Raabe Corp.

What Raabe Corp. does

Raabe Corp. is a U.S.-based contract manufacturer specializing in custom-matched branded touch-up paint and private-label aerosol paint filler, headquartered in Menomonee Falls, Wisconsin. Founded in 1951, the company serves brand owners and retailers that require color-accurate touch-up coatings supplied under their own labels, combining custom color formulation with aerosol packaging capability. Its core offering sits at the intersection of specialty coatings formulation and contract aerosol filling, where the technical differentiator is the ability to match a customer-specified color and consistently reproduce it in production runs.

The company operates as a private, for-profit business with a workforce of 51-100 employees, indicating a small-to-mid-sized specialty manufacturer. Public information on Raabe is sparse: pricing is not disclosed, customer names are not listed, and the only verifiable strategic action in the record is the 2005 acquisition of Foxcolor, which appears to have broadened the company's color-product footprint. The business model is B2B contract manufacturing, monetized through private-label and custom-formulation engagements rather than direct-to-consumer sales.

Revenue model mechanics (unit pricing, minimum order quantities, contract length, tooling charges) are not publicly disclosed, and the company maintains no visible app, API, or AI/ML product surface. Ownership structure, parent/subsidiary relationships, and investor backing are not indicated in the available data. Overall, Raabe presents as a long-tenured niche specialty chemicals/aerosol packager with limited public disclosure and a single documented inorganic growth event over the past two decades.

Name

Raabe Corp.

Website

https://raabeco.com

Company type

Private

Founded year

1951

Headcount range

51–100 employees

Short description

Raabe Corp. is a U.S. specialty manufacturer of custom-matched branded touch-up paint and private-label aerosol paint filler, founded in 1951 and serving brand owners and retailers based in Menomonee Falls, Wisconsin.

Ownership category

akta.pro rank

Product category

Specialty Paint Manufacturing

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Color Matching, Tinting & Colorant Systems (IMAEAHAL)

Keywords

• Touch-up paint
• Aerosol paint
• Private label paint
• Custom paint manufacturing
• Paint color matching

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Core offering

Raabe Corp. manufactures custom-matched branded touch-up paint and private label aerosol paint filler. The company produces physical paint products formulated and packaged for other brand owners to sell under their own labels, applying color-matching capability to client-supplied reference standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-Matched Branded Touch-Up Paint Touch-up paint formulated and color-matched to a brand owner's specifications, packaged for sale under the buyer's brand. Intended for brand owners and resellers needing accurate, on-brand paint repair products.
• Private Label Aerosol Paint Filler Aerosol paint products filled and packaged under a buyer's private label. Intended for brand owners and resellers seeking to offer aerosol paint products without in-house filling capability.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Valspar (Sherwin-Williams): Architectural and industrial coatings brand now part of Sherwin-Williams. Comparable in coatings manufacturing and color-matching at the brand level, but with far broader product scope and distribution.
• PPG Industries: Global coatings manufacturer with extensive architectural, industrial, and aerosol product lines including touch-up capabilities. Comparable at the category level but far larger and more diversified than Raabe.
• Sherwin-Williams: Largest U.S. paint and coatings company with broad architectural, industrial, and specialty touch-up offerings. Provides competitive context but operates at vastly larger scale and broader scope.
• Rust-Oleum (RPM International): Large specialty coatings manufacturer with broad portfolio of paints, aerosols, and touch-up products. Comparable end-markets and aerosol product formats, but operates as a much broader incumbent with wider distribution.

Direct peers

• Motip Dupli Group: European-based manufacturer of touch-up paints, aerosols, and custom color-matching products serving automotive and industrial markets. Directly comparable to Raabe in custom-matched aerosol paint filling and private label capability.
• AP Nonweiler (Ohlinger): Private label paint and specialty coatings manufacturer serving hardware, automotive, and industrial markets. Comparable business model to Raabe's private label paint manufacturing.
• Dupli-Color (Sherwin-Williams): Touch-up and aerosol paint brand owned by Sherwin-Williams, specializing in automotive and specialty coatings. Directly overlaps Raabe in custom-matched aerosol and touch-up paint categories.
• Custom-Pak Products: Contract aerosol filler and custom aerosol packaging manufacturer serving consumer and industrial brands. Highly comparable to Raabe's private label aerosol paint filler service.
• PlastiKote (RPM International): Aerosol paint brand owned by RPM International, focused on spray paints and custom color aerosols. Closely comparable to Raabe's aerosol paint and custom color product lines.
• Seymour of Sycamore: Manufacturer of aerosol paints, including private label and custom color products for industrial and retail customers. Directly comparable in aerosol paint filling and private label service offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/raabe-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raabe Corp.