Frank N. Magid Associates

What Frank N. Magid Associates does

Frank N. Magid Associates (dba Magid) is a Minneapolis-based, privately held research and strategic consulting firm founded in 1956, serving enterprise clients across at least eight verticals including Information Media, Media + Entertainment, Games, Consumer Goods, Retail, Travel + Hospitality, Brand + Agency, and Health + Fitness. Its core service offerings span qualitative and quantitative research, consumer insights and engagement, branding and marketing strategy, business strategy and planning, data science, communications, and investor/due-diligence support. The firm reports a 73% client repeat rate and works with tier-1 logos such as CBS, Fox News, MGM+, Southwest Airlines, 3M, Dr Pepper, Hershey's, Kellogg's, KFC, Staples, Best Western, Choice Hotels, Planet Fitness, Sleep Number, Lee Enterprises, and Bungie.

Magid's technology layer pairs proprietary human-intelligence datasets with AI-powered workflow tools. Flagship data products include EmotionalDNA (eDNA), which quantifies predictive emotional connections across 700+ brands and entertainment assets, SubScape (SVOD audience segmentation), Brand eDNA (700+ brand analytics), DiversityLens (cultural perception), and CultureGraphics. AI workflow products include Collaborator Publisher (generative content creation with AccuracyCheck hallucination detection) and Collaborator Strategy (AI-generated marketing strategy briefs with BrandSync brand customization), plus AD.VANTAGE AI for marketing copy. The firm also offers AI-powered simulation, scenario planning, and subscriber science under its Data Science practice.

Revenue is generated through a mix of project-based professional services (consulting and research) and subscription / enterprise-licensed AI software products. Distribution is sales-led, executed through direct enterprise engagement and a 'Let's Talk' consultative motion. The firm is investing in AI commercialization, evidenced by the May 2026 hire of Jeff Segal as SVP Revenue, the 2026 launch of Magid AI Solutions, and a 2025 strategic partnership with Claritas to extend SubScape into streaming-targeted marketing.

Name

Frank N. Magid Associates

Legal name

Magid

Website

https://magid.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Strategic Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Strategic consulting services
• Consumer insights research
• Market research consulting
• Brand strategy consulting
• AI-powered content tools

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Professional consulting services providing business strategy, brand strategy, consumer insights, and strategic planning across multiple industries. Delivered through direct client engagement with enterprise and mid-market companies.
2. Research Services: Qualitative and quantitative research services including market research, consumer insights, brand tracking, and competitive analysis. Includes proprietary research methodologies like EmotionalDNA and SubScape.
3. AI-Powered Software Products: AI-driven workflow tools including Collaborator Publisher and Collaborator Strategy offered as subscription-based products with enterprise licensing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Frank N. Magid Associates is a research-based strategic consulting firm providing consumer insights, brand strategy, qualitative and quantitative research, and business strategy services to enterprise clients. The company augments its traditional consulting practice with proprietary AI-powered workflow tools (Collaborator Publisher, Collaborator Strategy) and proprietary data products (EmotionalDNA, SubScape, Brand eDNA, DiversityLens, CultureGraphics) that deliver audience, brand, and emotional intelligence across media, retail, CPG, gaming, hospitality, and entertainment verticals.

Product overview

Magid is a customer experience solutions company offering a portfolio of AI-powered workflow tools combined with proprietary human intelligence datasets. The core AI products include Collaborator Publisher (content creation) and Collaborator Strategy (marketing briefs), both incorporating proprietary AccuracyCheck™ and BrandSync™ brand alignment technologies. These AI tools are powered by Magid's proprietary human intelligence datasets including EmotionalDNA (media intelligence analyzing emotional connections of entertainment assets), SubScape (streaming video audience segmentation), Brand eDNA (700+ brand analysis), DiversityLens (cultural perception measurement), and CultureGraphics (cultural insights). The company also offers comprehensive research and consulting services spanning qualitative research, quantitative research, consumer insights and engagement, data science, branding, marketing, sales optimization, business strategy, and investor support across industries including media, entertainment, retail, consumer goods, health and fitness, travel and hospitality, and games.

Differentiator

Problem solved

Functional benefit

Brands

• EmotionalDNA: Proprietary emotional connection measurement tool that quantifies predictive emotional connections of entertainment assets against key drivers of viewer engagement.
• SubScape
• DiversityLens
• CultureGraphics
• Collaborator Publisher
• Collaborator Strategy
• AD.VANTAGE
• Brand eDNA

Products and services

• Collaborator Publisher AI-driven content creation tool that turns proprietary consumer intelligence and user inputs into on-brand news stories, podcast scripts, corporate communications, and marketing collateral. Features AccuracyCheck technology that flags hallucinations and ensures near-zero errors. Designed for marketing teams and newsrooms needing AI-assisted content production.
• Collaborator Strategy AI-powered marketing strategy brief generator that creates human intelligence-informed marketing strategy briefs in minutes. Features BrandSync brand customization technology for tailored outputs. Designed for marketing strategists and brand teams.
• EmotionalDNA (eDNA) Proprietary emotional connection measurement platform that quantifies predictive emotional connections of thousands of entertainment assets against key drivers of viewer engagement. Analyzes 700+ brands. Designed for media companies, studios, streamers, and entertainment content creators.
• SubScape Audience analysis toolkit for streaming video services (SVODs) that places streaming video audiences into distinct profiles for optimized planning, activation, customer lifetime value improvement, and churn reduction. Designed for streaming platforms and SVOD providers.
• Brand eDNA Brand analytics platform that analyzes 700+ brands to understand consumers and enhance media strategies through emotional connection insights. Designed for brands and agencies seeking consumer understanding.
• DiversityLens Cultural perception measurement tool that measures cultural perceptions and enhances DEI across all business units for impactful audience engagement. Designed for organizations seeking to measure and improve diversity, equity, and inclusion effectiveness.
• CultureGraphics Cultural insights platform that translates cultural insights into tailored strategies for impactful and diverse engagement. Designed for brands seeking actionable cultural intelligence for marketing and engagement strategies.
• AD.VANTAGE AI Marketing AI tool that helps marketers create impactful emails, blogs, and social media posts using consumer insights and tailored counsel. Designed for marketing teams needing AI-assisted content creation.
• Qualitative Research Advanced qualitative research services including online qualitative research, digital ethnography, ideation and co-creation, focus groups, 1-on-1 interviews (IDIs), and in-context analysis. Designed for brands and organizations seeking deep consumer understanding.
• Quantitative Research Advanced quantitative research services including advanced choice modeling, MaxDiff, brand maps, data integration, driver analysis, predictive and descriptive modeling, TURF analysis, and Shapley Value analysis. Designed for brands seeking data-driven insights at scale.
• Consumer Insights + Engagement Proprietary data-driven strategies for consumer insights and engagement including attitudes and usage analysis, churn management, customer experience optimization, customer journey mapping, omni-channel strategies, profiling and personas, and retention and loyalty programs. Designed for brands seeking consumer engagement strategies.
• Data Science Advanced data science services including AI-powered simulation and scenario planning, analytics-driven insights, and Subscriber Science for subscription model optimization. Designed for organizations seeking predictive analytics and strategic foresight.

Quantifiable outcome

• +50% Growth in Newsroom Productivity with Collaborator Publisher
• +2 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• ClaritascoreStrategic or Co-development PartnerMagid and Claritas partnered to enhance targeted marketing solutions for the streaming ecosystem. The partnership leverages proprietary segmentation insights to drive superior ROI for clients by combining Magid's audience intelligence with Claritas's targeted marketing capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nielsen: Global media and consumer research powerhouse offering audience measurement, analytics, and insights across the same media, retail, and CPG verticals Magid serves; a broader incumbent with deeper scale but less vertical specialization.
• Ipsos: Global market research and consulting firm providing brand, marketing, advertising, and consumer insights across multiple industries — directly comparable in offering mix to Magid's strategic consulting and research services.
• Kantar: Worldwide research, data, and insights company with deep expertise in media measurement, brand strategy, and consumer behavior — overlapping with Magid's EmotionalDNA, SubScape, and brand-tracking offerings.

Direct peers

• Edison Research: Specialist research firm focused on media, audio, and consumer insights including streaming and entertainment audience analytics — a directly comparable niche peer competing in media intelligence.
• Mintel: Market research provider delivering consumer insights, product intelligence, and brand strategy across CPG, retail, and hospitality — closely mirroring Magid's Consumer Goods and Retail verticals.
• JD Power: Consumer research and analytics firm measuring customer satisfaction and product quality across multiple verticals, comparable to Magid's consumer insights, brand health tracking, and customer experience offerings.
• The Harris Poll: Public opinion and consumer research firm providing brand tracking, audience insights, and strategic consulting to enterprises — directly overlapping with Magid's brand and consumer intelligence work.
• Horowitz Research: Niche media and entertainment research firm providing consumer insights on streaming, gaming, and multicultural audiences — a comparable specialist competing for the same media/games clients as Magid.
• Quester: Consumer insights and market research firm specializing in brand strategy, customer experience, and product development — directly comparable to Magid's Consumer Insights + Engagement and brand strategy practices.
• Coresight Research: Retail and consumer research firm providing market intelligence, consumer insights, and strategic advisory across retail and CPG — overlapping with Magid's Retail and Consumer Goods verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/magid
• LinkedInlinkedin.com/company/magid
• Instagraminstagram.com/magid

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank N. Magid Associates