Caprock
Caprock Financial Group is a privately held Registered Investment Advisor and multi-family office serving ultra-high-net-worth individuals, families, and business owners across Lubbock, Greater New York, and Denver, with approximately $16 billion in assets under advisement for 435 families.
- Company typePrivate
- Founded-
- HeadquartersLubbock, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Caprock does
Caprock Financial Group is a privately held Registered Investment Advisor operating as a multi-family office that delivers integrated financial planning and investment advisory services to ultra-high-net-worth individuals, families, and business owners. Founded and co-owned by Dereck Blair (President) and Heather Blair (Vice President), with Joann Newport serving as Chief Operating Officer, the firm reports approximately $16 billion in assets under advisement across 435 wealthy families, with over $8 billion deployed across private equity, venture capital, real estate, and private credit. The firm is structured around six interlocking practice areas: Retirement Income Planning, Tax Planning, Investment Strategy & Risk Management, Healthcare & Long-Term Care Preparedness, Insurance & Protection Planning, and Estate & Legacy Planning.
The operating model is human-driven rather than technology-platform-based: there is no app, no API surface, no disclosed integrations, and the firm itself characterizes its core technology as 'Not applicable'. Client acquisition runs through a direct, relationship-led sales motion with consultations scheduled via Calendly, supported by an education-first content engine comprising a financial-planning blog, the 'The Caprock Blueprint' podcast hosted by Dereck Blair, an email newsletter, and brand presence on Facebook, LinkedIn, and YouTube. Pricing is not publicly disclosed; revenue is generated from fee-based, recurring advisory relationships.
The firm operates three U.S. offices — Lubbock, Texas as headquarters, Livingston, New Jersey (relocated to a larger footprint in February 2026 to support Greater New York demand), and Denver, Colorado (opened April 2026) — as part of a stated national expansion strategy. Caprock is privately held with no disclosed institutional investors, parent company, subsidiaries, funding rounds, M&A activity, or external capital partners, and ownership commentary describes a founder-led management structure with no private-equity participation evidenced in available sources.
Caprock firmographics
Firmographics- Name
- Caprock
- Legal name
- Caprock Financial Group
- Website
- https://caprockfinancialgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caprock Financial Group is a privately held Registered Investment Advisor and multi-family office serving ultra-high-net-worth individuals, families, and business owners across Lubbock, Greater New York, and Denver, with approximately $16 billion in assets under advisement for 435 families.
- Ownership category
- akta.pro rank
Caprock industry classification
Industry- Product category
- Wealth Management and Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
- akta.pro secondary industries
- Comprehensive Financial Planning (FSAEAAAA), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
Keywords
Where Caprock is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Caprock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Advisory Services: Fee-based financial planning and investment advisory services. Revenue derived from ongoing advisory relationships with individuals and families. Services include retirement income planning, tax planning, investment strategy, estate planning, healthcare planning, and insurance analysis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Caprock product offering
Product offeringCore offering
Caprock Financial Group is a multi-family office Registered Investment Advisor that delivers holistic, relationship-driven financial planning for individuals and families. Its core offerings include Retirement Income Planning, Tax Planning, Investment Strategy & Risk Management, Healthcare & Long-Term Care Preparedness, Insurance & Protection Planning, and Estate & Legacy Planning, delivered through personalized consultations and ongoing advisory relationships. The firm manages more than $16 billion in assets under advisement for 435 wealthy families.
Product overview
Caprock Financial Group is a multi-family office Registered Investment Advisor serving ultra-high-net-worth clients with a comprehensive suite of financial planning services. The firm operates as a single integrated offering centered on personalized advisory services, including Retirement Income Planning, Tax Planning, Investment Strategy & Risk Management, Healthcare & Long-Term Care Preparedness, Insurance & Protection Planning, and Estate & Legacy Planning. Additionally, the firm produces 'The Caprock Blueprint' podcast as an educational resource. The company manages more than $16 billion in assets under advisement for 435 wealthy families, with over $8 billion deployed across private equity, venture capital, real estate, and private credit.
Differentiator
Problem solved
Functional benefit
Brands
- The Caprock Blueprint: A prestige podcast series hosted by Dereck Blair, Founder and President of Caprock Financial Group, delivering practical conversations on retirement planning, tax strategies, life insurance, annuities, legacy building, and financial clarity
Products and services
- Retirement Income Planning Guides clients through organizing income decisions after work ends, including Social Security, pensions, retirement accounts, and savings, with attention to expenses, taxes, and timing considerations. Targeted at individuals transitioning into retirement.
- Tax Planning Helps individuals understand how taxes affect income, investments, and retirement decisions, focusing on timing, distributions, and long-term tax considerations. Targeted at individuals and families seeking to optimize tax outcomes.
- Investment Strategy & Risk Management Guides investment decisions by aligning goals, time horizon, and risk tolerance, emphasizing disciplined decision-making and long-term alignment rather than short-term market prediction. Targeted at individuals managing investment portfolios.
- Healthcare & Long-Term Care Preparedness Helps individuals understand how healthcare costs influence financial decisions, covering Medicare options, supplemental coverage, and long-term care considerations in the context of retirement income and family responsibilities.
- Insurance & Protection Planning Reviews existing insurance coverage to understand its purpose and how life insurance, long-term care coverage, and related policies connect to income, family protection, and legacy considerations.
- Estate & Legacy Planning Helps individuals review beneficiary decisions and financial details so assets and intentions stay aligned with family circumstances and responsibilities, supporting thoughtful transfer of wealth and legacy outcomes.
- The Caprock Blueprint Podcast A prestige podcast series hosted by Founder and President Dereck Blair delivering practical conversations on retirement planning, tax strategies, life insurance, annuities, legacy building, and financial clarity for current and prospective clients.
Companies that use Caprock
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Caprock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caprock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Illuminated AdvisorsminorWebsite technology and content provider powering the Caprock Financial Group website. Illuminated Advisors provides the platform infrastructure as noted in website footer.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Caprock competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Caprock social profiles
Digital presenceCaprock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caprock leadership team
Management profileNumber of profiles
Profiles3 records
Caprock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caprock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caprock
What does Caprock do?
Caprock Financial Group is a multi-family office Registered Investment Advisor that delivers holistic, relationship-driven financial planning for individuals and families. Its core offerings include Retirement Income Planning, Tax Planning, Investment Strategy & Risk Management, Healthcare & Long-Term Care Preparedness, Insurance & Protection Planning, and Estate & Legacy Planning, delivered through personalized consultations and ongoing advisory relationships. The firm manages more than $16 billion in assets under advisement for 435 wealthy families.
Is Caprock a public or private company?
Caprock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caprock founded?
Caprock was founded in -1. It employs 1 to 10 people.
Where is Caprock based?
Caprock is headquartered in Lubbock, United States, in the North America region.
How does Caprock make money?
One revenue line is on record: financial Advisory Services.
Does Caprock have an API?
No public API is recorded for Caprock.
What industry is Caprock in?
Caprock's product category is Wealth Management and Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAN, Private Client/High-Net-Worth Advisory, with a secondary code of FSAEAAAA, Comprehensive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.