional management, operational expertise, marketing support, and access to their portfolio of clubs worldwide.
• Bergin Golf Designs (Bill Bergin)coreStrategic or Co-development Partner · 1 October 2021Bill Bergin, a former touring professional and protégé of renowned architect Bob Cupp, led the comprehensive multi-million-dollar course renovation in 2021. The redesign was recognized as Golf Inc. Magazine's Renovation of the Year in 2022.
• ClubCorp of AmericaminorStrategic or Co-development PartnerPrevious management company that managed the club from October 2015 until April 2023, when the contract was transferred to Troon.
• Florida State Golf AssociationminorOthersThe club was certified as a regular member of the Florida State Golf Association in January 1972 and participates in FSGA tournaments and events.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Camp Creek Golf Club: Private members-only golf club in WaterSound/Inlet Beach, Florida, on Highway 30A. Closest direct competitor to SRGBC, serving a similar affluent seasonal and resident demographic with comparable championship golf and beach proximity.
• Burnt Pine Golf Club at Sandestin: Private Jack Nicklaus-designed golf club within the Sandestin Golf and Beach Resort on the Emerald Coast. Comparable in tier and market, offering premium private golf with beach access in the same regional catchment.
• Shark's Tooth Golf Club: Private members-only golf club in Panama City Beach, Florida, designed by Greg Norman. Directly comparable as a premium private club serving affluent seasonal and full-time residents on Florida's Gulf Coast.
• WaterColor Inn & Resort: Private resort community on 30A in Santa Rosa Beach offering beach access, multiple dining venues, and recreational amenities. Comparable hybrid beach-club model with premium positioning on the same Highway 30A corridor.
• Rosemary Beach: Private beach community immediately adjacent on 30A with member and owner amenities including beach club, pools, and dining. Directly comparable affluent 30A member-base and beach-lifestyle positioning.
• Bay Point Golf Club: Private members-only golf club in Panama City Beach with championship course, similar Gulf Coast demographics, comparable initiation-fee model and member-owned governance structure.

Broad incumbents

• Kelly Plantation Golf Club: Private members-only golf club in Destin, Florida, designed by Fred Couples. Comparable as a premium Florida Panhandle private club with strong initiation-fee economics and Gulf Coast seasonal-resident base.
• Regatta Bay Golf & Yacht Club: Private members-only golf and country club in Destin with full amenities and a similar Emerald Coast seasonal-affluent resident target. Comparable scale and member-owned business model.
• Sea Island Resort: Five-star private resort in coastal Georgia offering championship golf, beach club, dining, and member amenities. Comparable luxury beach-and-golf integrated member model at a similar premium tier, though operating at significantly larger scale.
• Kiawah Island Club: Private members-only club on Kiawah Island, South Carolina, offering championship golf, beach access, dining, and social amenities. Comparable integrated luxury beach-golf club model with strong initiation-fee economics and seasonal-resident base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=TQyfo_dW5uw
• Facebookfacebook.com/santarosaclub
• Instagraminstagram.com/santarosaclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Rosa Golf & Beach Club